"We expect that in the next few years, we will start to talk to Hebao Company in Heguo, the Lotte Foundation in Nanchao Kingdom, and the SF Group in Xiangguo...... Communicate to confirm the release time of First Commandment in theaters in various overseas regions, and at the same time, in terms of publicity, we are also preparing to invite some actors and stars from various regions to watch the movie to drive marketing. ”

"For the details of the promotional marketing plan, you can take a look at the second document at hand."

"As for the screening version, my suggestion here is to launch two versions, one is to invite well-known voice actors from various countries to additionally dub the film. In the other version, the original audio source is played, and only the subtitles are translated......"

At the company conference of Light and Shadow Media,

Zhang Xueming, as the project leader, elaborated on the "Operation Plan of the First Commandment Overseas Channel" one by one

Although the First Commandment has been released in China, if it is to be released overseas, it has to go through the premiere process again, from post-production to publicity...... in all aspects.

It just so happens that the Spring Festival is approaching.

Therefore, the light and shadow side will be arranged in advance, and will be officially opened after the year for large-scale promotion.

On the main seat, Zhang Chuanxing listened, and his face did not hesitate at all about the content of the plan.

As for the others, they were more or less surprised by the Zhang family's generosity and a little dissatisfied.

'Hebao Corporation', 'Lotte Foundation', 'SF Group ......'

All of them are Heguo, Southern Dynasties, and Xiangguo...... These countries are among the best film and television companies.

In addition to the support of the theater, it is necessary to re-dub and subtitle in the later stage, make two versions, and publicize the ......

"Although, I know that Director Lu has a different relationship with our company now."

However, just after Zhang Xueming finished expounding the overseas plan, as the first seat on Zhang Chuanxing's right, a middle-aged man wearing glasses responded immediately, and looked at Lu Zhengyi, who was not at the conference table, but took a chair alone and sat down against the wall to listen.

"I have no objection to the project of extending the First Commandment overseas."

"After all, with the current results of the First Commandment in China, it is completely a film that can be sold for export."

"But...... This level of promotion is a bit too hasty. ”

The person who spoke was Lin Mozhi, Vice President Lin.

Lu Zhengyi heard Zhang Xueming mention that after a large number of employees were poached, he was poached to replace Hu Yue, the vice president who originally had an in-law relationship.

As the vice president of Light and Shadow from the Green Apple platform, Lin Mozhi's voice is still quite high in this family-style company.

After all, people who spend so much energy and financial resources always have to give people a little room to play.

"Manager Zhang is not a newcomer to the company."

Then, Lin Mozhi looked at Zhang Xueming again, "The overseas market is not a matter of spending a lot of money to get in, you won't understand this truth, right?" ”

"If you spend money on publicity, you can get in with a bunch of celebrities, then how many people in China have the financial resources to go out, and the overseas market is not like this."

"Cultural differences can't be solved with money, let alone horror movies. So if it was this proposal, I would vote against it. ”

It's very common to spend money on publicity.

Publicity and operation itself is a money-burning thing.

But at the same time of burning, you also have to consider the question of whether you can return to the original in advance, unless it is to wash X.

The work of the First Commandment has received a good response in China.

After all, Lu Zhengyi came out step by step in the domestic horror film market, and many viewers have long abandoned the stereotype of horror films at the beginning in this regard.

But if you put it abroad, it is starting from scratch.

Tang horror movies are not good, this is already a public thing, even audiences in other countries know it.

Not to mention the cultural differences, or foreign.

In this case, throwing money to drive sales? This common mode of operation cannot attract audiences, at least not large-scale audiences.

It can only attract a small audience, such as fans of celebrities who spend money to do publicity.

But in such a situation, it is inevitable to lose money.

At the conference table, the faces of some people also changed slightly.

Lin Mozhi's words are obvious, out of the relationship between his father-in-law and his son-in-law, he supports Lu Zhengyi to do overseas markets, of course.

But you can only accept small losses.

"Sure enough......"

