263, "Marvel's Ten-Year Plan", Public Takeover... Competitor: Walt Disney?!

Iron Man

Opening-day box office: $40.5 million!

In terms of this data, among the Hollywood movies released at the same time, they are properly unbeatable!

Film critics in Europe and the United States are not like those in China, they can always give you a few unwarranted bad reviews when you have something to do, and their comments are usually very pertinent.

On the second day of the release of "Iron Man", major media have published movie reviews in newspapers, portals, Twitter and other websites.

"Iron Man" is very entertaining and storytelling, the characters are very charming, extremely smart, merry, humorous and confident, and quite popular with the audience."

"The film is accompanied by heavy metal rock, and the large and small explosion chase scenes are added together, and the pleasure of watching is no less than watching Spider-Man swing between high-rise buildings."

"Downey's brilliant performances, unexpected humor, and top-notch special effects allowed the film to transition through the scenes, and by the end, the audience finally got to see the great battle scenes, and the special effects were perfect!"

"The film vividly shows every detail of the iron armor wearing the human body, the audience almost believes that such an iron armor is completely possible, and the shot of Iron Man blasting off the tank with heavy metal music and then leaving without looking back is absolutely cool!"

"The technology in Iron Man may be beyond reality, but in the body of this horsepower-enhanced action robot, there is a very human heart beating, and everything the audience wants to see from a superhero film "Iron Man" may be just as much, the film is flawless, and all aspects are strictly around the standards of blockbusters!"

Many media rushed to report and did not hesitate to praise themselves.

And in the audience, everyone also saw the other side of "superheroes" from this movie!

Compared with other superheroes, who prefer to fight hand-to-hand with their opponents, Iron Man's destructive power is obviously superior, and the weapons all over his body provide him with a sufficient material basis to show his might.

On the other hand, several other superheroes mostly appear as saviors, and rarely show the power of stirring people's hearts, from this point of view, Iron Man is undoubtedly the most courageous of all heroes!

Countless praises are intertwined, creating the success of "Iron Man", and it also makes Marvel rejuvenate again!

The box office continued to rise, and the three-day screening period of 27, 28, and 29 ended, and the North American data steadily exceeded 120 million US dollars.

There is no doubt that this will be another successful A-class production!

The name of "Chen Fei" once again spread throughout Hollywood.

A "Rise of the Planet of the Apes" made Walton Pictures, an independent film production company, successfully rank among the top thousands of Hollywood film companies.

A "Iron Man" directly revitalized Marvel and stopped its losses over the years.

Two A-class productions have been a great success in a row, and the box office trend continues to rise, which proves his strength!

At this moment, in the eyes of all Hollywood film companies, Chen Fei's worth and status have been elevated to the same level as Li Press!

If he can continue this glory in the next time, then the whole Hollywood will see him as a "guest"!

On the 30th, a grand celebration dinner was successfully held at Marvel.

Universal, New Line, Lionsgate, Sony Columbia, Paramount, Twentieth Century Fox, Warner Bros., ......

On this night, with the exception of Walt Disney, almost all of Hollywood's existing well-known film companies sent representatives to participate in the celebration banquet.

Chen Fei once again became the focus of attention in the crowd, and people accosted him all the time, asking for the next round of cooperation.

If his directorship is the focus of many Hollywood actors, then his screenwriting ability is a feature that companies are extremely eye-catching.

There is no shortage of top directors in Hollywood, but top screenwriters are completely rare.

And an existence like Chen Fei, who can write a screenwriter and also serve as a director, is the object of countless film companies!

If the happiest people at the scene were the people from Marvel, then the second was Walker Engel, the producer of "2012".

“Fei! I'm amazed by your prowess! I can't be more confident in the success of 2012 now. ”

Chen Fei smiled slightly, and asked with some curiosity: "Mr. Walker, when is the schedule of "2012" set?" ”

"After discussions with the company, we decided to schedule it on June 1."

Liu yi?

Chen Fei's face was slightly stunned: "Didn't that just collide with Disney's "Pirates of the Caribbean 3: The End of the World"?" ”

"No, no, no, no." Walker shook his head and added, "Pirate 3's release date is a week away from us, and although it has a certain impact, it won't be too big.

We're not going to be stupid enough to compete with Disney for the box office, they're too fierce for us to compete. ”

The Big Eight in Hollywood have now become Big Six.

Sony acquired Columbia Pictures and MGM Pictures, respectively, but even so, they couldn't compare to Walt Disney.

Since Disney was founded in 1926, relying on classic characters such as Donald Duck, Mickey Mouse, and Snow White, the box office and awards can be described as soft!

In the 40s, Disney began to get involved in live-action movies again, and filmed movies adapted from books such as "Treasure Island" and "20,000 Leagues Under the Sea".

In 1955, they built the first modern art theme park, Disneyland.

The period from 1926 to 1966 was an important stage in Disney's rise to fame.

According to incomplete statistics, Walt Disney has won a total of 59 Oscar nominations and 22 Oscars in his life!

