Put the tidbits out, that must not be.

Even if Lu Zhengyi wants to release it, there is probably no platform to dare to take it.

It's a pity.

": This trailer has a bit of a flavor, and I'm starting to look forward to it."

": Our group of friends from the horror bar are ready to form a group to charter the theater."

": I have to say, I swiped this trailer in the middle of the night, and I really felt it, great!"

": It's been a long time since I've felt this creepy feeling!"

": Speaking of which, this is Director Lu's film made with the country, and this is the first time that a domestic horror film has challenged a foreign horror film!"

……

For this wave of underworld marketing, although many people are cursing.

But for those who like horror, thrillers, it's a binge.

It's like a hungry traveler in the desert who meets an oasis, a reader who can't find a book he likes in the library finds a book that suits his appetite, and a migrant worker who has nothing to do on his day off finds a TV series that he can immerse himself in and has finished its fourth season......

Can't wait?

Be chuffed to bits?

Both.

A well-to-do child will have joy when he gets a game console of thousands of dollars as a gift for an excellent exam,

When a child from a poor family gets a pirated assembled 4WD car bought for five dollars as a gift for an excellent exam, he will also have joy.

The difference in family background and life makes the gifts they receive completely different.

But the joy of getting the long-awaited gift after working hard to improve your grades is the same.

At this moment, no matter which city Tang Guozhong is, regardless of the position and social status, the joy and expectation of people who like horror movies are the same.

This is the work that Lu Zhengyi has brought time and time again, and the peace of mind it has brought to them.

Maybe once, they questioned and laughed at the quality of the film.

But now, they will only wait for the release of this film with anti-expectations, joy, and excitement, and then enter the theater to enjoy the thriller and thrilling feast.

But there is no doubt that this marketing was a success.

At this stage, Tang Guo can say that almost everyone who likes to watch short videos and visit long video platforms knows the news that the curse is about to be released.

False marketing: advertising, tidbits, variety shows.

Real Marketing: Let the trailer be all over the web.

At home,

Lu Zhengyi was lazily lying on the sofa, and on the small round chair next to him, Ah Yong was also lying cross-legged.

On the long glass table in front, there are large slices of sauced beef, spicy duck neck, sour and hot chicken feet, and fried chicken...... In addition to cooked food, there are also potato chips and milk tea cold drinks.

There are a lot of things, but with the amount of food they eat, there will definitely be no problem solving them all.

And such a rich cuisine, of course, must be accompanied by the most classic cartoons.

"Nobita, Nobita!"

"It's time to get up, Nobita!"

"I'm going to be late for school!"

On TV, with Doraemon forcibly lifting Nobita's quilt, a new episode kicked off.

This is what Lu Zhengyi once said to Zhang Xueming, an ordinary life.

On days off, snuggle up with your family in the living room and watch TV.

However, although both of them have intentions, they maintain the tacit understanding of 'talking less about work at home'.

But after all, both parties are on the rise in their careers, so they can only talk less.

"Mr. Li, this marketing is really not so generous."

"Don't worry, I can settle this account."

"I can't lose, I can't lose, we will cooperate in the future."

Next to the stairs leading from the living room to the second floor, Zhang Xueming was quietly using her mobile phone to communicate with her friends and businessmen.

Now, the feature film of the curse is still under review, and the first trailer has been released, so now her work intensity is temporarily reduced, and she has time to stay at home, not to say, working late every night.

But the phone calls of friends still have to be answered.

After Lu Zhengyi and Zhang Xueming formed a marriage relationship, they relied on the big company of Light and Shadow Media as the guarantor, and the investors who cursed this film are no longer just Light and Shadow, but have a lot of capital supply.

And listening to her words, Lu Zhengyi could probably guess what the 'Mr. Li' on the other side was worried about.

In the eyes of outsiders, the publicity resources issued by this movie are really a bit generous.

Nowadays, major video platforms, whether they are food bloggers or technology bloggers, or life and music...... They all retweeted the trailer of the Curse.

Light and Shadow Media's signing of bloggers is not limited to a certain type.

But even so, the number of bloggers they signed will definitely not be able to make a trailer of curse and push it on short video and long video platforms for a long time.

In this marketing plan, the bloggers who retweet more are not people under the light and shadow banner.

