Chapter 831 A car that sets a world record and flies into space
Lu Bing is very familiar with all kinds of media.
After all, he was also an important member of the automotive media circle at the beginning, and even the current easycar network is actually still under his control.
Although there is competition between peers, many times they also have to sell each other's face.
Because there are always times when the other party needs to work together.
Today, Qiantu Auto and Daystar Technology held a joint press conference, and Lu Bing's role has completely changed.
"Daystar Technology is the pride of our high-tech industry in China and a leader in the industry."
"Daystar 9 is the world's first mass-produced recyclable rocket, which has completely changed the traditional way of rocket launching."
"For a long time, the rocket launch capacity of various countries has been very tight, and the cost is also very high."
"This greatly limits the conduct of many launch missions."
Without waiting for Zhao Siyu to say anything, Lu Bing was there to help Qixing Technology brag.
Obviously, for Qiantu Auto, it is also beneficial for them to raise Daystar Technology a little higher.
"As a new force in car manufacturing, we will keep pace with the world from the beginning, and strive to create the best SUV model within 500,000 yuan."
"The first car of the Qiantu Q9 has rolled off the production line and will be officially launched this year."
"Our strong alliance with Daystar Technology will set a new world record."
"In the coming week, Daystar will use the world's most advanced recyclable rocket, Daystar 9, to send our future Q9 into space."
"In the future, when our owners look up at the stars, there will be the same car that accompanies us all the time."
“……”
Lu Bing can quite speak, and he took this opportunity to blow a handful of Daystar Technology and Future Automobile.
This can be regarded as providing a lot of publicity material for various media.
If you want to be lazy at that time, you don't need to bother with your brains, just sort out what Lu Bing said, it will be a very eye-catching article.
Lu Bing, who was born in the media, obviously knows very well what his peers are concerned about and what people care about most.
He also tries not to cause trouble to his peers, so that they are willing to help promote the future car.
"The volume of the car is relatively large, and the weight distribution of the whole vehicle is relatively uneven."
"To launch such a product into space, the test of rocket technology is relatively high."
"The good thing is that we have a world-class technical team with a lot of experience and can handle these problems perfectly."
"Today we will send the Qiantu Q9 to the Sea Launch Platform and launch it at an opportune time in the near future."
Zhao Siyu, as a representative of Daystar Technology, must not say a word.
This is indeed a good publicity opportunity for Daystar Technology.
Let's do a good job, maybe there are other car companies in the future to learn from Qiantu Auto, and I also asked Daystar Technology to help launch the car into space.
The more this kind of business, the better.
As for whether there will be a lot of space junk in this way, then I can't care so much.
The universe is so big, is it possible that there are still a few cars?
"Mr. Zhang, Qiantu Auto and Daystar Technology are suddenly together."
"The first Qiantu Q9 to roll off the assembly line will be launched into space through the Daystar 9, becoming the first car in space."
"Their main product is now an SUV, and we are also developing a large SUV in our follow-up models."
"At that time, Qiantu Automobile is likely to have a bad impact on the development of Yangcheng Aion."
After Zeng Quanta received the news from the secretary, he immediately went to understand the situation.
Before the press conference ended, he appeared in Zhang Jiaqi's office.
Daystar Technology is located in Yangcheng, and normally Yangcheng Automobile Group should have geographical advantages, and many things are easier to communicate.
Now that it was suddenly attacked by Qiantu Automobile, Zeng Quanta still attaches great importance to it.
"Mr. Cao actually agreed to such a cooperation?"
Zhang Jiaqi's first reaction was not to understand.
The car companies under Nanshan Automobile Group, whether it is Xingchen Automobile or Future Automobile, mainly focus on SUV models.
If this supports the competitor of Qiantu Automobile, it will definitely bring a lot of trouble to itself in the future.
With such a simple truth, there is no reason why the other party can't think of it.
"Since they have officially held a press conference, it means that Mr. Cao should agree."
"Knowing this, we considered asking Daystar Technology to help send Yangcheng Aion's car to space."
Zeng Guangda obviously also thinks that this marketing plan of Qiantu Auto is very successful and very impactful.
Don't look at the huge amount of money that has been spent of 200 million yuan, but after this money is spent, the valuation of Qiantu Auto will definitely rise by more than 200 million.
This account, Lu Bing is definitely very clear.
"How much does the future car cost?"
"200 million!"
