Chapter 119: Targeted

Xinghai Mall, three o'clock in the afternoon.

A middle-aged man and a young man walked out of the mall and walked to the side of the road to squat down to smoke.

After taking a puff of cigarette, the middle-aged bald man who looked like a leader asked the young man next to him in a deep voice:

"Xiaohu, how do you feel after reading it? Tell the truth, no sycophants! ”

"Leader, their shopping malls have a good shopping environment, many categories, and prices, which are not much different from our state-owned electrical appliance stores."

"Yes, the price is not much different, but the popularity of the mall is completely different, at this point in time, everyone is full, there are few customers on our side, and the popularity of the two is not at the same level at all." The middle-aged bald man is the person in charge of the state-owned electrical appliance mall on Wuma Street in the city center, named Yang Youwei.

In the past six months, the business of their electrical appliance mall has plummeted, and Yang Youwei has investigated the reason, but he has not been able to find it.

After the lottery of Xinghai Company was held, Yang Youwei knew that there was an electrical appliance mall on the side of Oubei Wharf, and felt that the existence of Xinghai Shopping Mall had seriously affected the revenue of the state-owned electrical appliance mall.

In terms of geographical location, Xinghai Shopping Mall is indeed inferior to their electrical appliance shopping mall, but their shopping mall is near Wuma Street in the city center, where there is a large flow of people.

The prices of electrical appliances in the two shopping malls are obviously not much different, but the citizens would rather cross the river to this Xinghai shopping mall to buy electrical appliances.

They visited the mall, this Xinghai shopping mall is indeed large, much larger than their mall, and the electrical appliances are complete.

After Yang Youwei took a puff of cigarette, he took out another cigarette and lit it and continued to smoke, falling into deep thought.

In fact, he didn't understand a few key points.

Due to the system of state-run shopping malls, all goods are sold behind closed shelves, and customers who want to buy goods must communicate with the salesperson first, and choose the goods after getting them.

Due to the lack of proportional return on the salesperson, the work enthusiasm and efficiency are extremely low, and the customer's shopping experience is basically zero, which is a great problem that has always existed in state-run shopping malls, but most of the people in charge do not see this problem.

If you want to completely break away from the old shopping mall business model and put customer experience first, the person in charge has to change your thinking.

The goods in Xinghai Shopping Mall are completely open, customers can look at and touch casually, and the salesman will serve enthusiastically and pour tea for customers.

What Yang Youwei can't figure out is why the salesman is so enthusiastic, if he investigates carefully, he may know that people have a commission, and the monthly income is not low, and he is willing to work for himself.

Moreover, Xinghai Shopping Mall has a set of management models that are different from those of various countries.

Even if Yang Youwei figured out the management model and the reasons for the popularity of Xinghai Shopping Mall, it is estimated that it will be very difficult to implement it if he wants to completely break away from the old shopping mall business model of state-owned shopping malls.

He now thinks there are only two reasons: the mall is large and has a wide range of categories.

So customers are willing to come here to shop, even if they don't buy it as a pastime, it's good.

There is another important reason, which he also guessed, that is, some time ago, Xinghai Company held a lottery, and Xinghai Shopping Mall became famous.

But he didn't understand the impact of service attitude and business model on a shopping mall.

If Yang Youwei breaks the old state-run closed-shelf sales model, removes all containers, leaves the choice to the customer, and then changes around the standard of service, maybe business will be much better.

The young man followed the cigarette, saw that the leader was worried, and came up with a crooked idea: "Leader, if you don't let the labor department shut them down, forget it, and do it in one step." ”

Yang Youwei glared at him, and said very dissatisfied: "You think too much, you don't know the background of this shopping mall, if our shopping mall is opened in Oubei, it will be almost the same as closing our state-owned electrical appliance shopping mall." ”

"Uh, leader, I'm just talking casually." The young man wiped the sweat from his forehead.

"Don't be impulsive in anything, fool around without knowing the situation, and don't even know if you've made a fool of yourself."

"Yes, the leader is right to criticize."

Yang Youwei snuffed out the cigarette butt and stood up to return.

In fact, it is precisely because of his old-fashioned thinking that he has no motivation and that the state-run business he leads will decline sooner or later.

Now although the business of the state-owned electrical appliance market is poor, the profit of a single unit is high, and they still have money to make.

