Ten days later,

The time quietly came to October 4th, the breath of autumn gradually spread, a few maple trees in front of the office building of Xinghai Technology Company, their leaves turned golden yellow, the breeze blew, and occasionally a few leaves gently fell down, making a faint rustling sound when they landed.

A month or two ago, it was quiet, overgrown with weeds, and it seemed like no one had cleaned it up for a long time.

Today, the lights are bright in every room of the office building, and employees are busy working.

The management of Xinghai Technology Company has all reported, and the number of ordinary employees has reached more than 500.

When employees first join, they don't have much to do, and they are usually arranged to participate in training to familiarize themselves with the new company environment.

Especially when the product has not yet been produced, the workshop workers are arranged to participate in various trainings, in addition to training, or training.

The busy weather in the new company is completely different from that of the old one, and the workers don't feel very solid.

With a large number of equipment and raw materials transported into the company, the workers are more down-to-earth, they are afraid that they will leave after a long time, and most of them are happy to quit their iron jobs and jump into Xinghai Company.

These people can see more clearly, the original enterprise is not profitable, wages are in arrears, the house is hopeless, and the iron rice bowl has a fart.

There is no money in the pocket to buy firewood, rice, oil and salt, the family is waiting to be fed, and the leader also shouts the slogan "As long as we stick to our posts, we can survive this cold winter, we must believe in the enterprise, spring will come soon."

him, and stay up for a winter, it's hard to say whether he can survive the past month or two, since there is hope, just gamble.

When I came to the new company, I received two sets of work clothes for free for each person, and although I was not paid, I had a free lunch, and I finally saw hope.

Everyone joins the company at the beginning of the month, and the company will pay wages until the middle of the next month.

Before you become a regular, you can get 80% of your salary, which is a lot.

All employees and management are new to Xinghai Group, the company arranges accommodation and entry procedures, first spend two or three days to familiarize themselves with the company's environment, and then begin to understand the company's system, corporate culture and 5S management, and visit the old company's workshop in batches.

The old company was busy with business, and after they visited the production sites of the two companies, they had a little understanding of the company's products.

The personnel department also arranged for new employees to visit the Shaxian factory, which has been under construction for three months and has taken shape.

In a few months, they will move to a new factory with new dormitories and various entertainment venues, and the new employees are full of anticipation for the new factory.

The personnel department is also very helpless, there is no production task for the time being, but the workshop personnel have been recruited, the boss said that people can not be idle, and asked for various trainings to be familiar with the company's environment.

After the training of the workshop workers was completed, the personnel department arranged various team activities for them.

"Mr. Li, are you really doing activities?" Chen Xuemei, deputy human resources manager of Xinghai Group, asked Li Xiaoyu, general manager, to confirm.

Chen Xuemei, a 35-year-old married woman with children and a foreign company with an employment background, is now responsible for the company's human resource planning, recruitment, employee training, performance management and welfare policy development.

Xinghai Group unified personnel management, Fang Bai recruited another deputy personnel manager to be responsible for the personnel management of the new company, and Lai Xia, the group's personnel manager, could not manage it at all.

Li Xiaoyu is 40 years old, with a master's degree, a bachelor's degree in Jiaotong University, a major in business administration, a master's degree in Columbia University, a major in business management, and an MBA.

Fang Bai felt that he had a good ability, without the problems of the management of state-owned enterprises, and promised a monthly salary of 10,000, a probation period of 8,000, a compensation of 10,000 after becoming a regular, a year-end bonus of 2-4 monthly salary, and dividends were considered in the first year of employment, and only considered in the second year, so I didn't talk about it.

For Li Xiaoyu, a monthly salary of 10,000 yuan with a car, and a year-end bonus of several months' salary, he is already very satisfied with such a salary in China.

As for dividends, the boss will only consider them if he has done a very good job, and he has to work for several years, so he didn't expect dividends, and no company boss gave dividends at the beginning, and a shrewd interviewer wouldn't ask about this, so he didn't ask about it at all.

"The boss also said that employees have been participating in training and learning, and people will be tired, so they can engage in activities to enhance team cohesion, or they will not have time to do it if they are busy."

Li Xiaoyu, the newly appointed general manager, smiled bitterly, the chairman and scientific researchers were busy trying to produce new products, and the workshop workers were relatively idle, listening to the chairman's tone, it didn't seem like a joke.

Of course, in addition to the workers are idle, other personnel are not idle, if everyone is idle, he, the general manager, is not far from being dismissed.

