Chapter 258 The haze of the propaganda period exploded after the broadcast

"Evil Kiss" has entered the publicity period.

Buying entries, pre-embedding topics, media releases, and variety show publicity are all conventional means, Dong Wenxue is very skilled, and Su Zhe doesn't need to worry about it.

He only needs to run variety shows with Liu Heluo and Yu Haohua.

After recording the new issue of "Crossing", everyone coaxed together to slaughter 200 million Su and found a restaurant for dinner.

Before eating, Yu Haohua asked Su Zhe strangely:

"What about Yuhan? Why didn't she come to promote? ”

Su Zhe thought about it, but decided to tell the truth truthfully, which made everyone feel complicated.

Yu Haohua seemed to have a good impression of Zhang Yuhan, and was devastated and muttered:

"How could she do that? When we were filming, we were obviously so united, and we worked together to study how to act better. Why doesn't she cherish the fruits of our efforts? ”

Su Zhe could only persuade him:

"Fame and fortune in the world are confusing, don't think so much, drink bars."

Yu Haohua sighed and went to drink.

Liu Heluo was on the side, embarrassed to say, in fact, it was not as united as Yu Haohua thought, and during the filming, Zhang Yuhan was deeply hostile to her.

It's just that Zhang Yuhan has a high rank, except for Liu Heluo, who was targeted, it is difficult for others to appreciate the subtle atmosphere.

But this also made Liu Heluo feel very sorry for Su Zhe:

"It's all my fault, let you encounter this situation the first time you invested in a TV series, in case you ......"

Su Zhe glanced at her and hurriedly comforted:

"What does it have to do with you? We can't blame ourselves for someone else's mistakes. ”

"But if my acting skills are good, she won't disobey me, and she won't make such a fuss." Liu Heluo said guiltily.

Su Zhe patted her and gave her confidence:

"Sometimes, adapting to the role is more important than acting skills, your Yuan Xiangqin is very good, and it is natural to be the heroine."

Yuan Xiangqin needs a stupid and cute-looking actor to play, but the requirements for acting skills are not high, not to mention that after Liu Heluo entered the play, his acting was not bad at all.

"Really?" Liu Heluo is in dire need of affirmation.

Su Zhe nodded, in order to give her confidence, so as not to be confident during the propaganda period, she simply said:

"You haven't seen the film yet, have you? I'll show you in a moment! ”

"We're going to see it too!" The others shouted.

"Okay, if you want to see it, go to my house together and watch [True-Advance Screening]!"

After eating, a group of people stopped singing K, and went to Su Zhe's house in a big way.

Wu Peipei stopped outside the door, her expression was a little resistant, and she refused:

"I'm not going in, you see, I'm going back to rest."

"Sleep your horses up!" Du Chenghui shouted and jokingly pushed Wu Peipei.

Wu Peipei suddenly let out a scream, which frightened everyone for a moment, and when they saw her flee back to their house, they all glared at Du Chenghui.

Du Chenghui was also taken aback, and explained at a loss:

"I really didn't have any strength!"

Everyone glanced at him, thinking that Wu Peipei was sleepy, and didn't care too much.

A crowd poured into Su Zhe's room to watch him pull out his laptop and play the first few episodes.

At the beginning, they also ridiculed Liu Heluo:

"You acted well, I didn't expect your acting skills to improve by leaps and bounds, which impressed me."

"Your love for Su Zhe is not like acting."

Liu Heluo retorted:

"Do you know how hard I'm trying?"

But as the plot progressed, they became more and more involved, especially after seeing Yuan Xiangqin and Jiang Zhishu forced to live together, living and studying together, they couldn't help but laugh at their aunt:

"It's so sweet, Su Zhe, how can you think of this kind of bridge? It's so girly! ”

Su Zhe always felt that this kind of praise was a little strange.

After watching a few episodes, they still wanted to watch it, but Su Zhe spread his hands:

"The rest is still in production, and it has not yet been completed."

