Chapter 807: Sharp 315, Start a New Battle of Encirclement and Suppression

The spring in Yangcheng is often accompanied by the return to the south and the rain that keeps falling.

When it was serious, the ceiling of the whole house became a water curtain hole, which surprised the northerners who had not stayed in Yangcheng.

Yesterday, the temperature was still in the single digits, which is very cold in Yangcheng.

Today, it suddenly warmed up to more than 20 degrees, warm as summer, and that's what it said.

And this result is to return to Nantian.

The floors are wet, the walls are wet, the clothes are wet.

I feel uncomfortable all over.

Cao Yang returned to the office early in the morning, and there was no need to water Wan Nianqing.

Fortunately, there is a dehumidifier in the office, otherwise it would be uncomfortable to stay.

"Mr. Cao, at the 3.15 party last night, Huaxia TV exposed the potential safety hazards of Volkswagen DSG transmission."

Today is March 16th, Mi Ying, as usual, came to the office early and sorted out the day's itinerary and yesterday's news hot spots.

Obviously, the hottest thing yesterday was the 3.15 party.

"Volkswagen's DSG is finally going wrong?"

"Then they're in trouble this year."

In the past two years, Nanshan Automobile Group and Chery Automobile and other Chinese independent brand car companies have first encircled and suppressed Korean car companies, and then dealt with Dongying car companies.

Nowadays, the market share of Korean car companies and Dongying car companies has declined significantly, and it is more difficult to further decline.

However, the growth rate of the overall automobile market is limited, and if independent brands want to continue to grow, they must find ways to further eat up the share of other companies.

And now the most prominent positions are Volkswagen and General Motors.

Cao Yang hadn't decided whether to make trouble this year, and as a result, Volkswagen was given 3.15 by Huaxia Station.

"Volkswagen cars such as Sutar, Magotan , Golf, Sciroc, CC and Skoda all have DSG failures, which can cause the car to suddenly stall or accelerate while driving."

"According to the third-party automobile quality evaluation platform, there are a lot of complaints about the transmission, mainly focusing on the abnormal noise, stuttering and disconnection of the transmission, accounting for 38.8% of the entire failure."

"The leopard in the tube can be seen that Volkswagen's DSG defects exist on a large scale."

"So I feel that when Huaxia TV exposed this issue this time, the wording used was relatively harsh, and the words were more straightforward, which was difficult to see in the past."

In Mi Ying's view, it is not very strange that Huaxia TV exposed the quality problems of Volkswagen DSG.

After all, there have been quite a few DSG-related complaints in the past few years.

But the intensity of the exposure is a bit large, as if to suppress Volkswagen fiercely, which is a bit different.

"The technological progress of independent brands in recent years has been relatively fast, and the degree of dependence on joint venture car companies has been relatively low."

"But for so many years since the outbreak of the Volkswagen DSG problem, it has not been paid enough attention."

"Or they can't pay enough attention to it, because some of the problems inherent in DSG are not so easy to solve."

"Didn't they upgrade DSG's warranty before?"

"This is actually an admission of one's own problems in disguise."

"It's just that the problem hasn't been solved, so don't blame everyone for being polite."

The relationship between Nanshan Automobile Group and Volkswagen is not good.

We have been fighting each other since the 2008 Olympics, and we have used a lot of tricks in between.

Even the fact that Volkswagen was forced to extend the DSG warranty period before was the result of Nanshan Automobile Group's behind-the-scenes.

It's just that this time Huaxia Taiwan took the initiative to rush forward, and Nanshan Automobile Group naturally won't miss this opportunity.

It is estimated that among the domestic independent brand car companies, except for the Chuncheng Automobile Group and the Modu Cycling Group, which have joint ventures with Volkswagen, will be more nervous, and other car companies are happy to see this situation appear.

"Then do you want to call Mr. Zeng and the others over to discuss how to deal with Volkswagen?"

Mi Ying is still relatively clear about some of Cao Yang's ideas, so she knows that at this time, she can consider letting Zeng Tingting do something.

"You let her do some preparation first, but we don't have to rush straight to the front."

"I guess people from other companies will contact us soon to see what everyone thinks."

As the only automobile company exposed on 3.15 this year, Volkswagen is now sitting on the tuyere.

All car companies naturally want to see it unlucky and will not be indifferent.

Sure enough, Honda, which is also worried about being in the news, is now discussing how to deal with this situation.

"Watanabe, our Honda's sales in China have been declining in the past year, and last year it was even a big drop compared to last year."

