Regarding the process of movie release, everyone in the plum cat crew is already familiar with it.

Warm-up, finalization, publicity, release......

These contents, when each movie is completed, the big guys of the crew will be busy with the experience of being busy.

It's not just the plum civet crew, the people in this circle, or it should be said, as long as there are people who have jobs, they are actually the same.

Every job, as long as it reaches a certain number of working years, is actually a boring process that is constantly repeated.

And if there is any change in it, it needs to be supported by additional interest or reward as a motivation.

Otherwise, the work will be nothing but pain.

But for those who love it, it's not so much about working as chasing dreams.

Even though the movie was released again and again, every time, everyone in the crew was able to maintain anticipation and excitement.

"Director Lu, can I participate in this event?"

"I'm going to go."

"Just collect the questionnaire and we can!"

……

After the post-production of Curse 2 was completed and submitted for review, some related publicity schedules and activities were gradually decided.

On the actors' side, as usual, some variety shows and interviews with other countries will be arranged, which will not only expand the popularity of the film, but also allow the actors to get a piece of the pie and get more attention.

And in addition to the actors, there are some activities that are extra.

For example, the topic of field investigation, the contact and production of related peripherals, and the expansion of the IP of curses...... Some activities need to be completed by some additional staff, and originally, Lu Zhengyi planned to continue to let the people of light and shadow take full responsibility.

After all, this is an activity outside of filming, and it does not belong to the division of labor and authority of the crew, and the related business is not familiar.

But in the group chat of the plum civet crew, after they learned about the situation, they all expressed their desire to participate.

Even if it would make them miss out on their hard-earned break.

"Are you sure?"

In the studio, Lu Zhengyi, who had finished some post-production work, sat down on a chair in the editing room, and used his mobile phone to express those who wanted to participate in the group, "When the trip to Heguo is over, we may have to start preparing for the next movie directly, then you will have no time to rest at all." ”

"Director Lu, during this period of time, we have been resting for a month and a half in the post-production of the film."

"Yes, what kind of work can have a month's rest, the body is almost rusty, and now it's just right to start work."

"And we also want to see with our own eyes that those evaluations of Chinese people didn't have a chance last time."

……

They are all enthusiastic and want to be a part of it.

Compared with the evaluation on the Internet, Lu Zhengyi and the others have always believed in the reactions they saw and heard with their own eyes.

Even if it was not popular at the beginning, they were willing to go to the offline theater to see the audience's attitude more intuitively.

After all, in this era, the credibility of the content on the Internet is very low.

Whether it's a good review of its own operation, or a ...... Fans' spontaneous evaluations, these contents are not good reference data.

Many directors and actors often stand too tall, are held by fans, and are held by the operation of their works, and they have some 'arrogant' and 'bold' thoughts, and feel that the works they have made are really classics that have never been seen before or since.

But in reality?

Maybe there were really some good works, but the quality of the follow-up works couldn't keep up with the times at all.

Slowly, word of mouth has almost fallen to the bottom, but they don't know it yet.

And when the fans and companies behind them find that they can bring less and less revenue, and begin to reduce their investment in them, looking for 'better' directors, actors, and idols, it will be too late for them to make amends.

This gives some people the feeling that they have been detached from the grassroots for so long that their eyes are above the top.

The higher you stand, the shallower you see, the less you hear, and the harder you fall.

So Lu Zhengyi and them, no matter how good the work is, how high the popularity is, how mature the team is, and how well the company has developed...... They never forget to get to know and collect feedback from real people.

The project is mainly based on overseas markets, and there is a difference between the monitoring of data and that of China.

In China, with Lu Zhengyi's current reputation, they don't need to be too deliberate to understand the audience's evaluation, they only need to distinguish the audience level of the film from daily life and people's chats.

But across the ocean, if you want to understand more real content, you need to go to Heguo, and through some questionnaires and field trips, you need to understand the audience of the film in Heguo.

Since they all spoke like this, Lu Zhengyi did not refuse again.

