2013 is a very critical year for Huaxia's automobile industry.

After two consecutive single-digit growth in car sales, it has once again entered double-digit growth, which is definitely a great thing for Huaxia's own brands.

The most important thing is that in the past year, the share of Huaxia's own brands has further increased.

50% of the market share can no longer satisfy everyone's appetite.

The sales volume of GM and Changan Ford in the last quarter is basically close to zero, and the resumption of production is far away.

Many people within the company are starting to look for new ways out.

This part of the market is naturally eaten up by other car companies.

"Mr. Cao, Nanshan Hongqi's annual sales volume is 702,000, and it is a sure thing to enter the TOP10."

Zhu Zhengfeng first called Cao Yang to share the good news from the Nanshan Red Flag.

He has been looking forward to the Nanshan Red Flag for so many years, and this year it is completely fighting for him.

This profit margin is actually not low among China's own brands.

It's no wonder that after Cao Yang mentioned this topic, Zhu Zhengfeng was in a better mood.

Unless a high-sounding reason can be found.

Don't look at the Korean car companies and Dongying car companies have been suppressed, but the total sales volume is still about 2 million.

As for another source of profits, Chuncheng Toyota, 2013 was even worse.

Cao Yang also fully understands this.

However, for Huaxia's automobile industry, there are really few companies whose turnover can exceed 100 billion.

"Even in the next step, we can find a way to further compress the market share of Korean car companies and Dongying car companies, and provide a broader space for the development of independent brands."

"Now is indeed the time to crack down on them."

Cao Yang roughly calculated it and felt that the turnover of Nanshan Hongqi should also be very eye-catching.

Even with the launch of more models, the price has slowly moved towards 200,000.

"Our auto parts technology and vehicle design are relatively mature."

Such a large piece of cake, even if you cut off a piece, it is worth everyone's expectations.

Although it is inferior to luxury car companies such as Mercedes-Benz and BMW, the company's overall profit margin has reached 6%.

Maybe Nanshan Hongqi will be the existence of the top 3 in the industry in 2015.

In recent years, the largest source of profit for Chuncheng Automobile Group has been Chuncheng Volkswagen.

Back then, when the sales of Nanshan Hongqi were not so high, he supported Cao Yang to deal with Toyota, let alone now.

For example, in 2013, affected by 3.15, although Volkswagen made efforts in all aspects the year after, but in the end, the annual sales of Chuncheng Volkswagen fell back to less than 700,000, only 695,000 units.

With a sales volume of 700,000, it is normal for the turnover to exceed 100 billion.

"General Motors and Ford have been completely driven out of the Chinese market, and the market space that can be freed up for everyone this year will be even greater."

Slightly different from Chery and Geely, Nanshan Hongqi's main models are all products of around 150,000 yuan.

"With a market of more than one million vehicles throughout the year, coupled with the market space brought by the overall growth, I think it is entirely possible to achieve this goal of Nanshan Hongqi."

"Dongying and Goryeo will always come up with something every once in a while, and we can follow these things to promote the progress of related things."

Since the collapse of sales in 2012, Toyota's sales have not returned to their peak in 2011.

But now the sales of Volkswagen in Spring City have stagnated, and there has even been a decline in stages.

Zhu Zhengfeng is now starting to enter the role, working hard to further suppress the Korean car companies and Dongying car companies.

"The role of Goryeo and Dongying car companies for us is not very big."

"In this way, by 2015, we will be able to challenge the number of 1 million."

It can be said that Nanshan Hongqi is now the car company with the highest sales volume within Chuncheng Automobile Group.

Cao Yang's proposal, Zhu Zhengfeng is definitely very interested.

After all, at that time, even if the sales of other car companies exceeded 1 million, there would not be too many.

"In 2013, it exceeded 700,000, and the turnover should also exceed 100 billion, right?"

Although not all car companies have announced sales in 2013, if you only look at the Chinese market, none of them have sold more than 1 million vehicles.

Up to now, the sales volume of the entire Huaxia Demon Capital has exceeded 1 million, but this year it has fallen off the altar.

It is conceivable how much Zhu Zhengfeng's goal of Nanshan Red Flag is looking forward to.

The current overall environment is definitely not suitable for dealing with a certain enterprise by showing its fangs alone.

"However, we have to find some reasons to be on the table, otherwise it will affect the overall investment attraction."

