Back in Australasia, there are still a lot of projects to be built in the new year.

One of the most important economic developments of the government is to expand the production of wine in Australasia and encourage the people to join the wine industry.

Wine is the most important drink in the Western world, and it is also a necessary thing for dignitaries and dignitaries to use in their daily communication.

Even those prominent European royal families basically have one or more private wine estates to show their status.

The popularity and quality of the red wine produced by the red wine estate can also reflect the status of a nobleman, as well as the prominence of the nobleman and so on.

This has also led to the fact that red wine has a huge market in the Western world, whether it is high-end red wine or low-end red wine, it is a best-selling product in European and American countries.

In the face of such a huge industry, Arthur is absolutely impossible to miss.

Of course, if you want to make the wine famous of Australasia as a whole, Arthur's efforts alone are completely insufficient.

Only by promoting Australasian people to pay attention to wine production and promoting Australasian wine brands can it be regarded as starting the international reputation of Australasian red wine.

To this end, Arthur deliberately launched a two-step plan. The first step is to establish the reputation of Australasian high-end red wines through the royal winery, and occupy a part of the high-end red wine market in Europe and the United States.

The second step is to encourage the people to grow grapes and make low-end wines to seize the civilian market in Europe and the United States.

At present, the first step of the plan has achieved quite good results, and the royal family's private wine is very famous in Europe, and an ordinary bottle can be sold for a dozen Australian dollars, and the price of a slightly more high-end is not less than a hundred Australian dollars.

The most expensive red wines are naturally all kinds of commemorative ones. For example, the 10th anniversary of the founding of the Principality of Australia, the 10th anniversary of the founding of the Kingdom of Australasia, etc., the number of red wine sold to the outside world does not exceed 1,000 bottles, and the price of each bottle of red wine has even exceeded thousands of Australian dollars.

The red wine produced by the Royal Winery every year is not sold at all, from ordinary mid-range red wines to various limited high-end red wines, which are favored by European dignitaries and nobles, and are also known as one of the world's four famous wines.

Although the wines of the Royal Winery are very famous at home and abroad, the cheapest wines of the Royal Winery are also mid-range red wines, which are simply not affordable by the general public.

In order to fill the gap in the lower end of the market and to expand the size of the Australasian wine industry, it is necessary to bring in more capital and encourage people to grow wine.

Wine production is no stranger to Europeans, and even Australasia has a fairly large number of small wine-producing workshops.

But the size and number of these workshops are too small to be comical compared to the world's huge wine market, and it has no impact compared to the huge wine industry in other countries.

For a stable and profitable business such as red wine, it is still necessary to encourage people to produce.

After all, Australasia has two of the top 10 wine producing regions in later generations, and if it is not used well, it is a waste of land resources.

Arthur's current plans for the development of the wine industry are still based on a two-step strategy.

In terms of royal wineries, a number of red wine wineries will be built in the Fort St. Arthur area in the future to expand the scale and red wine production of Royal wineries, and strive to occupy more high-end and mid-end shares of the world red wine market.

In terms of low-end red wine, a wine industrial park has been set up to encourage small and medium-sized enterprises to settle in and create small and medium-sized red wine brands belonging to Australasia.

Farmers can also grow grapes to sell to these wine estates, creating an additional cash crop and contributing to the development of the Australasian wine industry.

Compared with the industrial zone, the construction of the wine industrial park is still relatively simple.

The construction scale of the first batch of wine industrial parks is not large, and it can accommodate less than 50 wine brands, with a maximum annual output of 3,800 tons of wine and about 5 million bottles of wine.

This is only the first step in the wine industry's plan, once the results of the first wine park are satisfactory, the next step will be to build more wine parks and strive to compete for more foreign markets.

The first wine park was located in the southernmost part of South Australia. The terrain is ideal for growing grapes and the temperature is ideal for fermentation.

In later generations, it was one of Australia's most famous wine regions, and enjoyed a good reputation in the wine industry both at home and abroad.

