Trends are a fantastic thing.

In every corner of the world, whether in individual life or global development, trends are a force to be reckoned with.

It is like an undercurrent, silent but immensely powerful, shaping our future.

Once this trend is formed, it will move forward like inertia.

The enterprises in the Nanshan system have formed a trend of rapid development.

Especially on the side of Honor Technology, it has completely risen.

Especially after entering 2013, the development of Honor Technology has become more stable, and the sales volume is gradually increasing.

Although it is not an explosive increase of several hundred percent, it continues to rise step by step, making its position in the field of consumer electronics in China and even the world more and more solid.

"Mr. Cao, the sales volume of our HONOR mobile phone series products reached 12.5 million units in April."

"Among them, the domestic sales exceeded 7 million units, and the foreign sales exceeded 5 million units, both of which created a new high."

"According to incomplete statistics, our share of the domestic mobile phone market has gone to about 25%."

"If we simply calculate the smartphone business, then our market share in China has gone to more than 30%."

"This sales data, even if it is a simple calculation of domestic sales, we are also the first in China."

Xia Qingqing made an appointment with Cao Yang for an hour today to report on the market performance of Honor Technology in the past April.

Just like at the beginning of each month, once the sales of various car companies are relatively good, they will actively announce their sales.

Honor Technology basically officially counts the sales data of the previous month on the first or second day of each month.

The whole company can be described as a thriving situation.

"Is the second place still Samsung?"

In the Huaxia mobile phone market, Apple's mobile phone has been kicked out, and what can make Cao Yang pay attention is Samsung mobile phone.

In addition, although Lenovo's sales are good, they are not enough to pose a threat to Honor Technology.

As for the rising stars Warwick, Xiaomi and other companies, the gap with Honor Technology is still relatively large.

"Yes, the second place is still Samsung, their sales in China in April was 4.5 million units, of which more than 3 million are smartphones, and nearly 1 million are feature phones."

"Although their overall sales are still relatively high, if you calculate the turnover, it is actually only a third of us."

"As for Lenovo, which ranks third, it is completely relying on various models of feature phones to occupy a place in the fifth and sixth tier markets and rural markets."

"So we can barely maintain the sales of 3 million units per month."

"On the contrary, Warwick, which ranks fourth, has only sold about two million units in China, but there are still nearly two million units abroad, and the global sales volume has reached almost 4 million units."

Xia Qingqing commented on the situation of the second, third and fourth children in one go.

There is no doubt that Honor Technology is the most beautiful boy.

"What was Samsung's global sales last month?"

Obviously, Cao Yang has always regarded Samsung as the main competitor.

Whether it was last year or this year, Samsung will definitely continue to be the No. 1 company in the global mobile phone industry.

It may take years to reverse this pattern.

Even after the overseas sales of Honor Technology completely exploded, it was possible to truly surpass Samsung.

It is too difficult for Chinese enterprises to really become bigger and stronger in the international market.

If you don't do well in the three markets of the United States, Europe and Dongying, it will be very difficult for you to outperform other companies.

"Samsung's global sales last month also set a record, reaching 29.5 million units, and it is estimated that it may break the 30 million mark this month."

"We do still have some gaps compared to them."

"Even if it's a simple competition for smartphones, people's monthly sales have reached more than 20 million units."

Although Xia Qingqing doesn't like Gaoli, the performance of Samsung mobile phones in the world is really good.

Whether it's chips, screens, or batteries, Samsung can produce them within the group.

Thus ensuring that the cost price of Samsung phones is competitive enough in the world.

This advantage, except for a few companies such as Honor Technology and Apple mobile phones, can compare with it, other companies are difficult to compare.

Therefore, the number one position in the world is also relatively stable.

You must know that Nokia, which was ahead of Samsung back then, has now been slowly forgotten.

However, Samsung's mobile phones can quickly change from traditional feature phones to smartphones, not only did not decline in sales, but sat on the throne of the world's first.

"Samsung mobile phones are facing competition from Apple phones in the United States, and it is estimated that it will be very difficult for sales to continue to increase."

"On the Huaxia side, we will not continue to give it room to grow."

"Leaving Europe and other markets, we have to find a way to squeeze the living space of Samsung mobile phones and slowly reduce their sales."

"In this process, we can pull other domestic mobile phone manufacturers such as Huawei and OPPO to work together to seize the market from Samsung."