The general manager and vice president have a six-month probationary period, the middle level has a three-month probationary period, and the ordinary employees have a one-month probationary period.

The high-level parachutes into the new company, and in the end, it can turn positive, and there are more failures than successes, and the risk of high-level employment is high, so the work pressure is very high.

It's easier to turn positive in the middle level, unless it's really bad.

Newly recruited middle and senior management have no overtime pay for overtime, and they are all voluntary overtime to strive for good performance.

In fact, Fang Bai didn't know that they were working overtime, and after he left the company in the afternoon, he was not in the company at night.

He puts all his energy into the research and development of new products, and still trusts the middle and senior management.

When interviewing middle and high-level officials, Fang Bai used his golden finger to probe the other party's situation, and there was no way to deceive him.

Some people who fooled him were directly eliminated by him and were not hired.

Fang Bai asked his employees to help him purchase CD players from Philips, Marantz, Sony and other brands, and dismantled the equipment with the R&D team to analyze what was doing well and what was not doing well.

The appearance of the VCD player is no different from the CD player, but the internal core is different.

There are many things to be determined, such as what materials are used for the outer casing, and you can choose plastic, stainless steel, SPCC cold-rolled plate and aluminum plate.

Fang Bai directly excluded the plastic, and felt that the plastic used for the shell was too low, and the current process level was low.

Of course, many VCD manufacturers use plastic, which is cheap and easy to make.

Stainless steel plates generally have matte, glossy and striped panels, and their surfaces are easy to be scratched, affecting the appearance and low production efficiency.

Fangbai requires an annual production of millions of VCDs, which has extremely high requirements for product qualification rate and production efficiency, and does not want to use stainless steel plates.

The appearance of the aluminum plate is good, but the aluminum price is five or six times that of the SPCC plate, although the density is low, but due to the low strength of the aluminum, the plate can not be thin.

The advantage of aluminum is that it is corrosion-resistant and beautiful after surface treatment;

The disadvantage is that it is difficult to weld, if there is a welding process, Fang Bai will directly give up using aluminum plate as the shell.

SPCC cold-rolled plate, if it is not good, it is a corrosion problem, and it needs to be treated with anti-rust, such as galvanizing, blackening or spraying anti-rust coating, which is not as good as aluminum plate in terms of aesthetics, but the material is cheaper.

If you choose cold-rolled plate, generally choose 0.8-1.0 mm plate, and the surface flatness is poorer.

In the case of aluminum plate, it may have a thickness of 2.5-3.0 mm, which has good rigidity, much better surface flatness, and is easier to stamp, and more delicate.

There is no welding point in the VCD shell, and the locking method is generally bolted, and it is impossible to design the welding point, once there is a welding process, the production efficiency is greatly reduced.

The weight of the casing is not much, Fang Bai has calculated, it is about 1.2 kg, compared to the high factory price, the material cost is not more than ten yuan, but it is not too little, it is acceptable.

There is not much difference between the process cost and the processing cost, mainly because the material is more expensive.

Fang Bai comprehensively considered, in the controversy of the choice of aluminum plate as the shell, small manufacturers can not imitate at all, since they plan to export, and want to engage in high-quality products, it is nothing to make less money, but can not destroy the brand of "Xinghai".

Due to the complexity of the operation panel, if the aluminum casting process cannot meet the requirements, it can only choose casting, and the shell is wrapped with aluminum plates.

Not all parts are produced by the company, most of the parts are customized and purchased by outsourcing factories, and assembled, debugged and packaged after being bought.

Some people say that some large foreign manufacturers have successively launched small batches of VCD products, because VCD is a transitional product, and eventually it will transition to DVD based on MPEG2 standard with higher image and audio quality, so the output of VCD products is not large. It was not until the rapid expansion of the domestic VCD market that foreign countries began to pay attention to VCD.

Fang Bai didn't know whether this legend was true or not, but he still applied for domestic and foreign patents to see the results of the review.

Even if people have patents, they haven't entered the country yet, so it's just a blind deal, what are you afraid of, you can't buy international patents, and at most you can't export them.

Fang Bai is responsible for leading the team to complete product research and development and complete mass production, and the general manager must handle the overall work of production, packaging and transportation, publicity, sales and after-sales service.

Fangbai's requirements are not low: after production, the production capacity should exceed one million units in the first year and reach three million units in the second year. When the product is launched, it is required that the domestic, port city, Southeast Asia and countries can be sold simultaneously, and the product can be publicized and sold.

