"Hello, everyone, I'm A Yuanjun, today we are going to record a challenge video."

"Wow! That's right, let's challenge to watch a horror movie by Lu Zhengyi. ”

"When Ah Yuan peeked at the screen in the fan group before, I saw a lot of fans and friends talking about Director Lu's films that were particularly terrifying, but unfortunately, I haven't had time to be there to support, mainly because I'm not so interested in horror movies, I prefer to watch the kind of action movies that fight around, it's more direct."

and country,

Just finished a hard day of shooting,

When Lu Zhengyi returned to the hotel where he was resting, he received several messages from Zhang Xueming.

According to the content of the message, he searched the Internet for 'Dare Challenge', 'Challenge Video', 'Let's Watch Horror Movies Together'...... These keywords pop up one by one in search results.

There are long video platforms, short video platforms, and even some small videos on Weibo and Tieba are forwarded, which are very popular.

After Lu Zhengyi clicked on the video of one of the bloggers with more than one million followers, a young man appeared in the video, explaining the theme of the video in a strange tone.

"Although I don't usually watch horror movies, I'm still quite bold."

"Friends who have been paying attention to me should know how bold I am, this is a social fear challenge, a random challenge, I have eaten the devil pepper raw, this is just a horror movie, is there still the devil pepper horror?"

"Impossible, absolutely impossible!"

In the video, the man waved his hand very confidently and arrogantly, "Although because of copyright issues, I can't release the video." ”

"But if you are interested, you can open this film on major video apps and challenge it with me."

Although the video was released for only one day, the barrage left by the audience has already covered the screen, full of 'hahahahaha', 'My cabinet moved, I won't watch it', 'I saw the update, immediately changed diapers to support', 'I'm super brave'...... Something like that.

However, due to copyright restrictions, this blogger named A Yuanjun can only point the camera at himself the whole time.

Although the video has been processed and important clips have been intercepted, it is still not short, more than 40 minutes, Lu Zhengyi rarely watched this kind of casual video, but he did not speed up or play with the progress bar, and patiently watched the film.

He watched as the people on the video went from a hippie smile to a grim look, and finally ended the video with a blank face and a non-squinting look.

There are a lot of challenge videos like this, and Lu Zhengyi just searches.

And these bloggers who shoot are not only those who have signed up with Light and Shadow Media, but also many of them follow the trend of shooting.

It's as if this kind of challenge to watch videos of his films has become a trend.

"How does it feel?"

On the mobile phone next to the tablet, Zhang Xueming smiled in the video call between the two and asked her feelings, "Do you think that in the current situation, in the statistical report of the company's general meeting in a month, I can succeed?" ”

This is the step she intends to take.

In the past, when their company helped some film and television, variety shows, and music to do post-production publicity, a set of processes has gone through decades.

Pull hot search words, go on shows, arrange offline activities, let the starring live broadcast, invite big names to visit the class, the director shocked his acting skills, and the starring actor shed tears at the premiere...... Through a variety of ways to increase the exposure of the project to increase the traffic.

But in this entertainment industry, the methods used in these promotions have become more and more old-fashioned.

Some viewers are even tired of watching it, and the warm-up for a film is to shoot some tidbits during filming, expressing how hard the actors work, how satisfied the director is, and how big-name actors come to visit the class during the filming process.

At the same time, because of the rise of the entertainment industry, all kinds of young companies have sprung up, and more and more people are vying for those promotional resources.

It's like a popular variety show, and many investors in film and television dramas are scrambling to arrange for their leading actors to participate in the recording in the past.

So what to do? Of course, people with high prices, high reputation, and wide connections are preferred.

Sometimes the real money spent on a movie or TV series is not in the shooting itself, but in the post-production publicity work.

For example, if you stay on the hot search list for a day, hundreds of thousands will be spent.

Some niche, low-budget films were shot for a few months, and the production cost was just that.

Therefore, in the entertainment industry, not only the actors have to steal the show, but even the investors and producers have to grab resources.

Everyone is fighting for the sake of the film's exposure, which can be known by more people, and attract more people to watch.

