In 1992, Dalian Xigang District Residential Development Company was restructured and established as Dalian Wanda Real Estate Group Company.

In March last year, Wanda Company went to Panyu, Guangdong City to develop Qiaogongyuan Community, becoming the second real estate enterprise in the country to develop cross-regional development, and gained valuable experience in cross-regional development.

The first cross-regional real estate enterprise in the country is, of course, Xinghai Real Estate Company.

Well, cross from Wencheng to Shencheng.

Qiaogongyuan community covers an area of about 30 acres, a total of two phases, the residential building is eight floors high, and the first floor is ten households.

What makes people unthinkable is that the north and south are not ventilated, and the square building is almost the same in length and width, like a "Tian" shape, at that time, this kind of house type was very rare.

If future generations see this kind of unventilated house type in the north and south, it will probably not be eye-catching.

In fact, it is an extension from the design of the tube building.

Running from the north to the south to develop real estate, the first time there was an embarrassing situation of unreasonable design.

However, since there are not many new houses in these years, they are selling well.

At the beginning of June, Wang Jian brought the company's senior management to Wencheng for the purpose of inspecting and learning the real estate of Xinghai Plaza and Xinghai Group.

According to media reports, Xinghai Group's real estate has a novel, fashionable and reasonable house design, which is an epoch-making design, but it is sold expensively, but it was snapped up as soon as it opened.

A few people first went to Xinghai Square to investigate, and after a turn in the mall, they stood in front of Xinghai Square again.

"What do you think of this mall?"

"Domineering, magnificent! Epoch-making architecture. ”

"The business is excellent, the service quality is also very good, it is expected that the daily flow of people will exceed 100,000 people, and the estimated monthly net profit will be tens of millions of yuan."

"Well, Boss Fang's brain is really flexible, just tossing a shopping mall will become a cornucopia, and it is worth learning."

Lao Wang listened to the three high-level executives and said with envy, and he also agreed: "Yes, such a shopping mall is just a side business of Xinghai Group, which is too shocking."

In particular, the quality of service of their staff is shocking, I really can't imagine that the service can be so extreme, and it is reasonable that those local state-run stores have been defeated.

A shopping mall occupies a city cake, which is really powerful. ”

I didn't know before I came, and I thought it was a media report that touted it.

When he first arrived, he was shocked by the scale of the building of Xinghai Square, and when he entered the interior of the mall, he saw the modern decoration style, which made people's eyes shine and felt the shopping malls of developed countries.

Lao Wang believes that the media reporter's report is a bit untrue, not boasting, but conservative.

Perhaps, the local media reporters are used to it, so they don't think it's good.

Lao Wang sighed with emotion, and said: "It's really not in vain, we came here this time to learn from experience, not only us, real estate bosses from all over the country should come to take a look, I have to say, Wencheng is a city, the business atmosphere is really strong." ”

After a few people walked around Xinghai Square, they went to the various real estate projects of Xinghai Group to take a look.

For the Lanhua Yu'an villa area, they just think that they are lucky, if Fang Bai's family does not live in the villa area, it is estimated that they will not be able to sell a few villas.

Lao Wang said with envy and jealousy: "I am engaged in real estate, and I think that this villa is sold expensively, outrageously, and outrageously!" ”

But I have to say that people have grasped the psychology of consumers, very people, very people, people are now profitable, it is really red-eyed, and the profit of a real estate may reach three or four billion yuan. ”

A senior executive comforted: "Mr. Wang, Xinghai Group is at the forefront of the country after all, we can't compare with them for the time being, and the future is difficult to say." ”

"Well, you have to have confidence in doing things, which is right, but you also have to recognize your weaknesses and be self-aware."

Lao Wang felt that the gap between Wanda Group and Xinghai Group was too big.

came to the real estate of Xinghai Group, and in comparison, he felt that the real estate they developed was simply shit!

Don't say anything else, there is a difference in the name alone, what kind of "garden" do they take, and people Xinghai Group doesn't like this.

Look at the first real estate "Bright Oujiang", how good it sounds, how poetic, and the grade is suddenly raised.

There is also the villa area "Lanhua Yu'an", after looking at the location and on-site plant layout, I found that what people are pursuing is already the artistic conception.