But for Lin Mozhi's rejection, Zhang Xueming's face did not change, but continued to smile, "Regarding the possibility of expanding overseas markets, Mr. Lin also has some ambitions, otherwise he would not have studied these things." ”

“…… Who wants to be a frog at the bottom of a well? ”

Seeing Zhang Xueming's reaction, Lin Mozhi's expressionless expression of rejection was a little more restrained, and he looked at Lu Zhengyi who was always silent next to him, "I can understand Director Lu's mood, after winning so many battles in China, he always wants to try to fight a dozen outside, maybe he can really lay down a piece of land?" ”

"I had this idea when I was younger, but it was just an idea, and this kind of thing was not executed in a sentence or two. Luck and strength are indispensable. ”

"If Director Lu is not making horror movies, but action movies, crime movies and the like, maybe I will agree, after all, Director Lu's crew can still be reassuring in terms of strength and attitude."

Not to mention horror films, emotional plots, martial arts, comedies, wars...... The genre that often appears in movies in China can be played here, but when it is put abroad, under the influence of cultural differences, there is no way to make those foreigners pay.

There are only action movies and crime movies that may still have a chance.

For Lin Mozhi's compliment, Lu Zhengyi smiled politely and did not disturb the process of the meeting.

Because what Zhang Xueming is going to say next is the key to influencing the meeting.

"So now, I'd like to mention Director Lu's next movie."

Zhang Xueming kept a smile on her face and explained, "If it's just the first commandment, throwing so much money in the overseas market does have a sense of déjà vu of throwing gold into the water." ”

"But if we just take the First Commandment and the whole campaign as a warm-up, then the reality is different."

"This screening is just a boat thrown into the water, in order to let the gold that comes back can float farther and spread wider."

As she spoke, she would open a PPT on her computer.

The Grudge

Immediately after, a name appeared in front of everyone's eyes.

At the same time, there is also a list of participants, and there is only one actor at the moment.

"Chen Junsheng?"

Lin Mozhi looked at the name in disbelief.

A martial arts superstar coming to make a horror movie?

"Yes, and Mr. Chen has already agreed."

Lu Zhengyi, who had not spoken, finally stood up, and his strong and tall body slowly approached the conference table, causing some people to unconsciously slow down their breathing.

"Although I'm not a staff member of Light and Shadow, this time I attended this meeting as a co-director." Lu Zhengyi looked at them with a smile, "And the next thing is about the content of the movie I want to make, so I'll let me explain." ”

He came directly to Zhang Xueming's side.

And she stepped back in time to give him her seat.

“…… You please. ”

Lin Mozhi looked at the main seat, and Zhang Chuanxing, who had not said a word since the beginning of the meeting, replied helplessly.

At the conference table, the same goes for the rest of the executives.

The words 'How dare I object' were written on their faces.

"In fact, recently, I have been studying horror films on the Japanese side, and I have been studying their expressions, shooting techniques, and techniques in Japanese-style horror...... I kind of have some insights. Lu Zhengyi explained, "I don't plan to write an article about love, and then submit it to the science fiction section, and then insist that the editorial office give me a manuscript." ”

"Since we are going to expand overseas, we naturally need to learn their methods and understand their audience direction first. Everything is difficult at the beginning, so I plan to shoot this movie with Japanese-style horror as the core, and make a film that can be used in Heguo, Nanchaoguo, and Xiangguo...... These horror films are relatively active films for national audiences. ”

"It just so happened that I received another suitable script."

When he said this, Zhang Xueming, who was standing behind him, couldn't help but pout.

She didn't believe the latter sentence anyway.

However, Lu Zhengyi never said it, and she didn't dig deeper.

And sitting in the seat not far from him, Lin Mozhi's gaze changed.

To have this kind of awareness, at least in the right direction.

He has seen too many high-spirited people in China, but he walked out with a work full of Tang style and hit his head and bleed.

As a person who has deeply studied overseas markets, Lin Mozhi is well aware of the impact of cultural differences on his works.

Some movies that are called 'classics' in China are basically dozing off even if someone watches them in the cinema when they are put outside.

Many ideological and cultural contents cannot be solved by simply translating Tang into Japanese, Korean, and English.

To defeat your enemies, you must first understand your enemies.