Within half a year, the vice president of sales must complete the layout of terminal sales channels, for example, in Shencheng, it is necessary to investigate which stores can be put on the shelves for VCD sales, the contact information of these store owners, and when the products are on the market, these store owners are willing to put them on the shelves.

Instead of after the product comes out, it only relies on advertising, and the customer passively comes to the door.

Regardless of whether the thing is good or not, at least let the terminal sales boss know that there is a new product called VCD, where to buy it, what the sales profit is, whether there is a provincial agent, and people are willing to help promote it.

Only in this way can we seize the market as soon as possible, sell slowly, and have more competitors.

Patented inventions can only be used abroad, and in China, Fang Bai feels that it is really difficult to use invention patents to protect his rights and interests.

However, if there is patent infringement, the lawsuit should still be sued, and the source of the factory should be found from the market and one should be sued.

At least it can ensure that regular companies do not dare to infringe, and only small workshops do it secretly.

At present, in addition to the management and R&D personnel, other employees do not know what the company is currently developing, only know that the general direction is an electrical appliance, as if there is a computer or something.

The work of VCD scientific research projects is in full swing, and the analysis of CD drivers, movements, video depackaging circuit boards (video decoding), audio depackaging circuit boards (audio decoding) and so on......

Time passed quietly, and soon it was the end of October, and the leaves on the branches of several maple trees in front of the office building of Xinghai Technology Company were almost gone.

Daben in front of the company's office building, there are a few falling golden maple leaves on the roof.

Wang Dakai and Li Xiaolong maintain their cars every day and wear white gloves when driving.

The two said that the company is large, and they also have to keep up with the development of the company, and they can't be too amateurish, saying that the professional drivers in Hong Kong films do this.

The two of them have witnessed Fang Bai's sudden wealth and the growth of the company along the way, and the two of them have gone from being penniless to worth hundreds of thousands of yuan, all relying on Fang Bai's support, and they don't have to worry about life in the second half of their lives.

At present, Fang Bai and his team finally understood the structure and principle of VCD, and had a great grasp of the trial production, and decided to start trial production Most of the parts of the D machine can be used on the VCD machine and can be directly applied.

The goal now is to assemble a VCD machine, not to redesign or even invent everything.

Although there is a ready-made CD player, but because there is no reference, it is still very difficult to assemble a VCD machine, after all, Fang Bai has only seen VCD, but has not developed and produced, everything is from scratch, find materials to learn, and explore with the R&D team.

In addition, Fang Bai does not remember what specific parts there are, what brand and model are used, most of them do not match other parts after buying, then they have to be rectified, if it is not suitable, then they have to let the factory customize small batches.

Only after assembling a VCD, Fang Bai will consider using gold fingers to optimize the parts that can be optimized, redesign, and then let the outsourcing factory customize instead of reinventing, which is very difficult to invent.

It can be said that the parts that have been optimized by their own design are better than the original, and the comprehensive performance of the assembled VCD is definitely better.

At present, Fang Bai and the team are still encountering a lot of difficulties.

About three weeks later, it was mid-November.

Fang Bai led the team to finally assemble the first VCD machine, and he was very lucky.

Of course, many parts are patchwork and rectified, there are many problems, and the design needs to be optimized.

But in any case, the assembly of the first VCD machine has already shown that the trial production has been successful.

Imitation is easy and may only take a few days.

But it takes a long time to start from scratch, and if you don't have a clue, you may not be able to figure it out in a few years.

After the trial production was successful, Fang Bai was overjoyed, he was completely gambling.

No wonder, the original creator especially hates knockoffs.

At this time, in the laboratory, a color TV TV, showing a relatively clear video picture, this is using the VCD assembled by itself to play the disc.

"Chairman, congratulations!" The scientific research staff saw Fang Bai's smile on his face and congratulated him.

"There is still a long way to go, this is only the first step, and everyone's task is still very heavy.

However, everyone has worked hard during this time, and I have seen your efforts. Fang Bai clapped his hands and continued to encourage everyone and recognize the efforts of employees.

"That's what we should do." Employees are happy to be recognized.

They have already received their first month's salary, which is a lot of salary, and they have also received overtime pay, and the boss has not fooled them, which is why they work hard and respect the boss.

Next, it's time to optimize the design!

Then start small-batch trial production, and if there are no major problems, then finalize and start mass production.

At this time, Fang Bai did not think about independent research and development of the core components of the VCD machine, and he would finish what he could do first.

