Suhi's signature shoe logo is a shaped horizontal S, which looks a bit like half of the 'infinity symbol' and a goat's horn.

On the evening of May 2, Eastern time, all sports channels in the United States, including ESPN, ABC, TNT, NBC and other major platforms, broadcast Suhi's first Nike commercial.

The commercial was very beautifully produced, and Nike specially hired Hollywood's top shooting team and top visual effects team, and they spent millions of dollars on this commercial alone.

Let James know, it must be more jealous. He was already angry that Suxi was on the best team and got a bonus of tens of millions of dollars, and he couldn't eat. It would have been even more upset for him to know that Nike was working so hard this time to promote it.

However, he didn't need to be sad. He can share this year's rookie of the year with Sushi, and Nike has invested a lot of resources. Otherwise, even if the league favors James, calling him the Chosen One, and he has a historic 20+5+5. However, Suhi's 16+9+7+3+1 and the second record in history can definitely break him.

Nike doesn't want James' trump card to be scrapped, and if he doesn't even have the best rookie in his rookie season, how can he be called the 'chosen one'.

And, in Nike's planning, James' audience is more athletic. Their authoritative experts have done data modeling, and they have concluded that James has a huge talent advantage over Suhi, and his future achievements on the court will definitely be higher than Suhi. And, James is self-disciplined, hardworking, relatively mature in dealing with the media, and most importantly, he's American. Therefore, Nike's resources for James are currently much greater than Suhi.

But in many cases, the investment of resources does not mean that fame will be able to stabilize others.

At the beginning of the commercial, Sue Xi is sitting in the back seat of a car with a classic Snoopy rap "The Next Episode" on the car. Outside the window, a billboard hung posters of Reggie Weems, Suhi, and Scott's high school varsity team.

The picture suddenly went black, the camera pulled away from a dark player tunnel, in the darkness, a pair of white and blue sneakers stepped into the light, the camera slowly pulled up, and Suhi walked into the court wearing the No. 33 jersey of Syracuse University.

As he walks, the surrounding footage shows Suhee's wonderful footage at Syracuse University, and finally freezes on lifting the MOP trophy.

Suhi spun around on the pitch and a beam of chasing light hit him. All of his accolades this season come to him: Super Quadruple-Double, Player of the Week, Rookie Game MVP, All-Star MVP, All-Team Defense, Rookie of the Year, Steals King...... Suhi's highlights from the season kept coming to light in the darkness all around.

Suhi kept her eyes closed until all the gorgeous images and noisy cheers around her came to an abrupt end.

Suxi's eyes opened, and he stared at the camera with a nonchalant smile: "Do you think this is all I have?" ”

"The fun just begins."

As soon as the screen turned, Suxi's signature shoe logo appeared.

In 2003, it was a very trendy and creative advertisement. Su Xi only said two lines, and they were all neutral words, and her tone was not very excited.

However, everyone saw the sharp murderous aura from this commercial.

This is Su Xi's consistent character design, everyone knows that Su Xi is a ruthless person, he has been killing gods and Buddhas for a year. Moreover, no superstar was ever put in his eyes. He's the first NBA-ever super-rookie to perfectly implement 'do it or not'.

Suhi watched the commercial on TV.

He was satisfied.

And he thanked Nike for keeping the opening scene, which wasn't originally in the commercial's script.

It was specially added by Suhi.

This is Suhi's tribute to her friend.

In this way, he remembered Scott and Weems.

Not only did the commercial air in the U.S., Nike invested more resources in Asia, which was a clear strategy for them, and they wanted to make a big deal in the Asian region.

In fact, they succeeded.

With the commercial, Suhi's sneakers were also launched around the world.

It became more popular in Asia than Nike expected, and it became the best-selling signature shoe of all time.

It is not only popular in Chinese mainland, but also difficult to find in Hong Kong, Macao and Taiwan, some household names have joined the rush to buy the hype, and everyone is proud to get a pair of Su Xi's signature shoes.

Countries such as Japan, South Korea, and Singapore have also triggered a frenzy of buying.

Suhi's success in basketball has also inspired fans in these regions, and everyone is proud of Suhi's skin color.

In particular, Suxi's domineering style and off-the-field lace news are also what attract them. Rarely have they seen yellows so arrogant and successful in front of their American dads, and so easily take away Hollywood female stars.

