The situation in the Middle East has attracted a lot of people's attention during this period of time, and has contributed a lot of traffic to many news media friends.

Due to the official release of some videos and pictures of the actual combat of the twin-tailed scorpion unmanned bomber, there are also many secondary videos on the domestic Internet.

Considering that the sources of these videos are some scenes from the Middle East, Chinese netizens are also a little more concerned about the situation in the Middle East.

Taking this opportunity, Nanshan Automobile Group really feels that it can do a good job of marketing.

"Mr. Cao, the sales of our Xingchen G9 in several countries in the Middle East are very good, and now the Middle East market is the largest overseas market of G9."

"In the past April, the actual number of G9 units sold in various countries in the Middle East exceeded 5,000 units, far exceeding our expectations."

"The most important thing is that we found that the market potential of the G9 here has not been fully realized."

Zeng Tingting was quite excited to report a good news to Cao Yang.

As a model with a price of more than one million yuan, the monthly sales in the Middle East can actually reach 5,000 units, which is definitely very powerful.

Of course, the more she has investigated and understood the Middle East market, the more confident Zeng Tingting is in this market.

For example, Toyota's Land Patrol can sell hundreds of thousands of vehicles in the Middle East market in a year, which is simply beyond everyone's imagination.

You must know that in the previous life, Huaxia used to be the second largest market in the world for Land Patrol, but the sales volume in a year was at most 20,000 or 30,000 units.

However, the Middle East, as the largest market for Land Patrol, has directly sold hundreds of thousands of vehicles per year.

The first market is more than ten times worse than the second largest market, which is very rare in the automotive industry.

At least for the international car giants, it is very rare.

If you compare Huaxia's own brand car companies, it is difficult to say.

After all, Huaxia, as BYD's largest market, can sell hundreds of thousands of vehicles a year.

However, as BYD's second largest market, the polar bear's annual sales have not even exceeded 10,000 units.

This gap is not as big as more than ten times.

"5,000 units were sold in April?"

"That's a bit of an exaggeration."

Although several countries in the Middle East are very rich.

But more than a million cars can sell more than 5,000 units a month, which is definitely very rare.

To put it mildly, even in the local market of China, it is very difficult to sell this data in a month.

At present, the sales department of Xingchen Automobile has been working hard for this goal.

"I was also very surprised when I first saw this data, and after learning about the situation, I found that the original G9 and Land Patrol cars are the most popular in the Middle East market."

"There is not much market for ordinary sedans and urban SUVs."

Zeng Tingting now feels more and more the subtlety of the word adapting to local conditions.

At the same time, she also felt that she was a little bit of a frog at the bottom of the well before.

I originally thought that the car market in the Middle East was not very good, and there was only a market for some luxury sports cars, but I didn't expect it to be a big gold mine.

"In the desert of the Middle East, G9 owners naturally have to drive such a hard-core off-road vehicle to go to work, go on a business trip, visit relatives and friends, and so on."

"In particular, it is pointed out that almost all the G9 series in the Middle East market are W16 version, where there is no need to worry about the rise in oil prices, which is much cheaper than water, they will only care about one thing: don't leave a carload of people in the desert, in the sandstorm, that is life-threatening."

"And our Xingchen Automobile has sold some other models locally before, and the reputation has always been very good."

Zeng Tingting further added the information she had.

This is of great significance for the development and growth of Xingchen Automobile in the Middle East market in the future.

If the G9 is selling well, the G8 and G7 will be able to expand their marketing efforts locally in the future.

It should also be a good option for some locals who are not so wealthy.

Huaxia's export business is subject to tax rebates, and those large displacement models can be refunded the high consumption tax and other taxes paid in China.

As a result, the cost of the export version of the G9 is actually much lower than that of the domestic version.

To put it bluntly, even if the G9 shares a large profit in the Middle East to local dealers, the final price will not be higher than that in China.

It can even be lowered or retrofitted.

"The sales of the G9 in the Middle East are so high, we have to find a way to work hard to further enhance the influence of the G9 in the local area, and strive to make the G9 a 'street car' in the Middle East."

After Cao Yang's slogan "street car" was shouted, Zeng Tingting immediately became interested.

"The performance of the G9 in the overseas market is worth looking forward to, and the Middle East has completely opened up the market."

"On the African side, there are also dealers from many countries who have expressed interest."