"Such a large amount of money, if Yangcheng Ai'an spends it, it is estimated that it will be difficult to explain it in the future audit, right?"
As soon as Zhang Jiaqi said this, Zeng Guangda immediately realized that he might have thought about the problem simply.
Yangcheng Aion is a pure state-owned enterprise, and some expenses are difficult to explain in auditing.
Especially for this kind of single large expense, if you really want to do it, there must be a variety of complex processes.
In the end, there is a high probability that there is no way to really implement it for some reason.
Zeng Guangda is also very clear about this.
"What you said is also that this kind of advertising that brings a huge impact to everyone is obviously not very suitable for our Yangcheng Aion."
"However, with such a bad head, maybe some other new car-making forces will also adopt similar plans to improve their popularity."
"At that time, the competitive pressure faced by Yangcheng Aion will be much greater."
Zeng Guangda's concern is obviously not unreasonable.
The automotive industry is becoming more and more competitive, and this is a given.
In particular, the electric vehicle industry has developed rapidly in the past two years, and the situation is very different from the previous year.
"Those who drink the soup can get a lot of benefits, and the effect of following the trend will definitely be greatly reduced."
"The advertising cost of 200 million, if it is invested in the promotion of various websites, it is estimated that it can have a greater effect."
"So I'm not very worried that many competitors will use this solution, and it is even possible that after Qiantu Auto, no other car company will use this method to advertise."
Zhang Jiaqi gave his judgment with affirmation.
In 2013, the advertising cost of 200 million yuan was definitely a very large amount.
No matter what company you are in, it is easy to get special attention.
"That's right, now that the competition for electric vehicles is becoming more and more fierce, the investment in advertising costs really needs to be mentioned."
After listening to Zhang Jiaqi's words, Zeng Guangda's mood relaxed a lot.
It's not as bad as I thought.
However, their mood is not bad, and some people are a little depressed.
As Tesla's current majority shareholder and the founder of SpaceX, many of Musco's ideas are also very unique.
Originally, his focus during this period of time was on the side of Space Exploration Technology, but he didn't expect that the news of Daystar Technology could be related to Tesla.
Because he once thought that he would use his own rocket to launch the first Tesla off the assembly line.
"Max, do you think it would be a good publicity if we asked SpaceX to help launch the Model S into space now?"
It's morning on the Chinese side, but it's late night on the American side.
However, in the past two years, Musco has been arranging people to keep an eye on the movements of Daystar Technology, so it was the first time to know the cooperation between Qiantu Auto and Daystar Technology.
"The effect is definitely effective, but it doesn't feel like it's worth it at such a cost."
"The most important thing is that the first opportunity has been snatched away by Huaxia enterprises, and if we follow behind and imitate, it will not make much sense."
Max didn't take it too seriously.
In his opinion, no matter how tossed Qiantu Auto is, it is just a start-up in Huaxia.
Whether it will be able to continue to operate at this time next year is a question.
Besides, Nanshan Automobile Group has electric vehicle companies such as Future Auto under its own, and people don't mind launching rockets for Future Automobile, so what does Tesla have to mind here?
Of course, these words can't be said so bluntly, otherwise Musco will probably be unhappy when he hears it.
"That's true, but Daystar Technology has begun to undertake various commercial orders."
"Even for the sake of commercial orders, even the interests of brother companies are not taken care of so much."
"That's not a good thing for SpaceX."
Whether it is a car or a rocket, it is closely related to Musco.
Otherwise, he wouldn't be so entangled.
"The Falcon 9 modification has been developed, and several are now being produced at the same time, and the frequency of subsequent launches will be higher and higher."
"In this case, the gap between SpaceX and Daystar should soon be able to catch up."
"Besides, even if Daystar does Starlink well, we must have a way to make them unable to survive in the American market."
"So whether or not they will complete the formation of Starlink before us, the impact on SpaceX will be very small in the end."
Max's EQ is not low, and if it is very low, it will definitely not be able to sit firmly in his current position.
A few simple words from him made Musco's mood feel a lot better.
Starlink is related to communication, and the United States will definitely not let such an important thing be in the hands of the Chinese.
Similarly, even if Starlink of Space Exploration Technology Company comes out, Huaxia will not use it either.
Everyone is guarding against each other.
"Having said that, it's not a good thing for us that the other side is moving so much."
"In the future, whether it's Tesla or SpaceX, we need to be more efficient."