Another thing that Nike didn't expect was that Suhi's signature shoe sold more on its first day in North America than LeBron James' first signature shoe, the Air Zoom Generation.

Especially in the Los Angeles and New York areas, Suhi sells more sneakers than expected.

This means that Suhi has an amazing appeal in these two huge ball markets.

And LeBron's influence in these two megacities has not yet fully penetrated, and fans in these big cities are not so fond of the 'chosen one'.

How did Suhi do it?

Nike's marketing department had a day's meeting and concluded that Sushi was more popular with teenagers. Also, he is handsome, and he has a more rebellious personality. On top of that, he has a clear advantage in looks, and he has benefited a lot from his lace news in Los Angeles. In New York, the same advantage is achieved. More so, he is a MOP at Syracuse University.

In the United States, the ardent supporters of college basketball far outnumber the NBA.

Nike was overjoyed by the sales record, and they decided to invest more promotional resources in Suhi.

…

When Sushi came out of training camp, Mike O'Connor spoke to him about the sneaker releases, and he was calm, and the astronomical numbers had very little fluctuation for him.

O'Connor admired Suhey.

Admiration from the heart.

He felt that he was pretending to be a little deliberate, but Su Xi was completely natural. He doesn't seem to care about how much money he has, and besides, he spends a lot of money in those messy companies. Tens of millions of dollars were invested in two Chinese Internet companies... This made O'Connor feel like Suhee had been kicked in the head by a donkey.

"Is Miami coming to Indiana?"

Suxi asked suddenly.

"The day after tomorrow, they should not be there until tomorrow." O'Connor replied.

Suhi nodded, he couldn't wait.

The Miami Heat defeated the Charlotte Hornets in a tiebreaker, and Wade beat Byron Davis to pieces.

Wade has shown a lot of talent in this series that far surpasses the rest of the team's young players, and everyone agrees that Wade is already the absolute leader of the Heat's youth team.

At the same time, Wade's prospects are also very promising.

Prior to this series, Wade was considered the weakest of the Super Platinum Four. But now, his future is widely promising.

Even, some basketball experts say that Wade's ceiling will be higher than Suhi, and even Carmelo Anthony, second only to LeBron James.

Suhi has a strong interest in the Heat, and he just wants the game to come in a hurry now.

He now feels like a young knight who has fallen off a cliff in Chinese martial arts and has received an ancient inheritance, and he can't wait for a hearty battle to show his strength.

Magic Johnson and Big Bird Bird, as the two absolute rulers of the NBA before Shaq O'Neal and Michael Jordan, brought Suhi's passing skills to Suhi to strengthen Suhi's court strength in all aspects. Suhi's passing skills have been widely praised in the team's training, and Reggie Miller laughs every day as if he has been kissed by his first girlfriend.

In addition to Reggie Miller, the rest of his team-mates also benefited.

As long as he is out of position, Sushi can always pass the basketball over, and the passing technique is unimaginably higher than before.

Of course, the most important thing is that as Suhi's passing ability improves, his aggression on the pitch has increased dramatically. As the Magic theorizes, the pass and cut shot is a superstar's must-have weapon, and when your pass reaches a certain height, it will naturally feed back to the other two.

The Miami Heat are a team in a rebuild.

Ever since Mourning left the pitch due to illness, they have started the youth programme.

Pat Riley wasn't a head coach who believed in rookies, so he simply handed over the reins of the team to his protégé Stan Van Gundy.

However, Wade's recent play has excited him.

The coach, nicknamed the God Operator, frequently campaigned for Wade in the media, even saying 'Wade is Jordan one size younger', 'Wade has all Jordan's talents', 'The next super scoring guard in the NBA must be Wade'.

Pat Riley rarely says such things, just as Magic Johnson and Larry Bird rarely boast about the same person in public.

Two days ago, Magic Johnson said in Indiana: "Susie the Sheep is the most agile and intuitive passer I've ever coached, and he's improved so much under my tutelage that I think you can describe him as a second magician." ”

Some people may think that he is trying to curry favor with Pacers fans in Indiana.