The others shouted angrily:

"Ahh It's too much, does the advance on-demand also need to wait for updates? ”

Su Zhe complained:

"Isn't that the case on all major websites now?"

After reading it, everyone discussed it and felt that the prospect of "Evil Kiss" was very good, and it was very likely to be a big hit.

Su Zhe smiled confidently and drove away:

"Alright, let's go back to sleep, and we'll continue recording tomorrow!"

Everyone else left, but Liu Heluo stayed, her eyes shining:

"I'd like to see it again."

Su Zhe looked at her excited expression and smiled lightly:

"How do you think you're acting?"

Liu Heluo's face turned red and nodded fiercely:

"I never knew I could act so well!"

Su Zhe just looked at her with a smile.

Liu Heluo laughed for a while, slowly approached Su Zhe, and then hugged his waist:

"Thank you for making me a better version of myself."

Su Zhe grinned:

"This sentence is like Yuan Xiangqin's lines."

"No, this is Liu Heluo's heart." She looked at Su Zhe firmly.

……

Tap ......

Su Zhe felt that something was wrong:

"Wait, it wasn't you last time?"

Liu Heluo's expression was even more wrong:

"Last time?"

Su Zhe: ......

"Abba Aba, I'm dumb ......"

Fortunately, there was no stopping at this time, otherwise Su Zhe would have to order another glass of bitter wine.

In the following publicity period, Su Zhe taught Liu Heluo a lot of new knowledge and helped her become a "better self".

No thanks, that's what he should do.

With the traffic bonus of Su Zhe and Liu Heluo, and the strong publicity of Penguin Video, "Evil Kiss" became popular before it was broadcast, and it has repeatedly appeared on the hot search and attracted the attention of countless people.

But it has also been attacked because of this.

Zhang Yuhan and Qunxing remained silent and didn't say much, and Tian Ming didn't say much.

On the contrary, in the third season of "Our Classmates' Years", the filmmaker secretly poked and poked.

One is because the schedules of the two are similar, and they are also campus films, which are the most direct competitors;

The second is that they just kicked away Zhu Guosong, the "father" of "Fellow Classmates", and they were picked up by Su Zhe to be the director, in case they lost, it would be too much of a slap in the face.

They desperately hope that "Evil Kiss" failed miserably and "Classmates" won completely, so as to prove that their decision to kick out the director was not a problem.

But if it's the other way around, someone may be responsible for the decision.

So there were two kinds of attacks -

One is for the heroine Liu Heluo:

[The average rating of her TV series is less than 5 points, and her acting skills are so bad that she is still the heroine, "Evil Kiss" must be a big bad movie! ] 】

[Su Zhe actually degenerated to use Liu Heluo as the heroine, regardless of the quality of the work, they must have a leg! ] 】

[Liu Heluo should go to shoot a variety show, don't harm the TV series! ] 】

This kind of attack, no one can refute it, even Liu Ya (Liu Heluo fans), can only weakly say:

[I believe that Su Zhe will definitely be strict, and I also believe in Director Zhu's ability to train actors. 】

[Please don't make H rumors, and don't provoke our relationship with sugar cane. Su Zhe and Liu Heluo are just good friends. 】

The second is for screenwriter Su Zhe.

That's right, for [screenwriter] Su Zhe.

Su Zhe is the male lead, no one doubts it, he has proven that his acting skills, appearance, traffic, achievements, etc., have no shortcomings.

But screenwriter Su Zhe is a proper newcomer.