Cao Yang feels that Honor Technology has developed to the present, and if it wants to achieve a significant increase in sales, it must start to increase the intensity of suppressing Samsung mobile phones.

Otherwise, the scale of the global mobile phone market is relatively fixed, and there is no way to free up an additional one or two hundred million huge space for Honor Technology to develop.

"We have been working this action, and even we have now set up a branch in Korea to sell our mobile phones and other products."

"As for Dongying, there is also some improvement in sales now."

"It is conservatively estimated that our global mobile phone sales can exceed 150 million units this year."

Xia Qingqing naturally hopes that Honor Technology can continue to develop and grow, so that her status in the Huaxia business circle will be further improved.

Mobile phones, pads, laptops, smart watches......

Honor Technology's product line continues to be enriched, and if the sales volume is ideal, this year's turnover will be able to exceed the 1 trillion yuan mark.

This is definitely a very representative event.

"Find someone to keep an eye on Samsung's movements, and collect and verify the bad information that appears in the market in a timely manner."

"Let's see if we can find any opportunities in the future to give Samsung a fatal blow."

Since you want to deal with Samsung, you must find a strong measure.

Otherwise, simply relying on the offensive of public opinion will be slower to achieve results.

Unless there is something particularly impactful that can be taken down directly.

And when Xia Qingqing and Cao Yang reported the market performance of Honor Technology in April, Huawei was actually not idle.

"Mr. Xu, although our sales in China in March were the fourth, the turnover has actually surpassed Lenovo and become the third."

"However, there is still a clear gap between us and the second-place Samsung."

"It is estimated that the scale of the domestic mobile phone market is difficult to expand significantly, and it is more of the competition in the stock market."

"In this case, if we want to continue to increase our sales, we can only seize the market from other mobile phone manufacturers."

Lian Zhitian is generally satisfied with the performance of Warwick's mobile phone sales in April.

In particular, Huawei mobile phones have performed very well in overseas markets, and they have been able to sit on an equal footing with China, and even surpass China.

For most Chinese enterprises, foreign sales exceed domestic sales, which is a relatively rare thing.

Except, of course, for foreign trade enterprises.

"Indeed, the market of Samsung and Lenovo, it is still possible to grab some of it."

"The positioning of Honor mobile phones is relatively high, and there are still relatively few intersections with us, and we are still focusing on cooperation."

"However, to deal with Samsung and Lenovo, in addition to relying on product competitiveness, you may also have to think of other ways."

After Xu Jun took charge of the mobile phone business, he also had a fuller understanding of the fierce market competition.

Product power is the core, but it does not necessarily mean that the product will be able to sell very well.

All kinds of marketing programs and various means are also indispensable.

"I'll talk to Honor Technology about it later, they should have some ideas."

"Last year, Mr. Xia put forward the idea of constantly suppressing Samsung mobile phones in public opinion."

"I think I can find the right opportunity to implement this plan well."

"In addition, we also have cooperation with Honor Technology in the Dongying market, and we can consider further cooperation in other markets."

"The overseas market is so big, it is completely enough to accommodate Honor Technology and Huawei mobile phones."

Lian Zhitian's proposal was not surprisingly supported by Xu Jun.

Lang is affectionate, and concubines are intentional.

The marketing teams of the two companies immediately began to make various contacts.

And Huaxia's mobile phone industry is such a thriving situation, such as Zhongguancun Online, this kind of media, life is naturally very good.

"Editor-in-chief Wu, I have counted that the mobile phone advertising business volume launched this month has increased by 34% year-on-year and 12% month-on-month, which has become the largest category of advertising revenue on our platform."

As a senior editor of Zhongguancun Online, Xie Min not only needs to consider the writing and approval of articles, but also needs to consider advertising revenue.

As a website, their main revenue is advertising revenue.

It can be said that advertising revenue is not only related to the life and death of the company, but also closely related to the interests of each employee.

For example, Xie Min is mainly responsible for mobile phone-related channels, so if there are more mobile-related advertisements, her bonuses will be more.

Even to a certain extent, advertising revenue is commissioned.

"Mobile phones have surpassed computers in advertising revenue?"

Wu Xuebin really didn't expect that the mobile phone advertising business would one day surpass the computer business.

For a long time, computers have been the core business of Zhongguancun Online.

