Chapter 680: 1928
In the midst of the great economic crisis, the whole year of 1927 seemed to be experienced and forgotten like a spring breeze.
The year 1928 quickly came, and the world situation was also accumulating anger in the silence, and it seemed that the outbreak was not far away.
Because of the economic crisis, countries are implementing their own small ways to alleviate the economic crisis.
The British are maintaining the order of the pound after abandoning the gold standard, and the Americans are facilitating President Hoover's brainchild plan for the construction of the dam.
The French are troubled by the small number of participating countries in the Franc bloc, and the resentment in Russia is already boiling, and it seems that a new war is not far off.
Australasia alone is relatively peaceful, and because of this, it has attracted a large number of European and American populations and technical talents, and many European and American companies have chosen to take root in Australasia.
Many well-known large enterprises in Europe and the United States have chosen to open branches in Australasia and transfer a considerable part of their business to Australasia to reduce the company's losses in the economic crisis.
Those medium-sized companies do not have that much capital, and they may have only one option, which is to relocate directly to Australia.
Regardless of the choice of these businesses, 1927 was a year of sudden riches for Australasia.
According to the statistics of the relevant departments, in 1927, the number of foreign enterprises opened more than 1,000 factories and branches in Australasia, and the total investment was as high as more than 200 million Australian dollars.
In addition, more than 2,000 companies of all sizes have relocated to Australasia, covering a wide range of industries, including the chemical industry, which is highly valued by Australasia.
Taking advantage of the opportunity of major changes in various industries, Arthur has also made changes to some of his own industries, making the number of companies distributed in each industry more reasonable.
The first is the automotive industry, which Arthur values the most, and it is also one of the industries that has ushered in the biggest changes.
Because Arthur acquired many German car companies, many of which were later very famous luxury car brands.
Because of this, Arthur has made considerable changes to the automobile companies, clarifying the main business of these enterprises.
The first is the general civilian automotive industry, Australasia will have Mercedes-Benz (Bentz) car plant, BMW AG and Audi AG three major manufacturers.
The automotive industry is no longer dominated by Benz, but it can also lead to a revolution in car brands that make Australasian car brands competitive, and the technology has become more and more advanced.
Having a monopoly in a certain industry is something that Arthur does not want to see, which leads to the continuous loss of new forces in a certain industry.
If the civil car industry has always been dominated by Benz, it will not only make Benz Automobile Factory complacent and reduce its innovation ability, but also cause aesthetic fatigue among the people and reduce the attractiveness of Australasian civilian cars.
Allowing the three brands to compete with each other can not only reduce the price of the car to a greater extent and achieve the purpose of benefiting the people, but also enhance the external attractiveness of the Australasian car brand and lay a larger overseas market.
As for whether the three brands competing with each other will bring down a brand, that is not a question for Arthur to consider.
After all, Arthur has given all the support he should have given, and if the company can be brought down under the condition of fair competition, it can only show that a certain car brand is really not worth investing heavily in.
The automotive industry is certainly not only in the field of ordinary civilian cars, but also more luxurious luxury cars and sports cars, as well as more military-oriented off-road models.
This is also the inevitable development of automobiles, because ordinary civilian automobiles cannot adapt to the various environments required by the military.
This also means that the existing ordinary cars can no longer meet the needs of the military, and designing a model with more off-road ability has become the biggest demand of the military.
The military had already submitted such requirements to Arthur many times, and on this opportunity, Arthur ordered the government to solicit model design plans from all domestic car companies, and finally the private car companies took them.
However, the name of this company was too rustic, and the model they designed was too similar to the Jeep of later generations, so Arthur took the opportunity to name this model Jeep, and even gave the car company the name Jeep Car Company.
Naturally, Arthur's name was not refused, as it represented supreme glory and corporate status in Australasia.
However, it is impossible for a small company to eat all the orders from the military, and the new military models developed by the Benz Automobile Plant and the models jointly developed by Audi and BMW have received orders from the military.
Because Arthur gave the Jeep name, the bosses of these car factories were cheeky enough to find Arthur and ask Arthur to give them a name for the new model.
Arthur had no choice but to give these two models names again, which also gave Australasia three military models: Hummer (Benz Automobile Factory), Land Rover (a joint venture between Audi and BMW), and Jeep (Jeep).