He had seen Rebirth, who TMD said it was easy to assemble a VCD!

I have never seen it, and when I open my mouth, I say that it is easy to do, and I say that the money is easy to make.

Also, it is troublesome to rectify parts.

Cottages, patchwork, the difficulty is not at all a level!

No matter what, Fang Bai finally led the team to assemble it.

The workers waited for a month or two, and finally something was done.

After the product is finalized, it will apply for domestic and foreign patents, entrust the factory to customize the parts that it does not produce, assemble and produce, and prepare for publicity and sales.

In September 1993, Jiang Meng and Sun Yan, scholars who went to the United States to study abroad, made the world's first VCD machine, but the development time was in December 1992.

Boss Wan Yan has invested a lot of money, with 16 million US dollars in R&D investment before and after, and 20 million RMB in advertising after listing.

It's just a pity that the thousandth VCD produced was almost dissected as a prototype by the world's and domestic home appliance companies, and Wanyan Company did not register a patent.

It is now November 1992, and there are still ten months before the original maker makes it, and the patent registration is completely in time, and it is not necessary to authorize and approve it.

This is a record of relevant data, Fang Bai's impression is a little vague, he does not know the specific situation, only knows that he has to hurry up, and must apply for a patent as soon as possible and go public before 1995.

Fang Bai plans to use half a month to optimize, and then apply for domestic and foreign patents, so there is no matter for those two international students.

Hey, I'm sorry!

However, Fang Bai also has his own concerns, VCD has two cores: a decoding chip and a laser head.

There are also some important components that are imported, namely the video decoding circuit board is Panasonic, the audio decoding circuit board is Philips, and the servo motor is Toshiba.

The laser head is one of the two cores of the VCD machine, which is purchased from Panasonic, and it is very difficult to develop and can only be imported for the time being.

Servo motor, the thing is not big, and it is not worth much, the problem is that it cannot be done well in China, Fang Bai is very troublesome to develop, and he is currently planning to import;

For video decoding circuit boards and audio decoding circuit boards, Fangbai has optimized the latest design, which can be used by manufacturers in Hong Kong City or Bay Province for OEM production.

In 1956, the country has begun to develop circuit boards, and in the 80s, it has introduced advanced single-sided, double-sided, and multi-layer printing board production lines, but the technology is still not comparable to the manufacturers in Gangcheng and Bay Province.

Therefore, Fang Bai is not worried about the circuit board being restricted, only the chip cannot be done in China for the time being!

Wafers, that is, the raw materials of chips, have no domestic manufacturers.

The decoder chip on the CL-480 circuit board of the decoder board is from Chouguo Scopa Company, which also needs to be imported.

Of course, if you have the ability to make a decoding chip yourself, that's even better.

Don't look at the size of a fingernail, the chip with a thickness of one or two millimeters is not very good, but at present, there is no such ability to produce in China.

Today, Fang Bai has organized relevant technical personnel to develop their own decoding circuit boards to reduce costs, but decoding chips still have to be imported.

According to history, in July 1994, the domestic Tianli company made its own series of decoding circuit boards.

This decoding circuit board can not only be used on VCD, but also can be used in CD, computer, in 1995, Tianli won 150 million turnover by this, accounting for 40% of the domestic decoding market share.

In addition to the above work, Fang Bai also has to solve two very important things.

The first thing is to buy a film and television copyright to make a disc, buy the song copyright from the audio-visual publishing house to make several karaoke discs, and when selling VCD machines, you must definitely come with a film and television disc and a karaoke disc.

Customers have to spend money if they want more.

It may cost hundreds of thousands of yuan to buy copyrights, and the current popular Hong Kong films and pop songs are still quite expensive.

If you really want to save money, you can shoot a love short film by yourself, but it will affect the promotion of VCD, and you still have to spend money.

More films, television, and audio-visual discs, Fang Bai doesn't want to do it, and when the VCD becomes popular, naturally someone will engage in pirated discs.

The second thing, in the next year, before planning marketing, Fang Bai plans to invite famous stars to shoot commercials, and he plans to broadcast advertisements on Y TV.

In 1995, Aiduo Company, a VCD production company, spent 4.2 million yuan to invite Cheng Long to shoot advertisements, and spent nearly one million yuan in post-production to jump into Y TV and become the winner of the VCD machine market.

Next year, Cheng Long's popularity is not as good as in 1995, and it was not until 1994 that he successfully entered Hollywood with the movie "Red Fan Zone", maybe he didn't have to spend so much money to invite Cheng Long, but one or two million yuan is estimated to be wanted, and now his fame is already very popular.