At this stage, Lu Zhengyi has completed a monopoly on horror films in a certain sense, because he led the crew to develop in the wasteland of the domestic horror film market and became the first person to eat crabs, so he was able to achieve this short-term monopoly.

But how can short video and long video platforms, which are already in fertile land, be robbed and plundered by various companies in the market, and how can they be monopolized and manipulated by a single light and shadow?

So for outsiders, asking these bloggers to help with publicity is a lot of advertising money.

And this is just the first trailer that hasn't even been finalized.

The film has not been finalized yet, so so many bloggers have been invited to swipe the screen, and so much money has been used for this promotion, so if the release data can't keep up with it at that time, won't it be a loss?

This is what those who invest in the company are worried about.

In fact, although Lu Zhengyi is only a director, as a person who watched Zhang Xueming's deployment, he knows very well that the publicity cost this time is not as huge as those friends feared.

The reason why so many people are willing to help Curse Grudge carry out this large-scale marketing this time is, of course, that everyone has money to make together.

'Shoulder Shake Dance' is a marketing of light and shadow to send money to each family.

In this craze of light and shadow, some bloggers only need to follow the trend and imitate similar videos to earn enough traffic.

It's like an original game,During the period of the fire,You only need to add the content of this game in the video tab on the long video platform,The number of views can be at least a few thousand,Even in the comment area, there will be at least a few comments。

Regardless of the quality of the video itself, with the label 'original X', a few seconds of video have thousands of views.

Even if this game is really popular, will anyone really want to watch these few seconds without any quality video? No.

So where does the playback come from? Marketing, of course.

All in all, in this marketing, many bloggers who follow the trend have made money and traffic.

Subsequently, under the forwarding and contact of the bloggers signed by Light and Shadow Media, those bloggers who also ate a lot of traffic in the boom forwarded this trailer in order to repay the favor.

People follow the crowd, and seeing that everyone is starting to 'return favors', those who don't take things seriously will also help.

After all, it's just a retweet, and it's not a particularly troublesome thing.

As for why you want to set up a 'shoulder dance' craze before the marketing of the curse trailer, instead of directly running the trailer.

Of course, it's because the trailer of the grudge is too commercial to form a trend to follow.

If it is forced, it will greatly increase the cost of operation.

As long as the general trend is formed in the early stage, then someone will naturally follow behind, saving marketing funds to the greatest extent.

Of course, there are a lot of details about how this works.

But as I thought at the beginning, Lu Zhengyi himself is just a director, he is not a businessman.

Those details are not his responsibility.

"Good work."

After Zhang Xueming answered the phone, she walked back with some helplessness on her face, Lu Zhengyi reached out and took her into his arms, put on gloves, picked up the sauced beef on the table, tore it into shreds, and fed it to her.

"I'm fine."

Zhang Xueming didn't refuse this feeding, as long as she handed it to her mouth, she opened her mouth to eat, and replied vaguely, "After all, this time it is because of their financial supply that we can complete such a big marketing plan, just explain more, and I can understand their concerns." ”

It's the first time we've worked together, and it's normal to worry.

Moreover, according to Lu Zhengyi's requirements, those friends and businessmen only invest money in it, and they don't know how to operate at all, and it is normal for them to have some suspicious speculations.

Think about it from another perspective, if it were her, she wouldn't be able to fully trust outsiders after entrusting such a huge amount of money.

"Ah, this episode."

But soon, Zhang Xueming took the topic away again and turned her eyes to the TV in front of her, "When I was a child, I especially liked this episode, using plant transformation liquid to pierce into the tree, and the fruit of the big tree is curry rice when it is broken." ”

"This remake looks much more fragrant than what I saw when I was a kid."

"Steaming curry rice."

Although she had beef in her mouth, she swallowed her saliva as she watched Nobita eat steaming curry rice on TV.

"Shall I eat now?"

Lu Zhengyi looked at her and proposed, "Now is ...... At eleven o'clock, which restaurant has curry rice, I'll search for it. ”

As he spoke, he unwrapped the plastic gloves he was holding and picked up his phone.

"No, there's so much more to it."

Zhang Xueming glanced at the cooked food on the table.

"These are cooked foods, if you put them in the refrigerator, you can eat them in the microwave tomorrow."