"Although the downward trend has stopped since the first quarter of this year, the total sales volume is still relatively low."

"Now Volkswagen's DSG has been exposed, attracting consumer dissatisfaction."

"Do we want to think about adding fuel to the scenes and letting Chinese consumers spread their grievances on Volkswagen?"

As the general manager of Honda Huaxia, Seishi Feldishi oversees all of Honda's business in Huaxia.

He is in charge of two automobile joint ventures, Xifeng Honda and Yangcheng Honda, as well as motorcycle joint ventures and auto parts companies.

But in the past year, the sales of these companies have been declining.

Now that I finally see an opportunity to improve the situation, I naturally don't want to miss it.

Volkswagen has always been the largest single-brand car company in the Chinese auto industry, and if they can take a piece of their share, they may be able to make up for last year's decline.

At this point, Feldishi Seiji still has expectations.

"Yes, yes, but if we let our Huaxia partners do it, the effect may be better."

"We can give some support in terms of funding, so that they can find some local media and trolls to help the flames, and bring down the sales of Spring City Volkswagen and Modu Volkswagen."

"Their Passat and Magotan still put some pressure on our Accord."

"Golf and POLO are in competition with our Fit."

"Lavida is the most direct competitor to our newly listed Lingpai."

"In this case, as long as the sales of Volkswagen in the north and south decline, then our sales will definitely increase to a certain extent."

Taro Watanabe was the head of the sales department of Yangcheng Honda, and after returning to China less than a year later, he returned to Huaxia again and became the general manager of Yangcheng Honda.

After re-taking office, he naturally hopes to boost Yangcheng Honda's sales, so that his future will be brighter.

"Do you think Toyota and Nissan have similar ideas?"

If you go it alone, the effect is definitely not very good.

This point is relatively clear to Makoshi Nagashi.

So at this time, he naturally thought of several other Dongying car companies that also had factories in Yangcheng.

Especially Toyota, in Dongying, Toyota is the big brother, and Honda is just a local private enterprise.

"Toyota and Nissan are in a very similar situation to us, although the Camry, Teana and our Accord are direct competitors, but if we can eat up a little bit of the market share of German car companies together, then we will not be so stressed."

Taro Watanabe is definitely in favor of pulling Toyota and Nissan together against Volkswagen.

There is a lot of power in numbers.

In this kind of encirclement and suppression of Volkswagen, it is naturally more appropriate for everyone to join forces.

"Then you can go and communicate with the people from Xifeng Nissan and Yangcheng Toyota."

"Especially Yangcheng Toyota, it has a common shareholder with Yangcheng Honda."

"You can let Yangcheng Automobile Group communicate with them and let them help together."

Feldspar Chengsi naturally knew that this time was to make full use of the strength of the joint venture party.

To do things in Huaxia, it must be more convenient to find a partner.

"I estimate that this time not only will we deal with Volkswagen, but Huaxia Honda's own brand car companies should not miss such a good opportunity."

"When the time comes, all parties will act together to carve up a part of Volkswagen's market share."

"As for who can grab the most share in the end, it's up to each person."

Taro Watanabe is still more confident that he can snatch Huaxia's own brand.

After all, the brand power of the North and South Volkswagen is still relatively high, and it is not something that can be easily surpassed by Huaxia's own brands.

The gap between Honda's brand and Volkswagen's brand is not large, and even in South China, the influence of Honda's brand is a few points stronger than that of the Volkswagen brand.

"What you say makes sense, so let's act as soon as possible."

With this conversation between Seiji Nagaishi and Taro Watanabe, Toei car companies soon moved.

In this day and age, which car company doesn't have a few long-term advertising agencies?

What advertising agency doesn't know a few marketing companies that specialize in the botnet business?

So these actions came together, and immediately there was a movement on the Internet.

At the same time, Huaxia's own brands will definitely not miss this opportunity.

"Mr. Cao, Volkswagen has gone a little too far, and the problem of DSG is so serious, and it has never come up with any decent solutions."

"There is no harm if there is no comparison, and there are almost few consumer complaints about the various products of our Nanshan gearbox over the years."

Yin Chuan of Changan Automobile personally called Cao Yang.

Among the domestic independent brand car companies, many are already using some of their own engines, and even developing their own gearboxes.

Only Changan Automobile has been unmanned in passenger cars until now, with an engine and gearbox.

The engines and gearboxes on their passenger cars are all supplied by Nanshan engines and Nanshan gearboxes.

