Just when many netizens were paying attention to the sales of various car companies in the first half of the year, the relevant departments of Huaxia suddenly convened the three major operators to hold a press conference.

At this press conference, the relevant departments officially issued 4G licenses to the three major operators.

Many ordinary netizens may not be aware of the significance of this news, but for Cao Yang and Honor Technology, the situation is completely different.

4G communication technology has been put into commercial operation in some foreign regions for one or two years, and everyone can fully feel the huge difference between 3G and 4G.

If 3G has begun to enable everyone to use smartphones, then 4G can make smartphones almost like computers.

As long as it can be done on a computer, most of it can be done on a 4G phone.

, listening to songs, surfing the Internet, not to mention these things, watching videos is no longer an obstacle.

Although many people know this truth, there are still relatively few people who can really realize the huge influence of it.

Obviously, Cao Yang is one of them.

"Honor Technology's new product launch conference this year can be arranged immediately, and our 4G mobile phones will be launched as soon as possible."

Several months ago, China Mobile had already revealed to Cao Yang that the relevant departments were preparing to issue 4G licenses in the near future.

So Honor Technology has been prepared for a long time.

Now is just the time to combine the official appearance of 4G and officially launch 4G mobile phones.

This speed is also very fast in China.

"Mr. Cao, we have prepared the relevant arrangements in advance, and even in order to be able to hold this year's new product launch conference as quickly as possible, I am ready to carry out it in a way that is carried out online and offline."

"Because I plan to schedule the press conference the day after tomorrow, without giving competitors any time to react."

"It just so happens that the three major operators have started to launch 4G packages today, and our 4G mobile phones can start to experience different network speeds as soon as they are listed."

Xia Qingqing has been waiting for this day for a long time.

Honor Technology's mobile phone sales have entered a bottleneck period in China, and the increase in these months is mainly contributed by overseas markets.

The emergence of 4G networks will drive a group of people to replace their original 3G smartphones with 4G smartphones.

Therefore, in the next two years, the sales of Huaxia mobile phones will inevitably reach a new level.

This is definitely a good thing for Honor Technology.

"Online and offline synchronous development, how to expand the way?"

Cao Yang is a person who has experienced the special time of 2020~2022 for three years, and he is naturally no stranger to the online press conference.

However, at this time in 2013, Xia Qingqing proposed a new product launch conference with himself that was launched online and offline, which was quite special.

"Such a sudden notice to various media and evaluators to come, there must be many people who can't make their schedules."

"So it's better to just hold it online without invitation."

"As for the local media in Yangcheng, you can consider inviting them to participate offline."

"In order to complete this press conference more quickly, the offline location can be directly the auditorium of Honor Technology, so that the layout time of the sub-site can also be greatly reduced."

Xia Qingqing has obviously fully considered this plan.

Even a few months ago, Honor Technology was discussing this year's new product launch conference internally.

Combined with the information of the 4G license, Honor Technology will be the first to release 4G mobile phones, and it will definitely not be delayed.

Otherwise, this first position will not be kept.

"This is also a method, but it is to do a good job of online publicity work, so that more people can watch our press conference through various live broadcast channels."

Cao Yang thought about it for a while, and knew that Xia Qingqing had already thought about it more thoroughly, and he didn't need to worry about so many things.

After all, with the influence of Honor Technology on the Internet, there is no need to worry about affecting the publicity effect if the press conference is online.

As for the various media that did not get the car fee, Honor Technology naturally has other ways to make up for it.

FOR EXAMPLE, FOR SOME IMPORTANT MEDIA FIGURES, YOU CAN DIRECTLY MAIL A LATEST HONOR5 4G MOBILE PHONE AND ASK IT TO HELP GIVE A LITTLE EXPERIENCE ADVICE.

And the time for this feedback is within a year, or even two years.

During this time, this phone is all for you to use.

Of course, in order to avoid this matter becoming more sensitive, you can limit you to only help experience, and the property rights of the mobile phone are not yours.

Of course, only God knows whether Honor Technology will find you to get that phone back when the time comes.

……

"Editor-in-chief, I just received an invitation letter from Honor Technology for the '2013 New Product Online Launch'."

"It's so strange that they suddenly set the time for the night after tomorrow."

As a senior editor of Zhongguancun Online, Xie Min has been responsible for tracking the projects of Honor Technology in recent years.

Every year, Xie Min personally attends the new product launch conference of Honor Technology.

