"Brother Tian, you have something to say."

Sheng Tianbu's squinting eyes opened slightly, put down the pen he was playing with in his hand, and said, "What's the matter? ”

"The publisher just called, and I hope we will print ....."

The magazine is so popular, printing it means picking up money, if it weren't for Sheng Tianbu's previous predictions, the editor-in-chief didn't even plan to ask him, and immediately started to do it, they have done this kind of thing in the past.

Unexpectedly, Sheng Tianbu shook his head and cut the railway:

"Reject him, I said that 100,000 copies are 100,000 copies, and no one will be able to meet him!"

The editor-in-chief nodded and said: "I think so too, Brother Tian, you said it, you want to hang the appetite of the salty and wet guys in Hong Kong, but I think the distribution association will not give up easily, and the phone call just now is just to test the water." ”

"What is the origin of the distribution you contacted?"

"There's a fart guy, it's an ordinary worker, he has two deputy directors and a prime minister, and he doesn't have much right to speak.

I know what you think, Brother Tian, and I will refuse him immediately, but there will definitely be a call from the director later.

That Hu Youwei is probably waiting for us to let go. ”

Sheng Tianbu smiled and quipped: "Then can you withstand it?" ”

"Sprinkle the water." The editor-in-chief chuckled, confident and arrogant, "The distribution association wants us to stamp it?" It's not just that there is money, if we sell well, they will make a lot of money. The distribution association can threaten us, but it's not just a sale. ”

"Hey! But our "Fengyue" is not worried about selling at all, and his distribution association wants to stop selling? It doesn't matter, it's a big deal to let the brothers deliver the goods to the door and deliver them directly to the newsstand guys, and give all the profits from the distribution association to the newsstand guys. My confidence is "Fengyue", and the more "Fengyue" sells, the more confident I am. ”

Sheng Tianbu smiled slightly, he didn't understand the newspaper industry, and he didn't have the connections like the editor-in-chief, so just leave it to him to take care of.

But in terms of sales methods, those sales trapped together in Xiangjiang are not enough for him to fight.

is still the same sentence, he Sheng Tianbu only puts forward requirements, does not ask about the process, as long as the result, is not responsible for specific trivial matters, and only controls the general direction of development.

"Brother Tian, it's okay if the first issue is not printed, so what about the next three issues?"

"The first issue was 100,000 copies, and the second issue was printed with 20,000 copies, 120,000 copies. The third issue will print 30,000 and 150,000 copies. The fourth installment remains unchanged. ”

Hearing this, the editor-in-chief frowned slightly, he didn't understand that Sheng Tianbu was reluctant to bend down because of the matter of picking up money, and asked: "Brother Tian, although I don't know how high the ceiling of a copy sales is, but according to the popularity of the first issue, I am sure that a printing of 150,000 copies will be sold out in a week."

What I think is, although we don't print the first issue, it's better to print 50,000 copies of the second issue, so we can't keep the readers' appetite, right? ”

He can understand why Sheng Tianbu didn't print the first issue when he was killed, and he hung people's appetites, but what was the purpose of hanging people's appetites? It's not that I want to sell easier in the next few issues, where do you know what hunger marketing is, and cultivate user habits.

Li Rulan didn't speak, and she couldn't help but ask at this time.

Facing his mother, Sheng Tianbu no longer sells guanzi: "The first salty and wet magazine in Hong Kong is too easy to get, how can those readers cherish it?" ”

"I'll pick!" Li Rulan rolled her eyes when she heard this, and complained, "What do you think you are doing?" Salty and wet magazines, could it be that you really want to make a work of art? ”

Sheng Tianbu shrugged his shoulders and spread his hands: "It's not impossible." ”

"I'll pick!" Li Rulan threw her son a big white eye again, this shameless look was exactly the same as when he was chasing himself.

But she didn't continue to say anything, she didn't know what Sheng Tianbu was going to do, but as long as it was her son's decision, she supported it.

"I'm just going to hang the salty stuff in Hong Kong. Wet guys, let them not buy without grabbing, hang them for a month, and at the same time cultivate their consumption habits! I want every salty wet guy in Hong Kong to automatically remember every Friday that today is the day when "Fengyue" is released!

The most important thing is to cultivate users' consumption habits and turn "Fengyue" into their lives. ”

Aki, Ah Hua and the others didn't feel anything, but the editor-in-chief and Zhan Mi brushed their eyes brightly, they knew too well what Sheng Tianbu meant.

"Wonderful!!"