[Su Zhe floated, he said before that he was good at choosing scripts, so he thought he could write? 】

[Male writers, handwriters, and female frequencies are not adaptable, let alone idol dramas! ] persuade him to buy an IP, I believe that he is so serious that he will definitely be able to change it. 】

[Celebrities make so much money, don't do everything, I heard that he is not only a screenwriter and male lead, but also starts his own company, "Evil Kiss" will become his Waterloo! ] 】

But compared to the weakness of the willow buds, the sugarcane have much more confidence to refute:

[Go back and watch the sketch "Where Has Time Gone" again! ] Just ask you, how is Su Zhe's screenwriting level?! 】

[Director Song of "Emperor Wu of the Han Dynasty" has admitted that Su Zhe participated in the screenwriting of the plot of Huo Quzhi in the later period, and the industry has recognized his screenwriting ability, do you dare to question it? ] 】

[Don't benchmark other stars against Su Zhe, it's been so long, haven't you realized that Su Zhe is a real genius? ] 】

In the controversy, the former well-known screenwriter and now a well-known critic - Huang Song was blown up.

He is not like some music critics, he is really successful, his screenwriting work has won 1 annual ratings championship, and other dramas can also be profitable, and he is a real senior screenwriter.

The disadvantage is that most of the ratings are not high, and they are good at sprinkling dog blood, writing some embarrassing paragraphs, which are easy to be complained about, but they have a large audience.

But ratings are the last word, Huang Song's comments on TV dramas, both inside and outside the circle, are more recognized, and he dare not ignore them like other critics.

Huang Song did not target Su Zhe, but refuted one of the sugarcane's arguments:

[A piece of cold knowledge for everyone: the difference between a sketch screenwriter and a TV screenwriter is like writing a joke and writing an article. 】

But at this time, making this sentence is undoubtedly standing on the opposite side of Su Zhe.

Su Zhe can understand him, the most annoying star of being a screenwriter is blind change, although Su Zhe is not that kind of star, but let him substitute into the bad memories of the past.

So Su Zhe didn't get angry and let the sugarcanes swarm to attack each other, but replied bluntly on Weibo:

[Mr. Huang, whether the work is good or bad, you have to play it to know. After the broadcast, I can accept the opinions of any teacher or the audience. 】

Huang Song replied with a smiley face and didn't say anything, after all, the two had no grudges, he just said hi, and he didn't intend to completely offend Su Zhe.

This little turmoil is over.

Although Huang Song is an industry insider, he has not read the script of "Evil Kiss" after all, and his attitude is not important.

But someone broke out that the original director of "Evil Kiss" was Tian Ming, and he was halfway through the preparation, but because the script was too poor, Su Zhe was too rigid and self-serving, so he took the initiative to withdraw.

and Zhang Yuhan, they are all finished, but seeing that the finished film is too bad, they would rather break the contract and quit, and even "forced" Su Zhe to change his face and completely cut off from "Evil Kiss".

Obviously, these rumors are false and processed, but there is indeed a part of the truth that sounds like it.

This attracted large-scale suspicion, and countless passers-by judged the poor quality of "Evil Kiss" through this information.

Seeing this, in order to prevent Su Zhe from breaking his ugly story in a fit of anger, Tian Ming took the initiative to post on Weibo:

[The quality of "Evil Kiss" is very good, Su Zhe is a very good screenwriter, and I only quit because of personal matters. 】

But it didn't work.

When everyone agrees with a rumor, the parties can't come out to refute the rumor, but everyone thinks that Tian Ming is just giving Su Zhe face.

Moreover, Zhang Yuhan, who was considered to have a better relationship with Su Zhe, who was "promoted" by him, did not have any explanation in the face of the turmoil, as if he acquiesced to the rumors.

This makes passers-by even more disbelievable, the only good thing is that the popularity of "Evil Kiss" has increased, as long as the word-of-mouth is reversed, it can be black and red.

But if the word-of-mouth is not good, or even just ordinary, under the smear in the early stage, it is possible for the audience to look down habitually.

This serves the purpose of the discrediters.

Even the sugar cane are not confident anymore.

They were worried, and discussed in the group:

[Sisters, remember to praise desperately no matter what the quality is! In addition to being the male lead, Su Zhe is also an editor and boss, so it's not easy to shake the pot! 】

[If it doesn't work, criticize Liu Heluo, saying that her acting skills are too bad, which drags down "Evil Kiss". 】

This is the dough circle, even if it is a sugarcane with a relatively good style, it is always ready to dump colleagues.