Originally, she was still thinking about when to participate in this year's new product launch conference, and what surprises Honor Technology would bring to everyone.

As a result, I didn't expect the other party to hold an online press conference, which is very strange.

"This morning, the relevant departments have announced the 4G license with several major operators, and the 4G package will be officially launched from tomorrow."

"This means that China's smartphone industry will soon enter the 4G era."

"As far as I know, the mobile phone products pushed out by Honor Technology this time are likely to be 4G mobile phones."

"That's why people will be more active in promoting the development of 4G."

Wu Xuebin took a sip of coffee unhurriedly, and then chatted with Xie Min.

In his opinion, these problems are not problems at all.

"4G phone?"

"The 4G license was only issued today, can the Honor mobile phone come out with the 4G mobile phone?"

Xie Min's face was full of confusion.

Until now, she has not used a 4G network.

In this case, do you want to drag everyone in your family to change to a 4G mobile phone?

"Don't underestimate the Honor mobile phone, or even the influence of Nanshan enterprises in China, which is registered on it."

"Although the relevant departments only officially issued the 4G license today, maybe this news is already known to Honor Technology."

I have to say that ginger is still old and spicy.

Wu Xuebin's speculation is almost perfectly in line with the facts.

"If that's the case, then the logic works."

"Honor Technology got the news in advance and is already developing 4G mobile phones."

"Now that the operator has obtained the license, the 4G package will be officially launched."

"At this time, if you quickly launch 4G mobile phones, you can enjoy the first wave of dividends to the greatest extent."

Xie Min thought about it for a while, and felt that what Wu Xuebin said was quite reasonable.

However, this matter will definitely not be concluded so quickly.

"You arrange someone to prepare some articles in advance, and when the time comes, you can publish them with a simple modification of the content of the press conference."

"Every year, Honor Technology's new product launch conference is the top traffic in the IT circle, and we must eat the largest wave of traffic."

For websites, traffic is not only related to advertising revenue, but also to valuation or market value.

So everybody is very concerned.

China's Internet industry has now entered a stage of rapid development, and everyone does not want to miss the outlet.

Of course, for this press conference of Honor Technology, not only Zhongguancun Online and other media are very concerned, but competitors are even more concerned.

"Mr. Yang, I think Honor Technology must have gotten the news in advance, otherwise their 4G mobile phones would not have been launched so quickly."

As the person in charge of Lenovo's mobile phone business, Zhang Rongji is now a little angry.

Because Lenovo mobile phones simply did not know that the three major operators would suddenly obtain 4G licenses.

This is definitely very difficult for them to accept for them, who have always been very good at relationships.

"The three major operators have a close relationship with Nanshan, and they are even shareholders of Daystar Technology's Starlink project."

"In this case, it is inevitable to disclose some information to the other party in advance."

"But we don't have to panic, Motorola also has 4G mobile phones in the United States, just take them and sell them directly."

Since acquiring Motorola's mobile phone business, Lenovo phones have increased their market share in the United States.

However, the growth rate is far from meeting expectations, and it is even a bit weak to follow-up, and sales are about to decline.

This made Yang Erqing and others very anxious.

Now that Huaxia has also opened a 4G network, Yang Erqing feels that this is a new opportunity.

An opportunity for Motorola to rise in the Chinese market.

"Well, that's true."

"I'll arrange it later, and strive to hold a Motorola 4G mobile phone launch conference next week, so that everyone knows that Lenovo also has 4G mobile phones."

Listening to Yang Erqing's words, Zhang Rongji breathed a sigh of relief in his heart.

Fortunately, at the critical moment, Motorola products can be used to respond to emergencies.

Although the market competitiveness of these products is not very strong, there are no 4G mobile phones in the Huaxia market, which should still contribute some sales.

Those who have similar ideas to Lenovo are Samsung Huaxia.

Due to the explosion and fire of the mobile phone battery, the sales of Samsung mobile phones in China are constantly declining, and they are far from the original glory.

Although they have taken a lot of measures to save the situation, the results are not very satisfactory.

Judging from the mobile phone sales announced in the past few days, Samsung's mobile phone sales in China have fallen out of the top three.

This is something that has not happened in recent years.

"Chai Hang, I have arranged for someone to immediately coordinate the transfer of goods from the headquarters and launch 3 4G mobile phones in one go."

"Then you immediately arrange relevant advertising to let Chinese consumers know that our Samsung 4G mobile phone has arrived."

