Recently, Jinling Automobile's days have been proud.

In the mid-80s, Iveco Daily, a model that seemed to be durable in the eyes of the year, entered the Chinese market and gained wide popularity and praise in a short period of time.

In 1996, the joint venture Jinling Iveco Company was formally established, which pushed the sales of this model to a small peak.

And this year, that is, in 1997, at the handover ceremony of Hong Kong Island just over two months ago, a classic picture of the Iveco convoy of the troops stationed on Hong Kong Island crossing the Lo Wu Bridge was also quoted in the overwhelming news, which raised the symbolic meaning of this model to a new level.

In the months that followed, orders from government business units and powerful agencies flew like snowflakes, and if nothing else, Iveco's entire range of models could have surpassed the 25,000 mark in 1997.

If it is placed more than 20 years later, this figure may not be as good as the sales of a single model of some popular domestic cars in a month, but in 1997, for a car company that has just been established for the second year, this achievement can be said to be a step to the sky.

Not to mention, the Fiat Group also sent a wave of big gifts last month, directly sending Fiat, Maserati and Alfa Romeo three brands to achieve a joint venture.

In this year's Maserati, the brand tonality has not slipped to the level of 20 years later, and it can still have a place in the field of luxury cars.

And Fiat is also quite capable of playing in the field of small family cars.

As for Aroma......

There's no loss when there's an addition.

In short, no matter how you look at it, Jinling Automobile looks like it is about to take off, and even with the general manager Li Liangyi, the mood is also sunny at this time.

At this time, he was discussing the future development direction of Jinling Automobile with several henchmen.

"Mr. Li, I went to Italy this time and inspected several models produced by the Fiat Group."

Deputy General Manager Feng Bin said and took out a stack of photos from an envelope, and laid them out in front of Li Liangyi one by one:

"After inspecting our current production capacity, the other party recommended that we try the water with a simpler model first......

Feng Bin pointed to one of the photos, which showed a model that looked a little like the two boxes of Xiali commonly found on Huaxia Street.

"Fiat Uno, I've seen this before."

In the past few years, this model has been sold in China in various legal or illegal ways, so it is normal for Li Liangyi to recognize it:

"But the hatchback...... The domestic market is not very recognized, and it is best to pull it into three boxes on this basis, just like Xiali. ”

Since the end of the 80s, all kinds of sedans have entered the Chinese market, "there is a head and a butt" is a very important thing, not to mention the hatchback of the flat tail, not to mention private users, even the taxi companies are looking down half a grade, and the two low-end models of Xiali and Fukang have deepened the inherent impression of the market.

Li Liangyi, as the general manager of Jinling Automobile, naturally understands this thing.

However, Xiali can change from two boxes to three boxes, because Jinmen Automobile has increased the localization rate of the whole car to more than 90% before that, and Jinling Automobile does not have this capital at this time, and if it wants to change, it must rely on the Fiat Group.

However, the Italians are notoriously lazy, and when the Chinese market has not yet risen, let them customize a car for you......

Dream on.

If there is such diligence, in the original timeline, Fiat will not end up in the Huaxia market with three in and three out.

Fortunately, Feng Bin did not patronize the service industry with Western characteristics on this trip, and the research work was also quite meticulous, and he immediately turned out another photo:

"Fiat really has such a model, which is not sold in their country, but only sold to third world countries, and the chassis is the same as that of Uno, but three boxes, what is it called...... Siena. ”

Li Liangyi lifted his glasses and stared at the red car in the photo for a while.

Feng Bin next to him also saw that his leaders were quite satisfied with this model:

"1.4-liter displacement, four-cylinder engine, maximum power of 73 horsepower, five-speed manual transmission, whether it is the appearance design, workmanship, power, are obviously stronger than Xiali."

It's really not that he is targeting Jinmen cars, mainly in the late 90s, Xiali is almost synonymous with "affordable" small cars with a price of 8-100,000 yuan, and it is normal to be compared with them.

Sure enough, Li Liangyi, who heard these data, nodded frequently:

"This model can, but it has to be changed to a name, so it's easy to remember, and in addition, it must ensure that the localization rate cannot be lower than ...... 40%。 ”

He held out four fingers as he spoke, comparing them in mid-air.

This is a promise made by Jinling Automobile to its superiors in order to obtain the qualification for passenger car production, and he must fulfill it no matter what.

“40%…… I'm afraid this ......"

Feng Bin feels that this figure is a bit outrageous:

"Mr. Li, Jinling Iveco has been introduced for so many years, and the localization rate has just broken half, and this new Fiat car has just been introduced, it requires 40%, isn't it ......?"

"Eh, Mr. Feng has been abroad for this time, and he doesn't know some of the situation."

Ji Nan, the manager of the technical department of Jinling Automobile, who had not spoken just now, let out a hearty laugh:

"We have carried out loading tests on a number of new domestic parts, and since November this year, the localization rate of the newly produced Iveco will be able to break through six percent."

Although Jinling Iveco and Jinling Automobile cannot be completely equated, for him, the manager of the technical department, this kind of thing must be huge good news.

Then he added:

"Moreover, the import substitution this time is all core components, wheel bearings, gearbox separation bearings, and gear sets, all of which can make at least four or five thousand profits from each car."

"Is there such a thing?"

Although Feng Bin doesn't understand technology, he still understands arithmetic.

With Iveco's current annual sales, each car has a profit of 5,000 more, which is 100 million a year.

According to the proportion of Jinling Iveco's shares, Jinling Automobile can get about 50 million yuan, which is of great importance to the group that is about to bleed.

"Yes, some time ago, a classmate of mine in Bingcheng contacted me and said that Northeast Special Steel sent them a batch of samples, and the quality was not worse than that of Japanese goods, and I didn't believe it at first, but I thought that after all, we are old classmates, and we have no business conflicts with Bingcheng Automobile, so there is no need to lie to us, so I also purchased a batch of samples for testing......"

Li Liangyi, who sat at the top, did not join the dialogue between his subordinates.

At this time, he was picking up another photo and looking at it carefully.

In the photo is a beautiful blue sedan, which at first glance knows that it is worth a lot of money.

"This is the highest-end sedan that we can now import from the Fiat Group, the president of Maserati, which is at the same level as the Mercedes-Benz S-class, and it costs more than one million to import."

Feng Bin, who saw this scene, hurriedly introduced it beside him.

From the eyes of his own general manager, he seemed to see a trace of longing.

"Mr. Li, if you have an idea, we can import a few cars to test the water first, even if we can't sell them, we can digest them internally......"

Internal digestion is naturally self-produced and sold, as the official car of the group's senior management.

"Forget about internal digestion."

Unexpectedly, Li Liangyi waved his hand, lowered his head and thought for a while, and then slowly spoke:

"I do have the idea of importing a few cars back, but I am going to give them out as a gift in the name of the Jinling Fiat Group, which is considered ...... Advertise. ”

The secretary next to him immediately understood the sound of the strings.

As Li Liangyi's real confidant, the secretary knows very well why the Fiat Group suddenly came to him to ask for deeper cooperation.

Not to mention all, at least eight successful workers belong to the Torch Group in Beijing.

And the former has always wanted to get in touch with Chang Haonan, the general manager of the other party.

Last time, I tried it with an advertising space, and the other party showed a rather businesslike attitude.

This time, Li Liangyi, who was a little unwilling, was obviously ready to increase his weight and try again.

(End of chapter)