Fortunately, Su Zhe himself is the screenwriter, otherwise the poor screenwriter must be the first to dump the pot.

This casts a shadow over the prospects of "Evil Kiss", and many people are already planning to watch Su Zhe, Liu Heluo, "Evil Kiss" and penguin jokes.

Of course, "Evil Kiss" also had a counterattack, Dong Wenxue directly hyped up the "Classmates III" actors who were ungrateful, the capital was ruthless and unjust, and kicked out the director Zhu Guosong.

This obviously violates the traditional Chinese morality, hits "Classmates III", and at the same time wins a lot of sympathy points for Zhu Guosong, which will be fed back to "Evil Kiss".

Just in the midst of public opinion and marketing wars, the premiere of "Evil Kiss" entered the countdown.

Capital.

The female doctor Meng Sha walked into the laboratory and heard the students chattering about "Evil Kiss", so she couldn't help but stop and asked:

"Is this show very popular?"

The master's sisters immediately replied:

"Yes, a lot of people are paying attention! The modeling couple's appearance is too compatible! ”

"It's just that the word of mouth is a little complicated, some people swear that it is bad, and some people believe Su Zhe."

Meng Sha asked with concern:

"What about the grades, are they good-looking?"

The younger sister replied:

"I don't know, it was only launched in two days. I hope it's not too bad, otherwise Su Zhe will be miserable. ”

As they were talking, they suddenly reacted that something was wrong, looked at Meng Sha strangely, and said curiously:

"Huh? Senior sister, you also watch idol dramas? ”

Mengsha waved his hand:

"I don't usually look at it. But I also want to combine work and rest, and if there is a TV series with a good reputation, I will also watch it. ”

The sisters volunteered:

"Senior sister, if it's good-looking, we'll give you Amway again!"

Meng Sha nodded, but two days later, when she returned home and casually heated a pack of pre-made dishes in the microwave, she suddenly remembered the words of her junior sisters.

"Is it online today?"

She didn't have anything to do anyway, thinking of Su Zhe's smile, she didn't wait for the word of mouth to come out, she turned on the computer directly and entered Tencent Video.

The homepage of the video is a big poster advertisementβ€”β€”

Su Zhe and Liu Heluo stood together in school uniforms, Liu Heluo showed a coquettish smile and leaned slightly towards Su Zhe, while Su Zhe showed a helpless expression.

The poster reads a line of playful lettering, "Mischievous Kiss".

"It's really eye-catching."

Meng Sha commented that it was the first episode from the advertising point, and Tencent Video didn't even insert advertisements in order to promote it.

The first episode talked about how good Jiang Zhishu was from Yuan Xiangqin's point of view, he was a school grass and a school bully, which made her secretly in love for two years, and finally exposed in her junior year of high school, and was ridiculed by the whole school.

Secret love is the plot that touches the heart of a girl the most, and it is easy to resonate with the audience-

When many people are girls, they also have boys they like and male gods they have a crush on, but they don't have Yuan Xiangqin's bravery.

Of course, there are also people who don't have a similar experience, such as Mengsha, who doesn't feel much resonance.

But even so, she thinks "Evil Kiss" is good and can be used to pass the time-

The appearance is very eye-catching, the plot is very smooth, and the details are very real, exactly the same as when she was a student.

That's enough.

Meng Sha watched it unconsciously, and actually watched the first episode in one go.

At this time, she also happened to finish eating, and happily decided in her heart that she would take a vicious kiss to accompany her meal in the future, so she took a photo and posted it to Moments, with the text:

[It's beautiful. 】

After posting on Moments, she saw her distant niece, Zhao Silin, who was still in the first year of junior high school, commented below:

[Auntie Doctor, do you also watch "Mischievous Kiss"? Kuroko is, it's really good-looking! 】

Meng Sha looked at the comments, silently took a screenshot, and sent it to her cousin:

"Your daughter is secretly playing with her phone!"

