Chapter 758 Layout of Africa, a variety of means together
Chai Hang felt that his good luck had been exhausted in the first ten years of his career.
Since leaving Nokia and coming to Samsung Huaxia, he found that he seemed to have fallen into another pit.
Originally, I thought that with the strength of Samsung Electronics, I should be able to live a very prosperous life in my new position.
But reality gave him a slap in the face.
Not to mention that the sales of Samsung's smartphones are not ideal, they are pressed and beaten by Honor Technology, and even Warwick's smartphone sales are about to catch up.
Just some time ago, he inexplicably helped to inquire about the cooperation between Nanshan Special Steel and Wenchong Shipyard in the production of LNG carriers and the research and development of Yinwa Steel, which made him anxious.
Because the news inquired about was very unsatisfactory, and even if he had just acted, Nanshan Special Steel was already producing samples.
So when he quickly collected some information and reported it to Samsung Heavy Industries, he was almost slammed against the wall.
Obviously, he is not in charge of this business, but he inexplicably has more work, and then he was scolded.
The most important thing is that his boss Lee Jae-lin didn't mean to help him speak, which made him feel very congested.
Still, the work has to go on.
Immediately afterwards, the commissioning ceremony of Nanshan Semiconductor's new factory in Yangcheng was very grand, and it was officially announced that it had become the largest semiconductor company in China.
This makes Chai Hang's life even more difficult.
Because Samsung Electronics not only sells end products such as mobile phones, computers, and TVs, but they are also important suppliers of semiconductor components such as chips and memories.
The Huaxia market is the most important market for Samsung Electronics, and the overall development speed in the past few years is also very gratifying.
But in the last two or three years, things have started to get worse.
"Our new factory in Chang'an is already under construction, and it will be the largest semiconductor factory in northwest China."
"Under such a good opportunity, our Samsung Huaxia's sales have not achieved any growth, which is absolutely unacceptable."
Li Zailin did not regard Chai Hang as his descendant.
In fact, the other party is not his own direct subordinate.
He just regarded Chai Hang as a tool man.
So when he has pressure, he will definitely find a way to transfer these pressures to the shoulders of Chai Hang and other middle-level cadres in Huaxia.
"Mr. Li, there are many products, and many of them rely on the sales of dealers."
"I think it's okay to give further profits to dealers?"
"For them, whoever sells their products is more profitable, they will actively promote their products."
"After all, many dealers are not simply agents of our products."
Chai Hang took a deep breath and tried to calm his mood as much as possible.
Lee Jae-rim put pressure on him, and he made all kinds of demands.
As long as the company has no way to meet these requirements, when the time comes, the goal is not achieved, he has a say.
This can also be regarded as a self-insurance plan for him in Samsung Huaxia.
If you don't have a background, you can't be a descendant, that's all you can do.
"The profit margin of our products is not particularly high, if we continue to give profits to dealers, how can the company's income be guaranteed?"
Lee Jae-lim retorted with a displeased face.
However, for this statement, Chai Hang has been prepared for a long time.
"At present, many of our parts are imported directly from Korea and assembled."
"Even if it is produced in Huaxia, most of them are subsidiaries set up by Korean enterprises in Huaxia."
"In this case, the production cost must be relatively high."
"If we can purchase some parts from local suppliers in Huaxia, it should be very beneficial for cost reduction."
Chai Hang threw the pot to the procurement side.
Anyway, what he said is also true, and Lee Jae-lim must know about this situation.
As for whether the company is willing to change, that's not his business.
"Our products must ensure quality, and China's local suppliers are uneven, and they will not be adopted on a large scale for the time being."
"But there are some suitable parts, and we will try them as well."
After Li Zailin left an ambiguous reply, he immediately stopped struggling with Chai Hang on this issue, but continued to force him to find a way to increase the sales of semiconductor components and consumer electronics as soon as possible.
Unlike Samsung's anxious mood, Transsion is full of joy.
Zhu Zhaohai returned from Africa this time, in addition to participating in the commissioning ceremony of Nanshan Semiconductor's new factory in Yangcheng, the most important job was to report to Cao Yang about Transsion's overseas development.