This is also an important reason why the relationship between Changan Automobile and Nanshan Automobile Group is getting better and better.

Even Nanshan Auto Parts is willing to take the initiative to help Changan Automobile make some improvements to the small engines used in the micro-car, so that their micro-car can maintain full competitiveness.

"Chuncheng Volkswagen and Modu Volkswagen are old joint venture car companies in China, and their recognition in the north is still very high."

"It is estimated that no matter how much people toss, consumers will still choose the popular brand."

"This time, we have to teach them how to be human beings and let them put away that arrogance."

Cao Yang was naturally able to guess what Yin Chuan's purpose was when he called to talk to him about Volkswagen at this time.

So just get straight to the point.

The encirclement and suppression of Volkswagen is certainly not something that can be done simply by relying on Nanshan Automobile Group.

I also want everyone to work together.

"Yes, Changan Ford contacted me and said that Ford also wanted to take this opportunity to teach Volkswagen a lesson."

Yin Chuan inadvertently sold the Ford car.

"This is also normal, Ford's second position in the world is now no longer kept, and Volkswagen has the credit for this."

"In recent years, Ford has invested a lot of new models in China, and there will be many models on the market this year and next year."

"It can be said that this year is the time for Ford to hit high sales in China, and it is natural to hope to seize some markets from other OEMs."

Cao Yang has a good understanding of Ford's situation.

Among the world's major car companies, the relationship between Ford Motor and Nanshan Automobile Group is relatively good.

Of course, this is really relative.

After all, the other party has never planned to form a comprehensive strategic cooperation with Nanshan Automobile Group.

On the other hand, in terms of transmissions and engines, we hope to redevelop them based on the technologies of the Nanshan Automobile Group.

This is certainly not the outcome that Cao Yang wants to see the most.

"Yes, Ford's headquarters hopes to hit the sales target of 1 million in the next five years, and now Changan Ford is also trying its best to expand the market."

"When the time comes, if everyone wants to encircle and suppress Volkswagen together, Changan Ford will definitely be willing to rush to the front."

"When the time comes, we will also work together to make this matter more and more popular."

"Only in this way can the final effect be achieved."

Yin Chuan knew that dealing with Volkswagen in a single month would have a very limited effect.

After all, consumers are often forgetful and are easily guided by various propaganda.

If we can work together to make the bad news of Volkswagen appear in the eyes of consumers every day, then it can have a real effect.

In this regard, Yin Chuan is very sure.

"I also think it's time to encircle and suppress Volkswagen, otherwise his position as the boss will be too comfortable, which is not conducive to the further development of China's automobile industry."

With Cao Yang's words, Yin Chuan knew it in his heart.

This time, Huaxia Taiwan's sharp 3.15 can be regarded as the start of a new war to encircle and suppress the public.

However, in the face of the news exposed by Huaxia TV, not every company must have the same attitude.

Like Great Wall Motors, it's a little tangled right now.

"Mr. Wang, the DSG I am developing works on the same principle as Volkswagen's DSG."

"Although we have tried our best to avoid the recurrence of various problems with Volkswagen DSG during the development process, there are some things that cannot be completely avoided due to structural reasons."

"Now that Volkswagen DSG has been exposed by Huaxia TV, public opinion on the Internet is very unfriendly to DSG."

"At this time, many people feel that AT is the most suitable."

"Not even 10AT, 8AT, 6AT and 4AT, many consumers feel good."

"Therefore, I think the company's plan to install DSG on new models should be appropriately conservative and only install it on some models."

"Even for the same model, we can be equipped with DSG in part and 6AT or 8AT in part."

"In this way, the associated risks can be fully mitigated."

Zhu Jianbo, as the director of Chang'an Automobile Technology Center, felt that it was necessary to explain things clearly to Wang Ying.

Otherwise, when Great Wall Motors is equipped with its own DSG on a large scale, if there is the same problem as Volkswagen, he is estimated to be unlucky.

Don't look at the development of Great Wall Motors in recent years, it has been very smooth, but it is not without pressure.

In previous years, the competition between independent brands was not so fierce, and everyone was busy grabbing the share of joint ventures and new markets.

However, with the slowdown in market growth, it is inevitable that the competition between independent brands will become more intense.

Great Wall Motors mainly focuses on SUV models, but other car companies such as BYD, Changan, Chery, Geely, Yangcheng Trumpchi, and Nanshan Hongqi also have their own SUV models.

When the time comes, everyone will fight together, and it is really difficult to say what kind of situation it will be.