In this way, Arthur's name does not add any to the three same companies, and the military's orders depend on the ability of the models they design.
As for the brands of luxury cars and sports cars, of course, the famous Porsche, Rolls-Royce and Maybach are mainly operated.
However, Arthur did not limit their main business too much, as long as they have enough funds and R&D team, they can of course enter new industries on the premise of maintaining their main business.
However, it is still difficult for these car companies to enter the new automotive field.
This is equivalent to the Ferrari of later generations to build an ordinary family car, which will make people feel that the price is dropped. The average family car company to build a luxury sports car can feel a little whimsical.
After such a change, there are many more domestic car brands in Australasia.
I believe that Australasian people will be blessed in the future, and there will be many options for buying a car.
What's more, most of the shares of these auto companies are owned by the royal family, which also means that there will be basically no problems in auto companies, and even if there are problems, they will definitely be solved in a short time.
In other words, people don't have to worry about quality and quality assurance when buying cars, after all, the royal family's business is naturally related to the reputation of the royal family, and no one will joke about the royal family.
Arthur is even happier that dozens of chemical companies have taken root in Australasia.
Perhaps seeing the big move of the Bayer Group, BASF, which is also a German chemical giant with the Bayer Group, is not to be outdone and chooses to take root in Australasia to survive.
However, compared to the Bayer Group, which only opened a subsidiary, BASF has done a more extreme thing.
Perhaps because it could not stand the chaos of German society, BASF moved almost the whole family to Australasia, leaving only a basically empty head office in Germany.
For such a chemical giant's move to relocate almost completely, Arthur certainly wants to support it.
BASF has received the lowest price for land near Fort St. Arthur, and has also received an interest-free loan of $3 million from the Royal Bank.
Of course, like the Bayer Group, the royal family's shareholding link will definitely not escape.
After all, as a chemical giant, this is quite a strategic and important enterprise in any country, and it is simply impossible not to nationalize it.
However, Arthur was not greedy, and this time the shareholding link still called the government, which can be regarded as the royal family and the government jointly investing in BASF.
The royal family offered $1 million for a 10 per cent stake in BASF and the government for $1.5 million and support for land policy for a 20 per cent stake.
Although the royal family and the government together only have a 30% stake in BASF, it is definitely not less, at least it will not let BASF mess around.
As a result, Australasia has two giants in the chemical industry, Bayer Group and BASF, and its R&D capabilities in the chemical industry have also reached the world's first-class.
Coupled with the fact that there are thousands or even thousands of small and medium-sized chemical enterprises, Australasia is also beginning to take shape in the chemical industry, at least it is no longer a shortcoming.
To formalise everything, Arthur also founded Electric, 100% owned by the royal family and the government.
Among them, the royal family contributed technology, accounting for 45% of the shares, and the government contributed funds and various policy support, accounting for 55% of the shares.
Arthur merged all of the previous electrical businesses into Electrica Australia, leaving Electrica Australia responsible for the full electrification of Australasia.
The electrical aspect is in the hands of a pure state-owned enterprise, which is relatively reassuring. The royal family and the government each hold nearly half of the shares, and the royal family can also play a role in supervising the government and avoiding future corruption in pure state-owned enterprises.
Of course, as a state-owned enterprise, the helmsman of Australian Electric has become a very important candidate.
Because of Arthur's high prestige, the choice of the head of this new huge company is naturally decided by Arthur.
Although there is no nominal hierarchy, the general manager of the Australian Electric Company is also absolutely high, basically below the governor and above the mayor.
Arthur will not doubt the profitability of the electric company, after all, with the development of science and technology, there will be more and more electrical appliances that use electricity, and the electricity demand of residents will continue to rise.
Even in the future, the Australian Electricity Company alone will be enough to raise the government's revenue to a new level.
The royal family can also usher in a large return on the investment of many automobile companies, chemical companies and electric companies, and even Arthur can no longer estimate the amount of property owned by the royal family in the future, and may even be measured by the number of Fortune 500 companies.
This also means that whether or not they are the heirs to the throne, Arthur's descendants can share a considerable amount of wealth, and it is completely no problem to have no worries about food and clothing for a lifetime.
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(End of chapter)