[Although, but, shouldn't horror movies be terrifying? Compared with their expressionlessness after reading it, we feel sweet after reading it, which seems to be a little stranger. 】

An ID with the title of 'Bai Shao Supermarket Talker' appeared in Weibo Square, and simply said his thoughts.

But soon, under this Weibo, comments appeared one after another.

"Six, have all the people on the First Commandment started to buy us?"

"How much is a piece, sister, I'll pay double."

"If you want to get the money to trouble somewhere else, don't in our square."

"Don't let us go, you can't represent us."

"Here is a suggestion, if you don't understand it, you can buy a ticket to watch it a few more times, you don't understand the deep meaning of this movie at all."

"Indeed, such a desperate crying scene, if you don't understand, you can look at the plot analysis post in the super talk and then watch the film again."

……

[You have been kicked out of Bai Shaoshang's support fan base. 】

[You have been kicked out of a group of Bai Shaoshang's official Weibo fans. 】

You have been ......

Looking at the prompts on her phone one after another, the woman who was about to enjoy her day off fell silent, and the smile on her face froze.

Immediately after that, my head began to swell and ache.

Angry!

At that moment, she only felt the blood rushing up to the back of her head, not to mention the headache, and even the cervical spine began to feel faintly uncomfortable.

At the same time, the good mood that comes with the rest day is gone.

With a simple Weibo, someone was expelled from the fandom.

“？ If you're sick, I'll just comment that the description sweet is not appropriate for horror movies, isn't it? ”

Her fingers pressed against the screen, her nails landing on the screen with a 'click' sound.

As soon as a reply was sent, she continued to edit.

"Cha N's money, when the old lady was a white businessman, you didn't know where it was!"

As soon as the second reply was sent, her Weibo began to go red before she could edit the third reply.

Her comments were limited because of the sheer number of people reporting at the same time.

"!"

I couldn't help it, the woman shook her fist violently and burst into a foul mouth, "Really nm brain c." ”

This number has been used since she was in school.

If you are banned for this inexplicable reason, you must be distressed.

The feeling that there was nowhere to vent the anger in her heart made the woman stand up and jump around the room.

But as an ordinary person, there is only so much to do.

There is no doubt that something like this has happened, not to mention continuing to fan this star, it is good not to turn black.

And she's not the only one like this.

"Absolutely, it's so sweet to watch a horror movie."

"Originally, after reading the First Commandment, I still wanted to see the night horror, but now I don't have that idea."

"Who knows the family, who is fanning him."

"Can this make him win? Director Lu, you can't do it! ”

"Understood, now muster up the courage to read the First Commandment again, even if I am scared to death, I can't let this little cub win!"

……

There are not many people who see fans who are frightened at night promoting everywhere.

And there are countless people like the Bai Shaoshang supermarket who was expelled from the fan's list.

A horror movie, sweet?

Not to mention this group of netizens, Lu Zhengyi, as a director, felt funny when he got up early in the morning and heard Zhang Xueming talk about it.

home

restaurant

Two people and a cat are eating breakfast at the dining table.

"In terms of data, we seem to have lost, but in terms of public opinion, we have won."

While eating breakfast, Zhang Xueming swiped Weibo with a tablet, and said with a smile:

"I don't understand it, is Xingyu Media interfering with these fans' statements?"

"Some say that the drama is very sweet, some say that Bai Shaoshang is very handsome, and some say that his sister plays the crying scene well...... Having said so much, no one has said anything to the point, and I wonder if this group of fans is anti-black. ”

"Do his fans know how strange it is for them to say it?"

She really couldn't hold it back.

Up to now, as a manager of a media company, she has eaten a lot of melons.

But there is no melon that is more fragrant and amuses her than this one.

However, part of the reason is this melon, and she is also one of the parties.

"Internet, who can tell the difference between real fans and fake fans?"

Lu Zhengyi had already finished eating, and now he was still sitting in his seat, just watching her and Ah Yong eat.