"Otherwise, it will be a bit unable to keep up with the pace of development of competitors."
Musco is also clearly aware of a certain crisis.
There is still a gap between the work efficiency of employees in the United States and those of the Chinese.
Everybody is not used to being so rolled.
But if you don't roll, it is obviously difficult to compete with Chinese enterprises.
……
"In the past two days, Daystar Technology will officially determine the launch time of the Daystar 9 with the promising Q9, and welcome all media to go to the sea observation ship to watch the rocket launch and recovery up close."
No matter how Yangcheng Automobile Group and Tesla discuss the cooperation between Qiantu Auto and Daystar Technology, the on-site press conference is still going on normally.
Lu Bing wanted to invite the media to watch this special launch, and Zhao Siyu naturally would not refuse this request that was not embarrassing.
It just so happens that people in the automotive industry can have a good look at the power of Daystar Technology, and maybe there will be some special intersection in the future.
After the official end of this press conference, Qiantu Auto and Daystar Technology did not let the media wait too long, and the next day officially announced that this special launch mission would be carried out in three days.
It will also be broadcast live.
Daystar Technology, on its part, has even cooperated with Nanshan Film and Television, and has a special live broadcast interface on their website.
This interface is directed at a certain launch platform all day long, and there is a dedicated anchor who is responsible for commenting from time to time.
Not to mention, even when there is no launch mission, there are tens of thousands of people watching this live broadcast room.
This can be regarded as a bizarre event in the Chinese live broadcast industry.
And when the special cargo of Qiantu Q9 will be officially launched into space, all kinds of automotive media in China have come to the sea observation ship of Qixing Technology.
Due to the emergence of Daystar Technology, the threshold for watching satellite launches on site has been rapidly lowered.
There are even some travel agencies in Yangcheng that want to cooperate with Daystar Technology to reserve some seats for tourists so that they can watch the rocket launch on the spot.
Not to mention, as soon as this news spread, it attracted the attention of many people.
It can be said that Daystar Technology is definitely an Internet celebrity-level existence.
"Mr. Lu, in the past few days, our future car has been on the hot search on Weibo, and the popularity of the future Q9 has skyrocketed."
"After today's Qianqian Q9 successfully lifts off, it is estimated that its popularity will further rise."
"Our 200 million launch cost is still very valuable."
Qin Lihong must have personally accompanied Lu Bing to watch this rocket launch today.
Such a special launch mission is also very rare in the history of human rocket launches.
"It's really valuable, and when we launch the future Q8, we can consider launching it again."
"When the time comes, a fixed practice will be formed, so that our models will continue to rise to the sky."
Lu Bing is very satisfied with the publicity effect so far.
The attractiveness of Qiantu Auto in the venture capital circle has risen, and everyone has more confidence in its development.
"It's a good idea, but the second time it might not be as good as the first."
Qin Lihong knew that no matter what time it was, the first person to eat crabs would be able to enjoy the most benefits.
If the followers want to get too many benefits, it is obviously not so easy.
"It doesn't matter, try it first when the time comes, if the effect is not good, then it's a big deal that the models in the future will not be done."
At this moment, Lu Bing can be described as high-spirited.
And all the preparations at the launch site are also in an orderly manner.
Soon, the technical team of Daystar Technology started today's rocket launch step by step.
Countdown, engine ignition, first-stage rocket separation, first-stage rocket re-ignition......
Daystar 9 is already a mature rocket, and the launch team is also experienced.
The whole launch process can be said to be as smooth as flowing water, and there were no accidents.
In the end, when the sea observation ship began to return, everyone still felt that everything was like a dream, and it was so ordinary that such an important launch was completed.
Now the future Q9 is left in space, like a special satellite floating there.
Of course, in order to allow everyone to better feel the existence of this special future Q9 in the future, the future car has also made some special treatments for this car.
For example, its radio function can be left on for a relatively long time.
On this car, the engine can be started and some functions can be controlled according to the signals given by the ground.
Even if you can follow the specified signal, you can even receive the song "The Brightest Star in the Night Sky" playing on the radio in this car.
This song, which once appeared suddenly at the annual meeting of Nanshan Group, was used on this special occasion by Qiantu Automobile.
It can be said that they can also be regarded as rubbing the popularity of Nanshan Group.
……
The future Q9 is flying in space, and this news has really been on fire in the Chinese automotive industry for several days.
As a result, the marketers of many automobile companies are under a lot of pressure.