"At this rate, I don't think there is a problem with sales exceeding 800,000 units in 2014, and I can even challenge the high target of 850,000 units."

What makes Zhu Zhengfeng even happier is that the profit margin of Nanshan Hongqi is actually not low.

"It's broken, and it's already broken through 110 billion."

There are definitely no more than 10 of them.

"And in terms of media coverage, we can also show consumers the downside of these brands without lying."

Over the years, Nanshan Automobile Group has struggled with various automobile giants, and its experience in all aspects is also very rich.

Of course, some specific details don't need to be discussed by the two of them.

Tell me to go down and let the people below work hard.

They are responsible for the general direction.

……

Just finished the phone call with Zhu Zhengfeng, Zeng Tingting also came over to report the good news.

"Mr. Cao, the sales volume of the entire Nanshan Automobile Group in China has exceeded 950,000 vehicles, and it is one step away from 1 million."

"Xingchen Automobile and Jaguar Land Rover also occupy the first and third places in the luxury car sales list respectively."

"However, at the current pace of development, BMW's second place position is not necessarily very stable."

"As for Mercedes-Benz cars, the gap between them and Jaguar Land Rover has not narrowed, but has widened."

"Throughout 2013, the luxury car market grew by more than 20 percent, and this is the fifth consecutive year that the luxury car market has grown by more than 20 percent."

Zeng Tingting happily came over to report to Cao Yang on the excellent performance of Nanshan Automobile Group.

Last year, the United States began to comprehensively suppress Nanshan enterprises, and the most affected was Nanshan Automobile Group.

The sales of Xingchen Automobile and Nanshan Auto Parts in the United States have quickly entered the zero-clearance stage.

Jaguar Land Rover's side is still in the pulling stage for the time being because of the background of English and has not been completely blocked.

But Cao Yang felt that it was also a matter of time.

After all, it is no secret that Jaguar Land Rover is also a subordinate industry of Nanshan Automobile Group.

In this case, the performance of Nanshan Automobile Group is something that many people are concerned about.

As a major contributor to the profits of Nanshan enterprises, if the performance of Nanshan Automobile Group is not good, it will have a relatively large impact on the development of the entire Nanshan system.

The good thing is that everything is not bad.

The situation did not enter the worst case.

"There is still a lot of room for development in the luxury car market, especially in recent years, the Internet and other industries have developed rapidly, and many people have a little money in their hands."

"So the growth rate of luxury cars will always be higher than the growth rate of the overall car market."

"In this piece, several brands can plan well and eat their share to the greatest extent."

Cao Yang is too aware of the pace of development of the luxury car market in China.

In the future, Mercedes-Benz and BMW can sell 50,000 or 60,000 yuan a month, which no one dared to imagine before.

Of course, Mercedes-Benz and BMW have launched entry-level models, giving many people the opportunity to afford them.

But it is more about the development of the entire socio-economic level, which has made more people's pockets bulge.

Xingchen Automobile, Jaguar Land Rover, and Future Auto are all taking the high-end route.

And now that it has completely gained a firm foothold, it is possible to seize the market well.

Luxury cars are very profitable.

A Xingchen car priced at 1 million yuan can have a net profit of 200,000 yuan, and even some models can go to 300,000 yuan.

Not to mention that there are a series of after-sales profits to support long-term development.

If it is done well, it is not impossible for Nanshan Automobile Group to become the world's most profitable car company.

Compared with the uncertainty of some projects on the side of Daystar Technology, the stability of Nanshan Automobile Group is much higher.

As long as we maintain a moderate growth rate or stabilize the situation every year in the future, we will continue to provide huge profits from energy.

The common development of the vehicle and parts industry has made Nanshan Automobile Group's ability to resist risks very strong.

Even if there is a decline in the vehicle business, as long as the overall car market does not plummet, the parts business will not decline.

"The luxury car business is indeed very worth looking forward to, not only the performance of our group, but also the overall performance of Mercedes-Benz, BMW and Porsche."

"Judging from the current development situation, maybe BMW will be able to break into the top 10 of the sales list in the future."

Zeng Tingting has always been in charge of the sales field, and she is naturally very aware of the changes in the luxury car market.

It used to be ABB, but it slowly changed to BBA, then XBBA.

Now everyone is slowly no longer calling it that, because Jaguar Land Rover's sales have also risen, and even surpassed Audi and Mercedes-Benz.

You can't have an XJLBBA, it doesn't make sense if it's complicated.

