4G era, Internet of Everything, Internet+, Industry 4.0......

During this time, Chinese netizens have learned a lot of new terms.

The popularity of various enterprises in the Nanshan system is definitely on a higher level.

And just when everyone was attracted by these hot words, several videos of drone operations that broke out during the Syrian civil war suddenly spread widely on the Internet.

In one of the videos, you can see DJI drones silently passing by like ghosts in the sky.

They are small and flexible, making them difficult to pick up by enemy radars.

These drones are equipped with advanced navigation systems and high-definition cameras that can accurately lock on to tank targets on the ground.

As the commander's order was given, the swarm of drones began to disperse rapidly, each flying towards the intended target.

They move nimbly through the air, sometimes flying low over the treetops, sometimes through buildings.

When the drones reach the sky over the target, they begin to carry out attack missions.

Precision-guided bombs were dropped from the drone and rained down like raindrops around the tank.

Explosions rang out one after another, flames rose into the sky, and the ground around the tank was blown up with potholes and smoke.

The driver and crew of the tank panicked at the sound of the explosion, and they tried to maneuver the tank to dodge the attack, but the speed and accuracy of the drone's attack made it impossible for them to react at all.

Some of the tanks were blown to pieces under the continuous bombardment, and only wreckage and smoke could be seen in the firelight.

And those surviving tanks have also become precarious under the continuous attack of drones.

Their armor was blown open, the turret was destroyed, and the internal equipment suffered heavy damage.

Throughout the attack, the UAV swarm has always maintained an efficient cooperative combat capability.

When the attack ended, the drone swarm began to withdraw from the battlefield in an orderly manner.

They circled in the air a few times before disappearing into the distant sky.

All that was left was a messy battlefield and panicked tank troops.

This video initiated by the Syrian opposition and using DJI drones to attack the Syrian army completely subverted everyone's perception.

Tanks have always been considered the king of land warfare, but they are so vulnerable in the face of drones.

A tank costs millions of dollars at every turn, while a DJI drone costs less than $10,000.

Don't look at the tank, which has thick armor, but is helpless in the face of bomb attacks from drones falling from the sky.

In addition, some videos of DJI drones attacking Syrian troops inside the trenches have also been widely disseminated.

Of course, it is not only the opposition forces that are using DJI drones, but also the Syrian army.

It can be said that both sides are using similar drones to attack each other, but the opposition uses them more often and achieves greater results.

"Mr. Wang, have you seen those videos on the Internet?"

DJI is also an affiliated enterprise of the Nanshan system, so Mi Ying sorted out the situation on the Internet to Cao Yang in a timely manner.

Realizing that there would be some twists and turns behind this turmoil, Cao Yang called Wang Tao as soon as possible.

"I've seen it, but we can't do anything about it."

"I asked people to check, and DJI has not sold any model of drone in Syria at all."

"I don't even know where I bought those drones on the battlefield."

Wang Tao felt a little wronged.

The Syrian civil war, everyone was watching the excitement.

I didn't expect to be able to see my head when I watched the excitement.

"I definitely believe this, I guess many people actually believe it in their hearts, but I can't stand so many videos to support it, even if we explain it, some people don't believe it."

"So we can't completely ignore this matter, and those who should express their opinions must be expressed."

Cao Yang made this call to Wang Tao, completely with a melon-eating mentality.

Of course, Wang Tao should be reminded, he must be reminded.

After all, this is a unicorn company with a bright future.

Daystar Technology produces a variety of large-scale drones and other products, and DJI produces consumer-grade small drones, which complement each other and completely monopolize the global drone market in the future.

This scene is beautiful when you think about it.

"This kind of inexplicable and wonderful thing, even if we want to express our opinions, we don't know how to express it."

Wang Tao is a technical man, and this time he really hasn't encountered that kind of hot and unexpected scene before.

Fortunately, he knew that Cao Yang was a marketing master, so he asked if he didn't understand, and there was nothing to be embarrassed about.

"Actually, it's very simple, just post an announcement directly on the official WeChat."

"DJI has always been adamantly opposed to the use of drone products and technologies for any military or war purposes."