Make a list of those who want to participate and hand it over to Zhang Xueming.

The content of film publicity, data statistics, and activity arrangements is completed by the Light and Shadow Group.

"Ayi, something is wrong."

But just when Lu Zhengyi had just made the list and sent it to Zhang Xueming through the document, Xu Feng knocked on the door of the editing room, and walked in from outside with a calm face, holding a mobile phone in his hand, "Those guys are making trouble again." ”

Standing up, Lu Zhengyi calmly reached out and took the phone and looked at it.

is still related to Zhang Yu, but the core of this incident is the upcoming Curse 2.

After Curse 2 was submitted for review, both Light and Shadow and Plum Fox Cat Studios have begun to gradually warm up, release some stills, or review the content of the first plot.

Many netizens have begun to 'active' accounts, and domestic fans can guess that the film is about to be launched.

After all, they are all very aware of Lu Zhengyi's work efficiency.

After the news of the completion of the film came out, I could basically see the news of the finalization every one or two months, and it never dragged on.

": Damn, it's a grudge again, I haven't read the news for a long time, and this second part has been filmed?"

": I heard that it was the end of the chapter, and I started to look forward to it."

": I have to say that since I started to indulge in Director Lu's movies, I have become a lot bolder, and I dare to hang out alone at night."

On the contrary, I watched Lu Zhengyi's movies and developed the habit of turning on the lights when I went to bed!"

": Anyway, my psychological endurance has already gone up, and those domestic horror movies are here with me, and I can finish brushing them without changing my face."

"Okay, okay, I bought a ticket for my friend, let him go and see it first, and try the water."

……

What caught Lu Zhengyi's eyes was first some expected evaluations.

He nodded with satisfaction, and then took a closer look at the blog post that could make Xu Feng's face so ugly, and there was no wave in his heart.

[#咒怨2预热##咒怨物料##张煜##卢正义#让我们一起期待张煜副导演的遗作! 】

[For the death of Deputy Director Zhang Yu, the editor is very sorry, he can be said to be an old employee of the Meicion Cat crew, according to Director Lu Zhengyi's own account, he can be regarded as half of Director Lu's teacher......]

["Curse 2" directed by Deputy Director Zhang Yu may be launched soon, but his name may be added to the list of main creators at the end of the movie for the last time......]

Zhang Yu himself is in this circle, and he is not too popular.

The biggest sensation he has caused is probably the time when Lu Zhengyi confessed his efforts at the premiere of Xenospace.

The name Zhang Yu was only on the hot search list of Weibo once when he was alive.

But after his death, he frequently appeared on the list.

However, the reason for being on the list, in addition to his death, is more because of the fact that the plum civet cat crew is causing heat.

Whether it was before, when the media reported on Zhang Yu's death without the permission of his family, or now linking his death with the upcoming Curse 2, these media are all bundled reports.

And there is nothing wrong with such content from the point of view of reason.

Curse 2 is indeed the posthumous work of assistant director Zhang Yu, and of course this is the last time he appeared in the end credits of the movie, but this kind of bundled marketing is easy to offend.

": Respect the deceased...... What's going on? ”

": Is there a lower limit for the sake of publicity by the Curse 2 crew?"

Lu Zhengyi: Zhang Yu is half of my teacher, I can't let you ...... Get the price! ”

": Is there nothing to promote this film? I had to pull a deceased man out. (spit)"

""This operation is a little disgusting."

":@咒怨2 @光影传媒@卢正义...... Don't rub it off! Do you want to eat human blood steamed buns? I won't watch this film anyway, no matter how good the quality of the film is, if people can't do it, it's still not good! ”

……

As long as it is a normal media company, it will not use such things for marketing.

What's more, whether it is Lu Zhengyi or Zhang Xueming, they are not such irrational people.

Even now, Zhang Xueming, who has slowly undergone some changes, has always been rigorous in her work.

And Zhang Yu is still their friend.

So these contents, of course, are all content that is 'spontaneously' edited and promoted by the media.