It would be embarrassing if the DSG developed by Great Wall Motors fell off the chain at this time.

"I heard that Chery Automobile is also developing a DSG gearbox, right?"

Wang Ying can naturally feel the meaning of Zhu Jianbo's proposal.

However, the company finally came up with a core component of its own, but the result was that it could not be used on a large scale because of quality concerns, which must be a bit aggrieved.

So she also wants to see how other friends are coping with this situation.

"Yes, whether it is the engine or the gearbox, Chery Automobile is doing it by itself."

"It's become less and less common for them to directly purchase Nanshan engines and Nanshan transmissions."

"If it weren't for the fact that there are still a lot of parts on the vehicle that are purchased from Nanshan Auto Parts, it is estimated that their relationship with Nanshan Automobile Group will become worse and worse."

Zhu Jianbo is naturally very familiar with the situation of several major domestic competitors.

In his opinion, these opponents have different methods, and it is difficult to say which one is the best.

"In other words, even if DSG still has some problems, Chery Automobile continues to use it?"

Wang Ying further confirmed.

The DSG is essentially an AMT gearbox developed on the basis of MT, and the cost is relatively low.

Especially when the relevant parts are purchased from Huaxia, the cost can definitely be much lower than that of 6AT.

Therefore, whether it is from the perspective of reducing costs or getting rid of the dependence on Nanshan gearbox, Chery Automobile and other car companies have the idea of promoting the development of DSG.

"Yes, so to speak."

"However, I think if Volkswagen's incident is very big this time, I estimate that Chery Automobile should also appropriately reduce the loading rate of DSG models."

"Otherwise, their position as the No. 1 independent brand in China is likely to be unkept."

When Zhu Jianbo said this, Wang Ying also thought of a little and said, "Aren't we discussing with Daystar Technology about investing in the Starlink satellite system?" ”

"Representatives of several other car companies should also be communicating with each other."

"Do you think there is any other meaning for Huaxia TV to take out the DSG thing and specifically knock Volkswagen this time?"

Wang Ying suddenly diverged his thoughts.

She knew that Xia Qingqing, the niece of the deputy director of Huaxia Station, was the general manager of Honor Technology, and the relationship with Daystar Technology was very close.

Therefore, among the various domestic car companies, the relationship between Nanshan Automobile Group and Huaxiatai is the best.

The large-scale popularization of DSG gearbox has brought the greatest harm and impact to Nanshan gearbox.

With the help of Huaxia TV, it seems that it is not impossible to suppress the development of domestic DSG gearboxes?

Thinking of this, Wang Ying's mood became complicated.

"It's a bit hard to say about this matter, but it is certain that after this incident, the reputation of DSG gearbox in China must have deteriorated."

"At that time, it will also have some bad effects on us."

"I heard that Changan Automobile is contacting our sales department and wants to take this opportunity to start a campaign to encircle and suppress Volkswagen."

"After Minister Lian Furong of the sales department learned the news, he talked to me specifically."

"That's why I'm here to report to you about the transmission planning of the new model in the future."

As soon as Zhu Jianbo said this, Wang Ying became even more entangled.

Inside Great Wall Motors, she has always had the title of Iron Lady, and she is not so easy to entangle.

But this time the situation is a little different.

Great Wall Motors is definitely not suitable for going upstream, which will be unlucky.

After all, there are still many car companies that want to carve up a part of the share from Volkswagen.

Even Great Wall Motors itself wanted to grab a piece of the cake.

"In the future, we will select some models to equip our DSG transmissions."

"Then, at the same time, we will design and develop a gearbox equipped with a 6-speed automatic transmission, and complete the relevant certification work, so that it can be launched to the market at any time."

"Once the models derived from our DSG are not good to sell, then we will launch the 6AT ones."

After thinking about it, Wang Ying still thought of a more compromise plan.

It is the company's grand strategy to promote the independent development and production of engines and transmissions for Great Wall Motor.

This is not something she can directly overturn.

Under this grand strategy, how to make some adjustments in combination with the actual situation is a problem she needs to consider now.

Zhu Jianbo can also understand Wang Ying's difficulties.

This plan is also more in line with his ideas.

After all, it is a two-handed preparation, once there is any problem, Great Wall Motors can quickly react.

However, Great Wall Motors can prepare with both hands, and some car companies are more embarrassed.

At this moment, Zhu Zhengfeng of Chuncheng Automobile Group was struggling with whether to call Cao Yang to communicate.

(End of chapter)