Lu Zhengyi did the first thing anyway.

"In fact, the storyline of the curse, which is easy to explain, is the story of the earthbound spirit killing. A family of three who died with a grudge in the old mansion killed everyone who entered the old mansion. ”

Then, Lu Zhengyi talked about the plot of the movie itself, "And to make the seemingly ordinary plot seem terrifying, weird, and thrilling, it depends on the shooting style of Japanese horror, plus ...... Some little special effects. ”

"Maybe when talking about Mr. Chen, everyone will think of comedy, action, and kung fu, and think that if he makes a horror movie, he won't be terrifying at all."

"But this time I'm going to use Mr. Chen's fame to create a sense of absolute authenticity."

……

"It's the same as we expected."

At the end of the meeting, Lu Zhengyi followed Zhang Xueming and walked towards her office.

Along the way, passing employees will unconsciously focus on the two of them.

"You have brought Chen Junsheng here, how can they object?" Zhang Xueming walked in front, "His fame in Dongzhou is really big, and he can't even be said to be an actor anymore." ”

But speaking of this, she turned around with some curiosity, faced Lu Zhengyi, and walked backwards, "However, how did you convince him?" ”

"What did you say to him at home that day?"

"Convince him?"

Lu Zhengyi helped her look at the road in front of her, and whispered back, "No, no, no, no, in fact, he begged to help me film." ”

Zhang Xueming's face became strange.

If someone else said it, she would think it was a joke.

But Lu Zhengyi's words ......

"He's really hitting a ghost?"

Zhang Xueming didn't need to ask, she understood directly.

"I guess so."

Lu Zhengyi hesitated, "I'm not sure yet. ”

According to what Chen Junsheng said, it doesn't look like a normal ghost would do it.

So he has to wait until he gets to Heguo's side and really sees it, so he can be sure.

“……”

Zhang Xueming, who was still walking backwards, stopped.

Then, she moved closer to Lu Zhengyi's side, took the initiative to reach out and squeeze his palm, and walked forward side by side.

This appearance made many employees who were secretly observing in the company's corridor widen their eyes and covered their mouths, as if they had seen a ghost.

"Don't be afraid."

Lu Zhengyi couldn't help but smile and held her palm with his backhand.

"Are there really as few ghosts in this world as you say?"

Zhang Xueming asked in a low voice, "How do I feel, so much?" ”

"Counting this, I don't know if it's true or not, there should have been three of you around you, right?" Lu Zhengyi replied, "Is that still too much?" After living for so many years, I have only been exposed to these three, and some people will never meet one in their lifetime. ”

"Huh?"

Zhang Xueming's originally inquiring face paused suddenly, "Is there only three?" How do I feel, it seems like a lot. ”

When you think about it, it seems that she has only been exposed to three ghosts.

This has to be counted, and the country that doesn't know.

"But I'm a little flattered that you can arrange the support of companies like Hebao and Rakuten."

Lu Zhengyi looked at her and casually talked about the overseas theater chain.

But he was really a little surprised about this.

After all, the light and shadow were still crumbling before.

"It's all an old relationship, and it's been a competition before."

Hearing him ask, Zhang Xueming didn't ask about the ghost again, "Looking at the current appearance of our light and shadow, I can't imagine it, right?" There is no way, the domestic development is too fast, and our light and shadow did not keep up with the rhythm all of a sudden, and we were immediately squeezed down. ”

"It's different on their side, once they sit in a high position, it's very difficult for latecomers to drag people down."

In the development of film and television entertainment, the country of He, the Southern Dynasties, and the country of Xiang...... These countries are no worse than Tang Guo, and even in the early years, they steadily suppressed the domestic entertainment industry in Tang and led the trend, so that the official took action to stop it to avoid the domestic market being completely encroached upon.

However, in terms of the speed of development, the size of the country itself is still the key.

These countries are no bigger than the Tang Kingdom, the domestic market is large, the land is vast and there are many people, and there are too many theaters to make the number of people, let alone film and television companies.

But these countries are different, and a few decades ago these companies sat in the champion, runner-up, and third place, and now they are still these companies, and only these companies.

(End of chapter)