As soon as Yu Fei and his entourage got off the plane, a large number of media were waiting outside the airport.

"Excuse me." Kevin Lin and Lawson skillfully blocked Yu Fei's left and right, as if escorting the king away, strictly forbidding any media to approach without permission.

"Fry, are the rumors between you and Nike true?"

"Is Kristen Stewart your girlfriend?"

"Reebok claims you've come to an agreement."

The reporters asked questions without saying anything.

But Yu Fei didn't pay any attention, went straight to the outside of the airport, and got into the special car arranged by Reebok.

"This group of people is crazy." Lawson said helplessly, "Da Fei, it's time to hire a few bodyguards, just like the original 23rd." ”

Yu Fei's mind flashed through the big man who often followed Jordan.

I have to admit that things like this really have to be done by professional people.

Kevin Lin and Lawson are not professionals after all.

"Let's arrange it." Yu Fei said.

Lawson smiled: "As long as you agree, people who are willing to be your bodyguards can be lined up from here to Seattle." ”

Yu Fei laughed and didn't say much.

After a while, Reebok's car took them to their destination.

This is a building, and it is also a branch in Phoenix, but the name of this building is very reminiscent of Yu Fei.

It's called the "Chosen Building".

In this year's All-Star Game, a total of many people from Reebok were selected for the main game.

Those who are closer to Yu Fei are Roy, Yao Shu and Iverson.

Needless to say, Roy was introduced by Yu Fei at the beginning.

After receiving an insulting offer from Nike, Yao Shu switched to Reebok.

In recent years, due to the strong rise of Yu Fei, Reebok, as a sneaker manufacturer, has changed from a secondary choice in the endorsement market to a major choice.

It's a pity that Reebok hasn't grabbed any of the popular spicy chickens in recent years.

Durant was robbed by Nike, and Rose was signed by Adidas.

Now, Yu Fei's endorsement contract is about to expire, and there is a determination within Reebok to become a benevolent if it doesn't succeed.

Last year's financial crisis swept the world, the economic environment is not good, and there is no substitute for a young and powerful face figure like Yu Fei.

Yu Fei came to the top floor, and Reebok's party was underway.

He saw Yao Shu first.

Yao Shu was holding a drink and listening to a middle-aged white man with a smile on his face.

But Yu Fei's arrival immediately brought the atmosphere of the party in another direction.

The directors of sales, communications, marketing, creative and production lines, as well as Paul Arrington, the current CEO of Reebok, walked towards him.

"I've always said that the party doesn't officially start until you're here." Arlington asked with concern, "Is everything going well, Fry?" ”

Yu Fei smiled: "It's going well, I hope I didn't bother you." ”

Then, Yu Fei entered.

In addition to agent Trym, Kevin Lin and Lawson consciously walked away.

After Yu Fei said hello to some people, he and Arlington went to a nearby office.

"It's a lot quieter here." Yu Fei said, "I like it here. ”

Arlington said, "If you like it, this building is your property." ”

"Oh?" Yu Fei never knew he had such a building in Phoenix.

Arlington explained, "When Mrs. Yu represented you at the company's event the year before, I thought it was a good place, and it just so happened that we had an endorsement fee that hadn't been credited to your account yet, so we offset it with this building. ”

Trem nodded to Yu Fei, there was such a thing.

Yu Fei remembered that incident, but he didn't expect that such a building, comparable to the Bass Building in Los Angeles, should be worth much more than the original sponsorship fee.

"It looks like I'm taking advantage of the company." Yu Fei smiled lightly.

"Don't say that." "You've brought 100 times as much to the company in the last seven years as this building." ”

At this point, Trym, who was supposed to be the main talker in the room, spoke: "But if Reebok wants to walk with Frye into the next seven years, there must be a corresponding representation. ”

The topic of contract renewal did not come to the fore until this moment.

Arlington has been with Reebok for nearly 20 years, and he knows the value of flying and the company can't afford to lose it.

"Seven years is too short." Arlington said like a lover, "We want to have the rest of our lives with Fry." ”

Yu Fei had goosebumps all over his body.

"If the person who said this to me was Scarlett Johansson, I would be a married man tonight."

(

Yu Fei laughed at himself.

Trem, however, sniffed out Reebok's intentions from Arlington's words.

