Although the current '315' party is becoming more and more boring.

A lot of exposed things are becoming less and less interesting to the people, because some of the exposure should be done afterwards.

Some people even expressed their puzzlement, why did these things have to wait until 315 to be exposed?

But even so, many people still pay attention to CCTV's exposure on this day.

After all, even if you know that '315' has deteriorated, after all, some exposures are closely related to the lives of ordinary people, especially some scams, and everyone still wants to know what is going on?

Therefore, on this day, it is not only "Portrait Hunting for the Murderer" that will choose the finalized trailer, but other TV series will naturally choose the finalized trailer.

For example, the TV series "The Right Way to Independence", which will be broadcast on April 1, also released a finalized trailer, which is a drama with two heroines, and according to the plot, it is mainly about how to fight scumbags.

But the publicity is to promote independent women, and even the title of the play is "The Right Way to Open Independence".

No, on the day of March 15th, the official V of "The Correct Way to Open Independence" posted on Weibo: "I hope that every woman can be independent and autonomous, and I hope that every woman can see through the falsehoods wrapped in sugar-coated shells......

This manifesto is quite inflammatory.

After this Weibo was released, the leading actors of this drama, Zhao Yining, Xu Tong, and the leading actors Han Long, Lin Yu, Wei Hai and others all forwarded it one after another.

The lineup of this TV series is still quite good, whether it is Zhao Yining or Xu Tong, they are all actors who are biased towards acting, and they all have a certain degree of popularity, as for Han Long, Lin Yu, Wei Hai, these people also have a certain influence in the TV series.

For this reason, this TV series basically gained the attention of many people in the industry when the lineup was announced.

What's more, Zhao Yining and Xu Tong are both artists who are on the rise, and their traffic is also huge.

As I said before, it's not just traffic artists who do data.

For artists like Zhao Yining and Xu Tong who are on the rise, they will also do data, and the number of comments and retweets on Weibo should not be less than 3000.

In addition, they also need to be maintained, such as what kind of support club, super talk and other activities during the live broadcast.

To maintain high popularity, sometimes you have to fake.

In the entertainment industry, anything can be fake.

Including people.

Of course, this Zhao Yining and Xu Tong are really popular, at least they really have a certain appeal, you see that there are still a few celebrities who have falsified their own data before, and they all believe it, but the live broadcast did not even sell 50,000 yuan.

Therefore, Zhao Yining and Xu Tong took the lead in forwarding this Weibo, followed by Han Long, Lin Yu, Wei Hai and others.

In less than half an hour, the number of retweets of this official V has already exceeded 50,000.

The hot search has naturally been arranged a long time ago.

"The Right Way to Open Independence" is not comparable to a small web drama like "Portrait Seeking the Murderer", this TV series is broadcast exclusively by Tan Provincial Satellite TV, and the online platform is broadcast exclusively by "Easy to Watch Video".

This drama is invested by 'Tan Provincial Media', and I have said before that Tan Provincial Media has a set of publicity, not to mention that this drama focuses on women's dramas.

For this reason, the main theme of the propaganda is 'women should be self-reliant'.

"It's finally finalized, this drama is the urban drama I'm most looking forward to in 2024."

"To be honest, I've watched too many middle-aged greasy urban TV dramas over the years, and I really want to watch TV dramas that are mainly female."

"Don't say anything else, if there are Ning Ning and Tongtong, then you must see it."

"It's so good to say, it's really not easy to be born a woman in this world, we are always bound by all kinds of constraints, and sometimes we are even beaten off before we are born."

"I want to say that everyone is so right, support women's independence, support "The Right Way to Open Independence", I must watch this TV series."

……

At present, many of the propaganda "The Correct Way to Open Independence" on Weibo are basically the same, nothing more than how difficult it is for women, how easy it is for women to be threatened in all aspects, and so on.

Do you want to say that it makes sense?

Yes.

But why is it not easy for women in this society?

If it was said that in the early years, then the public opinion environment of "The Correct Way to Open Independence" was quite enjoyable, but in the past two years, everyone has not eaten much.

Under the fragmentation of public opinion, accelerate this, no one will listen to you if you do this again.

But the publicity of "The Right Way to Open Independence" is indeed full of firepower, and in less than half an hour, it directly rushed to the hot search list.

At the same time, there are a lot of classic words in the 5-minute finalized trailer.

are more in line with the current environment.

What woman shouldn't be a housewife?

What woman should never abandon her career.

Wait a minute.

In short, the trailer is not bad at present, this drama is a bit unconventional, at least at present, it can be regarded as 'housewife's revenge'.

Many marketing accounts and many big Vs basically reposted this trailer.

Another person said: "I'm used to watching the plot of beating the junior and housewives in domestic urban dramas at every turn, and I look forward to this revenge drama." ”

This drama is currently a popular drama.

Compared with the popularity of "The Correct Way to Open Independence", the current "Portrait Hunting for the Murderer" is much more chilling.

is also the official announcement of Weibo at about the same time, but the current popularity of "Portrait Murder" is quite poor.