In order to launch the 4G version of the new mobile phone as soon as possible, Honor Technology couldn't even wait for the time to prepare for the offline press conference, and directly wanted to hold an online press conference.

Faced with this situation, Li Zailin naturally couldn't wait to take the lead.

As the world's No. 1 brand, Samsung mobile phones naturally have a 4G version of the mobile phone for a long time.

It's just that it hasn't been launched before the Chinese market.

Now that Huaxia has finally opened a 4G network, Lee Zailin feels that this is a good opportunity for Samsung mobile phones to regain their position in the Huaxia market.

After all, in the development of 4G mobile phones, Samsung is definitely ahead of various mobile phone companies in China.

"In such a hurry to release a new mobile phone, there is not even a press conference, will those agents not know the advantages of our mobile phones at that time, and dare not buy easily?"

Chai Hang mentioned a point that he was a little worried about.

Due to the "kneeling door" and "explosion door" incident, many of Samsung's mobile phone agents in Huaxia have shifted their business focus to other brands.

In the past few months, Samsung has not launched new products, but the market performance is very bad.

Agents are now very cautious.

"This problem is easy to solve, and the performance parameters of our mobile phones are directly released on the official website."

"Then ask some advertising companies to help promote it on the Internet, and everyone will naturally know how well our 4G mobile phones are performing."

"Time is money, and at this time, we must not let Honor Technology take the lead."

Lee Jae-lim's attitude is very firm.

He feels that if Samsung mobile phones still can't turn the situation around this year, it will be more difficult to mix in the Chinese market in the future.

This is definitely not the situation he wants to see.

"Then it might be better to arrange more marketing expenses and place ads on various platforms so that people can notice our 4G phones."

You can't save when it's time to spend money.

Especially in the area of sales, the situation is not quite the same as purchasing.

If you calculate every penny so clearly, there is no way to do sales activities.

"I'll tell the finance directly, you can use whatever funds you need first."

Li Zailin waved his hand, and he gave Chai Hang the greatest authorization very arrogantly.

This use of funds beyond the budget is no longer considered so much.

In the process of high attention from friends, the online press conference of Honor Technology officially began.

This generation of Honor mobile phones, although there is no particularly big breakthrough in appearance, but the upgraded HONOR system, larger memory, higher pixel front and rear cameras, plus a higher resolution screen, and the price is rare to keep up with the previous generation to maintain a level.

In this kind of situation, there is no price increase, but there are more 4G functions and upgraded configurations, and a group of friends feel the huge pressure.

It's not the first time Xia Qingqing has held a press conference, and it is natural to have a good hand at an online press conference.

So from beginning to end, this press conference was very smooth.

At the same time as the press conference ended, the HONOR5 4G version was officially sold on the official website of Honor Technology, and the 4G version of HONOR4 was also launched simultaneously.

EVEN XIA QINGQING REVEALED AT THE PRESS CONFERENCE THAT HONOR2 AND HONOR3 WILL ALSO LAUNCH A 4G VERSION IN THE FUTURE.

In this way, Honor Technology will soon officially enter the 4G era.

"Mr. Cao, your action is very fast."

Xu Jun also made a special trip to Yangcheng today to attend the press conference.

Almost all of the attendees in the offline part are media and personnel from Lingnan Province, and the person in charge of a friendly businessman like Xu Jun, Honor Technology is not taboo, and sent an invitation letter normally.

Of course, this is mainly because Huawei has a better relationship with Honor Technology.

Even most of the chips on Huawei mobile phones are foundry by Nanshan Semiconductor.

"No way, it's not going to work."

"The 4G era is coming, it is an era of the Internet of Everything, one step slower, and it is likely to slow down in the future."

"Huawei has many related patents in 4G communication, and your 4G version should be ready to be launched at any time, right?"

Cao Yang is very optimistic about Huawei mobile phones.

Even in the future, the only thing that can pose a threat to Honor Technology in China is Huawei mobile phones.

As for other OPPO and Xiaomi mobile phones, although they are doing well, they are not at the same level as Honor Technology after all.

"We thought that the relevant departments would issue 4G licenses to the three major operators at the end of the year, but we didn't expect it to be ahead of schedule now, so we were a little unprepared."

"However, we have already done a good job in the technical reserves of 4G mobile phones, and now we have begun to arrange production."

"In half a month, our new product launch conference will be officially held."

What will happen soon, there is nothing to keep secret.

Besides, the competitor of Huawei mobile phones at this stage is indeed not Honor mobile phones, so Xu Jun's communication with Cao Yang is still relatively frank.

