As more and more car companies begin to officially announce that they want to cooperate with Nanshan Semiconductor and use NS8155 as the intelligent cockpit chip for their new models, some companies in the United States are beginning to be anxious.

"Exxon, our high-end models are now using more and more screen sizes and numbers."

"If you want consumers to have a very good experience, then a smart cockpit chip with high computing power is indispensable."

"In the past, everyone used chips with similar computing power, although it would lead to phenomena such as screen jamming, but because there was no better reference, consumers often endured even if they were not satisfied."

"Now the situation is different, the emergence of NS8155 has completely subverted the industry pattern of automotive-grade chips."

"This is definitely a huge and far-reaching automotive-grade chip."

Edward, as the design director of General Motors, is anxious right now.

General Motors has been the leader of the global automotive industry for decades, but now its development is once again in decline.

Especially when there was a conflict with Nanshan Automobile Group some time ago, the stock price plummeted, which can be described as a big injury.

"In the next few years, it will be very difficult to prevent the development and growth of Nanshan Semiconductor."

For the models installed with parts produced by Nanshan Auto Parts, it has not been completely banned for the time being.

"Normal vehicle-grade chips, if the factory has just been put into production this year, if you want to complete various verifications and finally install them on new models, it will have to be two or three years later."

But he didn't have any special solution.

Edward knew that there wasn't much time left for GM to react.

It is estimated that those people found that the number of chips produced was less and the price was higher, but they made more money, so they simply didn't want to produce more.

General Motors itself does not have a chip industry, so the rise of Nanshan Semiconductor poses a relatively small threat to them.

Their own suppliers are not competitive enough, and there is no way to launch products with excellent performance like Nanshan Semiconductor.

"At the same time, I am prepared to involve the R&D team in some early development work of chip manufacturers."

Edward felt that it was necessary to put enough pressure on chip manufacturers.

"I heard that Intel and Nvidia are both working on smart cockpit chips similar to NS8155, and we can consider putting some pressure on them."

Although in the end, by suppressing Dongying car companies and Koryo car companies, GM's vitality was restored.

The status of chip companies in the automotive industry is not as high as it was ten years later.

However, the stock price never returned to its highest value.

Even after a wave of rise, it began to fall again.

However, after Germany, Dongying or other OEMs have used them, and after these models enter the United States sales, they will definitely have a greater impact on consumers.

Basically, the voices of automobile companies, they are still willing to listen to them.

General Motors will definitely not use it now, but if there are many companies in the industry that use it, it will be a bit embarrassing.

The key is that other international chip giants do not have a layout in this area, so it will be embarrassing.

A capacity problem has not been completely solved for several years, and it is completely impossible to believe that it is a real capacity problem.

Unlike the later years of 2020, chip companies basically do whatever they want.

This situation has made the top management of General Motors feel a lot of pressure.

Exxon naturally understands the impact of Nanshan Semiconductor's launch of the world's leading automotive-grade chips.

"Semiconductor giants such as Intel, Deyi, onsemi and Micron should worry about this."

"Nanshan Automobile Group is completely out of the routine."

However, even if this is the case, Exxon is not in a bad mood at all.

"However, if these chip companies are not competitive, we are indeed relatively passive."

Even if you start working on it now, it will take time.

In the current American market, everyone does not use chips of the NS8155 level, so it doesn't matter if General Motors is useless.

"If they still can't come up with a usable intelligent cockpit chip next year, then our later products will have to consider other solutions."

Exxon naturally knew what Edward was saying.

"I'm not particularly worried about the rise of Nanshan Semiconductor, and it's not something we should worry about."

"Ford should also face a similar problem, and then we can put pressure on chip companies together."

"Yes, but I have to say that with the emergence of electric vehicles and the rapid increase in sales, a variety of advanced equipment has emerged."

After all, according to the current policy of the United States, it is only not allowed to import parts and equipment directly from the enterprises in the Nanshan system.

"But they are now greatly accelerating the technological evolution of automotive-grade chips, which makes everyone a little unresponsive."

"The requirements for chips for these equipment are much higher than those of traditional fuel vehicles."

"In this way, adaptive development can be carried out simultaneously, saving some time in between."

"At that time, companies such as Deyi and onsemi should also be able to launch similar products."

Otherwise, Edward wouldn't have dared to say this, which would have made Exxon, the president, angry to death.