But when he returned to Los Angeles, he didn't stop praising it: "If Sushi the Sheep joins the Lakers, I think the Lakers will win 10 consecutive championships." He and Kobe Bryant are very compatible, both mentally and in terms of style of play. Moreover, he can pass the ball to O'Neal, you know, this is a super combination of Jordan + Magic + O'Neal. ”

At the same time, he also responded to Bird's recent remarks. "Bird must have misremembered something? I don't think he taught Jack anything in training, he just provided me with two bottles of red wine and urged the trainers to wipe Jack's sweat back and forth during training. ”

"I don't think Jack's improved passing level has anything to do with him. Jack is my student. ”

The reason why the magician said this is because Big Bird said in an interview with the media after the magician left: "I have trained Jack in all aspects, and I have done targeted training for his weaknesses. He learned a lot from me the passing mindset and the passing philosophy and he improved very quickly. He reminds me of my passing scene in Boston. ”

When the magician saw this interview, he was stunned: is this the legendary mention of pants and not recognizing people? What did you say when you first begged me? Now that Jack has learned eighty or ninety percent of my skills, you actually say that you taught it? Grab the credit!

He called Bird, and the two had a frank and straightforward exchange.

In the end, the magician does not admit that Big Bird has provided any help, and Bird denies that Jack's ascension is the work of the magician alone.

Two rulers of the 80s quarreled over the 'belonging of the beloved'.

They often quarrel.

Their careers can be regarded as equal in the true sense of the word, and no one can help anyone.

But I didn't think I would retire and still fight.

In the end, Bird put down the harsh words: "You have a pass, I have a pass." You can't tell the difference between high and low. If you have the ability to practice Jack's back singles, I will admit that you are amazing. ”

This is the method of agitation, this is all straight hook fishing.

However, the magician is really angry.

I've been teaching for so long, and Big Bird, who doesn't talk about morality, actually jumped out to grab credit. While Bird does do some tutoring and teaching as a counterpoint, he is at best a teaching assistant.

"Since your teaching ability is so strong, if you practice Jack's shooting and practice it as well as you, I will count you as good."

The magician is-for-tat.

The two rulers of the eighties were on Suhi.

"Okay, better than that! In one year, I'll show you Jack's amazing shooting ability. Larry Bird said, patting his chest. In fact, he didn't have any bottom in his heart. He knows better than anyone that shooting is not the same as passing. Su Xi has a pair of big hands, and has an excellent sense of passing the ball, and has an excellent sense of vision space.

Shooting is a grinding effort that requires consistent training. And you must have super high shooting talent, Bird has seen Suhi's shooting training, Suxi's shooting talent is at a normal level, and his physical talent is more serious, so his shooting is not elegant enough.

On top of that, he has a big hand. These big hands are extremely beneficial for passing, layups, blocks, and steals. But only the shooting does more harm than good, players with big palms are difficult to control the stability of shooting, Suhi's hands are bigger than those of the center... How many centers shoot well?

Although there are exceptions, Jordan's shooting is very consistent, but Jordan has only one. Moreover, Bird knew very well that Jordan didn't like Suhey, and it was difficult to fool him into teaching.

He's like a monkey.

It's not as easy to deceive and excite as magicians.

Bird's knowledge, of course the magician knows, and Suhey's shooting doesn't think he can practice, let alone reach Bird's level of supernatural ability.

However, Suxi's back is very likely to be trained. Because his strength is very strong, and the next game is very stable. Although the coordination ability is not top-notch, but pull to the penalty area to eat, vigorously fly bricks, few defenders can withstand it.

So, the Magic said, "Well, if in a year, Jack's back is higher than his shooting." So Larry, I want you to publicly admit in front of the media that Magic Johnson is better than Big Bird Bird. ”

Bird deliberately hesitated for a long time, and he said, "Okay, it's a deal!" Jack will definitely practice his shots. ”

The magician made a pact and quickly hung up.

Then, he went to look for the tape and called Abdul-Jabbar and Olajuwon to fumble for 'back singles' teaching.

Halfway through it, he suddenly thought: Is this good for me? I'm not the president of the Pacers.

But on second thought, it doesn't hurt.

And, it's not good to slap that bastard Larry Bird in the face?

Hahahaha.

Larry Bird's tears of laughter in the president's office are about to come out.

He was so happy.

But halfway through the joy, it suddenly occurred to me that Jack's contract seemed to have only one year left.

…

(End of chapter)