Last year, Disney acquired Steve Jobs' Pixar Animation Studio without saying a word, and got a series of movies such as Toy Story, Finding Nemo, and Cars in its hands.

For a while, this company, which started with animated films, was even more popular!

In particular, the "Pirates of the Caribbean" series, which has been launched since 03, has established Disney's dominant position among the eight Hollywood majors.

In the past two years, Disney has continued to produce high-grossing films in the field of animated films and live-action films, and now it has the power of "leading boss"!

“Fei? Is there any conflict between you and Disney? ”

Walker Engel's sudden words interrupted Chen Fei's thoughts.

"Why do you say that?" Chen Fei looked at him with some curiosity: "So far, we have no competition, there should be no contradiction." ”

"Then why do Disney people never show up at your parties?"

"I don't know."

"Want to hear what I think?"

"Huh?" Chen Fei looked at him in surprise: "Please also ask Mr. Walker to solve his doubts?" ”

"Haven't you observed Disney's growth strategy? Their main direction of development has always been animation and live-action films based on animation.

So far, the only strong rival that can compete with them, Pixar Animation Studios, has been bought by them, and DreamWorks has been packaged and sold to Paramount.

And I also recently got the news that Disney is preparing to acquire Lucasfilm, which created "Star Wars", and even 20th Century Fox, which has a certain influence in the animation field, and... Your Marvel Corporation! ”

Chen Fei's brows furrowed.

So, is the strategy of acquiring Marvel leaked?

Walker Engel smiled and continued: "Rise of the Planet of the Apes, Iron Man, The Incredible Hulk, WALL-E the Robot.

Walton Pictures, Marvel, Animation Copyright Buyback...... Fei, all of this you do is not a secret, or only you think it is a secret.

You must know that in Hollywood, even Wall Street speculators have to flee, let alone you, a Chinese! ”

Chen Fei's heart tightened, and a trace of ripples appeared inexplicably in his eyes.

Hollywood!

He thought that his plan was meticulous enough, but now it seems that it is all going on under the noses of others.

"Why didn't anyone come out to stop me?" Chen Fei asked the question he was most curious about right now.

"Why should I stop you?"

Walker Engel shrugged his shoulders and said, "Your talent is your greatest protective shield, no one can find a reason to stop you, and no one can find a way to stop you."

For example, Marvel, when the Volton consortium began to make acquisitions, many people took notice of this situation.

But we can't stop it, because there is a price to pay for it, and once we start to hinder it, it means that this hot potato will fall into our hands.

Who can talk about it? Who can guarantee that they can stop Marvel's losses? Who else can have such courage? ”

Hearing this, Chen Fei suddenly realized!

According to Walker Engel's remarks, Walt Disney has actually regarded him as the biggest opponent in the future, because all his next plans are actually in the same state as Disney.

But other companies are different!

For example, Sony Columbia Pictures and Universal Pictures, they can cooperate with Chen Fei and make this money together.

Driving out Chen Fei did them no good, but would cause them to lose a large part of their benefits.

Although there is overlap in business and competition between the two parties, it can still be a cooperative relationship.

For example, Sony Columbia Pictures, they hold the copyright of "Spider-Man", and the two sides can cooperate to jointly launch the "Marvel Universe", a setting that only exists in comics.

But Disney has two very different concepts.

They need to form an absolute monopoly in the field of animated films, deepen their influence in the field of animated films, and make Disney the first thing that comes to mind when everyone mentions the word "animation"!

Marvel is actually a type of animation, and Chen Fei's latest "Iron Man" can also be regarded as a live-action movie based on animation.

In this way, the competition between the two sides will naturally officially enter a white-hot state!

However, while he was thinking, a Time Warner leader suddenly appeared in his sight.

"Why didn't Time Warner, which owns DC Comics, regard me as a rival, and it stands to reason that Marvel and DC should be real competitors, right?"

Walker laughed: "DC is almost ruined, make one and lose one, Time Warner is constantly using the box office to prove that this series can't make money at all."

You don't have a competitive relationship for the time being, Time Warner is planning to replicate the success of Iron Man, and they will be very eager to work with you. ”

After listening to this explanation, Chen Fei couldn't help but muttered to himself.

Damn, this Disney is quite domineering, as long as there are competitors, they will try their best to acquire them, and even suppress them!

For example, "DreamWorks Films", which was a competitor in the past.

Steven Spielberg, Jeffrey Katzenberg, and David Geffen have big ambitions to make "DreamWorks" a new Hollywood highlight.

But in December 05, the three founders suddenly sold DreamWorks to Paramount, one of the eight Hollywood majors!

Before the rebirth, Disney and DreamWorks suddenly announced a collaboration in 09...

It only took a few years for the original competitors to become a partnership, and there must be a lot of secret motives!

"What a way to do Disney!"

Chen Fei secretly sighed, but he didn't feel any cowardice in his heart.

Afraid of his fart?

The buddy holds the system in his left hand, holds the script in his right hand, and steps on the "awards" and "cinemas" with both feet respectively, and the main thing is one-stop service.

No matter how awesome you Disney is, can you still fly into the sky?