They want to sign a lifetime contract with Yu Fei and lock it directly.

Think beautifully! Trem sneered in his heart.

Yu Fei is only 27 years old this year, far from the time to talk about a lifetime contract.

"For all athletes under the age of 30, a lifetime contract is like marriage, an irreversible mistake." Trem looked at Arlington warily, "You're a little too greedy. ”

Before coming to Phoenix, Yu Fei had already made a contract renewal plan with Trym.

Whether it is a contract renewal or a job change, the duration of the next endorsement contract is best controlled within 5-6 years.

For Fei, renewing a contract with Reebok is the first choice.

He had no interest in going to Nike to replace Jordan, because Jordan had already been replaced.

The man who did it wasn't James, or Curry, it was Tiger Woods.

It's just that golf's influence is limited, and he can't become a giant god who transcends his own sport like Jordan.

But even if you're not interested in Nike, use the Nike card well.

The presence of every price raiser is meaningful.

Yu Fei's camp's rejection of lifelong endorsements made Paul Arlington frightened.

From Yu Fei's standpoint, there seems to be no problem with this.

But there are so many things Reebok needs to think about.

The company, which has been established for more than half a century, reached its peak in the '80s, when Jane Fonda's sports boom made their fitness gear a national best-selling brand, and in the sneaker market, Reebok was the hegemon of the '80s, with annual sales of more than $1 billion.

There is a saying in the investment world that even a pig can fly if it stands on the tuyere.

That's right, Reebok took off in the wind of national fitness.

But Nike, which was on the verge of bankruptcy, made a heavy bet on No. 23 and then sold hundreds of millions of dollars in a year, sweeping the basketball market like a tornado. In 1988, Nike replaced Reebok's niche and has since become the industry leader.

From basketball, to football, then rugby, ice hockey. Everything sporting goods are shrouded in Nike.

Reebok went from a major brand to a secondary brand.

Their industry and sales were sluggish until the turn of the millennium, and they even wanted to gamble $100 million on James to turn over.

But in the end, Yu Fei, like Jordan back then, unexpectedly rose and swept the basketball industry.

He allowed Reebok to compete with Nike in the basketball and sporting goods market in the United States, and even crushed the Asian market, and the economic potential gathered around this cash cow is immeasurable.

Reebok was determined to give Yu Fei a lifelong contract that had never been seen before, but as soon as the opening was opened, it was closed.

After ten minutes of conversation, Trem made it clear that Yu Fei's appeal for a contract renewal should be 5 years.

This left Reebok with the need to re-evaluate Yu Fei's contract extension.

So that's the end of today's negotiations.

"Don't be nervous, Paul." Yu Fei smiled, "Things must be solved, I like to be a member of Reebok, and renewing my contract with Reebok is also my first choice." ”

He smiled, was enthusiastic, and released kindness on behalf of himself after Trem had finished his cruel words.

But this goodwill does not represent the Fei camp.

Only on his own.

But isn't the behavior of Yu Fei's camp the embodiment of Yu Fei's personal will?

Yu Fei's smile was imprinted in Arlington's mind. Curiously, this smile did not awaken his memory of the 44 that represented Reebok. This smile evokes a much older memory, the main face of the No. 23 that represents Nike as the most powerful nation in the world, and his smile represents the noble will, the meaning of victory, invincibility and the faith of the world.

On this day, Arlington wrote in a memo: "Astronomical sums of money and seven years of friendship could not impress Frye Yu. He wanted more. ”

A few days later, Arlington added a sentence to the memo: "He wants everything." ”

※※※

Back at the party, Yu Fei suddenly asked, "Arne, why do you say that marriage is an irreversible mistake?" Are you trying to imply that I don't want to get married? ”

"I'd like to know why you've never been married." Trem jokingly said, "Your mother cares a lot about this. ”

"It's usually not my problem, I can't give women a sense of security, that's why they leave me." Yu Fei's face was full of longing for marriage, and his eyes locked on a woman at the party. "Whenever I see someone I like, I feel the urge to get married."

After that, Yu Fei was about to walk towards the woman.

"So, how are you and Rachel?" Trem gossiped a little.

"We're not together anymore."

Trem asked, "Why?" Because of Twilight? ”

"No, no." Yu Fei said, "It's just because I never wanted to marry her." ”