After a few years, the profit of a single unit is getting thinner and thinner, and the more electrical appliances there are, it will be the same as those supply and marketing cooperatives, completely lonely.

Some workers working in supply and marketing cooperatives, after finding out the situation, let their families open another small supermarket, and these people will become rich.

And those who are old-fashioned, it is getting harder and harder to get paid, and it is difficult to survive until retirement.

There are many people like Yang Youwei who came to Xinghai Shopping Mall to investigate, and some bosses plan to copy the model of Xinghai Shopping Mall and open exactly the same shopping mall in other places.

The business of Xinghai shopping mall is too hot, and people with good intentions estimate that the average daily turnover is more than 50,000 yuan, and it may reach 100,000 yuan, which will be doubled on Sunday, and the monthly profit will exceed 1 million yuan.

No matter how many enterprises with hundreds of people make a profit of less than one million yuan a year, but a shopping mall can reach it in a month.

……

A month later,

At half past eleven at noon on May 10, Fang Bai walked out of the classroom and breathed a sigh of relief.

The second model has finally finished the exam!

"Fang Shao, I'm skipping class again."

The students who ran out of the paper in advance saw Fang Bai carrying his schoolbag cross-legged, and greeted him with a smile.

"yes, yes." Fang Bai smiled, he was used to the title "Fang Shao", and there were quite a few students who called him like this, mainly students from other classes.

The students in this class still call him "Boss Fang".

"Fang Shao, go slowly!"

Fang Bai also waved to several students who waved at him, and when he came to the school gate, a young man with a scar on his face was waiting for him at the gate.

"Mr. Fang, do you want me to take it."

"No, I'll just take it, it's just a few steps, and I'm not so pampered that I can't carry my schoolbag." Fang Bai smiled.

This young man is a newly recruited veteran of the company, named Li Xiaolong, only 23 years old, 1.7 meters tall, dark skin, very strong body, looks a bit like Bruce Lee, Fang Bai called him Brother Long.

"The law and order has not been very good recently, and there was a case of robbery of a Fiat car on the side of Wuma Street last night." Li Xiaolong reminded that he had been in the company for two weeks and was dedicated to protecting Fang Bai.

When he was interviewed, Mr. Fang asked him about his family situation, explained his benefits and benefits, and finally hired him and asked him to sign a labor contract and work-related injury insurance.

If he is disabled during his work and cannot continue to work, Xinghai Company will continue to give him a guaranteed salary until retirement.

In the event of a casualty, Xinghai Company will compensate the family members with five times the annual salary in a lump sum.

This work-related injury insurance allowed Li Xiaolong to protect Fang Bai in a down-to-earth manner without any worries.

Xinghai Company's salary package is very good, Li Xiaolong only knew that the actual controller of Xinghai Company was this student after he joined the company, and he had to admire it, and Fang Bai was also very respectful, and before the interview, he thought it was to protect a pampered living treasure.

His family is not good, there are five brothers and sisters, he is the second, there is no background relationship in the family, the work arranged by the retired army is not guaranteed by drought and flood, and he can't afford to support his family at all, if he is arranged to the state-run team, it will be very good, but unfortunately he didn't fancy him, there are few cars and many people, even if he can drive, he can't mix with the driver. Some time ago, when I saw the recruitment poster of Xinghai Company, I went to give it a try, and after two rounds of interviews, I joined the company.

"Well, the law and order are still a bit chaotic."

Fang Bai nodded, the public security environment was relatively poor these days.

Now Fang Bai is followed by bodyguards when he goes out, although his home is less than 100 meters away from the school, who knows if there are hooligans guarding him.

The family has already bought a Santana car, and Li Xiaolong will drive him to pick him up when he goes to run business.

At present, the company has recruited a total of two veterans, and continues to recruit veterans.

After Fang Bai put his schoolbag at home, he and Li Xiaolong went to the mall for lunch.

After lunch, Fang Bai went next door to inspect the progress of the construction site.

Xinghai Square has a basement floor, so the earth direction is dug ten meters deep, the pile is 15 meters deep, and the earthwork excavation and piling work have been completed, and the steel bar is being laid to prepare for pouring the foundation.

The excavated soil is piled directly on the open space next to it, and then backfilled when the time comes.

Fang Bai patrolled around, looking forward to completion.

According to the project schedule, it can be put into use in May next year.

(End of chapter)