In the near future, China will be the world's largest ticket warehouse, and where happens to be Chen Fei's base camp!

Not convinced?

Let's see the real thing at the box office and awards!

The celebration banquet is over.

With a large number of business cards in his arms, Chen Fei returned to the hotel.

As soon as he got to work the next day, the entire Marvel senior management gathered in the conference room, waiting for Chen Fei to arrange the next plan and strategy.

However, what everyone didn't expect was that he came up and drove it directly!

"Natasha, it's up to you to call the reporters for a press conference, and the rest of us will cooperate to announce the news that "Marvel Comics" has been acquired by Walton Pictures.

Announced to the Asian region that the Chinese name of "Marvel" has been changed from "Marvel" to "Marvel", and from today, the company's full Chinese name is (Marvel Comics).

Also, from today, Marvel will be split into "Marvel Entertainment" and "Marvel Studios".

Marvel Entertainment still has Isaac Perlmutter as the chief executive officer, responsible for TV, movie peripherals, comic book distribution, film rights recovery and other businesses.

Marvel Studios will have Kevin Feige as the chief executive officer, only responsible for film production, production and other businesses, the two sides of the business are interconnected, but the responsibilities are split and divided into two independent companies.

At the same time, it was announced that the first phase of Marvel's ten-year plan for the next year will be launched, mainly by "Iron Man", "Thor", "Captain America", supplemented by "The Avengers" ......"

The meeting lasted all morning.

The typist who was responsible for recording at the bottom scrapped two keyboards before recording all the blueprints drawn by Chen Fei in the document!

Kevin Feige's whole person was blind, he never thought that Chen Fei would really fulfill his promise!

"Iron Man" was a box office hit, and Marvel Studios was spun off as an independent production company, with him leading and continuing to make films.

On the other hand, Isaac Perlmutter couldn't help but feel a little remorse in his heart at this time.

knew that Marvel would be successfully "resurrected" in the hands of Chen Fei, and he should have left a part of the shares for himself.

But now, although the shares in hand have become cash, this part of the cash cannot be valued.

If the "ten-year plan" described by Chen Fei at the conference will be a great success, Marvel... Oh no! It should be that Walton Pictures will completely become one of the big six in Hollywood!

Success is still unknown, but the odds are now much higher!

As long as "Chen Fei" is still in Marvel, as long as he can continuously produce scripts in his hands, then success is only a matter of time.

A week is fleeting.

On May 4th, Marvel Entertainment held a grand press conference, inviting all news, media, and reporters around the world.

Isaac Perlmutter, President of Marvel Entertainment, Kevin Feige, President of Marvel Studios, Natasha, President of Walton Pictures, and Bruce, Vice President of Walton Pictures, attended the press conference.

Facing the dense crowd of media people in the audience, Kevin Feige took the lead in getting up and announcing the latest box office data of "Iron Man".

"To date, the global box office has exceeded $300 million."

A very concise sentence, but it caused an uproar in the audience!

A week?

$300 million?

This is an extremely terrible box office growth trend, and if this trend is followed, it is not impossible for the box office to finally exceed the $750 million created by Chen Fei last year!

The reporters subconsciously looked around, trying to find Chen Fei's figure, but found that he was not at the scene.

That's not the point, though.

The most critical thing is, why did Natasha, the female president of Walton Pictures, and Bruce, the vice president, appear at Marvel's press conference?

Without waiting for everyone to react, Natasha stood up and announced straight to the point: "In June last year, Walton Pictures successfully acquired "Marvel Comics" for $3.1 billion and became its actual controlling shareholder. ”

One stone stirs up a thousand waves!

When Natasha announced the situation, all the reporters in the entire venue widened their eyes and their faces were full of disbelief!

Walton Pictures spent $3.1 billion to buy Marvel?

What are you kidding?

The size of the two companies is not at the same level at all, right?

Where did this young girl get the courage to operate such a sky-high acquisition strategy?

The last time he dared to do this, it was Sony's "wronged boss" who successfully acquired Columbia Pictures and MGM Pictures at sky-high prices of $3.4 billion and $4.8 billion respectively.

And now, Walton Pictures, a fledgling "rookie", has also learned from Sony?

Where did they get this qualification?

For a while, the entire press conference scene became a pot of porridge, and the noise continued to resound.

At the same time, Chen Fei, who was the initiator of this incident, was busy with the filming of "Robot Wall-E" in the animation studio.

His skin color and race determine that he is not suitable for going to the press conference to show his head, and being a behind-the-scenes manipulator who controls the overall situation is what he should do.

And he also loved the feeling of being behind the scenes, with everyone doing what he planned, and the sense of accomplishment and satisfaction was simply amazing!

Disney is really awesome, but he Chen Fei is not bad!

There's plenty of time.

"Interstellar", "Inception", "Kung Fu Panda" series, "Twilight" series......

I still have a lot of cards in my hand!

Disneyland is also really awesome.

But if Chen Fei launches Marvel Land, or directly has a hodgepodge, and makes a "dream world" similar to "Ready Player One"...

Just ask you if Disney is afraid!?

(End of chapter)