Although Transsion now almost does not sell mobile phones in China, 99.99% of Huaxia people do not know that Huaxia has such a large mobile phone brand.
But in Africa, it has reached a monthly sales of more than 3 million.
"Mr. Cao, according to our estimates, from next year, our sales in Africa will reach 50 million, becoming the largest mobile phone manufacturer in Africa."
"Considering the impact of brand localization, we are ready to build an assembly plant in Ethiopia."
"That would not only greatly reduce the cost of assembly, but also make more Africans think that our brand is their own brand."
"This potential impact is very important for the sales of Transsion mobile phones."
Zhu Zhaohai reported to Cao Yang about the various achievements of Transsion this year.
He himself was very satisfied.
At this rate of development, Transsion will soon become the top 5 mobile phone manufacturers in China.
As a local brand that started by relying on copycat mobile phones, it is definitely not easy to have such results.
"If you build a factory in Africa, will there be a problem with the management at that time?"
"I've heard that people over there are lazy?"
Cao Yang really hasn't been to Africa.
There is a high probability that I will not go again in this life.
Therefore, as for the situation in Africa, he is still stuck in the impression of some media propaganda.
"People in some places over there are really lazy, even if the standard of living is very low, but once they get their salary, they immediately eat and drink and spend it."
"Even the factory owners over there can't make sure that after the wages are paid, the people will come back to work the next day."
Speaking of this, Zhu Zhaohai couldn't help but complain.
However, he quickly added and said: "The situation in Ethiopia is definitely not comparable with that in China, but compared with other African regions, it is still much better." ”
"Our mobile phone assembly line will be their first factory to produce mobile phones in China."
"Therefore, all departments over there will pay more attention, and there will be more high-quality talents among the recruits."
"Even a lot of local university students are willing to work as production line workers in factories."
Since Zhu Zhaohai is ready to propose to Cao Yang to build a factory in Africa, he must have done relevant investigations.
Therefore, for Cao Yang's questions, he can also quickly give his own analysis opinions.
"In addition to some low-end mobile phones, there should be a market for mid-to-high-end mobile phones in Africa, right?"
Cao Yang did not bother with Transsion's establishment of a factory in Africa.
When he first invested in Transsion, he had promised to respect Zhu Zhaohai's management of Transsion.
He certainly would not insist on his own opinion unless it was a matter of principle.
Besides, he doesn't have any opinion on this matter.
It's just a few questions that I want to express.
"Yes, Honor Technology is now starting to make efforts overseas, and I think Africa can also pay proper attention to it."
"Although there is no way to compare with markets such as Dongying, the volume of the whole Africa is still not small, and there are many rich people."
"The poorer the region, the worse the gap between the rich and the poor."
"Some of the rich people in Africa are actually very rich."
"There are even many places where French and English colonies are colonies, so the rich people there have the habit of imitating the life of the French and English."
Zhu Zhaohai is not worried that if Honor Technology also enters Africa, it will bring too much impact to himself.
Transsion's mobile phone is positioned as a low-end mobile phone, and he won't want to try everything.
High-end mobile phones, he will never do it.
"When the time comes, I will talk to Xia Qingqing and ask her to arrange someone to develop the African market."
"The number of Chinese enterprises in Africa is not particularly large, when the time comes, you can join forces, I will also communicate with Warwick, their business in Ethiopia should also be relatively large."
Cao Yang has heard that many Chinese people like to pit their own people the most when they are overseas.
Especially those Chinese people who run out like to do this thing.
Therefore, in order for related companies to better develop overseas, it is necessary to support each other.
"There are some chambers of commerce in every place, but sometimes the chambers of commerce are not very effective."
"Forming our own group in Africa around the Nanshan Group is indeed something worth promoting."
"Even in the future, we can consider some resource swaps in Africa to facilitate business expansion."
"For example, when some tribes cooperate with us, they can only exchange some minerals for them, and we have no demand for minerals here."
"But Nanshan Battery may be different, and Nanshan Investment may also have its own considerations."
"These are all things that can be considered to be combined."
In the past few years, Zhu Zhaohai has also encountered countless strange things in Africa.
There are even some things where the final payment cannot be recovered, and people directly take a pile of coffee to pay off the debt.
