Chapter 2: The Goodwin Brothers
From the moment Suhi lifted the MOP trophy, his life trajectory has entered the fast lane.
On this night, many people who knew and didn't know him flocked to him to congratulate him and express their willingness to cooperate. A lot of big people in smart suits said they asked him out for dinner, NBA superstars welcomed him to the league, and Hollywood superstar Denzel Washington walked up to him and told him: You're going to be a superstar.
From the pitch to the dressing room, there is only a 200-metre straight distance. But all the way, the flowers are blooming, the crowd is crowded, and the call of capital is called... This is the tip of Vanity Fair, and Sushi has set foot in it.
Suhi refused all media interviews on this night, and also refused the parties that many 'big guys' threw for him, and as usual, he returned to the hotel arranged for him early. The only difference is that he is holding this year's NCAA MOP trophy.
Bill Duffy arrived at Suhi's room at half past ten in the evening, accompanied by Anthony.
He expressed his interest in seeking cooperation with Suhi, and he also emphasized his strengths, including which superstars he has under his umbrella, and what NBA resources and media resources he has.
What kind of sponsorship can he get for Susie.
Include... He is now completely shy about telling Suhi: "I'm in talks for Cameron on the next sneaker sponsorship contract, and I'm close to agreeing it. Cameron will be offered a six-year, $21 million endorsement contract before entering the draft. And the brand will also give Cameron a signed shoe, you know, there are not many players in the entire league who have a signed shoe. ”
This is truly a remarkable achievement.
The fact of what he said.
However, when Suhi heard the amount, he began to realize that Bill Duffie's abilities might be just that.
In the past period, LeBron James's coming-of-age story has appeared in the media all over the world. When LeBron James is mentioned, people think of him as having a great mother and a perfect upbringing, and he is a super-genius that God built for basketball.
But what about Anthony?
NCAA Super Scorer?
And then, no.
Suhi even felt that Bill Duffy's packaging for Anthony was not as good as Huang Xiaoman's cooperation with Yahoo, including the article in Sports Illustrated.
On top of that, the whole basketball world is now creating a sense that LeBron James is choosing between Adidas and Nike, with Adidas offering hundreds of millions of dollars in contracts.
Bill Duffy did not use this incident to raise the price of Anthony in the slightest, but was complacent about Anthony's six-year, $21 million contract.
Therefore, Suxi did not immediately agree to come down. Rather, I'm still thinking about it.
Bill Duffy hit a soft nail, but he was not discouraged in the slightest, and he was ready to find another collaborator of his own, Yao Ming, to help him canvass for votes.
When Anthony said goodbye to Suhi, he said to Suhi, "Jack, I'm going to ask Idan LaVine to be my trainer after two days of rest, you know, before we go to the NBA team for tryouts, we need to improve our fitness and ball skills to the highest level." ”
Sushi thanked Anthony for the invitation and said that he would pay for the same if he needed it.
Suxi doesn't want to lose money to her friends.
Although he has had a hard time all these years, he is not short of money. His grandfather's accidental death left him with $260,000 in compensation, which is one of the reasons why he can refuse the temptation of various agents.
Not long after Bill Duffy left.
James brought his agent, Aaron Goodwin, and Goodwin's brother Eric Goodwin over.
James congratulated Suhee on her amazing achievement, and then pitched it to the Goodwin brothers.
Compared to Bill Duffy's gentleness, the two of them seem to be very shrewd. In fact, they don't have a very good reputation in agent circles, and they are known for being off-the-beaten-path, but they tend to get the most out of their players in their own way.
They used to be partners with Bill Duffy, but then they went their separate ways.
Bill Duffy's most famous thing is that he lost 3 million players due to his own negligence, and he paid out of his own pocket to make up for the loss of players.
This event won him praise.
But, in the Goodwin brothers' view, this kind of thing should never have happened at all.
They are "villains" in the eyes of their sponsors, if they are seen by the eyes of the sky. Almost all of the NBA's famous, sky-high shoe contracts were won by them. LeBron James, Dwight Howard, Kevin Durant, and Lillard and Adidas' sky-high contracts.
A key factor is that Alan Goodwin previously worked at Reebok, where he was responsible for negotiating a sneaker endorsement contract with Sean Kemp's team. So, he understands how to raise the sponsor ceiling.