The editor-in-chief slapped his thigh excitedly and exclaimed in surprise, "Brother Tian, this idea is really amazing!" Hang all the salty and wet guys in Hong Kong for a month, and make "Fengyue" their daily habits, and every time it is released, they will definitely be itchy if they can't buy it.

This strategy is perfect, Brother Tian, you are really good at it! ”

Zhanmi was also trembling with excitement, and every cell was excited.

What is business?

That's called business!

"Brother Tian, of course it's good that the first issue of "Fengyue" sold out, but it's not all good."

The editor-in-chief is calmer, after all, he has experienced storms.

"How?"

Sheng Tianbu immediately became interested.

"If it is sold out in three or four days, then "Fengyue" can maintain its popularity for a week until next Friday, but it will be sold out in one day, but there is a problem here, people are forgetful, if it takes too long, someone will definitely follow suit, and then they will gradually forget about us.

So find a way to maintain the heat.

But maybe I'm too worried. "Fengyue" is popular enough, and it is not worried about selling at all. ”

Sheng Tianbu rubbed his nose, raised his eyebrows slightly, and instantly had a new idea: "Zhanmi, from tomorrow morning, you have something to do." ”

"Huh? Brother Tian, you command, I will definitely do it properly. ”

"You take 100,000 yuan from Shengtian Security, send more than a dozen powerful younger brothers, and buy back the first issue of "Fengyue" in various places, twice as much. If you can't get back twice the price, then three, four, and up to five times until you spend all the 100,000. ”

Everyone was dumbfounded when they heard this, what kind of operation is this?

What the heck? Ten yuan a book, five times the recycling, isn't it fifty yuan?

Although Li Rulan completely trusted Sheng Tianbu, she still couldn't help but complain: "Ah Tian, do you have a lot of money and have nowhere to burn?"

Instead of being so wasteful, it's better to honor your mom and me!

You don't really think you're making a work of art, do you?

Several times the price is recovered, 100,000 yuan is not ten yuan, and if you say burn, you will burn it, do you want to be such a loser? ”

"Why can't it be a work of art? If these 100,000 yuan are spent, it will definitely cause a sensation. Lao Yang said, although the first issue of "Fengyue" sold well, it was not hot enough, which requires advertising, will the TV station agree to me to advertise? ”

"You think beautifully, a salty and wet magazine and want to be on TV? Don't be afraid to teach bad children. ”

"Isn't that what it is? Since we can't be on TV, we can only advertise by ourselves, 100,000 yuan to stir up the popularity of magazines, and make sure that we don't lose money. ”

Although everyone's vision and thinking are not as good as Sheng Tianbu, they are not stupid, after Sheng Tianbu's explanation, they all figured out the beauty of this play, and they were so shocked that their eyes were about to fall.

The editor-in-chief's eyes lit up, and he almost didn't kneel for Sheng Tianbu.

In fact, the core of this method is very simple, it is worthless to say, and it is a truth to fry shoes in later generations.

A pair of AJs that leave the factory for thousands of dollars can be fried by those speculators to tens of thousands, or even hundreds of thousands, which is simply magical.

Since even shoes can be fried, of course the well-made "Fengyue" can also be fried.

Sheng Tianbu is just a small test of the theory of fried shoes.

The editor-in-chief said: "Brother Tian, you have enough ideas!" I don't even know how you came up with it, you should make a lot of money. ”

Sheng Tianbu looked at Zhan Mi and said, "100,000 for you, do you know how to spend it?" ”

Zhan Mi looked excited, thought seriously for a few seconds and said: "Brother Tian, this 100,000 must not be spent at one time, to maintain the heat for a week, my idea is that in the next six days, 30,000 tomorrow, 20,000 the day after tomorrow, 5,000 per day for the next three days, and the remaining 35,000 will be spent in one day on the sixth day." ”

Sheng Tianbu nodded.

He was not mistaken, this kid was born to be a businessman.

Many of his brothers had different strengths.

Aki is good at martial arts, has combat power, that is, to cut people and take responsibility, Zhan Mi has brains, keen on business, then let him do it, he only provides the general direction, everyone can do things beautifully, make the best use of people, is the way to use people, in order to maximize the benefits.

After all this is said, the next step is to discuss the issue of expanding the profitability of the magazine.

A magazine earns not only magazine money, but also advertising, to operate properly, Sheng Tianbu earns 50 million a year with "Fengyue", which is not a dream at all.

Then there is the issue of promotion, when "Fengyue" has a firm foothold on Hong Kong Island, it can consider expanding its territory and developing towards Southeast Asia, where the market is larger.

These are the specialties of the editor-in-chief, and there is no need for Sheng Tianbu to worry about them.