Whether it's a desktop computer or a laptop, whether it's a whole machine or a build, there are a lot of related articles every day.

There are also many brands that need to advertise online in Zhongguancun, or send advertorials to promote.

Computer companies have also been the most active for a long time.

Some of the editors who used to be in charge of the computer business have almost all turned into trapeze artists, either on a business trip or on the way to prepare for a business trip.

Comparatively speaking, the salary income of those in charge of the computer business is also higher than that of the mobile phone business.

I didn't expect the situation to change so quickly.

"Yes, with the mobile phone entering the smartphone era, the pattern of the entire industry has changed a lot."

"In the previous era of feature phones, due to the existence of copycat machines, everyone fought mainly for price, and advertising was mainly for several mainstream companies."

"But after entering the era of smart phones, in addition to fighting the price, it is becoming more and more important to let consumers know how good they are and let everyone see the beautiful appearance of the mobile phone."

"Of course, the competition in the era of smart phones has slowly become the competition of mainstream mobile phone manufacturers."

"Once they decide to compete in the market, they will be much more generous in their advertising spending."

"This should be the main reason why the mobile advertising business has been able to continue to rise."

Since he wants to mention the growth of mobile phone advertising business to Wu Xuebin, Xie Min must have sorted out the relevant situation in advance.

So when it comes to some relevant reasons and data, she is also handy.

"Glory mobile phone now completely pulls Samsung down, no matter from which dimension to compare, it is the first in the Chinese market."

"In the face of this historic achievement, I estimate that the stimulation of Samsung, Lenovo and other mobile phone manufacturers will be quite large."

"In order to compete with Honor mobile phones, in order to maintain or improve their market position, their advertising will only increase, not reduce."

"In the future, I feel that the mobile advertising business can still maintain a stable and rising situation."

"It's up to you to seize the opportunity."

Wu Xuebin combined with other information he learned and gave his own judgment.

The good days of Zhongguancun online mobile phone channels are coming.

Everyone can eat meat and drink a lot of wine.

"I think so too, in the next article, I'm ready to provoke competition between these companies."

"Through some guidance and pressure from public opinion, various mobile phone companies are forced to increase their marketing efforts."

"Then we'll be able to eat left and right."

In view of the current situation, Xie Min also quickly had some ideas of his own.

People who engage in the media have big brains.

If they want to expand their advertising revenue, they still have many means.

There are even times when a term like "blackmail" can be used to stimulate mobile phone manufacturers to advertise on their own platforms.

Similar practices have not been done before in Zhongguancun Online.

"This can be done, the competition in smart phones is fierce, and there will be all kinds of small actions between various mobile phone manufacturers."

"As long as we add fuel to the fire behind the scenes, or even deliberately create some controversial content, we can quickly intensify the contradictions between the two sides."

Wu Xuebin is also a veteran.

This kind of thing that is good for Zhongguancun Online, he must be very supportive.

Anyway, in the end, there will definitely be no proof of it, and even those mobile phone manufacturers who have been "framed" will feel that their competitors did it

And just when Xie Min and Wu Xuebin were discussing how to intensify the contradictions in the mobile phone industry, Samsung, the source of the contradictions, was already starting to act internally.

"Chai Hang, Honor Technology's mobile phone sales continue to rise, and now it has completely surpassed us in Huaxia."

"In the past year, we have launched several new products, but the overall sales have not increased."

"Now the performance of our Huaxia branch has dragged the world back."

After Li Zailin saw the sales data in April, he immediately called Chai Hang to his office.

He directly blackened his face, one hand pointed at his computer screen from time to time, and pointed at Chai Hang from time to time, and his tone was very unkind.

In his opinion, these employees of Huaxia should be grateful to Samsung.

If you scold them as a leader, it is a matter of course and a matter of course.

"Mr. Li, since the local enterprises in the Huaxia automobile industry began to encircle and suppress the imperial capital Hyundai and Xifeng Yueda Kia, the public opinion situation on the Huaxia Internet for Goryeo has begun to change."

"This development of public opinion is very detrimental to our sales increase."

"Coupled with the rise of local mobile phone brands such as Honor mobile phones and Huawei mobile phones, we have been able to stabilize the current situation, in fact, it is the result of the great efforts of dealers and sales teams."

Chai Hang must not carry the pot of bad performance.