"Nanshan Semiconductor is keenly aware of this, and decisively launched a high-computing power vehicle-grade chip, which can be regarded as seizing the development of the industry."

After all, the impact is too great.

Special steels, carbon fibers, semiconductors, ......

All kinds of Nanshan products are more or less used in many products in the industrial industry.

If it is true that as long as there are any Nanshan things in a product, it is not allowed to be imported, then it is estimated that there will be some chaos.

"You can arrange the specific situation, anyway, we can't lag behind the market and can't be complained by consumers."

As CEO, Exxon only cares about the end result.

In the middle of the process, let the people below work hard. 、

This can be regarded as the style of some CEOs.

……

At a time when various automobile companies and chip companies are tossing and turning for the emergence of NS8155, Nanshan Automobile Group directly skips this topic and enters a more anticipated link.

Nanshan Automobile Group, Qixing Technology Group, and the relevant personnel of the two groups gathered together to report to Cao Yang on the situation of the first-generation Starlink vehicle machine system.

Although Daystar Technology's Starlink has not yet been fully built, thousands of satellites have been launched to form the first generation of Starlink satellite system, which is no problem at all.

"Mr. Cao, our first phase of satellite networking has been completed, and there is no problem if we want to use satellite communication in China."

"There is no problem to connect directly with the vehicle system of Nanshan Automobile Group."

"On high-end models, you can also consider directly implanting the function of satellite phones, especially the kind of hard-core off-road vehicles, which should be liked by consumers."

Zhao Siyu first stood up and said that they were not dragging their feet.

Daystar Technology has burned a lot of money over the years, although there are some ways to make money now, but the speed of making money is still much worse than the speed of burning money.

After all, the money you earn from selling drones and Kunpeng heavy transport helicopters is not at the same level as the money spent on the construction of the Starlink satellite system.

Not to mention that there are Starship Heavy rockets and space stations that want to burn money in a hurry.

In this case, it is a very meaningful thing to let all enterprises in the group see the value of Daystar Technology as soon as possible.

"The satellite phone function can indeed be considered on some models, but I think it will be more suitable as an optional configuration."

"A lot of car owners don't need it, and it's a bit of a waste if we install it."

"It would be great if you could combine the satellite call function with your mobile phone and make satellite calls directly from your mobile phone."

Zeng Tingting expressed her opinions on behalf of Nanshan Automobile Group on the side.

Compared with the satellite call function, it is of greater significance to allow the car system to be connected to the fast network.

As long as the car machine system is connected to the network, it can be used as a router to provide the network to the passengers in the car.

At that time, whether it is a WeChat call or other contact information, it is possible.

At this time, the function of the satellite phone is only a double insurance, and the interest of ordinary people should not be high.

"On our side of Nanshan auto parts, the development of related vehicle machine systems is also being carried out simultaneously."

"Now it is possible to integrate the functions of the Starlink satellite system into the central control screen host control unit on sale."

"After the functions of this part are combined with various cameras, millimeter-wave radars and other parts, they can maximize their power."

"Starting with the next generation of models, we will also launch a new communication architecture to make it more suitable for the development of the new era."

Dai Hanbiao can be regarded as the protagonist today.

After all, in the end, the landing of these things depends on Nanshan auto parts.

Whether this system can be quickly promoted to various car companies is also closely related to Nanshan auto parts.

Fortunately, these things did not just come out today, and everyone has made a lot of preparations.

Geely, Great Wall and other car companies are also shareholders of Daystar Technology's Starlink project.

Although there are not many shares, everyone participated in the first time to be able to connect the Starlink satellite system with their own vehicle system, so as to achieve a completely different vehicle ecology from now.

The new ecosystem brings a very different experience to consumers.

This is also very meaningful to enhance the competitiveness of Huaxia's own brand car companies.

"We hold some technology exhibitions every year, and the main users of this Starlink vehicle machine system are various car companies."

"Nanshan Auto Parts can go to various OEMs to hold a few technical exhibitions, so that everyone can fully feel the charm of the Starlink vehicle machine system."

"It just so happens that the S9 of the future car will also be on the market in the future, as the first model equipped with the Starlink car machine system, everyone can also feel its wonders well at that time."

"This is also good for the promotion of the Starlink vehicle machine system."