In fact, it is not just this area, but the whole of Australasia that is suitable for viticulture and winemaking, and there are so many that there are too many to count.

There are many more regions like this, widely found in Victoria, South Australia, Western Australia, New South Wales and Queensland, and even Tasmania has areas suitable for wine growing.

In addition to Australia, New Zealand is also a famous wine region, and there is a large area of land that is also suitable for the development of the wine industry.

Australasia wants to develop the wine industry as much as it wants to develop industry, and there is basically no difficulty.

Australasia has all the conditions needed for the development of the wine industry, and it has to be lamented that Australasia is really a country of heaven, not only with a huge land area, but also with the reserves of various resources in the forefront of the world.

In fact, the wines of Australia and New Zealand became famous because the wines produced in these two regions have their own characteristics and are loved by consumers.

Fresh on the palate and strong scent of red and white wines produced in the Australian region, they are one of the most distinctive wines and one of the most loved wine brands.

New Zealand wines, on the other hand, have an irresistible citrus smell and a lighter overall taste, making them ideal for young people.

At present, the wine production in Australasia can be said to have the common advantages of both regions, and it is not difficult to quickly seize the world wine market.

Needless to say, the fame of Australasian wine brands in China is needless to say. Although the production of low-end red wine in Australasia is not large, Australasian people still choose red wine produced in their own country.

In fact, this is normal, after all, Australasia is too far away from European and American countries, and the import of red wine not only has to impose tariffs, but also has corresponding transportation costs, and the cost is actually higher than that of low-end red wine produced in Australasia.

On the premise that the texture and taste are not much better than Australasian red wine, people will naturally choose the cheaper one.

In order to open up the influence of the Australasian wine brand abroad, Arthur spared no effort, and even ordered the Royal Film Studios to shoot a film about the Australasian wine brand, and also implanted advertisements about the Australasian wine brand in many films.

When it comes to the development of Australasian cinema, it is currently leading the world for the time being.

Because movies are just starting, the development of movies in various countries is relatively slow. A considerable number of movies shot in various countries are relatively boring programs and stories, coupled with the limitations of technology, it is not so pleasant to watch.

But Australasian films are different, with the emphasis on color, Australasian films attach great importance to the control of the story and are good at controlling the audience's mood.

In such a situation, the public still has a sense of substitution for the movies shot in Australasia, and the perception is naturally stronger.

However, although Australasian films are more famous, the major studios are still in a state of loss in general.

The three major studios, which are currently controlled by the royal consortium, invested more than $2 million in total last year to shoot 65 films, 13 stage plays, three patriotic propaganda films, two radio programs, and one advertising campaign dedicated to red wine.

The films grossed less than $1 million domestically and internationally, which equates to a combined loss of more than $1 million for the three major studios.

But there is no way to do it, at present, the copyright protection of films is still relatively poor, and under the influence of capital in various countries, film piracy is still rampant.

Today's films simply don't have any technology to protect copyrights, which also makes Australasian films famous but still not profitable.

However, rampant piracy is not entirely a bad thing for Australasia.

Now the purpose of the film is more important to use it for propaganda and public opinion influence. Although the annual loss is as high as more than one million Australian dollars, the combined influence of genuine and piracy on European and American societies is definitely more than the loss of 1 million Australian dollars.

It is precisely because of this that Arthur is absolutely impossible to take the initiative to combat piracy. Although these pirated films make Australasian film studios lose more money, they will also take the initiative to promote Australasian films to other corners of the world, which is also invisibly saving Australasia publicity costs.

It is because of these piracy efforts that Australasian wine brands are so famous abroad, which also makes the red wines of the royal winery faintly on a par with French red wines.

Of course, in addition to the promotion of wine brands, Australasian movies can also see the promotion of Australasian tourist attractions and various welfare policies.

It is because of these huge films that Australasia's tourism industry is so well-known abroad and attracts such a large number of immigrants to Australasia.

In order to shoot these films, the three major film studios even joined forces to build a film and television base on the outskirts of Sydney, which was specially used to set some films.