"Many celebrities who take the idol route can't escape this catastrophe, black-red, black-red." He recalled, "In the name of a fan, doing something that only a little black man does, this should also be a normal operation in the entertainment industry, right?" ”

"Well, you know that."

Zhang Xueming was a little surprised, "I thought you didn't pay attention to anything except filming." ”

"After all, a star like this who has no strength and only traffic should not be able to get into your eyes."

Lu Zhengyi was a little helpless, "Don't take me too old-fashioned, it's good that in this circle, even if I don't take the initiative to understand many things, I can often passively hear a lot of news, especially during the break on the set, Lily and Xiao Ming...... They just love to talk about it. ”

Gossip is the best way to decompress after work and leisure.

"But I didn't expect them to dare to operate."

But then, Lu Zhengyi regretted a little, "After this wave, Bai Shaoshang's movie road is probably going to be broken." ”

Zhang Xueming also smiled.

That was the end of the conversation, but both of them knew what it meant.

That's fake data.

Before the release, they had a conversation about such a question.

Manipulating box office data is actually a commonplace thing for many movies.

For example, the box office pre-sale is 200 million, and then a lot of publicity is carried out in this way, what kind of marketing such as 'pre-sale breaks 200 million', 'premiere breaks 200 million box office', but in fact, when the movie is released, most of those pre-sold movie tickets are refunded.

In addition, there are also investors who will also 'charter the venue' to a certain extent when the movie premieres, so that the box office data will look better.

These operations can be regarded as an unspoken rule.

But this kind of unspoken rule has to be used, and how to use it depends on the period.

"Ayi, come and see."

Lu Zhengyi finished breakfast here and was about to wash the dishes, but Zhang Xueming, who had gone upstairs to change clothes and was about to go to work, came down with her mobile phone.

"This kind of news came out on the first day, and they should panic."

"No, I should have panicked."

"Maybe it's because of this that the speeches of those fans were not controlled in time."

She went downstairs barefoot, came to Lu Zhengyi, and showed him her mobile phone on her feet.

In fact, she doesn't completely care about the loss of box office data.

Lu Zhengyi glanced at Zhang Xueming's bare feet.

But thinking that there was floor heating in the house, he didn't say much, and looked at the phone screen.

[#夜里惊魂首映票房破一亿#笑死, what is the 100 million box office, the cinema in our town was full yesterday, but there was no one in the waiting area of the theater at all, so after entering the theater, I didn't go directly to the theater of the first commandment, but curiously went over and glanced at the night horror, but there was no one in the audience, just the screen was left there, this is called 100 million box office? As an aside, the First Commandment was only me and a few other people, we were in a small place, and it wasn't a day off, so no one went to the movies, so I was very strange. 】

A Weibo in the night horror entry had hundreds of comments and hundreds of likes as soon as it was posted.

At the same time, there is also a photo of the full house empty, while the screen shows the horrors of the night.

"Tsk......"

Lu Zhengyi shook his head.

For this situation, they had an expectation when they saw the news headline of the 100 million box office, and they were not particularly surprised.

"Eh, it's been deleted."

But soon, Zhang Xueming refreshed it when she took back her phone, but this Weibo was gone, "The public relations action is very fast, it seems that it is the same as I thought, they are also aware of this matter and are dealing with it, so they don't have time to care what the fans say." ”

There was some expectation in her tone.

"Stop eating melons, you're going to be late."

Lu Zhengyi kindly reminded him.

This made Zhang Xueming quickly withdraw her eyes from her phone, but the smile on her face did not disperse.

Paper can't hold fire.

If one person exposes such a thing, there will be a second or a third ......

Until noon, more and more people on the Internet have posted the scenes they have seen in theaters around the world.

An empty cinema hall with a screen picture.

"Six, it turns out that this is a box office of 100 million, I thought Director Lu could lose to this kind of goods."