If you don't have a good channel at hand to digest these resources, then there is no way to give full play to the advantages of these resources.
For example, in later generations, Warwick once sold red wine and beef from a certain country in South America as payment.
A telecommunications company's mall began to sell red wine and beef, which can be regarded as refreshing everyone's three views.
But if one of Warwick's partners is engaged in e-commerce, then it can be seamlessly connected.
The influence of the Nanshan system is very great, and Zhu Zhaohai naturally saw this benefit.
No matter how bad it is, it is also a good plan to directly use part of the goods as the annual welfare of each company.
"I support this matter, you can contact Mi Ying and let the General Manager's Office assist you in promoting this project together."
"In Africa, there is actually a lot of room for development in the business of many business divisions."
"It's just that the overseas market is too big, and we don't have so much energy to develop these markets."
Cao Yang didn't think about it for too long, and directly gave an affirmative answer.
Next, the two continued to talk about the African market before ending the meeting.
After meeting Zhu Zhaohai, Cao Yang's first thought was not to find Xia Qingqing to come over and chat, but to communicate with Zeng Tingting about the sales of Xingchen Automobile in Africa.
The Middle East market has been opened, and the sales of the big G series in the African market are also okay because of the previous publicity.
But this potential is clearly not being fully realized.
Transsion can play new tricks in the African market, which everyone looks down on, and Xingchen Automobile can also give it a try.
Don't ask how much money you make in these places, as long as you don't lose money, then selling as many cars as possible is very beneficial to enhance brand influence.
After all, in these places, those who can afford a car are the rich.
The potential impact of letting these wealthy people recognize the models of Xingchen Automobile is incalculable.
It can even benefit other brother companies such as Honor Technology.
If it doesn't work, then use minerals to exchange for cars.
"Mr. Cao, I feel that if we expand the market in Africa, in addition to our own hands, it is best to find a few more powerful agents."
"By motivating our agents to make money, we can further increase our sales."
Zeng Tingting obviously has her own considerations for the African market.
The attention before was not enough, but now that Cao Yang pays attention to it, she naturally has to increase her attention.
"There is no problem with this, but our models are relatively expensive, and it is difficult for many agents or dealers to come up with so many dollars to buy."
"You can cooperate with Nanshan Investment to promote the plan of using local mineral resources to offset the payment."
"I guess a lot of tribes will be interested in such a plan."
Zhu Zhaohai just mentioned the matter of mineral deposits in Africa, and Cao Yang feels that not only the mobile phone business can be linked to it, but also the automobile business can be done well.
Whether it is lithium ore, nickel ore, cobalt ore, iron ore and coal deposits, they all have their value.
In order to expand these businesses, Cao Yang is even considering letting Yangcheng Bank set up a base in these countries, in order to better handle some funds at home and abroad.
"This is a very innovative plan, and it is estimated that many tribes are really interested."
"Next month, I will personally fly to Africa to find several partners to jointly promote the development of Xingchen Automobile in Africa."
The plans proposed by the boss must be good plans.
As a senior professional, Zeng Tingting's awareness is definitely very strong.
"Xingchen Automobile has developed to the present, and it can be regarded as having some history, and there will be some second-hand cars circulating in the market one after another."
"These second-hand cars will be much more cost-effective, and you can also consider whether to transport the second-hand cars to Africa for sale."
Although there are many rich people in Africa, the overall economy is certainly not rich.
As a luxury brand model, the price of Xingchen Automobile is definitely not comparable with similar products of Toyota and Nissan.
So at this time, letting the used car out is a good alternative.
Even Cao Yang is preparing to launch a trade-in program in the 4S stores of various Xingchen Motors to stimulate more consumers to buy new products of Xingchen Automobile.
"The used car market is a blue ocean, and future sales are likely to be similar to new car sales."
"However, the second-hand car market is mixed, and it is still difficult to do a good job in this part of the business."
Zeng Tingting's main focus over the years has been in the automobile sector, and she naturally has some understanding of the second-hand car market.
However, she felt that it was very difficult for this market to eat.
"Let's do the second-hand car business of Xingchen Automobile and Jaguar Land Rover first, so that our second-hand cars can be circulated, so that many people don't have some worries when buying new cars."