It took so much money to build the Starlink satellite system, in addition to the distant 5G application, the current Starlink vehicle system and satellite call function are two functions that can achieve relatively quick results.

Honor Technology has been developing the mobile phone satellite call function, and when the time comes, it can be considered to be launched on new products, as the fist product of Honor Technology in 2014.

As for the Starlink vehicle machine system, it depends on Nanshan Auto Parts to promote it as soon as possible.

Of course, Cao Yang himself will definitely contribute.

After all, this matter is related to the core project of Daystar Technology, and he naturally attaches great importance to it.

And with Cao Yang's instructions, all companies naturally moved one after another.

The news of the official launch of the first-generation Starlink vehicle machine system has also spread in the industry.

"Mr. Li, I went to Nanshan Auto Parts yesterday to experience the Starlink car machine system, which is much easier to use than the current car machine system, and the functions are also much richer."

"Most of the models on the market now, strictly speaking, there is no car machine system, and many cars only have a radio and CD playback function, and there is not even a screen."

"Even if there is a car with a screen, it often only has navigation functions, or it is associated with the reversing camera, and then there are not many other functions."

"If you do a little better, you may be able to connect with a smartphone to realize the projection function of the mobile phone screen."

"But with the Starlink car machine system, the situation is completely different."

Gao Songlin, as the president of Geely Automobile Research Institute, has been paying close attention to the situation of the Starlink vehicle machine system this year.

Since Geely Automobile acquired Volvo Cars, it has always hoped to improve its brand power and launch some mid-to-high-end models.

In order to make consumers feel that your car is good, Gao Songlin feels that the car machine system is a very important link.

There are not many functions that people can use in the car, but in the future, if the car machine is like a smartphone, everything can be operated on it.

A car is like a mobile phone, so there are many things that can be played.

For example, the mobile phone APP can be directly realized to start the engine, turn on and off the car air conditioner, headlights, windows, and even direct keyless entry.

In the future, autonomous driving can also be closely integrated with the car machine system and mobile phone, and the car can be parked by itself by operating directly on the mobile phone.

As for watching movies, surfing the Internet, karaoke, playing games, etc., it is completely possible in the car.

Nanshan Auto Parts directly used four NS8155 on the car machine system, in order to let all users experience the smoothness of the Starlink car machine system.

"Have all the functions planned by the Starlink vehicle system been realized?"

Li Su heard about the Starlink car machine system very early.

So for what Gao Songlin wants to say, there is a certain amount of psychological preparation.

Now that the pie drawn by Nanshan Auto Parts and Daystar Technology is finally coming true, he is still a little looking forward to it.

"Basically, it has been achieved, but the coverage is still relatively limited, and it can only be used in most areas of China."

"If you want to cover the whole world, you need to wait until the Starlink satellite system is fully arranged."

The question Gao Songlin said was not a big problem at all in Li Su's opinion.

On the one hand, Geely Automobile's main sales are now contributed domestically.

On the other hand, what is being launched now is the first-generation Starlink car machine system, and there will definitely be second-generation and third-generation products later.

At that time, with the continuous improvement of the Starlink satellite system, this problem will slowly disappear by itself.

"Is this system combined with more cameras and radars to provide more assistance for autonomous driving?"

In the past two years, the topic of autonomous driving has also remained hot.

Especially in the field of electric vehicles, various companies are sparing no effort to use this function as the main publicity point.

Autonomous driving, or the realization of assisted driving functions, essentially requires the cooperation of various cameras and radars to make it possible.

You have the same good console, but you only have two cameras, and the results are definitely a little different compared to those who have eight cameras.

"Although it is not absolutely proportional, the correlation is still very high."

"The cameras and millimeter-wave radars on the side of Nanshan Auto Parts are doing very well, and even they are studying lidar."

"In the future, if we want to make some big improvements in autonomous driving, it is estimated that the amount of parts purchased from Nanshan Auto Parts will be higher and higher."

Gao Songlin felt that this matter still needed to be said in advance.

Although most of Geely's models will not immediately have autopilot-related parts, it is almost inevitable that high-end models will begin to be equipped with experiments.

At that time, the cost will definitely increase significantly.

For a car, the impact of R&D on costs is very large.

At that time, whether it is sales or procurement, R&D will definitely be pulled out to discuss integration and cost reduction.

Gao Songlin can now be regarded as an ambush for himself in advance.