"Mercedes-Benz, BMW, and Audi are now launching a large number of new products, and entry-level models have also begun to go on sale in the past two years."

"It's almost a guarantee that their sales will increase further."

"But we don't need to be nervous, their methods of combat are not quite the same as ours, and the final effect may not be better than ours."

Cao Yang wants sales and profits.

Relatively speaking, Mercedes-Benz and BMW, as listed companies, are more concerned about sales on the Huaxia branch.

Of course, it's not that people don't care about profits.

It's just that when weighing the relationship between the two, people pay more attention to sales.

For example, you can earn 9 billion yuan by selling 300,000 yuan, and each car has a profit of 30,000 yuan.

But if the sales volume can reach 500,000 yuan, then the profit per car will be reduced to 20,000 yuan, which is definitely acceptable to Mercedes-Benz and BMW.

After all, with a sales volume of 500,000, this performance is definitely much better than 300,000.

Maybe in this process, many people can be promoted and raised.

"In our group's business, the development speed of future automobiles is now the fastest, and the corresponding business of Nanshan battery and Nanshan auto parts in this area is also growing rapidly."

"In the next step, I am ready to make several models of the future car into popular models and sell them around the world."

"Especially in the Nordics, I find that there is a lot of interest in electric vehicles."

"Our future car in the Nordics is clearly doing better than in other markets."

As a new energy vehicle representing the future, whether it is Zeng Tingting or Cao Yang, they actually attach great importance to it.

From the moral high ground, new energy vehicles are now supported by the policies of major countries in the world.

And new energy vehicles do have some unique advantages of their own, such as acceleration performance and silent performance.

Although strictly speaking, electricity is not necessarily more environmentally friendly than oil, after all, electricity can be generated by burning coal.

But electric vehicles don't emit exhaust gases, and for many cities, the meaning is still very different.

For example, in the past, when the penetration rate of electric vehicles was very low, those buses and buses on the highway, but all the last interchange, were emitting black smoke, and the vehicles following behind were deeply affected.

However, with the rapid development of products such as electric buses, this situation is becoming more and more rare.

"The influence of popular products is indeed very large, but it is still relatively difficult for each one to be made into a popular model."

"You can consider starting with the future S9 and using it as a fist product to further enhance the global popularity of future cars."

"Overseas, there are still many consumers who have very different pursuits for vehicle performance."

"Our S9 definitely has a very big advantage in this regard, and even Tesla's Model S is not an opponent at all."

"When the time comes, it is still possible to grab Tesla's sales in Europe and other places."

The future S9 integrates the latest technologies of Nanshan Automobile Group.

Whether it is the application of Nanshan Semiconductor's NS8155 chip, or the use of the first-generation Starlink vehicle machine system, or the launch of the latest assisted driving functions, it is very amazing.

Although it may not be liked by every consumer, it will certainly be able to meet the needs of some people.

After chatting with Zeng Tingting about Nanshan Automobile Group, Xia Qingqing of Honor Technology has also sorted out the relevant sales data.

Needless to say, as one of the two pillars of profit in Nanshan, Honor Technology's achievements are definitely very eye-catching.

Otherwise, the sales would not have been reported so quickly.

"Mr. Cao, we have sold more than 153 million smartphones, 73.4 million PADs, 21.2 million laptops and more than 50 million smart watches worldwide this year."

"In terms of sales volume, we should be firmly in the second place in the world and the first in China."

"If we count sales, then we have the hope of surpassing Samsung and becoming the world's No. 1 consumer electronics manufacturer."

Xia Qingqing has the image of a domineering female president, and her whole person's momentum is very extraordinary.

Although it has not been a long time to take over the Honor mobile phone, Xia Qingqing's industry influence is rising explosively.

Now she is the most influential female entrepreneur in China.

Of course, she must still be very humble in front of Cao Yang, after all, she knows very well that she can have today's achievements, the most important thing is not how much her ability is stronger than others, but that her platform is much stronger than others.

If she couldn't even figure this out, she would definitely not be able to secure the position of general manager of Honor Technology.

"Isn't that the turnover of Honor Technology this year can exceed one trillion yuan?"

"I just heard Zeng Tingting's report that Nanshan Automobile Group as a whole will definitely be able to exceed 1 trillion turnover, but if it comes to a certain company, there will be a relatively large gap."

"Looking at the sales data of Honor Technology, if you compare the turnover of a single company, it can be regarded as the first place in each group, right?"