"We have never designed and manufactured products and equipment for military purposes, nor have we ever marketed or sold their products for use in military conflicts or wars in any country."

"DJI will take proactive measures in an effort to prevent its drones and other products from being converted into weapons or used for military purposes."

"If any order is identified as potentially being used for military purposes, DJI will decline the transaction."

"We have always been committed to designing, developing, and manufacturing civilian drone products to make the world a better place."

"DJI's drone technology is very mature and has been widely used in aerial photography, agriculture, surveying and mapping, rescue and other fields, and with the integration and application of artificial intelligence, big data and other technologies, drones are developing in the direction of autonomy and intelligence."

"We will take our corporate social responsibility seriously and make science and technology better benefit mankind."

"Above, thank you again for your interest in DJI."

"Mr. Wang, I think that with such an announcement, this matter can almost be ignored."

It's not like Daystar hasn't encountered something like this.

When the twin-tailed scorpion drone was used by a large dog to attack its southern neighbor, there were many related reports.

At that time, Daystar Technology's plan was to deny that its products had military use.

Anyway, no matter how the final product is used, I just insist that it is a civilian product, what can you do with me?

"Mr. Cao, this announcement estimates that there is no way to solve the situation that our drones are used in the military by Syria, right?"

Wang Tao, a technical man, obviously felt that Cao Yang's suggestion seemed a bit perfunctory and could not solve the problem.

However, Cao Yang didn't think so, and said: "This problem is actually not something we can manage at all. ”

"It's like a kitchen knife, some people buy it back to chop vegetables, and some people buy it back to do bad things."

"The purpose of our drones is to be used for aerial photography and other purposes, but if someone wants to use it to drop bombs, there is no way to do it."

Cao Yang felt that there was no need to dwell on this matter, because entanglement would not lead to results.

It can't be that because drones are used by some people in the military, DJI won't produce these products in the future, right?

"Again, there's no need for us to be too entangled."

"It's what it should be outside, and we just need to do our own products."

Cao Yang's attitude as a shareholder is so indifferent, which makes Wang Tao's pressure much less.

DJI's sales are now completely up, and there are more and more things to face.

Wang Tao already felt a little powerless.

"Mr. Cao, I want to hire a special professional manager to serve as the president of the company in the past year, and I only hold the two positions of chairman and chief technology officer."

"This way I can take more energy out of the day-to-day management and focus on product research."

For Wang Tao, who likes to delve into technology, worrying about the company's management and operation every day is actually a very annoying and unfulfilled thing.

Taking this opportunity, he communicated his thoughts with Cao Yang.

"Yes, professional people do professional things, you just need to grasp the general direction."

"DJI's drone technology has always been world-leading, and the cost is world-leading, so there is no need to worry about sales at all."

"Even if others can make similar products, the price will be much higher, and it doesn't make much sense."

"There are places where the cost can be reduced, but the performance is much worse."

"The end consumer will definitely choose DJI."

Cao Yang is very confident in the future of DJI drones.

This is definitely a company that has the potential to become the pride of China.

"Well, that's what I thought too."

"So far this year, we have sold more than 200,000 drones, which is the value of last year."

"According to incomplete statistics, our share of the consumer drone market has reached 70%."

"Even in some places, the ratio will be even more exaggerated."

Tech otaku also have a sense of honor.

Showing off DJI's achievements in front of ordinary people may have a low sense of achievement.

But showing off in front of Cao Yang, the richest man in the world, the situation is different.

"Monopolizing the market so quickly?"

"I think this news can be well publicized and let more people know about DJI, which should be very beneficial to further increase sales."

Although no marketing can make a product sell well if the technology is good enough, if there is good marketing, it is obvious that it can make sales go to the next level.

When the output of the product is high to a certain extent, it will cause all-round changes.

For example, if the R&D cost of a product is 100 million, and the sales volume is 100,000 units, the R&D cost of a single unit is 1,000 yuan.

However, if the sales volume reaches 1 million units, the R&D fee will only be 100 yuan.

As sales continue to increase, the cost of R&D expenses is almost negligible.

Similarly, for the depreciation of plant and equipment, it is actually a similar situation.

