Mong Kok is a famous business district on Hong Kong Island, and today is Saturday, and during the weekend, people come and go on Yunshui Street, so it is not lively.

Originally, it could have opened yesterday, but Sheng Tianbu wanted to make a good start, so he postponed it for a day.

Although it did not open yesterday, the warm-up work has begun.

Sheng Tianbu has used all the publicity strategies of later generations, and since yesterday, Shengtian employees have distributed leaflets throughout Mong Kok, each leaflet is intended to be worth 100 coupons, and the validity period is seven days.

In addition to serving as a coupon, the leaflet is of course also a promotional channel, which is lined with relevant information such as styles and prices of major brands.

This is a relatively primitive propaganda strategy, simple, but effective!

In fact, the preparation time is still too short, even if Sheng Tianbu is doing A goods, he is taking the mid-range route, not the low-end, a Versace shirt of 800 yuan, even if it is used with coupons and discounts, it will cost five or six hundred.

The people at the bottom can't afford it at all, and they can actually afford it by gritting their teeth, but they are still reluctant.

Sheng Tianbu's target group is actually the 11th class of white-collar workers with a decent income, and they can buy genuine products with their teeth, let alone A goods. Moreover, unlike the people at the bottom, they also have this consumption demand.

The most white-collar workers are still in the Central and Western District, Wan Chai, that is, the island.

If time permits, Sheng Tianbu will order people to distribute leaflets there in advance and warm up for three or four days, which can not only increase the sales of the store, but also increase the popularity, and even bring the hot cloud water street.

When the street is up, more and more vendors are willing to participate, and Sheng Tianbu's plan to transform the entire street into a clothing street can be implemented.

It was noon, 12:08.

Luckily, four stores opened at the same time!

There are four shops, each with countless flower baskets on their doorstep, as well as a long firecracker.

In addition, the four shops were all crowded with people, some of them were watching the excitement, seeing that there were many people here, they were curious and gathered around, most of them were holding leaflets in their hands, and some even took two or three sheets.

Of course, leaflets are equivalent to coupons, but how to use them is also particular, each product can only use one, if you want to use it all, then how many leaflets, how many products to buy.

Moreover, in addition to coupons, there is also a 20% discount for the whole site, and the priority is to reduce the coupon first, and then get 8% off.

The order is different, and the money that needs to be spent is naturally different.

In front of one of the shops, Sheng Tianbu, Li Rulan, Zhan Mi and others all arrived, seeing the scene in front of them, Li Rulan's face was smiling, and she said to Sheng Tianbu: "Boy, you see that it is so prosperous, we are going to get rich!" ”

Sheng Tianbu smiled, glanced at everyone, and found that most of them were brightly dressed and obviously engaged in white-collar work, which seemed to be similar to what he had expected.

The target group of mid-range A-brand products is the white-collar class.

Cut the ribbon, set off firecrackers, and start selling!!

When the doors of the four shops opened, the customers who had been waiting impatiently rushed in, almost not filling the store.

The clerks in the four stores are not novices, they have either received relevant training, or they have been poached from other shopping malls, and they used to be 1,500 per month, but now they give her 2,000, and they sell well, and there are performance rewards every month.

Even if it's a newly opened store, it's all dug up, and money is king.

The clerks had already begun to guide in an orderly manner, and the chaos was quickly stopped, and outside the four stores, Shengtian's younger brother also paid close attention, his nerves were highly tense, and on the first day of opening, no accidents were allowed.

They must not only guard against troublemaking, but also be vigilant against stealing, and even when they see a lot of people, they think that there is a bargain to take advantage of, and they will run away after grabbing it.

Sheng Tianbu, Li Rulan, Zhan Mi and others have already left the stage automatically, leaving the stage to the salesmen of the four stores, and they will be the ones who will sing next.

Street.

Li Rulan's brain was also flexible, and she was still thinking about it while she was happy, and asked: "Boy, you said that they knew that we were selling A goods, why were they so crazy?" ”

Sheng Tianbu said: "Zhan Mi, you answer." ”

Zhan Mi said with a smile: "Sister Lan, everyone has a love for beauty, those big brands are expensive, but they are indeed better than the average ones, the clothes in our store are made of the same style as them, but the price is several times cheaper, they will naturally be tempted." ”

Li Rulan nodded thoughtfully.

When Sheng Tianbu and Zhan Mi were chatting on Yunshui Street, the clothes of the four shops were already on sale.

Not to mention anything else, as long as Sheng Tianbu gives a clear order, he can complete it one hundred percent without discount, and there will be no mistakes, Aki, Ah Hua, Black Fly and others are not as good as him.

Just from the salesman he poached, you can see that he is wearing uniform clothes, always smiling on his face, no matter how difficult the customer is, he is not impatient.

"Hey! Pretty girl, is there any mistake, a Versace shirt is only 820 yuan? It's 500 less than the mall, I saw the flyer and thought it was fake, I didn't expect you to sell so little? Is this genuine? ”

"This gentleman, I see that you are wearing the same jacket as Versace, you can compare the quality and see if there is any difference."

The customer was really surprised and said, "It seems to be true!" What's going on? ”

"Sir, that's right, even those famous brands, they are produced in the Hong Kong Island factory, right?"

"That's right! I know that. ”

"Our boss is very powerful, you can get the goods from the garment factory at a very low price, that's why the price is so low, and although the price is 820 yuan, you can reduce 100 if you have a coupon, that is, 720, three days before the opening of the event, the whole product is 20% off, that is, 576 yuan. In other words, a Versace shirt for 1320 yuan, you can buy it for only 576 yuan. ”

"Hah! If you say that, I'll know it, just this, this, and this! ”

The customer had a look of abruptness and I understood, and quickly placed an order for three pieces, as if he had taken a very big advantage.

In fact, the total cost of that Versace shirt is only 85 yuan.

Sheng Tianbu, who really saw this scene, couldn't help but sigh in his heart, luxury, it's really profiteering.

This is true of all eras, when luxury goods are born.

What do luxury goods sell?

It's the story that sells!

What sells is feelings!

It's about selling face!

The only thing is not quality.

For the customer's "I understand" look, Sheng Tianbu can also understand, due to the asymmetry of information, maybe he doesn't know what the cost price of a famous A product is, but his basic common sense is still there.

Knowing that with such a low price, he would never be able to buy a genuine product, and that look proved that he already knew that this was a product.

Again, no one is hopelessly stupid.