"With the advent of the 4G era, there will be a huge change in the entire mobile phone industry and even the entire Internet industry."

"It can even be said that 2013 will be a year of changes in the Internet landscape, and companies that cannot keep up with the pace of the times are estimated to be eliminated."

Cao Yang's words are really not alarmist.

The changes brought about by the 4G network are very huge, and the impact of smart phones on all walks of life will be even greater in the future, and the impact of the Internet on all walks of life will be more and more significant.

The concept of the Internet of Everything can also be officially thrown out.

Xu Jun also recognized Cao Yang's statements.

After all, he has been fighting in this field all these years, and he knows the situation in this industry very well.

And when Cao Yang and Xu Jun were discussing the arrival of the 4G era, BYD had already felt the impact first.

"Mr. Wang, today Honor Technology has urgently ordered more than 10 million 4G mobile phones, and Huawei is also contacting us to expand the mobile phone production line, and we must increase the production capacity of 4G mobile phones as soon as possible."

"I feel that in the next year, there will be a significant growth trend in the mobile phone OEM business."

Zhong Qiang, as the person in charge of BYD's OEM business, is now painful and happy.

Anyone who is engaged in the industry knows that it is sometimes more troublesome to deal with a sudden increase in production.

This involves a series of things such as equipment, raw materials, personnel preparation, etc.

But everybody would have liked the increase in production.

This kind of painful and happy enjoyment is what many people pursue.

"The network speed of 4G is much faster than that of 3G, and it will become more and more convenient to use various apps on mobile phones, watch various videos and movies, and play various games in the future."

"Our mobile phone OEM business, at this time, we must not be able to hold you back."

For BYD Group, the mobile phone OEM business accounts for more than 90% of the production capacity and output value of all OEM businesses.

And whether it is Honor Technology or Huawei, they are very high-quality customers, and the annual mobile phone OEM business volume is growing.

What's even more satisfying is that the OEM fees of these two companies are quite good, so that you don't just earn one or two points of hard-earned money.

"Yes, Honor Technology has caught up with a good era, and I feel that they may become the largest technology companies in China in the future."

Zhong Qiang's judgment is obviously not casual.

As the largest consumer electronics manufacturer in China, Honor Technology's mobile phones, pads, smart watches, laptops, etc. are selling very well.

In particular, the mobile phone business has firmly sat in the first place in the country and the second place in the world in the first half of this year.

The most important thing is that although Renjia Honor Technology is only the second largest in the world, it has the world's first profit.

This is something that makes Samsung phones very jealous.

The profit margin of the entire mobile phone industry, that is, Apple, can be compared with Honor Technology.

But after losing the Chinese market, Apple's global sales are now tens of millions less than that of Honor Technology.

"The faster Honor Technology develops, the better it is for us."

"In the future, we may even rely on the foundry business to become a trillion-dollar enterprise."

The mobile phone OEM business can be said to be Wang Fu's unintentional move back then, but he didn't expect that now it has reaped fruitful fruits.

Wang Fu now attaches more importance to this business.

Many people think that mobile phone foundry is a relatively low-end industry with no technical content.

In fact, this is not the case at all.

As a high-value, high-frequency electronic product, mobile phones have very strict quality requirements.

OEM enterprises need to strictly control the quality in the production process to ensure the stability and reliability of products, and avoid losses such as returns and repairs caused by quality problems.

At the same time, the technology involved in the mobile phone foundry industry is updated rapidly, and it is necessary to constantly follow up the latest production processes and technologies.

And because different brands and models of mobile phones have different design and configuration needs, foundry companies need to have a high degree of customization capabilities to meet the diverse needs of customers.

BYD even has a special business department responsible for the R&D and production of various equipment on the mobile phone OEM production line.

"If Honor Technology can surpass Samsung to become the world's largest mobile phone company, and Huawei can keep up with the rhythm and become the world's second largest mobile phone company, then we can enter the forefront of the world's top 500 companies in terms of annual turnover as a mobile phone OEM business."

"At that time, there will definitely be various reactions in the stock market, and it is really not impossible to have a market value of trillions."

Whether it is true or false, the boss has already boasted about Haikou, and Zhong Qiang must be about to express his approval.

And this also strengthened his confidence in making the foundry business of Honor Technology and Huawei bigger and stronger, and he couldn't let other foundries snatch away their orders.

If you don't pay attention to this kind of thing, it can happen.

(End of chapter)