After returning to work after the Spring Festival, almost everyone was discussing chatGPT for a few days, and Ma Xiaoliang was naturally no exception, after all, as a media circle, he was naturally very interested in new things. Since the units were discussing this, Ma Xiaoliang simply tried it, and then he was completely lost, and even had the feeling of being hit by dimensionality reduction.

From the information on the official website, it can be known that ChatGPT is the Ope of the American artificial intelligence research laboratory

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The neural network architecture, also known as the GPT-3.5 architecture, is a model for processing sequential data, with language understanding and text generation capabilities, especially since it will train the model by connecting a large number of corpora that contain real-world conversations, making ChatGPT have the ability to know astronomy and geography, and also interact according to the context of the chat, so that it can communicate with real humans in chat scenarios that are almost indistinguishable from real humans. ChatGPT is not only a chatbot, but can also perform tasks such as writing emails, video scripts, copywriting, translation, and code. But how should it be used, at least from the perspective of media people, what kind of different experience will there be?

One of the most notable features of ChatGPT is its ability to generate coherent and fluent text that interacts with users and provides useful information. As a result, it can intelligently generate content for media, websites, and social platforms, saving costs, and may also reduce the need for media manpower. However, relying too much on auto-generated content can lead to a lack of diversity or originality in the content, so ChatGPT as an auxiliary tool for content creation is the best strategy, simply put, it can be used as an information-assisted query application, but it is especially difficult to be original. Knowing this, Ma Xiaoliang breathed a sigh of relief, at least his job was saved in the short term.

After all, ChatGPT can't replace journalists, but it can replace a small part of journalists' labor. Genres that require creative thinking, such as in-depth reporting, character features, and news commentary, ChatGPT cannot think deeply and portray details like human journalists, lacks critical and dialectical thinking, and the generated works are superficial and the quality cannot meet the standards. In addition, originality, criticism, and empathy make media people irreplaceable. ChatGPT or other language-generating models can be used to aid content production and even be able to mimic the writing style of specific authors, but it is unlikely to completely replace the work of media people. The reason for this is that they are unable to write truly original content like human authors, and they have a lower understanding of context and subtext, making it difficult to write concise, profound, emotionally resonant texts. To put it more figuratively: to write a copy or article, you need to use your brain to think, and AI intelligent writing can only imitate.

Despite this, Ma Xiaoliang still deeply felt the impact of science and technology, maybe for people now, this is just an ordinary day, but for the future, if you look back, maybe it is the beginning of a new era, if you can't adapt in time, sooner or later it will be eliminated by the times. At the very least, we must learn the relevant knowledge and application of chatGPT in time, and even apply it to our own work and life, when the change of the times begins, everyone will be deeply immersed in it and cannot be at a loss, what we have to do is to watch, participate and share.