But Zhang Xueming doesn't plan to go on like this now.

"Success or not, you at least dare to try." Lu Zhengyi swiped his tablet and asked, "But like this kind of marketing, I remember that someone in the circle is doing it, right?" It's just the musical aspect. ”

In the current era, many so-called business plans in all walks of life can almost be seen with two words - 'follow the trend.' ’

I heard that a barbecue restaurant in a certain place made money, and immediately someone ran to the local area and started marketing a storefront.

I heard that this theme is making money, and there will be people who will immediately follow the trend and create similar types.

I heard that the video of recording this style and plot will be popular, and someone will immediately follow suit......

What Zhang Xueming wants to do is not to follow the trend, but to rely on the blogger resources signed in her hand to bring the trend and create a new marketing method for light and shadow.

She wants to have a more complete and stable marketing system.

"Yes, a company pulled up by an old musician."

On the other side of the video, Zhang Xueming heard Lu Zhengyi's words, the smile on her face retracted a little, and she replied in a deep voice, "He arranged the promotion of this model for the songs created and sung by the artists under that company. ”

"The background music of many short videos that have become popular inexplicably uses their company's songs, and the copyright is also in their hands."

"Although these songs have always been said to be Internet celebrity songs, they are very popular and the money has been earned."

She certainly won't be the first to come up with such a marketing scheme.

In fact, not only this music company, but many people have had similar ideas, but this is the only one that has succeeded.

More people lose all their money after investing.

"There is still a big difference between music and film and television."

Lu Zhengyi said euphemistically, "Even if the video just now is processed, it will take dozens of minutes." ”

"And in the process, the audience can only see the blogger's 'personal performance', and they can't see the video image simultaneously."

"In this case, I personally think the number of viewers that can be left is ...... It's hard to say, and it doesn't necessarily achieve the effect of marketing. ”

Although when he looked at the videos just now, there were a lot of comments, likes, and retweets under those videos.

But this is the result of Zhang Xueming's investment of a lot of resources, and a lot of the data in it is fake.

Even if she does attract some bloggers to follow the trend and shoot challenge videos, she can't always spend money to market outsiders.

When resources are not invested, and the trend is not really brought up, and those bloggers who follow the trend find that the traffic is not as big as they imagined, then these bubbles should be blown away.

Zhang Xueming looked at him hesitantly, "...... Do you think I'm going to fail? ”

Her eyes stared straight at the camera, as if Lu Zhengyi behind the camera was really sitting in front of her face to face, as if she was angry.

"I just hope you don't get too far in mind."

Lu Zhengyi shook his head, "Although self-confidence is a good thing, in the absence of absolute certainty, properly considering the consequences of failure and the way to deal with it will be very helpful for you to self-regulate your emotions when the results come out." ”

"Of course, as a husband, I should have been more supportive."

"But I still think you should be reminded of that."

His tone was sincere.

Lu Zhengyi didn't feel that Zhang Xueming was angry.

If you are an ordinary person, when you are in high spirits and want to do a big job, a husband, wife, or parents who are very close to you suddenly say something frustrating and act to undermine your self-confidence, you may feel angry and puzzled.

I feel that as someone close to me, I should support me, not hit me.

Even if the words they say sound reasonable, they will resist them under the influence of emotions.

But Zhang Xueming is different.

Lu Zhengyi knows very well that with her character, she will not do such an emotional thing.

She can listen to her own words and think.

In the video, Zhang Xueming listened to his words and was silent for a while.

Then, a helpless smile appeared on her face.

"Then as my husband, I think you underestimate me a little too much."

"Although this is the first time I have made a big decision in the direction of the company's operations."

"But after my birthday this year, I'll be thirty. After working for so many years, even if I have a little background, I have experienced a lot of setbacks and failures, and I don't know how many projects have been smashed in my hands. Not to say that if you lose this time, you won't dare to try it in the future, you can rest assured. ”

She paused, "But just now, I thought you'd say something nice as always." ”

"After all, after we get married, no matter what I do, you will always support me. Will you say something bad this time? Aren't you afraid I'll be angry? ”

Zhang Xueming was silent just now, not because she was thinking about Lu Zhengyi's words.