Cao Yang looked at Xia Qingqing expectantly.

Although the financial side will report the overall situation to Cao Yang every month, the year has not passed, and what will happen in the end is still full of uncertainty.

After all, the data of the previous eleven months has not yet reached one trillion.

"It's about 1.02 trillion yuan, and the final data will come out next week."

"This should be the first industrial enterprise in our country to exceed 1,000 billion in sales, and I think it can be well promoted."

It's a waste to make good use of such a brilliant result.

The first single company to break one trillion yuan is also of extraordinary significance to the enterprises of the Nanshan system.

In the future, it will be very difficult for other companies to achieve this figure except for Xingchen Automobile and Future Automobile.

Even if it is another ten years, there are only a handful of companies in China that can achieve this achievement.

Not to mention that behind this achievement of Honor Technology, there are also very high profits.

For example, some companies engage in mobile phones, and the overall profit margin is only in single digits.

However, Honor Technology can achieve a profit margin of thirty or forty percent, which will definitely cause a huge sensation if it is announced to the public.

Of course, Honor Technology is not a listed company, and he will definitely not disclose this information to the public.

It's just that even if you don't disclose some things, others can guess a little bit of data.

For example, even if people estimate according to the profit margin of 15%, they also know that Honor Technology earned more than 100 billion yuan in profits last year.

99.9% of companies have a turnover of less than 100 billion yuan a year, and as a result, Honor Technology has so much profit.

You can imagine how big the impact is.

"That's really a good way to get the word out."

"There will be some very interesting new products launched by Honor Technology this year, and the market performance will be even better at that time."

"It would be great if Samsung Electronics could be pulled down in terms of both turnover and sales."

If you want to do it, you will be the first in the industry.

This goal Cao Yang has never let go.

Don't look at Samsung's market performance in Huaxia is not very good, especially the mobile phone business, which is almost about to disappear.

But the performance of people in the global market is still very strong.

This point is worth learning from Honor Technology.

"I plan to join forces with Weibo and Nanshan Film and Television to do a 'Night of Glory' event together."

"On the one hand, it is to provide employees with a special annual meeting benefit, and on the other hand, it is also to promote our company and related products."

"Over the years, many celebrities have also made a lot of contributions to the promotion of our Honor Technology's products, and many of them are free of charge."

"Taking this opportunity, we also pay some appearance fees that are not lower than the industry standard, and then cooperate with Weibo to hold some award activities."

"This can not only allow those celebrities to obtain tangible benefits, but also enhance their popularity, which should be of interest to many people."

"With the influence of our Nanshan Department in China now, I believe that no star will be so uninteresting as not cooperating with this event."

"Even I can ask Huaxia TV to cooperate with us and broadcast this event directly on Huaxia TV's movie channel or any channel."

Xia Qingqing put forward a rather innovative proposal.

Compared with Nanshan Automobile Group, the interaction between Honor Technology's products and celebrities is obviously closer.

After all, since the advent of smartphones, they have almost formed an inseparable relationship with consumers.

Now, no matter where you go, if you don't have your phone with you, you will feel as if something is missing, and you will be a little lost.

You can even go out without anything, but you must bring your mobile phone.

Other products such as PADs and smart watches also have some similar effects.

Glory Technology's products have traffic, and publicizing these products can please Nanshan Film and Television and Glory Technology.

No one who can make a name for himself in the entertainment industry is a fool.

If the brain is really not good, others will not even have bones left after eating.

"That's a good idea."

"Even in the future, we can consider letting some companies cooperate with Weibo and Nanshan Film and Television every year to start this activity."

"There used to be activities with the same song on Huaxia Channel, but now it has no influence."

"It's just right to change to a show of the same type to replace its status."

The relationship between Xia Qingqing and Huaxia Taiwan is understood by everyone who understands.

Glory Technology has such brilliant achievements and such a strong backer, please cooperate with Huaxiatai, there is no problem at all.

Even if Honor Technology doesn't mention it, Huaxia TV or other TV stations will take the initiative to cooperate.

"Then I'll arrange it quickly!"

"Approaching the end of the year, many celebrities' schedules are relatively full."

"If the show is determined relatively late, it will add some unnecessary trouble out of thin air."

After Xia Qingqing finished speaking, he began to arrange people to prepare for this number of programs.

This time, Honor Technology is ready to show its influence to the entire industry.

(End of chapter)