"Among them, our bulletproof version of the G9, some dealers in the Middle East and Africa have expressed interest and ordered a batch for sale."

"Mr. Cao, I think the G9 may be the model that can surprise everyone the most in the big G series."

A car can be recognized by everyone in different markets, and it must have its uniqueness.

Obviously, the performance of Xingchen G9 in all aspects has made some people see its power.

"In the Middle East it is a 'street car', in Africa it is a 'god car', and in a war zone it is a 'tank'."

"Now that the G9 has taken off, then we have to find a way to give it a higher gimmick, so that when everyone mentions these slogans, or even when they mention these regions, they can think of our star G9.

After Cao Yang's slogan was shouted, Zeng Tingting immediately became energetic.

In the Middle East it is a "street car", in Africa it is a "god car", in the theater of operations it is a "tank"?

As long as such a gimmicky slogan is put on the Internet, it can immediately cause a lot of discussion.

It is estimated that it will be difficult to suppress this heat.

If it can be promoted with some videos, then the positioning of Xingchen G9's high-end and safe atmosphere of hard-core off-road vehicles can be completely determined.

As long as people in these places want to buy a high-end, safe and atmospheric hard-core off-road vehicle, they will consider Xingchen G9.

This is a situation that Cao Yang very much wants to see.

"It is not difficult to market the concept of 'street cars' in the Middle East, but it seems a bit difficult to carry out African 'god cars' and theater 'tanks'?"

Zeng Tingting asked if she didn't understand.

She knows that Cao Yang's marketing ability has always been stronger than herself.

Now the marketing lines set by the boss himself must have some ideas to do so.

"The one that impresses everyone in Africa is Toyota's Hilux."

"All kinds of 'pickup bunkers', 'pickup guns', and 'pickup rockets' are based on it, and then modified."

"Hasn't Nanshan Automobile Group established a modification company now?"

"The first product can be modified with Xingchen G9, the chassis and powertrain remain unchanged, and it can be converted into a pickup truck."

"There can be a two-seater version, or a five-seater version."

"Just a little bit of modification to the seats and bodywork."

"The chassis and powertrain don't have to be changed."

"The power of our G9 is much stronger than Toyota's Hilux, and if we do some targeted transformations, we can completely seize a large part of the Hilux market."

When Cao Yang said this, Zeng Tingting was simply dumbfounded.

Can you still do that?

This brain hole is too big, right?

However, hard-style off-road vehicles and pickup trucks are essentially the same type of vehicles, but the bodies are different.

From this point of view, it is really not difficult to convert the Xingchen G9 into a pickup truck.

Even for some people, as long as the powertrain, chassis and front of the Xingchen G9 are exported to some places in Africa, the rest of the body is completely handed over to the tuning company to play.

"The modification company of Nanshan Automobile Group may be able to make a lot of money by relying on this special business."

"After all, there was already a tax rebate for exports, and now the seats and other high-value things have been removed, and the final price is even lower."

Cao Yang further added his opinion.

Zeng Tingting couldn't help but say: "Mr. Cao, this idea is very exciting, but the price of our G9 must be much higher than Toyota's Hilux, right?" ”

In Zeng Tingting's impression, there must be no money in Africa.

Therefore, a car like Xingchen G9, even if it is transformed into a relatively cheap pickup truck, should not be affordable for too many people in the end.

However, Cao Yang has a completely different view on this point.

"Do you know when Toyota's Hilux started to become popular in Africa?"

"On New Year's Eve 1987, Chadians rode in a Toyota pickup truck to attack the northern town of Chad called Fada. Guarding there was an armored brigade of Li/Biya, armed with more than 100 tanks and infantry fighting vehicles. ”

"After several raids, in the early hours of 2 January, the Chadian National Army engaged in a head-on battle in the desert with the annoyed Libia armoured brigade."

"The commander of Li/Biya learned from the report of the reconnaissance plane that thousands of enemy were coming at them in hundreds of Toyota pickup trucks, and he was not afraid of the Soviet-made T55 tanks in his hands."

"Those Toyota pickups are scurrying around like grasshoppers, and the 100mm guns of the T-55 tanks have no chance of locking onto the target. After getting close to the tank, it frantically fires anti-tank rockets, while relying on its own agility and vehicle-mounted heavy machine guns to strafe the infantry fighting with the tank. ”

"After this war, the famous Toyota pickup truck Hilux began to become the standard vehicle of all kinds of irregular armed forces around the world."

