Chapter 29: [No Opportunity for In-depth Cooperation]
The cooperation agreement between the old corpse of the mountain village and the light and shadow media was signed early on.
Part of the cost of filming is also borne by Light and Shadow Media.
Now, the content of Lu Zhengyi's consultation here is not about whether or not to cooperate, but about the depth of cooperation.
At the beginning, the light and shadow company was willing to give Lu Zhengyi, a rookie director, a chance to cooperate, in the name of Lu Yiyong, but there were also problems of gain and loss from a commercial point of view.
After all, if the film can only bring a small profit to the company, or even a loss, the company must stop the loss in time.
Selling favors is not a matter of selling oneself at a loss.
"According to the contract, we Light and Shadow Media will evaluate the finished film to a certain extent, and then decide how much resources to invest in publicity and distribution activities."
Zhang Xueming folded her hands and put them on the table, "The quality of the film is very high, and it can be seen that Director Lu and the crew are attentive." ”
"In terms of content, I have no objection to the publicity."
"But from a commercial point of view, I can't invest too much in this film."
Speaking of this, she paused, "As a director of a media company, although I know a little about film shooting, I definitely don't know as much as you professionals. ”
"But in terms of buying and selling, Director Lu and the rest of the crew may not know as much as I do."
In short, this film, good.
But it can't be sold.
"Understood."
Lu Zhengyi was not surprised, "I also know the market for domestic horror films. ”
"Good."
Zhang Xueming is very satisfied, at least, the fierce-looking man in front of him is not a person who thinks highly of himself and sits in a well and watches the sky.
"Now I have two plans in my hands."
She continued, "The first is that we will provide you with the most basic operations according to a minimum standard publicity plan. ”
"From the midnight competition of the theater, to the dissemination of various public platforms, and even online and offline activities...... We will help you implement the publicity and distribution that a public movie should have. ”
"However, this is the most basic, and we will not waste energy to get more film schedule and more exposure for you."
"Because you and I both know that in this type of film, the effort may not necessarily be rewarded."
"Even if you are very talented, Mr. Lu, the stereotype of the market is there, just like the ghost house in the northern capital a few years ago, how many big names were invited to help, the ghost house scene is now restored 1:1, and the advertisements are overwhelming."
"In the end, although the box office looks very high, in fact, the investment is not proportional to the gain at all, and it is ridiculed as a bad movie, and a horror film is made into a romance movie."
Lu Zhengyi has an impression of this film.
It was also at that time that domestic horror films completely showed the appearance of lying flat.
No one dares to spend money to invest at all, and actors with a bit of a way refuse this kind of film.
At most, that is, some people engage in low-cost online dramas.
"Second, let's put this film on the table first."
Zhang Xueming continued, took out a document, stood up and handed it to Lu Zhengyi, "I have a book here, which is about the type of youth love, called Disappearing Memory. ”
"The cast has been set for two high-traffic stars, and the preparation of the crew is almost complete, but the position of assistant director is temporarily vacant."
"Just now, after I watched this film directed by you, I think you are more suitable for the position of assistant director."
Lu Zhengyi took the document and flipped through it casually.
"When the time comes, this "Lost Memory" will be released first."
When Zhang Xueming explained this plan, she was obviously much more attentive than the first one, "After that, we will arrange the finalization and publicity of this old corpse in the mountain village according to the release situation." ”
"Perhaps, under the influence of "Lost Memory", there will be some viewers who are willing to abandon their own impressions and learn about your horror film."
"This kind of one-belt-one-propaganda model is something I feel more confident and willing to try and dedicate to."
As she spoke, she didn't say anything more, giving Lu Zhengyi some time to read the documents.
And Lu Zhengyi didn't speak, but his attention was not on the document either, just for show.
These two plans should have been prepared by Zhang Xueming early in the morning.
After all, she hadn't left her sight since she came out of the screening hall just now, so how could she have time to discuss these plans.
It's just that look at the dishes.
If your own film doesn't work well, you may only have the first plan.
"Thank you very much, Director Zhang can give me such an opportunity."
Seeing that the pretending was almost done, Lu Zhengyi put the documents on the table, "But I don't want to touch other types of films for the time being, so I'll choose the first option on my side." ”
This old corpse in the mountain village was not directed by him at all, and in actual work, he is at most a producer.
Even if he wanted to, he wouldn't have the ability.
Of course, even if he could, he didn't want to.
Although there are only a few glances, this "Lost Memory" looks really unbearable.
Zhang Xueming was slightly silent.
After a while, she nodded, "That's a pity, there is no opportunity to cooperate more deeply." ”
"Director Lu, you are still ...... Very talented, alas. ”
"Of course, we don't force it."
As she spoke, she got up and took away the documents, and returned her gaze to Lu Zhengyi, "Then let's talk about it in detail now, the finalization and publicity of this old corpse in the mountain village." ”
Zhang Xueming did not slack off because her preferred plan was rejected.
She explained in detail the so-called 'basic publicity and distribution plan', for example, the scheduling of cinemas.
There is definitely no horror film like this in theaters across the country, but it is still possible to pick a dozen cities for negotiation.
Of course, there is a high probability that you can only talk about the midnight show, and the time frame of the film schedule will not be very long.
As for the launch of the online platform after the release, we have to see how many platforms are willing to buy it.
"I have a few small needs when it comes to media outreach."
And when it came to the spread of news, Lu Zhengyi raised his arm slightly, signaling that he had something to say, "My side has set up a finale banquet in early March. ”
"When the time comes, I will invite my father and some seniors in the film and television industry to come to help, if I can, I hope that Light and Shadow can also cooperate to invite some media friends to come."
"In addition, after the movie was released, I also had some vlogger friends on various platforms who wanted to explain and evaluate the film."
Zhang Xueming was not surprised by these needs he put forward, "Okay." ”
As she spoke, she motioned to Lu Zhengyi to look at the little brother who was sitting farther away, "This is Xiao Wang, he is in our department, and he is mainly responsible for docking with the media." ”
"When the time comes, he will contact you for details."
"As for the video blogger's commentary and the film, this is already a matter after the movie is released, in fact, when the time comes, it will no longer be under our control, so Director Lu, you don't need to negotiate this with us."
She made it clear that the matter of the scope of work was being stressed.
However, there seems to be a part of the idea of drawing a line.