Chapter 467: Media Offensive

Although Haneda Shunsuke and Kyung-bin don't think highly of each other in their hearts, it is in the common interest of the two people to upgrade the NSK Group's Huaxia office to the Huaxia headquarters at the moment, and if the revenue level of the Huaxia market is not as good as expected at this juncture, then even if the Huaxia headquarters is established, it is possible to parachute in a new headquarters to manage it.

At that time, the good days of the two of them covering the sky here will come to an end.

Not to mention the direct benefits of promotions and salary increases, over the years, Shunsuke Haneda has smuggled the bearings from Japan, unpacked them, and then sold them by Qing Jingbin through personal connections, which can bring them nearly six-figure more oil and water every month.

You must know that these bearings do not go through the company's accounts, so how much money you earn is in your own pocket.

Even for Shunsuke Haneda, who came from Japan, tens of thousands of yuan is a lot of extra income, not to mention Qing Jingbin, who is a Chinese.

In these years, most people's monthly wages are hundreds of yuan, even in Shanghai, the monthly income of tens of thousands is definitely a person.

But if there is a new steward above, the best result is that there will be one more person to divide the money.

And it is bound to take the lion's share of it.

Even if it doesn't work well, this financial road may be broken.

Therefore, in any case, the market share and profit of NSK bearing in China must be guaranteed.

"Minister Haneda, in fact, as long as the performance of the bearing is not too bad, the user will not be able to perceive it."

Qing Jingbin glanced at a chair next to him, he had actually been standing here for a while, but Haneda didn't speak, and he couldn't sit down by himself:

"The bearing produced in Bingcheng does perform better than us, but for car companies, as long as it can be out of the warranty period, long life is not an advantage at all, it is a good thing to break down as soon as possible, and fuel consumption, 0.2L per 100 kilometers in our industry is indeed very powerful, but for customers who really use cars, climate, road conditions, footwork will affect the actual fuel consumption, in fact, I can't feel the single-digit gap behind the decimal point, as for stiffness and strength, the gap is within 10%, The same external impact, NSK bearings can't bear it, and Bingcheng's bearings basically can't bear it......"

"So what? Talk about the point. ”

Shunsuke Haneda felt disgusted with this feeling, but now he had to continue to ask patiently.

"We can spend some money, buy a few pages in some influential media, criticize Bingcheng Automobile and Jinling Automobile to replace imported parts with domestic parts, really can't fake a few accidents caused by the use of Huaxia bearings, anyway, few people will believe that the quality of Huaxia bearings is better than ours, we dredge their competitors, such as Chang'an in the field of mini vehicles and Ford in the field of commercial vehicles, when the sales of these two car companies are bound to be affected......"

"By the way, Qingjun, you sit down and talk first......"

It was only at this time that Haneda, who was opposite, finally remembered to let Qing Jingbin sit down.

The latter, who was finally able to rest, pulled the chair next to him over, sat upright, and continued:

"For us, the top priority is to stop loss, not to let more car companies give up our products, such a combination of punches, but also to other manufacturers a deterrent, so that they dare not replace our products casually, but also to cultivate consumer awareness ......"

In this year, when the popularity of the Internet was still quite low, print newspapers and television were almost the only two channels through which the vast majority of people could obtain information, and compared with China, which was still quite young at this time, the Japanese obviously had a deeper foundation in using public opinion to build momentum.

And, for some special reasons, they also have a closer relationship with some of the more influential Chinese media.

In 97, advertorials such as "The Contest in the Summer Camp" have been flying all over the sky.

It's just that after Japanese products entered the Chinese market, they were almost indiscriminately killed, so the perception of Japanese companies in this regard is not very strong, especially Haneda Shunsuke belongs to the real salesman who climbed up from the bottom, this kind of person is often brave and courageous, but the knowledge is average.

On the contrary, Qing Jingbin, as a Chinese, understands the power of these propaganda better.

When he was in school, he knew that the story in the summer camp must be fake-

What schoolboy can walk 50 km with weights?

But in Qing Jingbin's opinion, even after this kind of fake article was issued, so many people believed it, doesn't it prove that Chinese people are easy to deceive?

In his plan just now, he even said that he could buy several media outlets at the same time, which was too stable.

"This ......"

After listening to Qing Jingbin's analysis, Haneda Shunsuke fell into hesitation.

Of course, he knew that what the other party said made sense.

In the case that the gap between the quality itself is not too large, the brand effect can fully support higher prices and higher sales volume.

But the premise is that the quality gap is really not too big......

There is one thing that only Shunsuke Haneda, who is the head of NSK's office in China, knows about in China.

That is, when NSK was fighting a price war with SKF several years ago, in order to reduce costs and ensure profits, it secretly lowered the production standards of mass production models, but the content of the factory inspection report was still the same as before.

In other words, the actual performance of NSK bearings is actually much worse than everyone thinks, including Qing Jingbin, who has only read the report.

In the past, their products were originally between high-end European products and ultra-low-end Chinese domestic products, even if the performance was lower, it would not change this situation, so there has been no major incident in the past few years.

Now, however, the trouble is a bit bigger......

Take, for example, a mini car.

As a Japanese who has lived in China for several years, Shunsuke Haneda knows very well that most of the people who buy such cars are mixed passengers and goods, and the vast majority of them are used in a state of severe overload and lack of maintenance.

In this case, the original warranty of 50,000 kilometers of wheel bearings even if 10,000 kilometers will be broken, the user has nothing to say, because when repairing the car, it can be seen at a glance that the car is overloaded for a long time, and it will definitely not be warranted.

However, after replacing the new bearing, the overall strength and surface hardness of the material far exceed that of the NSK model after the standard reduction, so even in the limit state, it may be able to run a full 50,000 kilometers......

That's a big gap.

Even if the method of buying off the media can save a temporary defeat, within a year, the major OEMs will find that the situation is wrong.

But this kind of thing, Haneda Shunsuke can't talk to Qing Jingbin, so he can only quickly start brainstorming and figure out his own way.

"Minister Haneda, what do you think...... How about this approach? ”

Qing Jingbin, who had been waiting for a long time without a reply, couldn't help but feel a little anxious.

He really didn't understand what the other party was hesitating.

After a long time, Shunsuke Haneda raised his head again:

"Qingjun, I agree with your method in principle, but such a major matter still has to be reported to the group headquarters for adjudication, so it may take a few days to determine what to do."

Hearing this, Qing Jingbin finally breathed a sigh of relief.

In his opinion, as long as his combination punches out, it will definitely not be a problem to at least survive until the completion of NSK's Huaxia factory.

Isn't this time enough to develop a new generation of better-performing products?

In the final analysis, Qingjingbin still thinks that even if Bingcheng Bearing and Northeast Special Steel get the technology from somewhere, it is impossible to have the ability to upgrade it later, as long as NSK re-invests in research and development, everything will be fine.

It's just that he has worked in Japanese companies for many years, and he is still not very confident about the efficiency of the Japanese:

"Minister Haneda, this matter can't be delayed for too long, the night is long and the dreams are too much......"

"Don't worry, it'll be soon."

Haneda's tone was a little impatient.

What he was about to say to the headquarters was something that this Huaxia man must not know......

(End of chapter)