"For these armed forces, on the one hand, the origin of their pickups is not necessarily normal."

"Maybe it's a business without a business."

"On the other hand, the price of more than one million yuan is too cheap compared to the price of a tank."

"After all, even light tanks are often sold for more than $1 million in the international market, and even some light tanks in the United States have gone to tens of millions of dollars."

"As for medium and heavy tanks, the price is higher."

"The power of the Xingchen G9, whether it is a W12 or a W16, is no worse than that of a light tank."

"But in terms of mobility, we are not a class of existence at all."

"Our W16 Star G9 can drive at speeds of more than 100 kilometers per hour even in the desert."

"It's an advantage that those people won't see."

Cao Yang explained to Zeng Tingting very seriously, after all, Zeng Tingting needs to arrange personnel to implement these strategies.

Once these strategies are finally implemented, it will have a great impact on the long-term development of Xingchen Automobile.

It is estimated that after some local tyrants in China see these videos and pictures, it is estimated that they will be more interested in Xingchen G9.

And considering that Xingchen G9 has a bulletproof version, then for special users in some places such as Mexico, the attraction is even stronger.

It is no problem to say that it is a "god car" or a "tank".

After all, the bulletproof version of the G9 already weighs more than 5 tons, and it is not an exaggeration to say that it is a light tank.

When the time comes, some special brackets and functions can be customized according to the needs of customers, and the combat effectiveness of these models can be greatly improved in minutes.

"Mr. Cao, I probably understand what you mean."

"According to this line of thinking, the marketing idea of the 'tank' in the theater should be similar."

"We can even shoot some videos in some places to inspire some special users to use Xingchen G9 to improve their combat effectiveness."

Drawing inferences, Zeng Tingting is not stupid, and soon had some ideas.

This specific detail definitely doesn't need Cao Yang to tell her more.

Soon, Zeng Tingting made a direct call to Zhang Songwen of Nanshan Film and Television, asking him to help arrange some people to go to western China to shoot some special videos.

"Mr. Zeng, the various special effects and equipment that need to be used in these videos are not very difficult to do."

"After all, similar things are often used in various dramas, and it's not difficult for us to find some models."

"Even when we invested in the filming of a military-themed TV series last year, we first had to go to the relevant departments to apply for borrowing some real things, and it was not impossible."

"It's just that I feel that if this kind of advertising is placed in China, will it be a little inappropriate?"

"It seems that the advertising law does not allow such ads to be placed on relevant platforms."

After Zhang Songwen listened to Zeng Tingting's explanation, his whole person was numb.

It was the first time he had heard of such a shooting mission.

Where does this look like an advertisement?

It's like the filming of some scenes from a movie.

"Mr. Zhang, you don't need to worry about this, none of the videos we shoot are officially launched in China, and they are mainly facing special markets such as the Middle East and Africa."

"So the definition of these videos doesn't need to be particularly high, but they need to be realistic."

"It's best to be able to contact some agencies in the western province in advance and ask them to help arrange some extras."

"At the same time, there are some African extras who need your help in advance to arrange and transport them to the designated location."

Zeng Tingting has already thought about the following project arrangements, and she will definitely not easily change her mind at this time because of Zhang Songwen's question.

On the contrary, after listening to Zhang Songwen's question, she explained quite seriously.

After all, if these videos want to be shot well, they still have to be handed over to the professionals of Nanshan Film and Television.

"Since you've already spoken, I'll do what you say."

"Later, I'll have someone improve the script and give you a look."

Zhang Songwen probably understood Zeng Tingting's purpose in shooting these videos, so he didn't bother with it anymore.

Anyway, he can remind the things that should be reminded, and the rest of the things are things that Nanshan Automobile Group needs to consider.

It's just shooting some "shoddy" advertisements, which is not a problem for Nanshan Film and Television at all.

On the side of Nanshan Automobile Group, the first batch of 20 G9 pickup trucks modified based on Xingchen G9 were also sent to the western province by train.

There, there will be many popular scenes written and directed by Xingchen Automobile.

The videos are streamed through a variety of channels on a number of websites across the Middle East and Africa.

Even the local dealers of Xingchen Automobile will help promote it in some of their own social groups.

The final effect was absolutely unexpected.

……

"Brother, all those strange advertising ideas of Xingchen G9 were all from you, right?"