Because the boss saw that other people's marketing plans were so exciting, but his own was mediocre, he was naturally dissatisfied.
Changan Automobile, as the company with the highest sales of electric vehicles in China, Yin Chuan saw that the latecomer Qiantu Automobile seemed to have a rising trend, so he naturally began to put further pressure on the following.
"Mr. Yin, in fact, the positioning of Qiantu Auto is completely different from ours, they are more imitating future cars, and it is the people who should be nervous about Future Cars."
Lan Qiaosheng felt the need to reverse Yin Chuan's thoughts.
Otherwise, I won't have a good time in the future.
"No matter who its competitors are, as a new Internet car-making force that has just entered the industry, it is worth learning from the fact that it can make a name for itself when the new car has not yet been launched."
"In addition to the electric car Changan MINI, it is necessary to develop several SUV models in the next step, especially large SUVs, which should be very marketable."
"That's it, and the car of the future has proven it."
"The fact that Qiantu Auto has chosen the same development model as Future Auto shows that they also recognize this."
Changan Automobile's sales over the years, SUVs have made a huge contribution.
Therefore, Yin Chuan also has a preference for SUVs.
In particular, the cost of electric vehicles is relatively high, and it is generally difficult to make money.
SUVs have a premium over sedans, which can reduce losses and even make money.
That's where it's very important.
"This is also true, Lu Bing first founded Yiche.com, and has been in the Internet media industry for so many years, so he is very experienced in how to engage in marketing."
"However, marketing means are only an auxiliary means after all, and the most important thing is to look at the product strength."
Lan Qiaosheng desperately tried to find some reasons for himself to shirk.
Changan Automobile's sales have been increasing in recent years, and he doesn't think he has done his job well.
Fortunately, Yin Chuan discussed this topic with Lan Qiaosheng, and the purpose was not really to criticize him.
He just thinks that the marketing methods of other car companies are rich and colorful, and Changan Automobile also needs to improve it.
……
"Mr. Cao, in the past few days, someone from North Goryeo and Persia has contacted us about the satellite launch."
"They want us to use Daystar 9 to help send their satellites into space, and even some of the parts used in the satellites want us to help produce them."
"I feel that from the current communication situation, these satellites seem to be reconnaissance satellites, key camera systems, and they want us to help get it done."
"This matter is a bit sensitive, what do you think we should do better?"
During this period of time, Daystar Technology made such a big move, which naturally attracted the attention of many people.
The launch of a satellite with Daystar 9 costs only about 200 million yuan at a time.
Naturally, this news was also noticed by everyone.
For countries such as North Korea and Persia, this thing is definitely very attractive.
At present, although they themselves have the strength to launch some satellites, the level is difficult to say.
The most important thing is that if they launch their own rockets, the cost is much higher than 200 million yuan.
Moreover, they themselves cannot figure out some of the key components on the reconnaissance satellite, or the level of these key components produced by them is not good.
Taking the opportunity of entrusting the launch, if this order is handed over to Daystar Technology to be responsible, they can kill two birds with one stone to achieve their purpose.
Behind these doors, Zhao Siyu can naturally see clearly.
After all, when he was in charge of rocket projects in aerospace science and technology, he actually had dealings with North Korea and the Persians.
He also knows something about the rocket level of these two customers.
"They dare to hand over satellites to us for production and launch, and we have no reason to refuse."
Cao Yang gave his opinion without any hesitation.
He naturally knew what Zhao Siyu's worries were.
But are the enterprises of the Nanshan system still relatively small in recent years?
It doesn't matter if there is one more.
Besides, before the official launch, Persia and North Goryeo will certainly not make a big fuss about it.
After all, they are also worried that this cooperation will be disrupted.
As for after launch, it is even more irrelevant.
My satellites are already in space, so are you going to shoot them down?
That's off to a bad start.
In space, there are not only satellites of North Korea and Persia, but also satellites of the United States.
"These reconnaissance satellites are basically military, so it can be said that they are spy satellites."
Zhao Siyu was afraid that Cao Yang would agree without understanding the situation, so he reminded him on the side.
"This is very easy to do, just change the name."
"Earth-climate satellites, for example, are designed to monitor climate change."
"Or maybe it's another name and says it's for monitoring the generation of typhoons or something, isn't that simple?"
When Cao Yang said this, Zhao Siyu was stunned.
It seems that he is still too simple!
(End of chapter)