Instead, I was surprised that he would say these 'untrue' things.

Since they got married, Lu Zhengyi has always played a good husband, fulfilling his obligations and responsibilities.

Regarding these, Zhang Xueming realized this on the day of the wedding banquet when she heard him say it as if he was inadvertent.

His care and love are only fulfilling his responsibilities and obligations.

Because this was agreed upon when they signed the contract, Zhang Xueming did not feel sad.

But she was a little surprised now.

"Angry?"

Lu Zhengyi also laughed, "If you get angry because of this kind of thing, I think most of us will break off our relationship at the finale banquet of the old corpse in the mountain village." ”

"We've only known each other for a few years, but I know you well."

"But what I said just now, I didn't mean to underestimate you, I just think I'll talk to you now, if you really have any bad results, you can come to me to confide, although I'm on the side of Heguo, but I can still listen to your summary, complain, and give you some advice by the way."

He seemed patient.

"Do you know me?"

Zhang Xueming looked at him, "Okay, I know, I'm ready to fail, but I will still strive for success." ”

"But marketing aside, what about the overall quality of the video?"

"These bloggers have recorded several versions for the company, but this is the one that I think has the most real reaction."

"In terms of video quality, I think it's good." Lu Zhengyi nodded, "Their expressionless appearance is indeed the most realistic reaction, but this shouldn't be the first version, right?" You keep typing the video back and re-recording it, and it took a month to find out that the original first version was the best? ”

One, two, three......

Basically, the videos that Lu Zhengyi clicked on ended in this way.

And in addition to these bloggers, he often sees viewers watching his movies, and they have no expression when they look at it.

There was no fear on their faces, or obvious emotions such as excitement or disgust.

But most of the time, people are pretending.

Many people will only show a real reaction to some film and television works when they are alone.

Once it is in a public place where there are people around, people often habitually cover up their true emotions with expressionless expressions for the sake of face or the surrounding situation.

It's like someone is expressionless when they hold back a smile,

When someone is shy, he is also expressionless,

There are also people who show a blank face when they are afraid, as if they are not afraid, but are very serious.

And it's not just the expressionless face, when many people hide their emotions, not only the face will become stiff, but even the eyes will become particularly firm.

Zhang Xueming picked this version, and the reactions of these bloggers are very real.

"Why!"

Zhang Xueming's tone couldn't help but raise a little.

But soon, she sorted out her emotions again, "I'm not the kind of difficult Party A, they recorded several versions for us at once, but I think this should be the first version, and the next few versions have some exaggerated interpretations." ”

They Light and Shadow Media have always been Party B, so they naturally know what kind of Party A is the most annoying.

Naturally, they don't know what they want, and they can't see the quality of the plan at all, but they feel that they have spent money, so they must embarrass Party B, and make Party A exhausted and painstaking to make several more versions of the plan.

"However, I said before that I was going to come over to play with the country, so I shouldn't be able to do it, right?"

Looking at her appearance, Lu Zhengyi couldn't help but ask.

"Of course, I'm so busy now, I'll ...... tomorrow"

Zhang Xueming replied.

But before she finished speaking, there was a knock on Lu Zhengyi's door.

"Wait, I'll go see who it is."

Lu Zhengyi looked at her apologetically.

Then he got up and went to the door, and when he opened the door, he saw Abukuan looking at him with a nervous expression.

After a while, Lu Zhengyi returned to his notebook.

"Is it a Chinese?"

He was on video with Zhang Xueming in the living room, so Zhang Xueming vaguely heard the sound of him talking to Abkuan just now.

"Aang, Abu Kuan."

Lu Zhengyi nodded and explained, "He came to report the trip to me, saying that he would go out to the convenience store for ten minutes and buy something." ”

"Huh?"

Zhang Xueming was a little dazed, "This kind of thing has to be reported to you?" ”

(End of chapter)