Weibo retweets are only 9000.

It's still the same.

Except for Lin Xing's retweet, which contributed part of the popularity, many other stars are basically useless.

Originally, Marven still wanted to rub the heat of 315 on the day of 315, but it turned out to be good, this heat was all occupied by the "Independent Correct Opening Method".

Because many people's thoughts and Marven want to go together.

The heat of 315 rubbed me too.

Today, in addition to "Portrait Hunting for the Murderer" and "The Correct Way to Open Independence", there are almost seven or eight or nine dramas that have been promoted, finalized, and launched.

In short, the heat is not something you can rub if you want to.

Basically, in addition to 315 on the hot search, the drama "The Correct Way to Open Independently" is hanging on the hot search.

After all, this drama is really popular, the cast is okay, and the director is Wang Feilong, who is famous for filming urban dramas, and because of this, many people still pay attention to it.

There are topics, there is popularity, and I don't know whether the script is good or bad now, but the director is more reliable.

You say, what does "Portrait Hunt for the Murderer" use to fight people?

In other words, how can a small web drama fight a TV series with a good lineup? ?

If you have money, forget it, Marven can completely promote a wave of "Portrait Hunting for the Murderer", but the problem is that there is no money, so it is not a good calculation.

"There's no need to buy hot searches for the time being."

Marven shook his head and said: "The current situation is that it doesn't make much sense to buy a few hot searches, so let's wait until I finish recording the variety show of "Tonight's Drama" before making plans." ”

"Okay, I think so too, our publicity and distribution costs are too low."

The staff in charge of publicity sighed and said, "In addition, except for Lin Xing, there is no traffic for anyone else. ”

"Wait for the broadcast, wait until the day of the broadcast of "Portrait Hunting for the Murderer" to promote it, and I will communicate with Penguin Video here to see if I can give us an opening screen recommendation......"

Marven thought for a while and said: "Even if we buy a recommendation position ourselves, we must make "Portrait Murder" have a little bit of presence. ”

Anyway, this web drama has put in too much effort after all.

"Old horse, is there any other way??"

Wang Yi said with some concern: "It's only been half a month since the start of the broadcast, why don't we also have a launch press conference??? ”

"It's useless."

Marven smiled bitterly: "If it is a fire drama and a drama with a strong lineup, then it is very effective to hold a launch conference, but we are an online drama, and few people care about it. ”

Some dramas, because of the strong lineup of the main creators and the large number of stars, belong to their own traffic and topics, so no matter how many media reporters want to participate in the launch conference, they are not qualified.

But "Portrait Murder" is different, this is a small web drama, the script is okay, and the lineup is okay to talk about in the past, but except for Lin Xing, there is no traffic.

Actors, you are not afraid of black spots, what you are afraid of is that you have no black spots, but there are not many white spots.

It's like a glass of boiled water, no matter how good your acting skills are, not many media reporters are willing to interview you.

Wang Yi was a little angry: "According to this, can we only fight to the death of the drama we worked so hard to make?" Can't Penguin Video and your company see that this show is good? ? ”

Liu Zhou laughed: "Lao Wang, you are still too young, I'm not in a hurry as a director, why are you in a hurry as a screenwriter?" ”

Wang Yi: "I ......"

"Any drama thinks it will be popular when it doesn't start, but as long as the project can be made, who thinks that they are making a bad movie??"

Liu Zhou interrupted Wang Yidao with a smile: "But how many real fire dramas can there be?" Doesn't it still need to be tested by the market, and there are not a few S-level dramas that hit the streets. ”

Wang Yi sighed and said: "That's what I said, but now we don't evaluate it as A+, and we don't have any publicity resources, how can we not be in a hurry??" ”

It stands to reason that the screenwriter is actually writing the script, and even if there is a screenwriter with the group, then after the filming of a drama is completed, the screenwriter's work is over.

But after all, the script of "Portrait Seeking the Murderer" was created by Wang Yi in three years, which is like a child who has been pregnant for three years, if you don't watch this child grow up, you are unwilling.

But growing up is only the first step, and you also want your child to grow up.

So during the Spring Festival, Wang Yi also stayed in the later stage, he wanted to see the finished film of "Portrait Seeking the Murderer", and wanted to see that "Portrait Seeking the Murderer" could be broadcast steadily.

The most important thing is to gain the approval of the audience.

"So, we still need to continue to work hard, haven't you seen what Mr. Ma has drunk when he goes out to socialize every day."

Liu Zhou said with a smile: "I also asked my wife to help promote it in their noble ladies group recently, but Lao Wang, whether a drama can be popular or not, that's not something we can decide, if everyone is like you, all kinds of anxiety, then do you want to do things in the future?" You're a screenwriter, and you should be able to appreciate the benefits of being quiet better than I do. ”

"Lao Liu, I know."

Wang Yi nodded lightly: "But I just can't control it." ”

"I know, it's the first time."