"In recent years, the automotive industry has changed very rapidly, and if we can seize this opportunity, we can at least hope to surpass those international auto giants in China."

"Your research institute should move faster, at least one or two models to get these good things out first."

"Later, we will see if the situation is extended to more projects."

I can not pretend, but I have to be able to pretend.

This is Li Su's attitude towards advanced equipment such as Starlink vehicle system and autonomous driving.

Geely has this attitude, and the situation is similar on the side of Chery, Great Wall and Changan Automobile.

Everyone is discussing the response plan after the official development of the Starlink vehicle machine system.

However, when Huaxia's own brands are actively discussing this topic, the pressure on those foreign-funded parts giants is a bit greater.

"Mr. Liu, people from Volkswagen, Mercedes-Benz and BMW are all asking us about the technology of in-vehicle systems and autonomous driving, and I hope we can give them a technical introduction in this regard."

As a senior sales manager at Bosch, Ren Cai now assists Liu Zhenbo in managing all Bosch sales operations in China.

Bosch has always been at the forefront of the industry in the field of assisted driving.

Autonomous parking, for example, has been studied for many years and is used in a small number of luxury cars.

But slowly, they found that the research progress of Chinese manufacturers such as Nanshan auto parts in this area actually surpassed them.

In the past year, Bosch has also realized this problem and has begun to increase investment in this area.

However, with the improvement of assisted driving functions, the requirements for the development of related software are getting higher and higher.

This part of Bosch's R&D tasks is located at the headquarters in Germany, and the R&D efficiency cannot be compared with Huaxia.

The employees there have all kinds of holidays at every turn throughout the year, and they don't do any overtime.

Even if you work overtime, the leader has to reflect on whether his work is unreasonable.

This situation is completely different from the situation in Huaxia.

Therefore, the relevant R&D progress lags behind Huaxia, which is inevitable.

"At this stage, it's not that there are no products to explain, but after these things are taken out, they are completely uncompetitive."

"When the time comes, it may be counterproductive."

Liu Zhenbo has a good understanding of his company's research and development progress in assisted driving.

Because of this, he is even less confident.

Nanshan Automobile Group claims to enter L3 autonomous driving, but Bosch has not even done a good job at L2 level strictly speaking.

What's going on like this?

Forcing Volkswagen, Mercedes and BMW to abandon Bosch?

"But it's not a way to drag it all the time, and Nanshan Auto Parts is now taking the initiative to find various OEMs to demonstrate their technology."

"They are based on the first-generation Starlink vehicle machine system to develop assisted driving products, which are very rich in functions and are estimated to attract the attention of many customers."

Ren Cai has not heard much information from Nanshan Auto Parts in the past few days.

Even people from Modu Volkswagen directly told her that Nanshan Auto Parts would go over next week to do a technology demonstration.

This is also the reason why Ren Cai went to Liu Zhenbo today to discuss countermeasures.

Wait any longer, the daylily will be cold.

"Nanshan auto parts is a freak, obviously the level of Huaxia auto parts enterprises is far behind us, but Nanshan auto parts are catching up, in many areas to surpass us."

"Do you have any way to get accurate information about the first-generation Starlink vehicle machine system from Nanshan Auto Parts?"

Although what he can do is very limited, Liu Zhenbo obviously will not do nothing.

There is definitely no way to deal with the headquarters in that way.

"I can communicate with the procurement of companies such as Modu Volkswagen to see when Nanshan Auto Parts went to do technology demonstrations."

"When the time comes, our people will pretend to be people from the main engine factory and go to the site to have a good visit."

"However, Mr. Liu, your popularity is relatively high, so it may not be suitable to go to the scene."

"Otherwise, it would be a little embarrassing if someone recognizes you."

Ren Cai quickly gave his own plan.

This is also something that many auto parts companies have done.

Even Nanshan Auto Parts has done something similar.

Since the display is all about technology that has been prepared to be released to the public, the sensitivity is not so high.

Although everyone knows that it is possible to be asked by competitors to get some information, but you can't just choke on food and do nothing.

For Ren Cai's proposal, Liu Zhenbo naturally agreed.

However, it is obviously not so easy to change Bosch's passive position in the field of assisted driving.

Even when Nanshan Auto Parts began to vigorously promote the first-generation Starlink vehicle machine system, Daystar Technology continued to make big news.

(End of chapter)