Although when Chinese consumers buy a car, most people will not consider the issue of value retention.
However, there is absolutely no way to avoid this problem, and it is even an important basis for consumers to buy cars in many mature markets.
So there must be some consumers who care about this thing.
This is especially true for those who have a little money and are not very rich.
"If that's the case, then you might want to consider setting up a separate used car business unit and letting them drive the business forward."
Zeng Tingting put forward one of her own requirements in a timely manner.
In the workplace, if you simply increase the workload of your subordinates, and do not want to benefit your subordinates or expand the organizational structure, then such a leader will definitely not go far.
Zeng Tingting obviously understands this truth.
So when she scolded her subordinates, she scolded fiercely; But when fighting for the interests of her subordinates, she is also very fierce.
I have to say that such a person is the most suitable for mixed workplaces.
"This is not a problem, it will be established if necessary, and it will be abolished if there is no need, and the organization of any branch is not static."
Cao Yang agreed without any hesitation.
The second-hand car business is definitely promising.
It will even be a weapon in the future.
Now let's start with Nanshan Automobile Group's own brand, and then consider spinning off and setting up a separate company to make second-hand cars, maybe it can be used as the first listed company within Nanshan Automobile Group in the future.
With Cao Yang's instructions, Zeng Tingting naturally took action immediately.
And after talking to Zeng Tingting, Cao Yang called Zhao Siyu from Daystar's side again.
"Mr. Zhao, during this time, Transsion and Xingchen Automobile are expanding the African market."
"I think the drone business is actually worth looking forward to in Africa."
"We can set up an office in some African countries, and work with Transsion, Honor Mobile and Xingchen Automobile, etc., to find local powerhouses to sell our drones."
Although Daystar has always advertised itself as a company that produces civilian products, everyone knows exactly what is actually going on.
Every year there are some countries in the African region that have something going on, and most of them have no air defense.
In this case, the advantages that drones can play are even greater.
After all, if fighter jets and bombers are too expensive, not to mention that the price is too high, the gang can't afford them, and the need to build supporting airports alone is a big problem.
But drones are different.
Whether it is a twin-tailed scorpion drone, an unmanned helicopter or other products that are about to be launched, or a DJI product, there is a lot of room to play and open up.
Others may not have thought about it so much, but Cao Yang knows how powerful drones can be on the battlefield.
Especially in the battlefield environment of Africa, drones are simply the natural enemies of ground forces.
"Our main focus was on the Middle East market, and the African side will start to arrange it immediately."
For the expansion of the market, Zhao Siyu is naturally very positive.
Especially Cao Yang has personally started the layout, what he needs to do is to implement it as soon as possible.
"Working over there, you have to be bold and creative."
"I'll ask you to sort out some special plans for selling drones for you."
Cao Yang feels that in order to make everyone realize that Daystar's drone products are very powerful, the most important thing is to let the products show their strength on the battlefield.
Even getting pirates to use drones to strike cargo ships is a very effective propaganda plan.
Of course, the action in this must not be too exaggerated, so as not to lose more than it gains.
"Well, I'll get in touch with DJI later, and we will work together to provide customers with different combinations and choices."
"Then I will also communicate with Pan Jun, and ask him to help contact the relevant companies that export ammunition, and we will go to Africa to expand our business together."
Zhao Siyu quickly understood some of Cao Yang's thoughts.
Although Daystar produces civilian products, there is nothing they can do if the customer uses them in the military.
They can even provide a note that tells the customer that they can't do that.
Otherwise, Daystar will not be held responsible.
"It's a good idea, and DJI's small drones have special uses on some occasions."
"But I think the most promising thing in Africa is the unmanned helicopter that we are about to launch."
"A simple heavy machine gun can play a very huge role in many conflicts in Africa."
"As for the twin-tailed scorpion drones, they may be too high-end for them."
"The payload capacity of DJI drones is relatively limited, and although there is a market in Africa, it is estimated to be relatively limited."
Anyway, they are all talking within the company, so Cao Yang naturally doesn't have to hide it.
Make it clear directly, so as not to misunderstand the people below.
(End of chapter)
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