Liu Zhou jokingly said: "I was like this when I first filmed a TV series. ”

Wang Yi was a little speechless: "This is not the first time for me, but this is indeed the first time I have written a drama with a criminal investigation theme, and it has been three years since I wrote it, so maybe because I have too high expectations for this drama, I have some gains and losses." ”

At this point, Marven can be regarded as the one who can best understand Wang Yi.

After all, in the past few years, he has watched Wang Yi create the script of "Portrait Murder" little by little, especially after several drafts.

"Okay, Lao Wang, what Director Liu said just now is right, as long as a drama can be broadcast, then it will be a victory."

Marven said with a smile: "Since you have confidence in this show, then let's wait for the broadcast to start and see if the audience likes it after the broadcast......"

Speaking of this, Marven paused and said: "I'll make another call to Lin Xing, and the day after tomorrow I will participate in the recording of "Tonight's Drama", and these people will have to rely on him at that time." ”

"Tonight's Drama Has a Play" is the trump card program of Tan Provincial Satellite TV, and there is one thing to say, it is really not easy to be on this show.

It is not easy for many TV series and many movies to come to "Tonight's Drama and Drama" to promote.

Marven used his connections to help the crew of "Portrait Seeking the Murderer" to participate in "Tonight's Drama".

Among them, Lin Xing is the biggest wrist, followed by Zhou Wei and Ning Rong, a total of 3 people.

However, their crew went to be a foil.

The real protagonist is still the crew of "The Right Way to Open Independence".

In addition to this, there are two actors from another crew.

The three crews gathered in "Tonight's Drama Has a Play".

This "Tonight's Drama Has a Play" belongs to a variety show of guest interviews, Minnie has hosted it since the first issue, Minnie Mouse was still a newcomer at that time, and she later became the host of this variety show step by step.

Speaking of which, Feng Gang's departure also has something to do with the variety show "Tonight's Drama Has a Play".

Because "Tonight's Drama Has a Play" belonged to the ceiling of variety shows at the beginning, many variety shows are thinking about plagiarism and following the trend of this variety show, and every artist is proud of this variety show.

But later, the ratings of "Tonight's Drama and Play" gradually began to decline, and Feng Gang has always been the chief director of this variety show.

Taili hopes that "Tonight's Drama and Play" will upgrade the host, and at the same time further expand the style of guest interviews as games, which will become a variety show competition.

There is also the fact that today's artists are changing too quickly, except for the first few hosts of their "Tonight's Drama" in the past 20 years, they have always been the ones in the back.

The audience will also get tired of it.

If the station wants to join the traffic artists, at least young artists will be the hosts, so as to attract some young audiences, but Feng Gang did not agree.

In Feng Gang's opinion, joining young artists will destroy the original chemistry of "Tonight's Drama".

In addition to "Tonight's Drama", Feng Gang and the various development parties in the station are also different.

So, when the contradiction broke out to the point that there was no way to reconcile, Feng Gang was swept away.

After he swept the floor and went out, that is, after Feng Gang's new variety show "Let's Farm the Land" was launched, this "Tonight's Drama and Play" began to be fully transformed and upgraded.

The host was upgraded from the original 5 to 10, and then Minnie Mouse and the original veteran Shang Wei were responsible for hosting, and the remaining 8 people were responsible for bringing the guests in pairs.

The main thing is a lively.

This is also what the audience likes to watch.

What connotation and the like don't need it.

After the guests come, it's basically everyone playing games together, because there are a lot of guests invited, and they are all people with traffic, so there will naturally be popularity.

It can be said that the upgrade of "Tonight's Drama" is a compromise between traffic and public opinion.

Because now in this market, you have to be lively.

You see, even Minnie's interviews are starting to turn into one-day trips, and you know why.

Compromise with the market, no shame.

It's all about just the right meal.

Marven knew that Lin Xing recorded Minnie's "A Day with Mi", and also knew that he recorded Minnie's new variety show "Start Now", so Marven thought about the recording the day after tomorrow to let Lin Xing promote it more.

"Ah Xing, I've really worked hard for you, and now our show has to rely on you in addition to you."

Marven said with a little gratitude while talking to Lin Xing on the phone.

"Mr. Ma, I said it before, this is my job."

Lin Xing said with a smile: "Since it is work, no matter how hard it is, I have to do it well, not to mention that so far, I don't feel how hard I am." ”

"Hey, that's the way it is, but after all, the rating of our online drama is not high, and the publicity resources are also ......"

Marven said a little helplessly: "I was thinking of buying a few hot searches today to rub 315, but who would have thought that everyone would suddenly meet today." ”

That's true.

Lin Xing had already listened to Xiao Nan.

It's all in time today.

Not to mention anything else, even the big V called Lao Wang is also in time today.

But it's also a little good, if it's normal, this old king scolds himself like this... Hey.

Thinking of this, Lin Xing suddenly laughed: "Mr. Ma, in fact, you can buy a hot search, and we will cooperate with you here." ”

"Which one??"

Marven hurriedly asked.

"Now there is a big V on Weibo called 'Lao Wang Watching Films', and he claims to be quite neutral......"

Lin Xing explained the situation.

I buy my own black powder hot search.

It makes sense, right?

……

……

(End of chapter)