Those villas are sold expensively, but after reading it, I feel that it is indeed worth the money, such villas, safe, good environment, comfortable, complete surrounding facilities, living in it feels like a person in Wencheng, no wonder those rich people are willing to spend money to buy, at this time Lao Wang has the urge to pay for it.

After watching Xinghai Square, Wang Jian and others kept sighing.

After looking at the real estate of Xinghai Group, everyone was silent.

They have not yet developed into large squares, after all, the strength is not enough.

But it has entered residential development, and after comparison, it was found that the gap was too big and it was hit.

Back in the hotel, Wang Jian now concluded: "Xinghai Group has epoch-making real estate development experience, which is worth learning from, and our design team should come here to learn and learn." After comparison, I found out that the real estate we developed is simply ugly, dirt buns. ”

"Mr. Wang, the real estate developed by Xinghai Group is a high-end real estate after all, and now the average price is close to 4,000, while the average price of real estate in the urban area is less than 3,000."

"Therefore, it is not a matter of price, as long as the thing is good, there are still people who are willing to spend money to buy it. But I have to say that the proportion of local wealthy people in Wencheng is relatively high, and the development of such high-end real estate in other places may not be easy to sell. ”

"Let's adapt to local conditions."

On this business trip to investigate and study, Wang Jian felt that he had gained a lot, and the impact on him was too great, and he felt that they were dirt buns.

Hearing that Xinghai Group had bought land in Yuecheng, he was a little worried.

Nowadays, he really doesn't want to compete in the city developed by Xinghai Group, which can't compete, he has his own construction team, rich experience, advanced equipment, stable quality, and rich marketing experience.

In addition, people directly engage in building buildings, which require huge financial support, and the first phase is thousands of houses.

For the current Wanda Group, the financial pressure is very high, and it can't be beaten.

Although it can't be compared, it is worth learning from them, and there are many areas that can be improved.

Wang Jian is just a microcosm of the boss of Huaguo enterprise, every day countless bosses go to Wencheng to observe and learn the business model of Xinghai Group, and then copy it in other places, which is indeed successful.

At this time, Ma Yun was tossing Haibo Translation Agency, but the revenue of the translation agency was flat.

Bill, a foreign teacher from Seattle, often chatted with Ma Yun about the Internet, and Ma Yun herself began to look for opportunities and decided to start a business.

What Ma Yun didn't know was that Fang Bai had already begun to lay out a big net in Hualian Supermarket, preparing to lay out Internet cafes, and would start attacking the Internet next year.

In the next few years, the Internet will be a money-burning industry.

It is only after it reaches a certain size that it is profitable.

At this time, Fang Bai has been learning computers for a year, and he is already handy at programming programs, no less than a programmer who has worked for several years.

Of course, with the assistance of gold finger analysis, no matter how good a programmer is, he can't compare to him.

On June 15, Fang Bai, who was handling affairs in the office, received a call from Gansen, vice president of Lingshi Group.

"Hello, Mr. Fang, I have admired the name for a long time, I am Gan Sen, the vice president of Lingshi Group, I called you before, and I heard that I went abroad."

Fang Bai's expression was faint and he smiled slightly: "Hello, I have returned to China." I don't know what happened to Mr. Gan's call? ”

"Mr. Jiu Yangfang's name, call first to get acquainted."

"Haha, you're polite, Mr. Gan should be blunt."

"That's right, I heard that Mr. Fang's Hualian Supermarket Company plans to list in Hong Kong, and it has been successfully financed in Series A, but I don't know what to do in Series B financing, whether Lingshi Group has the opportunity to join."

"Thanks to Mr. Gan, the investment institutions of the B round of financing have been determined, and when the IPO listing roadshow, if the group is interested, it can be subscribed."

"Oh, that's it, Mr. Fang, the price of the B round of financing is easy to negotiate, and the group can afford it."

Fang Bai smiled, too lazy to negotiate the price, and directly refused: "Lingshi Group has also carried out financing and listing, Mr. Gan should know that in the case of a small difference in price, financing is important to resources, I have made a commitment, I am very sorry, this is not a matter of more money and less money." Next time I have the opportunity, we will work together. ”

Fang Bai didn't think that the shrewd Li Jiacheng would be very generous, so he estimated that he was very picky, so he simply didn't listen.

"Okay, there's a chance to work together again."

After Gansen heard Fang Bai hang up the phone, he also hung up the phone.