"I realized that real horror movies are not made for people, but for ghosts."

"Huh? Can't you see, these pictures are full of people! ”

"Dogs can see things that people can't."

"There are Yunyi Yin soldiers lining up in the front, and there are young businessmen conjuring spirits to watch the film, which is wonderful, it is really exciting."

"My evaluation is, it's better to come to the bottle and Guosheng Coke, drink the tile ghost, and the strips will shine!"

……

And as one photo after another was uploaded, the heat of the incident was raised again and again.

Its liveliness is no less than that of a certain celebrity who was arrested for prostitution X and a certain celebrity X fan.

The horror of Lu Zhengyi's films has always been obvious to all.

And this time, the quality of the First Commandment is not inferior to any previous film, or even surpassed.

In such a situation, lost?

Step by step, changed their inherent impression of domestic horror films, and the people who waved the flag again, lost?

And he lost to such a film, such an actor!

Of course, viewers who like to watch horror movies can't accept it.

And what is even more unacceptable is the fact that the conjuring is watching the movie!

It's as if an athlete who has always liked and is optimistic about it has been hacked by people from other countries when he participates in international competitions.

Angry, furious!

"Damn, it's amazing to be rich, the data is so fake, and it's the first hot! Phew! ”

"I'm sorry, but you can really do whatever you want with money."

"Steamed buns, don't you hold the device?"

"After taking a look, the biggest investor behind the night fright is Xingyu Media, which is actually Bai Shaoshang's brokerage company, I can only say that it is really good to have my back to the mountain!"

", haven't we Director Lu always cooperated with light and shadow? Why didn't anyone help him! ”

"I checked it, Xingyu's boss is called Cai Shaojie, the second oldest in the family, the Cai family's main industry is engaged in real estate, I understand everything, people are arrogant, stepping on Director Lu is such a small director, stepping on it."

"I don't know if it's good-looking? If the data is fake, I will do it, anyway, I won't watch Bai Shaoshang's movies in the future. ”

"Don't watch +1, Xingyu is so rich, he will support him for a lifetime, and every movie will give him a box office of seven or eight hundred million."

……

Before the release, the public opinion of the two films on the Internet was completely one-sided.

Organized fan groups wantonly impact those unorganized and undisciplined passers-by who rely on luck to get videos and dynamics.

But with the exposure of the incident, public opinion on the Internet is also one-sided.

This time it was Lu Zhengyi's side.

And the fans who are frightened at night do not have the slightest strength to resist.

Although, judging from the box office data, the results of the premiere day of Night Terror are more than the first commandment.

But in reality, the wind on the Internet is in the opposite direction.

Especially when those fans are holding high the banner of victory one by one and showing off their power everywhere, it is even more disgusting.

And as more and more people expose data fraud, even if Lu Zhengyi did not arrange manpower to organize it, passers-by spit on one by one, and directly drowned out those organized and teamed fan groups.

Even under the organization of this group of fanatical fans who seemed a little stunned, Bai Shaoshang's fan base began to decompose.

For example, career fans, passerby fans, and rational fans.

Bai Shaoshang is a person, and the previous label is as a sweet drama male god.

If he continues to make love sweet dramas, they may support it.

But now that he plans to transform, he is afraid of horror movies, and it is still a movie, and some people can't accept it.

It's not a genre that everyone can touch.

Some more sensible fans don't self-hypnotize how good a movie is because they like him and put on a fan filter.

likes to watch romantic dramas, and loves to watch horror movies, these two are not in conflict, and many people have more than one type of hobby for dramas.

Even if you combine the two, it's not actually a conflict.

Lu Zhengyi has also made it, and almost every movie is more or less mixed with a little emotion.

The conflict is that the two are poorly combined!

"Between horror movies and Bai Shaoshang, I choose horror movies, after all, he is not the only star I am a fan of."