Maybe some people hate this person, but no matter what, people are superstars in this era, and they work well for advertising.

Of course, if there were other better ways to promote it, Fang Bai didn't have to invite people.

Recently, Fang Bai also learned about the advertising cost of Y TV.

Recently, a policy has been introduced, and the advertising costs of various news outlets, which are regarded as the leading news outlets, have generally increased since 1993.

The advertising fee of leading TV stations increased from 10,000 yuan to 25,000 yuan per second at about 19:34 in prime time;

At around 20:04, it increased from 10,000 yuan to 23,000 yuan every 30 seconds;

The two programs "On the List" before 19:00 and "Worthy of the Name" before 21:00 rose to 19,000 yuan and 13,000 yuan per 30 seconds, respectively.

The fee here refers to one day's fee and does not include 365 days a year.

For example, during the 19:34 time period, if the advertisement is inserted and played for 10 seconds, the advertising cost is 250,000 yuan, and the broadcast year is more than 90 million yuan.

Of course, if you buy so many days to play, there must be a preferential price, that is, the annual price!

Not at the moment, but there will be the year after that.

On November 2, 1994, Kong Fuyan Liquor won the first Y TV advertising bidding king with 30.79 million yuan, and the advertising period included 12 months, instead of later generations dividing the year into 6 periods, and each period of 2 months was auctioned as a copy.

The huge influence of "Biaowang" made the sales revenue of Kong Fu Yan Liquor reach 270 million yuan in the first two months of 1995, while the annual sales revenue of the previous year was only 350 million yuan.

Since then, Y TV's advertising revenue has also increased year by year.

Two weeks later, the VCD trial production product was finalized, and Fangbai planned to purchase a large number of imported parts such as decoding chips, servo motors, and laser heads, and start mass production.

As for the decoding circuit board and other circuit boards, Fang Bai has optimized the design, let the Hong Kong City manufacturers customize, and have taken back samples for testing.

At this time, it was November 25, 1992.

Fang Bai's personal wealth has risen to 840 million yuan, and it is not far from the upgrade of the middle finger.

And the number of his contacts has risen more slowly, currently at 135, and he is still 25 short of promotion.

At this point in time, Fang Bai is more worried, as long as the domestic VCD sales are hot, companies like Panasonic, Toshiba, four-star, and Philips will definitely want to carve up the VCD market cake, which is not Fang Bai's concern, but this is what it has done in history.

Since laser heads, servo motors and decoding chips need to be imported, domestic manufacturers have encountered the joint blockade of foreign businessmen, and these importers have occupied 60% of the domestic market share.

A large enterprise like Fang Bai, which occupies most of the market cake, will most likely be targeted, and it will not be able to buy imported parts even if you have money.

Luckily, the decoding chip is not from the island country and the stick country, and Scooper does not join the VCD competition, and will not engage in any chip sales restrictions.

But in case it is targeted, there is still this risk, so it must be laid out in advance.

He is now breaking the whole into zero, planning to import core components every month, constantly hoarding VCD machines, temporarily not publicizing, not exposing the layout, and planning to go on sale again in early 1994.

The cost of imported parts is not cheap, but the price is lower when the quantity is more.

He originally planned to hoard 1 million units, and the CIF price of a set of three major imported parts would cost about 20 US dollars, of which the decoding chip was the most expensive, and the laser head and servo motor were relatively cheap, so 1 million units would cost 20 million US dollars, and Fang Bai could not import so much foreign exchange.

At present, the foreign exchange he can get is only 3 million US dollars at most, and he can only prepare 150,000 VCDs, which is far from enough.

Even if he can get tens of millions of dollars in foreign exchange, after foreign businessmen discover the VCD market, there is a high probability that they will restrict him from purchasing core components, and Fang Bai still can't continue to play.

For the first time, he strongly felt the discomfort and humiliation of being stuck in the neck of a foreigner, which was not just his business!

Therefore, Fang Bai gritted his teeth and finally decided to spend his own money on the research and development of core components such as laser heads and servo motors!

Of course, it is still the same to purchase imported core components, in case it can't be developed, then he still sells wool.

If you can develop all the core components of the laser head and servo motor, a VCD machine can also save more than 20 yuan.

When domestic manufacturers produce VCDs, Xinghai Technology Co., Ltd. can authorize related technologies, sell core components laser heads, servo motors, and decoding boards, and then really make a lot of money. (End of chapter)