At that time, DJI's advantages were really unmatched.

Even if someone gives you the drawing data, the final product produced will not be as good as DJI's.

"Drones are not like mobile phones or cars, and there are a lot of consumers who pay attention to them."

"If we go to promote the sales of drones, will everyone feel nothing?"

The authorities are obsessed with bystanders, and Wang Tao feels that there is nothing special to promote in the sales of drones.

At least there is nothing to advertise on ordinary internet platforms.

But Cao Yang certainly doesn't think so.

"Then it depends on how to publicize it."

"People don't have a concept of sales, so we will promote this concept to them."

"And we can start with some popular science advertorials to improve everyone's understanding of drones."

"Even at this time, we can make full use of the evaluation of foreign consumers and the data of institutions to prove DJI's awesomeness."

"In short, we want everyone to know that DJI is a world-leading drone manufacturer and a high-tech enterprise that has mastered core technologies."

Cao Yang's words reassured Wang Tao.

After the two continued to communicate, DJI's side soon took action.

At the same time, on some platforms, there are also related advertorials.

"Editor-in-Chief Wu, this DJI drone seems to be very powerful, but I didn't expect that there is also the shadow of Nanshan Group behind it."

"Not only part of the company's shares are controlled by Nanshan Group, but some core parts such as cameras are also supplied by Nanshan Auto Parts."

"We didn't even pay attention to this part before."

As the largest IT website in China, Zhongguancun Online used to focus on computers, mobile phones, digital cameras and other products, and it really never reported drones as a category.

However, DJI and Daystar Technology have specially arranged for people to come and contact, hoping that Zhongguancun will add a drone column online.

After all, it is like a DJI drone, and it is also a consumer electronics.

"I also took a good look at the situation of DJI drones yesterday, which is really surprising."

"Unconsciously, a world-leading high-tech enterprise has emerged in Huaxia."

"I even went to inquire, and the valuation of DJI in the venture capital circle has gone to $5 billion."

"A $1 billion valuation is a unicorn, and that $5 billion valuation is already very exaggerated."

Wu Xuebin's previous understanding of DJI obviously didn't have much more than Xie Min.

But because of this, now that the situation is known, the impact is even greater.

At this time in 2013, 99% of Chinese people did not know that there was such a company as DJI.

However, the annual export amount is expected to exceed 5 billion, which is definitely more than 99.99% of enterprises.

In particular, with the investment of Nanshan Group, DJI's development speed is at least two or three years faster than the same period in history.

The impact of this rapid development on the global consumer drone market is huge, and the advantages are also overwhelming.

While others are still working hard to sell 10,000 units a year, DJI's sales have easily exceeded 200,000 units, and may even exceed 400,000 units throughout the year.

The market share of this sales volume is not just 70%, but 80%, or even 90%.

"So should we agree to add a drone column?"

Although DJI has put forward a plan, Zhongguancun Online also has its own arrogance, not that I will agree to increase the column if you say it.

Unless you give enough money!

"Plus!"

"Why not?"

"If it's just a drone company, we can ignore them."

"But behind DJI is the Nanshan Group, and the strength of the Nanshan Media Group under the umbrella of others is much stronger than ours."

"If one is not good, it is possible that people will buy us directly."

"Or it's possible for someone else to start a new website like ours."

"After all, Nanshan Automobile Group has Autohome to help with marketing, and it is entirely possible for people to build another website to help Honor Technology and Daystar Technology engage in marketing."

Wu Xuebin has seen it more thoroughly.

Some requests, if refused, may lead to big trouble.

Obviously, this time the request belongs to that kind of thing.

"Well, that makes sense."

"Anyway, it doesn't hurt us to add a drone column, and if the publicity is good, it may be able to become a new traffic increase point."

Xie Min would certainly not raise any objections.

The kind of scene where the villain jumps out to oppose it anytime and anywhere just exists in the movie.

In real life, most people are still aware of current affairs.

Otherwise, society will train you to be a person who understands current affairs.

With the report of Zhongguancun Online, as well as the sudden hot search support on Weibo, coupled with the very popular Syrian drone attack video during this time, DJI drones are finally completely famous in China.