When Cao Yang had completely handed over the marketing activities of Xingchen G9 to Zeng Tingting, and continued to go to Daystar to follow a group of people to engage in rockets, radars and airplanes, Zhang Xin's phone call came directly.

As Zhang Fugui's daughter and Cao Yang's cousin, Zhang Xin's influence in the industry is not small.

first acted in several TV and movies invested by Nanshan Film and Television one after another, and it became a small hit.

Then he began to transform into a director.

With Nanshan Film and Television as a backer, and sometimes Cao Yang checks and selects the script, it is a little difficult for Zhang Xin to fail even if he wants to.

Although I dare not say that I am as famous as top directors, I am also well-known in the industry.

From time to time, she also directs and acts herself, which can be regarded as gaining a firm foothold in the Chinese entertainment industry.

This time, Xingchen G9 special advertising shooting, Zhang Xin volunteered to take it after knowing it, and wanted to serve as the director of these advertising shooting.

With her current status in the Chinese entertainment industry, this is definitely a cannon to fight mosquitoes.

Zhang Songwen is not worried that Zhang Xin will not shoot well.

Anyway, at most, it is enough to arrange a few more veteran assistant directors to help.

"How?"

"Those videos were shot so quickly?"

Zhang Xin will know about these shooting videos, and Cao Yang is not surprised at all.

Because Zhang Xin is a director and actor at the same time, he also has the hat of deputy general manager of Nanshan Film and Television.

This hat is still very effective for her to improve her status in the Chinese entertainment industry.

Even if she actually didn't participate in the daily operation of Nanshan Film and Television at all.

"I shot these videos myself, and I'm already doing post-processing according to your request."

"Obviously, the shooting is very clear, but I want to deliberately make a look like I was shooting with shaky scenes as if there was a real war, which is a deliberate attempt to lower my shooting level."

Zhang Xin finally found a topic to chat with Cao Yang now, so naturally he wanted to have a good chat.

This can be regarded as a way to bring the two sides closer.

Otherwise, it will definitely be unreliable simply by blood relationship.

Zhang Xin, who has been out of society for many years, is naturally not the stupid white sweet he was back then.

"You remember to check these videos more often, so that people don't see that they were shot in China."

"Anything that will be goofed remember to make some adjustments."

Since we want to use it as "real material" in the Middle East and Africa, we need to be more realistic.

Otherwise, when the time comes, people will see that it is artificially filmed, and the effect will naturally be greatly reduced.

This will even affect some of the reputation of Xingchen Automobile.

"You can rest assured, the entire crew is filming in full accordance with the requirements of Party A's father, and it will definitely not be out of the basket."

"When these videos spread, everyone will probably be able to see the different appearance of Xingchen G9."

"Especially the bulletproof version of the Xingchen G9, there is no pressure at all in the face of rifle strafing."

"Even under the fire of some light machine guns, you can get out of the way."

"That scene is definitely very hot."

Zhang Xin thought of the pictures at the shooting scene, and the whole person was a little excited.

The G9 walks at high speed in the desert, followed by constant rifle and machine-gun fire.

That scene is definitely impossible to happen in China.

But on the Middle East and Africa side, it seems that anything is possible.

Especially during this shooting, the Xingchen G9 pickup version directly set up a heavy machine gun, and then followed the tank to fight.

Those pictures, Zhang Xin thinks they can be used in some movies.

"If you want it to be popular, how else will you attract those people to buy it?"

"The big G series is a very important series of products of Xingchen Automobile, if it is done well, then Xingchen Automobile will have a firm foothold in the overseas market."

"This is also very beneficial for increasing the sales of other models of Xingchen Automobile."

Cao Yang's attention to Xingchen Automobile has never been relaxed.

This is the fundamental plate of the entire group, and there is no room for error.

Even in another decade, the automotive industry will still have a lot to offer.

Even after the application opportunities of large-displacement engines in China decline in the future, whether the output can be stabilized depends on whether Xingchen Automobile can completely expand the market in Africa and the Middle East.

If it is done well, even if it is more than ten years later, there is no need to worry that the W16 engine will have no market demand.

"Hearing you say that, I'm kind of looking forward to what kind of effect these realistic ads will have when they are delivered."

"Especially the pickup version of the G9, it still looks very domineering."

Zhang Xin doesn't look like a girl, and her personality is sometimes very tiger.

None of her cars are sedans, all of them are sports cars and SUVs.

The speed of driving is not slower than that of boys.

(End of chapter)