Of course, some film and television bases cannot get the set, but they will also support these film studios to travel to various locations in Australasia to complete the filming of the whole film.

Tourist attractions such as the very famous Gold Coast are one of the most frequently photographed locations in Australasia, which has also made the Gold Coast more and more famous internationally, attracting a large number of tourists every year.

It is worth mentioning that the development of movies has now derived many categories, such as comedy films that focus on entertainment, as well as thriller horror films, and so on.

Thanks to the efforts of many writers and families, there is basically no shortage of scripts for the filming of Australasian films.

At present, in addition to patriotic films, the most famous Australasian films are very realistic horror movies.

From time to time, Arthur would give a few suggestions to the studios to enrich their knowledge of films, which also increased the experience of shooting horror films in Australasia.

If it weren't for the fact that the current technology is not so developed, and the sound and picture cannot be fully synchronized, as well as the color picture, I am afraid that the current horror movies are enough to make people frightened and unable to sleep.

But even so, there are still many people who can't sleep at night because they watched horror movies that day.

The film studio also issued a special reminder in this regard, prohibiting people under the age of 18 and over 45 from watching horror movies, so as not to cause physical and mental harm to such people.

In addition to films, radio stations that were only put into use at Christmas also accounted for a large part of the development of entertainment.

It's now almost three months into Christmas, and in those three months, the national radio has completed full coverage in several major cities, bringing the radio waves to more than 9 million people in Australasia.

At present, the next step of the national radio station is to cover all the capitals of all states in the Australian region, except Tasmania, and all the capitals of the Australian administrative divisions will be fully covered.

It is expected that this goal will be achieved before Christmas this year. This also means that this year's Christmas speech may be addressed to the vast majority of Australians, at least for tens of millions of people, which is an event that has never happened since the birth of radio waves, and it is enough to write into the history of radio waves.

Of course, the goal of national radio is not just to increase the audience of the broadcast. The number of radio programs is also increasing.

Because the radio can only hear sound, this also makes the radio station's programming more biased towards the news category, with some music and story programs.

State and municipal governments have also set up their own radio programmes to enrich the radio population in Australasia.

In addition, Australasian residents can also start their own radio station, but only if it is vetted by Australasia, and the program must be in accordance with Australasian law, and it is not allowed to discredit the country and the government, let alone spread rumours and news that have not been verified.

At present, many people have seen the business opportunities of radio stations and have invested in the establishment of radio stations.

It is expected that in a few years, radio stations in Australasia will spring up like mushrooms, and the radio station industry will be like a hundred schools of thought, in this era of radio stations and radios, blooming with its own color.

The reason why these people see the business opportunity of radio stations is actually the huge coverage of radio stations to the people.

Before the invention of radio waves, even movies had never reached such a large crowd.

This also means that radio stations are likely to be more important than newspapers, becoming an important way for people to get news from the outside world, and influencing people's minds all the time.

Advertising on a radio station with an audience of 10 million is definitely much more effective than advertising in movies and newspapers.

It is precisely in this spirit that many companies and individuals have approached the national radio and state radio stations to request a certain period of time to run an advertisement, for which they are willing to pay accordingly.

It was also the beginning of revenue generation for radio stations, especially the largest national radio station in Australasia, which started at a $100 per one-minute advertisement.

This is only the premise that the national radio station is in the initial stage of operation and does not have a certain understanding of the revenue generated by advertising.

With the development of radio stations, advertising costs are bound to change. As for whether it will increase or decrease, it depends on whether the first batch of advertising companies will get more benefits than advertising costs.

But when you think about the millions of people on national radio, even if a business spends hundreds of dollars on advertising, it's not too much of a loss.

After all, in addition to radio stations, it is not so easy to find another channel to advertise to millions of people.

Even if Australasia is already a well-known movie, there is no guarantee that any movie will be watched by millions of people.

In addition, the advertising cost of a movie is higher than that of a radio station, so it is obvious which advertising is the most cost-effective.

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(End of chapter)