But at this time, except for LeBron James, the chosen son. The Goodwin brothers had only three employers: Peyton, Raheem and Damon Stoudemire.
They're selling themselves like crazy.
Seeing Suhi, Alun Goodwin stared at Suhi with his burning gaze: "Jack, choose me. I can help you get the most out of it. Trust me, I've never let any of my players down. ”
"What do you think of my current business value?" Suhi asked him.
"Very high! Jack. I know you've got a great guy behind you, who made you famous in the United States before the Finals, and now that you've got a super quadruple-double and a MOP, your fame is straight after LeBron. ”
"And, you have a huge advantage over LeBron. Behind you is the vast Chinese market, which is the area with the greatest upside potential for global sports brands, and people already smell the wonderful smell of money in Yao Ming. And you, as a point guard, have a higher commercial value. Now, all we have to do is tell the sponsors that Jack can be an elite player or even an All-Star even if he gets to the NBA. ”
"Let them be sure that this is going to happen."
"Well, I can help you get a contract with an annual salary of eight million dollars."
Goodwin's report made Sushi's brow tighten slightly.
Not that he was surprised by the money, but that he found a huge difference between Goodwin and Bill Duffy, who was more conservative and steady.
The Goodwin brothers were very radical.
Frontier requires radical people.
"Am I only worth eight million dollars?" Suhee asked Goodwin rhetorically.
His tone is flat, his expression is confident, and his body movements are full of calmness.
Alan Goodwin was stunned, he was a little surprised.
But Eric Goodwin, who was next to him, was more aggressive, saying, "Jack, if you agree with us to negotiate your business contract. Allow us to use you and LeBron to raise each other's prices. ”
"We all know that you have someone superior behind you, but, trust me, dealing with concrete things, dealing with those cunning sponsors, no one is more cunning than our two brothers!" Eric's eyes gleamed with ambition.
"I'm going to make sure you all get super contracts like never before."
"But, before that. I need you to show up for the bootcamp and do some pre-work. ”
Eric said.
Suhi thought for a moment, and he exchanged glances with LeBron James. James nodded, and Suxi also nodded: "You also know that I have my own team behind me. So, I can't sign a long-term partnership agreement with you, but I can entrust you with my sneaker contract negotiations, and we can establish a long-term one-time cooperation model. ”
"How much do you want?" Sushi asked.
"10% of the total amount." Eric Goodwin said: "Until the contract is finalized, we will take care of some of your publicity, as well as the cost of training for you and LeBron. ”
"It's too high." Sushi said.
"This is already below the market price." Goodwin said quickly.
"I don't need your propaganda, I have a propaganda team behind me. I don't need you to be responsible for the training expenses, I pay for my own training expenses, and you don't need to spend on food, clothing, housing and transportation. ”
Suhi then said: "I'll give you 1 million pre-tax commissions. If the annual salary is more than $10 million, I can give you an additional $500,000. But only if you negotiate a contract that satisfies me. If it doesn't meet my expectations, our cooperation will automatically be nullified. ”
"How? You just have to move your mouth and you can get $1 million. ”
"You have nothing to lose, and even if you can't finish it, you can use me to raise the price of LeBron. Isn't it? ”
Suhi looked them straight in the eye, as if to see through them.
The Goodwin brothers obviously didn't expect Sushi to be so difficult.
But as Sushi said, even if they didn't negotiate, they didn't have anything to lose.
"Yes, but we will maintain this long-term single cooperation model in the future." Alan Goodwin had agreed while his brother was still thinking about it.
Because, he sees through the core of this model.
If Suhee doesn't have enough commercial value, it's to help James raise the price.
If Suhi can really impress the sponsors, then he is taking advantage of James' influence to get a premium contract.
And in any case, for the Goodwin brothers, he is not at a loss.
Therefore, after agreeing, he also asked James: "What do you think of this cooperation model?" ”
LeBron James nodded: "Yes." Neither of you takes advantage of the other, and even if you don't succeed, you have nothing to lose from each other. ”
Then, James said to Suhey, "Jack, from today onwards, we are in the same boat. I've said a long time ago that we're a natural pair. ”
He was smiling.
At this moment, there was a knock on the door.
Suhi walked over and asked, "Who?" ”
"Larry Bird!"
As soon as the name came out, Suhi opened the door, and the brothers James and Goodwin inside were dumbfounded.
Jack is also in contact with Larry Bird.
The master behind him is not simple.
…