He didn't know which financial institutions Fang Bai had asked to talk about the B round, they wanted to make an offer, but they didn't give them a chance.

Two hours later, Gansen reported the results to Li Jiacheng.

At this time, Li Jiacheng was handling affairs in the office.

After Gansen knocked on the door and entered the house, he respectfully reported: "Mr. Li, the investment with Xinghai Group was not successful, and the other party didn't even listen to the offer. ”

When Li Jiacheng heard this, he took off his glasses and was slightly disappointed: "Oh, how is that young man's tone?" ”

"It's very polite, I just feel that the B round of financing doesn't matter, and I am very confident."

"Well, I just got the news that Fang Bai also has an investment company in the ugly country, which is very famous, and the funds under management reach billions of dollars, it seems that this young man is not ordinary. It's no wonder that people can pull Citigroup to carry out Series A financing, and the Series B is estimated to be not small. ”

When Gansen heard this, he was shocked: "So powerful! ”

In his opinion, Fang Bai's success in doing business in the mainland is dependent on policies and there are people behind him.

But when you go to an ugly country in a foreign country, if you want to fool foreigners' capital, you have to rely on strength.

Li Jiacheng nodded: "Yes, I heard that people are famous on Wall Street, and they have a very good relationship with the senior management of major financial institutions, I just can't figure it out, why is it so easy for young people to get the friendship of foreigners." Those foreigners trusted him so easily and entrusted the management of funds to his company. ”

"Maybe the conditions are generous."

"This alone is not enough, the other party must have excellent negotiation ability and eloquence."

"Mr. Li, then the matter of Hualian Supermarket was given up like this? When the other party IPO financing, should we subscribe? ”

Li Jiacheng thought for a moment and said: "It depends on the situation, we are just doing business, as long as we can make money, of course we will not miss it; But you can't make money, and there's no need to subscribe. ”

"Then I see." When Gansen heard this, he withdrew from Li Jiacheng's office.

After Li Jiacheng watched Gansen leave, he was particularly curious about Fang Bai.

The other party plans to come to Hong Kong City to finance and go public, but I don't know if it is a river dragon or a soup chicken.

Recently, Fang Bai has concentrated on the development XH4E204 of a 150 kilowatt 204 horsepower four-cylinder diesel engine, and has made great progress, and if you are lucky, you can try to produce it in early July.

Since the successful development of the XH4E163, the development speed of the same type of engine is very fast.

After another ten days, the Shencheng International Industrial Exhibition was carried out as scheduled.

It will be held from July 10th to July 17th.

Today's Xinghai Group is very famous, and the company, like last year, leased several booths to form a booth of hundreds of square meters.

At last year's exhibition, Xinghai Group won a total of about 500 million yuan in order contracts, of which the contract value of export orders was about 30 million US dollars.

The key products on display are medium and large diesel engine XH4E163 and XH4E204, small digging XH60C, medium digging XH120C, 45 meters pump truck and 12 square concrete mixer truck.

There are many other series of products, and there are 25 kinds of products on display.

Like the XH4E163 and XH4E204 on display, they are placed in the most prominent position, and next to the prototype are the parameter formulas.

Laymen can't see anything when they see it, but insiders are shocked when they see it, and the technical level has reached the international first-class level.

"Oh my God, this is independently developed by Xinghai Group? Fuel consumption is so low? ”

In order to promote these two products, Fang Bai invited the media to make a big report, and will report on it for seven days during the prime time of Y TV.

It's been almost a year since the VCD ad was promoted on the evening of July 21 last year.

After a year of broadcasting, the audience is extremely tired of watching VCD advertisements, and Fang Bai plans to make good use of the remaining year's advertising time to promote the company's core products in turn.

Of course, the advertising video must first be reviewed by Y Vision.

On the first day of the exhibition, Fang Bai still sat in the background, responsible for signing large orders, and if there were large customers, he would be responsible for negotiations.

In this exhibition, Fang Bai's main goal is to collect contacts.

It's a little confusing, there are too many acquaintances.

At the end of the first day of the exhibition, Xinghai Group still won an order contract of 200 million yuan, and the number of Fang Bai's contacts also rose to 610.

At more than seven o'clock in the evening, after the news LB ended, the audience in front of the TV station couldn't help but complain: "The VCD machine advertisement is here again, it is played every day, and the lines are memorized." ”

"It's expensive, it sold for 3,500 yuan when it was listed last year, and now it's only down to 3,000 yuan, how can ordinary families afford it."