"Isn't it good for this brother to make love dramas honestly? What a horror movie. ”

"Actually, let's make horror movies, if it's not good-looking, I just don't watch it, just chase love dramas. But now, I don't even want to chase his love dramas, mainly because his fans are really, a little stunned. ”

"Indeed, I just complained casually, and they labeled me as a water army. Please, I'm a yellow V, real-name Internet access! ”

"People who have just been expelled from the fan and whose fan base has all been kicked out pass by."

……

Xingyu Media,

In the office on the top floor, behind the desk, a middle-aged man with a rich wax hair and looking extremely energetic looked at the computer with a blank face.

In front of him, there was a man who was much older than him and had some gray hair, who was hesitantly explaining, "Mr. Cai, I am responsible for this matter, it is I who did not keep an eye on Xiao Liu and let him make the project like this." ”

Cai Shaojie didn't say anything, and looked at the screen coldly.

"In fact, this is not the first time our company has encountered this matter."

Liu Changjian, Vice President Liu can only say, "As long as it is cold, the Internet has no memory." ”

"Shaoshang can settle down for a period of time, and when the limelight passes, it's not too late to come out for activities."

"And ......"

Before he finished speaking, he was forced to stop by the eyes of the man behind the desk.

"Such a thing was exposed on the first day of the premiere, and the data behind it, let's do it or not."

"Do it, and you'll lose it. Do you think anyone else will be drawn to theaters because of this kind of marketing? ”

"But if you don't do it, the data jumps off a cliff, then it's a default, and it will be checked when the time comes."

Cai Shaojie's voice was a little hoarse, "During the non-rest day period, you made a box office of 100 million, can you tell me, what is the reason?" ”

"Also, when did you find out about the problem?"

Liu Changjian: "......"

He was silent for a moment, ignoring the question of 'do' and 'not do' in front of him, and answered the two in the back.

"It's, in fact, Xiao Liu mentioned, although it is a non-working day, but with Bai Shaoshang's fan activity and number of fans, there must be a box office of nearly 40 million."

"The 40 million box office, plus the audience attracted by our marketing, meets at least half of the standard, which is 50 million box office. In this way, a box office of 100 million is actually normal from the perspective of the previous marketing plan. ”

Liu Changjian explained, "However, there are not many fans of Bai Shaoshang, and it may be more than 20 million when it is actually full." ”

"So there was a change in the marketing plan, and there were many venues where no one was going to ...... at all."

But at the end of the day, it's a matter of time.

If it's the Spring Festival stall doing this, it's actually going well.

During the Spring Festival, you have to book tickets in advance to see movies.

With such a large flow of people in each theater, no matter what the film is, there can basically be a half-time audience.

In this case, the data is easy to do.

But the first commandment picks the time of non-working days, and the movie is scheduled for holidays, isn't it a routine operation?

"So, do you think it's Shaoshang's fault?"

Cai Shaojie frowned.

"No, no, no, it's Xiao Liu's fault, his field data has not been investigated clearly."

Liu Changjian hurriedly denied his previous exculpatory words.

"So, when did you find out about the problem?"

Cai Shaojie continued to ask.

"Morning, this morning."

Liu Changjian's voice was even quieter.

And what about Cai Shaojie? He smiled.

"Such a big thing, it won't be clear until the morning?"

Liu Changjian explained, "Actually, during the roadshow yesterday, it was fine. ”

"Listening to Xiao Liu, there were a lot of people at that time, and three-quarters of the entire theater may have been fans of Bai Shaoshang, so I didn't think much about it."

"I only discovered the problem in the early hours of the morning, and the attendance was frighteningly low."

Cai Shaojie took a deep breath, "So this matter was all done by Xiao Liu alone, right?" ”

"Yes......"

Liu Changjian nodded and sold his nephew.

But after thinking about it, he quickly shook his head again, "No, no, no, how can he do so many things alone." ”

"One of them is in charge of the project team, and they have been preparing for this matter since the film passed the review, running around the country to confirm how much adjustment can be made to the data."