After sending it, she couldn't help but show an "evil" smile:

"I'm sorry, but junior high school students have to study hard."

At this time, Zhao Silin didn't know that she had been betrayed.

She watched it early, and she watched the first two episodes of the premiere, especially the second episode-

Yuan Xiangqin had a problem with the house and was forced to go to live at the house of his parents and old friends, but he didn't expect the other party's son to be the male god Jiang Naoki he had a crush on!

This is too poking at the girl's heart!

Although Zhao Silin is only in the first year of junior high school, the girl is precocious, and this age is the time to be full of fantasies about sweet love.

She couldn't help but fantasize about how happy it would be to be able to live under the same roof with a handsome male god like Su Zhe.

She is still young, her mind is not so dirty, all she wants is to study together, eat together, fight together, and can't help but smile happily.

She glanced at her phone again, and without waiting for her aunt to reply, she continued to send a message to her classmates:

[Watch "Evil Kiss", it's really good. I kid you not! 】

[Su Zhe is more handsome than Zeng Qisheng, his appearance is really yyds! ] Liu Heluo is also super beautiful and cute! 】

[Why don't we have a boy as charming as Naoki Jiang in our school?] It's all a bunch of little kids, hey! 】

She was typing in high spirits, but the door was suddenly pushed open, and she saw her mother rushing in angrily:

"Playing with your phone again? Finished your homework? ”

Not to mention what happened to Zhao Silin's children, after her friends were Amway, some families were not allowed to watch them, but some families allowed them to watch them for a while after finishing their homework.

Without exception, as long as they watched the first two episodes, they immediately became obsessed with "Evil Kiss" and became obsessed with Jiang Naoki.

The small group immediately became lively:

[Zhao Silin is right, it's really good-looking. 】

[Ahhh If Naoki Jiang helps me with my homework, my grades will definitely improve! 】

[It's so funny! Jiang Zhishu actually had a photo of women's clothes when she was a child, and she was pinched to death by Yuan Xiangqin, and was forced to help her with her homework. 】

[What about Zhao Silin? Why don't you speak? 】

The next day, after they went to school, they learned that Zhao Silin's mobile phone had been confiscated, and they got together to discuss the plot.

The other students were curious and asked them, and they worked together:

"You must watch "Mischievous Kiss", Su Zhe played it, it's really good-looking! Su Zhe is so handsome! ”

There are die-hard fans of Zeng Qisheng in the class, and they immediately retorted:

"It can't be better than Brother Qisheng! What is the meaning of a school drama? "Qiankun Order" yyds! ”

Zeng Qisheng does have many fans, especially young fans.

But Jiang Naoki of "Evil Kiss" is particularly easy to attract fans, especially young fans.

Although she only watched two episodes, Zhao Silin had a tendency to become a die-hard fan, and immediately shouted:

"Su Zhe is more handsome! Don't believe you, go watch "Mischievous Kiss"! ”

This time, Amway has a lot of classmates and plans to take a look.

In addition to Zhao Silin's offline tap water, the popularity of online is even more exaggerated.

#"Mischievous Kiss" starts broadcasting#

#ε’Œζ±Ÿη›΄ζ ‘εŒε±…#

These two hot searches have rushed to the top of the list under the combined effect of audience and marketing.

Including Liu Heluo's company, she also bought a surprise performance of #Liu Heluo, and perfectly played Yuan Xiangqin#'s hot search.

Countless viewers commented:

[After watching this drama, it seems that I have instantly returned to my student days, and I was sprinkled with the sunshine of that afternoon. 】

[Who said "Evil Kiss" is not good-looking? Come out and get beaten! 】

[After watching the second episode, I knew that this would be a classic TV series. 】

[Forced to live with the male god, and to coerce the cold male god to tutor himself in his homework, this is more interesting than my fantasy when I was in school! ] 】

[Su Zhe understands the heart of a girl too well! ] 】

swept away the haze, and word of mouth exploded!

(End of chapter)