"I heard that this company has made billions of yuan with this VCD."

"It seems to be more than billions, I heard that it's almost 10 billion, and Fang 1 billion has become Fang 10 billion."

The audience stared at the TV while chatting, and to their surprise, the VCD commercial did not come out, but a different promotional video appeared.

Hey, no VCD ads anymore?

The audience was a little curious, staring at the TV.

In their sight, a XH4E204 diesel engine was impressively presented.

Viewed from all angles, it is like a vivid three-dimensional picture, fascinating and refreshing.

With the rich male voice explaining, this diesel engine is even more charming.

"It's a natural cultivator!

Stable state, return to the beauty of simplicity, high-efficiency supercharger, new combustion system, high combustion, low fuel consumption, ultra-light design, dream as pear, never tired, tenacity is consistent.

Xinghai Group independently researched and developed, localization reached 90%, the world's first 50% thermal efficiency diesel engine!

It has broken through the world-class problem of energy conservation and emission reduction, and is a milestone in the history of the world's internal combustion engine! ”

As the introduction deepened, a comparison chart of various parameters appeared on the screen, so that the general audience could also understand the excellence of the XH4E204 diesel engine.

Ordinary viewers don't quite understand what the concept of 50% thermal efficiency is, but the thermal efficiency shown above is less than 45% for international brands, and about 35% for domestic brands.

Through such an introduction, the audience knew that Xinghai Group's diesel engine technology was far ahead.

As soon as it was broadcast, the audience was curious to discuss it.

After seeing the diesel engine parameters of Xinghai Group, the peers were shocked, and they felt that this was simply impossible!

At today's exhibition, many peers saw the engine parameters of Xinghai Group, and they thought it was written incorrectly.

After all, the development of such a remarkable diesel engine, why not hype?

This is not only a matter of Xinghai Group, but also a major event of the national industry, and it can also enhance the national cohesion of the people.

It turns out that it is not that there is no publicity, but that people carry out propaganda in different ways.

In fact, when this propaganda advertisement was handed over to Y TV for review, the leaders of the station attached great importance to it, this is a good thing, there is no hesitation, it should be broadcast.

Moreover, they have sent reporters to the front line to interview and make a special report, and a company as big as Xinghai Group will not fool them.

Next

Many media have reported and congratulated Xinghai Group on the development of a world-class diesel engine.

Yesterday was unremarkable, but today, there are many visitors who specially visited the diesel engine in the exhibition area of Xinghai Group, and there are media reporters who specially photographed and interviewed the technical personnel of Xinghai Group.

"Hello, may I ask, how did your company develop a world-class diesel engine? Is it true? A media reporter asked sharply.

The technical engineer was prepared and replied unhurriedly: "It is not the first case that our Xinghai Group has developed a world-class product, but it has not been specially publicized before, and our company's VCD machine, pump truck, and small excavator, which is not the world-class level, has been recognized by the international market."

Last year, we won hundreds of millions of dollars in international orders for these products, and generated hundreds of millions of yuan in taxes for the country.

In the future, our company will develop more and better products, please don't make a fuss about this female reporter. ”

Before participating in the exhibition, the chairman told them that there would definitely be media reporters to interview them, so that they could memorize their lines in advance, so as not to make a fool of themselves.

In order to deal with media reporters, the staff participating in the exhibition put a lot of effort into their lines, and they were specially trained to let the personnel of the personnel department pick questions and ask questions, which was rehearsed.

As a result, the audience applauded enthusiastically, and at the same time, there was some surprise that the engineer had answered well.

Even media reporters could not have imagined that the engineer would answer so smoothly.

"Can you explain in detail how you developed such an excellent diesel engine?" The media reporter asked from a different angle, and the answer just now did not satisfy her, because there was no surprising news value.

"I'm sorry, of course I can't tell you the details, after all, it's our company's technical secret. In general, we spent great energy to develop this diesel engine, and under the leadership of our chairman, hundreds of R&D engineers worked day and night......"

“…… Thanks for the interview. When the female media reporter heard the official answer, she squeezed out a smile and turned to interview other personnel.

The answer was too official, there was no substance, it felt like memorizing lines, and for a reporter like her, the taste was too familiar. (End of chapter)