"However, Lu Zhengyi doesn't play cards according to the routine, the speed of the film from completion to release is so fast, their project team has no time to complete the course, and the film is scheduled to be released at that time, and a lot of the data they collect is the rest day."

After the project is completed, he is not sure how much the company will lose.

But Liu Youde alone will definitely not be able to carry it.

The pot is too big.

"Understood."

Cai Shaojie didn't continue to ask, but just said three words.

Then, he decided, "Horror in the night, get rid of it." ”

"Huh?"

Liu Changjian raised his head suddenly, "But, but we haven't ...... yet."

"Do you think it's possible to pay for yourself in this situation?"

Cai Shaojie seemed to know what he was going to say, so he interrupted directly, "It's impossible to continue to do it, not many viewers are willing to pay, you have to stop the loss in time." On the other side of the investors, I'll explain. ”

"If the reason is reasonable, go to the aspect that the content is too terrifying and the review is not up to the mark."

"Huh...... Inexplicably, a big project that spent almost 100 million yuan from production to marketing was lost, and I didn't even return to the book, I am a little skeptical now, did I see it wrong at the beginning, why did I dig you over? ”

As he spoke, he laughed again.

These words can be said to be very straightforward.

is even already offended, and the other party still achieved such a position as vice president in his own company.

If people hold their breath and stumble behind their backs, it will be a great loss to the company.

But Cai Shaojie has such confidence, he is not afraid.

He's not just the owner of an entertainment company.

……

[The box office of the premiere exceeded 100 million, but it was withdrawn by the review! ] 】

[According to the analysis of industry bigwigs, this withdrawal may make all parties face a loss of more than 100 million yuan in the night! 】

[Is the content too scary, or is there someone with red eyes behind their backs? ] 】

[The box office data of the first commandment exceeded 100 million! ] 】

[Who is the real winner in the box office battle? 】

With the passage of time, on the second day of the film's release, the box office data of the First Commandment successfully exceeded 100 million.

But compared to this news, the news of the withdrawal of the file in horror on the night of the dark horse on the premiere day has attracted more attention.

"Decisive enough."

When Lu Zhengyi got the news, he was about to go out to buy the things he needed for marriage.

Recently, in addition to movies, he occasionally finds time to do some chores for marriage.

But as soon as the news came, the intention to go out stopped.

To be honest, Lu Zhengyi didn't expect the people on the side of Xingyu Media to be so decisive, and a movie was withdrawn directly after only one day of release.

But if he were to do the same, he would have done the same.

With the current wind direction of this film, let alone returning to the capital, the investment will only increase.

And with the fermentation of public opinion, the actor's reputation itself will also be affected.

In this case, it is a better choice to directly withdraw the gear and divert the attention.

At least......

"It must have been reported by the First Commandment!"

"Absolutely, I can't compete for the box office, so I engage in this kind of small means!"

"What kind of data fraud, I went to brush it three times, and each time it was full!"

The fan group, which was scolded a little bit and couldn't raise its head, has shown signs of resurgence.

"This can be revitalized, I thought Bai Shaoshang's movie road should be broken."

Lu Zhengyi sat on the sofa again, touching Ah Yong who came over, and looked at his phone, "It doesn't look like Lao Liu's operation, but speaking of which, Lao Liu is just a manager and doesn't have such a big authority." ”

Withdraw the file and stop the screening first, divert your attention, and keep the reputation of your own cash cow first.

After a while, I will sell the online copyright of the movie, and I will not go to the theater to make money, but directly in the form of online movies.

Perhaps, the Internet has no memory, and with Bai Shaoshang's traffic, it may not be possible for this film to rely on the Internet copyright to recover its original at that time.

"Something, it's a pity...... Friends aren't going to be on your side all the time. ”

Thanks to my book friends, my baby called Xiaoyu to become the first leader of this book.

(End of chapter)