The fame is different, and the treatment has changed.

When filming "The Old Corpse in the Mountain Village", Lu Zhengyi had to wait until the finished film was cut out and passed the review, and then he began to talk to Light and Shadow about post-publicity and theatrical release.

From the negotiation of publicity to the release, it took a month.

Among them, the most publicized is the finale banquet organized by Lu Zhengyi himself.

But "Curse" is different, the film has not been processed yet, and before it has been submitted for review, this Zhang Xueming took the initiative to contact him.

I mentioned it, and publicized the warm-up thing.

Wow, it's all warmed up.

After the start-up ceremony of the "Curse" crew, Zhang Xueming, who has never met again, still has the same demeanor.

Formal wear as always.

She was wearing a navy blue dress today, wrapping her cold-white body tightly.

Although it is a hot summer, with her personality in the office area, she should not feel hot.

The whole person is dignified and calm.

It's as if all kinds of suspicions from the outside world about the imminent collapse of Light and Shadow during this period are all illusions.

"Before, none of you were big productions, and both of you were newcomers, even if you wanted to warm up, there was really no gimmick."

But even though she behaved very well on the outside, her somewhat hoarse voice after working for a long time still exposed her exhaustion.

Looking at Lu Zhengyi across the table, Zhang Xueming spoke softly and said:

"But it's different now, the horror movies you make are still quite impressive."

"If you use the 'old corpse director of the mountain village to release a new film', 'the original team reassembles', and 'the dark horse of horror films'...... and so on, then the direction of action, is very big. ”

"Its realization on the Internet, there are already more or less voices, it's about your new film."

After all, when he was in Taicheng, Lu Zhengyi was so flamboyant to shoot on the street, and he also took photos with tourists.

On this social platform, there are still quite a lot of people talking about it.

"Our plan here is to start from the aspects of self-media and marketing accounts."

"Large-scale advertising and publicity make people have a concept in their hearts."

"But you need to give a still first, preferably, give more. By the way, we also cut the trailer clip, and we put out the stills every few days, and maintained it until the file was finalized, and then put the video materials. ”

Zhang Xueming tapped the laptop next to her with her hand, and then the lights in the conference room dimmed.

At the same time, the projector lights up.

More than a dozen media accounts that Lu Zhengyi has often heard about are presented in front of him.

But he sat across from him, didn't say a word, and listened silently.

Because there is nothing to give opinions, the other party is very well prepared for all kinds of publicity details.

"The popularity of these accounts is good, and we have been operating for many years."

"Although it has not been completed, I have read your script, and when the time comes, I will personally be responsible for the copywriting in terms of publicity."

"Of course, I'll send you an email after I'm done......"

Zhang Xueming continued.

Little by little, the plan for publicity was presented in front of Lu Zhengyi's eyes like a PPT.

"Sounds good, so let's do it."

It wasn't until Zhang Xueming stopped that Lu Zhengyi said slowly, "In terms of stills, I'll send them to you when I go back, as for the trailer, you have to wait first, I'll let them cut it in the next two days." ”

At this moment, there are only two of them in the conference room of Light and Shadow Media.

The first time we met, the one who talked about propaganda didn't follow this time.

I don't know if I changed jobs, quit, or have other things to do.

"In addition to the warm-up publicity plan, there is also some publicity after the release."

Then, Zhang Xueming talked about the follow-up matters, "When you were filming, did you record anything...... Interesting facts on the set, interviews with actors, etc.? It's popular to do this nowadays. ”

"In the main shooting area, record some content on the set, such as the interaction between actors, or the filming process of some difficult scenes, so that the audience can better feel that the crew is not easy, and attract heat through sympathy."

"If these contents can be used as a means of publicity after the release, and then communicate with the platform, it should be no problem to go on a hot search, after all, the filming process of a horror film like this is still quite attractive."

This kind of thing, many crews are doing.

Those big-production, big-scene sci-fi films and war films, just filmed the process of actors emptying bombs and coming and going in the rain, which makes people see that it is not easy to shoot this film.

Those small-production, plot-heavy romance films, and youth factions, just film the process of actors playing and playing, so that people who have watched the film can also have a good place to knock CP and eat dog food outside the play.

"This ......"

But such a request made Lu Zhengyi, who was very decisive in everything just now, hesitate a little, "Our crew is not allowed to bring other photographic equipment during the filming. ”

"So exaggerated? Isn't that the same as those secret units? ”

Zhang Xueming was very dazed, "That...... What about assistants who want to shoot some material for their artists? ”

"Haven't you been to our crew?"

Lu Zhengyi replied honestly, "Our crew is just a teacher Chang, and I used to have an assistant, but now it's gone." ”

"It's not very popular anyway, they haven't signed with a brokerage company, and they can do a lot of things by themselves."

"If you feel necessary, pay extra money for an assistant."

The doubts on Zhang Xueming's face were even worse.

"They weren't popular before."

She couldn't understand, "But it's different now, I've been on the big screen, it's still ...... Once a film that was so popular in popularity, there will definitely be a brokerage company looking for them, right? ”

"Isn't that Yu Li from your "Old Corpse in the Mountain Village" developing very well."

"I heard that I have received two online dramas, and they are both heroines."

Speaking of this, she paused, "Of course, I don't mean that you have to have a brokerage company. ”

"But to do this business, all kinds of media accounts, and some material promotion, etc., all have to spend time and energy to operate, and it will not be long for one person to do it alone."

"Now many self-media are like this, and the accounts operated by individuals are often not as good as team management."

'Yu Li......

Lu Zhengyi was a little surprised.

When her first online drama was finished, she also mentioned it to him.

Unexpectedly, now they have already taken over the second part.

"I don't know if any agencies have contacted them."

However, Lu Zhengyi didn't ask in detail, and replied casually, "Anyway, they're with me now." ”

"You...... Started a company? ”

Zhang Xueming's demeanor changed slightly, "Oh yes, I remember, did you plan to form a team at the beginning?" I didn't expect it to be so fast. ”

"It's not a company, it's a bit like a private repertory troupe."

Lu Zhengyi briefly explained, "In this era, many theater troupes do not have activities all the time, and basically only the head troupe can guarantee at least one or two performances every month. ”

"And if there is no work, the troupe itself can only provide a guaranteed salary of 15 to 2,000."

"In this case, drama actors are very sure of their own lives, and often, they need to take on private jobs."

Zhang Xueming's demeanor returned to calm, and she understood.

"I really didn't expect you to do it to this extent."

"I thought that you would at most set up a few group chats to expand your familiar network and attract people when you built a group."

"I didn't expect to engage in this kind of troupe model."