Lu Zhengyi quickly searched for a restaurant on the mobile app, "Wow, late-night canteen, the evaluation is not bad." ”

"Look, beef curry rice, the real picture taken by these comments seems to be pretty good."

"If you miss it, you may not have an appetite for this delicacy tomorrow."

He clicked on the pictures taken by the customers who came to the store, and the steaming white rice was drizzled with a thick sauce of curry, beef, onions, and red carrots...... The shadow of all kinds of ingredients.

"Boom-"

Lu Zhengyi was obvious, watching Zhang Xueming swallow a mouthful of saliva.

"Don't hesitate, eat early and enjoy."

He whispered to temptation, "Watching cartoons at night, something suddenly popped up in my mind, saliva secreted unconsciously, and my stomach began to rumble, it's not good, what if I can't sleep later?" ”

As he spoke, Lu Zhengyi looked at Ah Yong on the round chair again, "Ah Yong, do you want to eat too?" ”

"Meow."

Ah Yong screamed without looking back, and the cat's head was always facing the TV.

"Look, he said he wanted to eat too."

Lu Zhengyi looked at Zhang Xueming, who was hesitant.

"Meow?"

Yong finally turned his head blankly.

"Since Ah Yong wants to eat, there is no way."

Zhang Xueming seemed to have made some kind of determination, stood up and planned to go upstairs, "I'll go change my clothes." ”

"Meow?"

Yong screamed again.

"Don't put on makeup, let's just have a meal."

Lu Zhengyi also stood up and reminded.

"Got it!"

Zhang Xueming ran upstairs, but halfway through the run, she came down again and poked her head, "Aren't you going to change your clothes?" ”

"It's okay, I'm just wearing one."

Lu Zhengyi looked down at the pajamas on his body, everything that should be covered was covered, and it was decent to wear it out.

“…… Yes. ”

Zhang Xueming glanced at him and didn't force it.

And Ah Yong had already stood up.

At this time, he was standing on a round chair, staring at the cat's eyes, "Meow meow." ”

"It's okay, let's come back and see."

Lu Zhengyi picked up the remote control with a smile, paused the film, and then, picked up the back of his neck and walked out of the house, "Let's go and drive the car out first." ”

"Meow!"

Yong struggled in his hands, but unfortunately, it didn't help.

As the two left the house, the living room fell silent.

And from beginning to end, Lu Zhengyi didn't ask a word more, and the follow-up to Zhang Xueming's phone call just now was troublesome.

And she just mentioned it when she came back, and quickly took the topic away.

In addition to their marital relationship, the two of them are also business collaborators with each other, so they can hardly get out of the scope of work when they chat outside of home.

And at home, they have a tacit understanding with each other, that is, to talk less about work.

……

"Long time no see."

Next

Light and shadow media, conference room.

As soon as Chen Junsheng met, he gave Lu Zhengyi a warm hug.

And the degree of familiarity between the two also surprised the other management of Light and Shadow Media in the conference room.

"It's only been a few months, Uncle Sheng."

Lu Zhengyi looked at him helplessly, and then looked at the 'young man' behind him.

"This is my son, Chen Shumin."

Chen Junsheng introduced very warmly, "This is your righteous brother, don't hurry up and call someone." ”

Then he told the 'young man' to call out quickly.

"Brother Yi is good."

And Chen Shumin listened to his father's words very much, and spoke very directly.

Lu Zhengyi hurriedly waved his hand, "It's almost, Uncle Sheng, this Teacher Chen is a lot older than me." ”

He was not surprised that Chen Shumin would come, after all, Chen Junsheng had plans to introduce his son to him before.

But although people have inherited Chen Junsheng's genes, they do not look old.

But in fact, this man is also forty.

This opening is called his brother......

In the conference room, the management headed by Lin Mozhi, the vice president, all looked strange.

That is, Zhang Xueming and Yu Wenxiu, probably understand what is going on.

"To their own devices."

Chen Junsheng replied with a smile, still like that, there was no appearance of an elder for a long time.

And at this time, he looked at the others, "Hello, hello, yes...... Mr. Lin, right? ”

Today, he and Yu Wenxiu are here to participate in the details of the follow-up publicity of the curse.

Next, the two of them will go to Heguo to participate in a variety show and show their faces in the field of vision of the people of Heguo, so as to prepare for the release of the follow-up movie.

(End of chapter)