They don't need to pay attention to posting these contents, what impact will they have on Lu Zhengyi, they just know that publishing these hot content can gain more attention and traffic.

But passers-by and fans who don't know the truth naturally put this pot on the Meici Cat crew, Light and Shadow Media, and Lu Zhengyi.

After all, these propaganda, on the surface, who has the most benefits?

It's not Grudge 2, it's not Lu Zhengyi, it's not the investor behind the film.

Pulling out a dead person to gain sympathy, hoping to get a little more box office, this is the idea that most people naturally have in their hearts after seeing this Weibo hot search.

Even some people began to ridicule Lu Zhengyi, branded him as a 'money-additive layman', and made some memes.

Teacher? That's the price!

"This emoji is not funny at all, and it is a bit fierce."

Lu Zhengyi looked at the pictures on his phone with a smile, "It's good to make me ugly, so that this can meet the needs of emojis." ”

He is very calm in his heart, and he is not angry at the actions of these media, nor is he aggrieved by these netizens for holding this pot on himself.

"Can you still laugh?"

Xu Feng's face flushed with anger, "You still teach them how to P your emojis?" ”

"That'...... Or else? Lu Zhengyi handed the phone back to him, "What work will not be scolded, wronged, or wronged...... Isn't it all the same, just live your own life and look at it. ”

"See? How do I see this? ”

Xu Feng took back his mobile phone and said angrily, "If this is Lao Zhang......"

As he spoke, he lowered his voice, "If Lao Zhang can stay like Xiaoxu and know that this will happen after his death, I dare to guarantee that he will definitely go out to do evil, and finally ...... ended up with the same fate as Mr. Liang! ”

People, interests......

At this time, it's much more terrifying than ghosts!

"Okay, don't be angry, the content of the response will come out later."

Lu Zhengyi reluctantly reassured, knowing that he was the main one who was attacked, but he wanted to comfort others in turn, "And this kind of thing, shouldn't you have expected it early?" ”

"Fengzi, you have changed careers from a blogger to our crew as a post-production team leader for so many years, why don't you even have this basic acuity."

"When they stirred up the news of Lao Zhang's death without a lower limit, Xue Ming, I, and Assistant Wang expected that there would definitely be this one."

The development of many things is traceable.

As Zhang Yu's posthumous work, Curse 2 will definitely be widely publicized, which is an excellent and easy news to attract attention.

Those media will not miss this opportunity.

Xu Feng was a little stunned, "You guys...... Guessed it a long time ago, and ready to deal with it? ”

"Well, there's a PR plan for some responses."

Lu Zhengyi sat down in his chair again, "When they first reported on Lao Zhang's death, the records of our contact with these media were kept, and in terms of words, there was also a warning that his death should not be used as a news selling point. ”

"This time, we will directly sue them, demanding a public apology and reputational compensation for Zhang Yu's family."

"In addition to that, we will also respond to this incident head-on, and try to draw a full end here."

They have taken all aspects into account, and there is really nothing urgent about it.

"That's ...... Will it work? ”

Xu Feng hesitated, "What happened last time, in the end...... I don't think it's been solved. ”

"Although those regular media and newspapers have removed relevant content, there are still some small workshops and private accounts that are spreading these contents and gaining traffic."

"This time, because of Curse 2, it's bigger than the last time, so they won't stop there."

For these insatiable people, does the weapon of the law really work?

"It's just three things."

Hearing this, Lu Zhengyi looked at him with a smile, "The first time before, the second time now, there can't be a third time." ”

"Otherwise, I'll be in trouble."

"Curse 2 is happily online, I still have a lot of things to deal with, if these people add blockage, then there is no way."

He smiled, his tone calm.

What does it mean that there is no way?

Xu Feng looked at his smile stunned, always feeling ...... Something scary.

He didn't feel anger, or coldness, but he felt terrible out of thin air.

For this good brother who he grew up with, he suddenly had a strange feeling.

(End of chapter)