In the past, DJI was not without hot searches, and when it followed the twin-tailed scorpion drone to perform on Chinese New Year's Eve, it used to be a small fire.

But after all, it was a flash in the pan, and it was not completely out of the circle.

But this time it's different, the DJI drone is a complete fire.

[Unbelievable! DJI has been able to become a leader in the drone industry in such a short period of time, and their strength should not be underestimated. 】

[I didn't know much about drones before, but when I learned about DJI, I was blown away by their technical prowess and innovative spirit! 】

[I never thought that a company focusing on drones could be so powerful, DJI really opened my eyes, their strength is beyond imagination. 】

[I have used DJI's drone, the flight is stable, and the image transmission is also smooth. 】

[DJI's drone technology is really industry-leading, easy to operate, and powerful. 】

[Whether it's aerial photography or shooting landscapes, DJI drones are my best choice, and the effect is fantastic.] 】

[I never thought that drones could have such excellent performance, DJI's technology is so advanced!] 】

[I never thought that a company focusing on drones could be so powerful, DJI really opened my eyes, their strength is beyond imagination. 】

[It's unbelievable that DJI has made such brilliant achievements in the field of drones, and my admiration for them is beyond words. 】

[Haven't you noticed? Behind DJI is the shadow of Nanshan Group! 】

[200,000 drones have been sold since 2013, which is too exaggerated, right?] 】

[More than 70% of the export business, DJI cattle! 】

[Other companies' export markets are mainly Asian, African and Latin American, and DJI is mainly developed countries, amazing! ] 】

……

All kinds of comments, some of which were helped by the water army, and some were spontaneous by netizens.

Either way, it has brought the popularity of DJI drones to a higher level.

For a consumer electronics company, the popularity of the enterprise will ultimately be reflected in the sales of products.

This time was no exception.

"Mr. Wang, in the past few days, many domestic dealers have added orders for drones, and the sales volume of our online mall has also increased significantly."

"I feel that the sales in the domestic market will soon explode!"

Chen Dajian is in charge of DJI's sales business, and he has done very well in the past few years.

But he has always felt a little regretful, because DJI's sales are mainly in the North American and European markets, and domestic sales are not as good as exports.

Although this is actually a thing worth showing off, it will definitely be more perfect if it can also increase domestic sales.

"Although the price of our drones is much lower than that of our competitors, it is actually relatively high for most ordinary consumers in China."

"Just relying on the heat of the past few days, can our sales explode?"

Wang Tao looked at Chen Dajian in surprise.

He really didn't expect such an unexpected joy this time.

"In the past, the consumers who bought our products were mainly model aircraft enthusiasts, professional photographers, industry users and consumers who pursued novel technology products."

"However, as a novel technology product, drones have a certain social status symbol, and I found that some high-income groups will also choose to buy drones to show their identity and taste."

"For example, when you take a drone for aerial photography on an outing, even if the shooting is very unprofessional, it will attract the attention of many people."

"It can give them a very different sense of pride."

"Even some college students like to buy our drones."

"For them, drones can be used as an entertainment tool to participate in drone events or shoot campus promotional videos and other activities to increase the fun of campus life."

"At the same time, by sharing aerial photographs, you can also attract attention on social media and expand your social circle."

"When these people's purchasing power is stimulated, it's very exaggerated."

"Among tens of millions of college students, as long as one in 1,000 people choose to buy DJI drones this year, they can contribute to the sales of tens of thousands of units."

"If other people in the society also buy tens of thousands of additional units, then our domestic sales this year can exceed 100,000 units, or even reach 150,000 units."

Chen Dajian analyzed this, and Wang Tao was also interested.

For a long time, he mainly focused the company's sales on the market of developed countries, although it was also sold in China, but it has not been regarded as the most important market.

Now it seems that the domestic market is also promising.

"This time the tuyere came a little suddenly, we must find a way to seize it."

"At that time, it is likely to attract many other companies to enter the field of drones, and we will build a thicker wall."

Wang Tao wants to build DJI into the world's largest and most technologically advanced drone company.

Leading the world, that's his dream.

To realize this dream, it is clear that continuous efforts are still needed.

(End of chapter)

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