Otherwise, it is estimated that this year's bonus will be lost.

It's possible that you can't even keep the position under the buttocks.

Of course, from his point of view, what he said is very reasonable, and he is not unreasonable there.

It's a pity that Lee Jae-lim doesn't think so.

"Samsung's mobile phone sales are increasing all over the world, and we provide consumers with mobile phone products at various price points, and the cost performance is also very high."

"Aren't Huaxia consumers the most concerned about cost-effectiveness?"

"It's obvious that your marketing plan is not as good as other opponents, but you are embarrassed to say that you have worked hard?"

"Do you have a little self-knowledge?"

Li Zailin spat and pointed at Chai Hang's nose and scolded.

With this current achievement, he knew that when he reported to the headquarters, he would definitely be scolded very badly.

Releasing his pressure in advance can be regarded as a way for Lee Jae-lin to relieve his emotions.

And Chai Hang, a local employee in China, has become his emotional trash can.

"Mr. Li, I think that in order to completely increase the sales of our mobile phones in China, we still have to start from the aspect of public opinion."

"We want everyone to accept that the quality of Samsung mobile phones is better than that of domestic mobile phones in China."

"It is necessary to make everyone accept that using Samsung mobile phones is more face-saving than using Huaxia mobile phones."

"Let everyone accept that buying a mobile phone has nothing to do with being patriotic or not, just buy what you like."

Chai Hang was sprayed very uncomfortable, but his desire to survive was still very strong.

At this time, he must come up with some plans that sound reasonable to Lee Jae-lin, otherwise he will have to be sprayed.

"That's a nice thing to say, but how do you do it?"

Li Zailin's tone softened a little, but he still stared at Chai Hang with a little unkind face.

"It's hard to say, it's easy to say."

"The headquarters has a very high influence in Goryeo, and you can consider promoting the communication between Goryeo and Huaxia."

"At least on the surface, it has to form a look that looks harmonious and has a good relationship."

"Then the company has to specifically approve the relevant marketing expenses, and cooperate with some local consulting companies or marketing companies, so that they can launch various public opinion offensives on the Internet."

"And these actions can't just be like a gust of wind, they have to last for a long time......"

Chai Hang saw that Li Zailin seemed to be interested in his suggestion, and immediately became much more active.

If these plans can really be implemented, it will definitely be beneficial for increasing the sales of Samsung mobile phones.

His life will be much better then.

"You form a specific plan, and I will report it to the headquarters."

……

"Mr. Yang, the gap between us and Samsung mobile phones is constantly narrowing, and we are expected to surpass them next year to become the second in China."

Zhang Rongji is satisfied with the performance of Lenovo mobile phones in the past few months, otherwise he would not have gone directly to Yang Erqing's office to ask for credit.

"Starting this year, we will relaunch Motorola's mobile phones in Huaxia, and sales should be able to reach a higher level by then."

"Your sales department should work hard and strive to surpass Samsung as soon as possible."

One of the biggest things Yang Erqing did in his tenure was to buy Motorola's mobile phone business back from Google.

Although the cost is a bit high, it has gained a lot of international reputation, and he thinks it is worth it.

After a year of consolidation, he felt that the power of the acquisition of Motorola was beginning to show.

"Other mobile phone companies on the market are thinking about suppressing Samsung, and we can also push behind it."

"Samsung's sales in Huaxia, there are still more than one million traditional feature phones, and this part of the market is the easiest for us to grab."

"At the same time, we will also launch some mid-to-high-end products to compete with Samsung with a very high cost performance."

Zhang Rongji was encouraged and his enthusiasm was very high.

In his opinion, the mobile phone industry is still promising.

"Not only can we do Samsung behind the scenes, but Honor mobile phones, Huawei and Xiaomi are also our competitors."

"As long as you have the opportunity, you can mess with them behind your back, or even sow discord from them, and let them fight on their own."

As soon as Yang Erqing said this, Zhang Rongji's eyes immediately lit up.

He's very good at these things.

And he also has some connections in this area, which can be put to good use.

At that time, if you can really pull down the sales of competitors in one go, maybe the sales of Lenovo mobile phones will not be the second in China, but the first in China.

This is definitely a very tempting thing for Zhang Rongji.

With the small actions of various enterprises, the chaotic war in the mobile phone industry in China is about to begin.

(End of chapter)