Chapter 27: Word-of-mouth counterattack, the posture of a dark horse

Cinema.

"Ah Cai, the movie is about to start, don't eat yet!"

Qi Ming sat in the movie theater, and while talking, he quietly put the small snacks he bought from the middle to the side.

In this way, when the movie reaches the exciting part, he can hold the hand of the girl in Western Xinjiang more naturally.

"It's not going to be a horror movie, is it?"

A Cai, a girl from Western Xinjiang, knew it, but she still pretended to be a frightened bird, and at this time, it was easier to stimulate Qi Ming's desire to protect.

"Maybe, but Ah Cai, don't be afraid, I'm here."

When buying the ticket, Qi Mingguang was thinking about how to let Ah Cai not go home tonight, and he didn't read the movie introduction on the poster carefully.

It's just that he saw the word ghost on the name, and he didn't know what the specific theme was.

Qi Ming's mind was not on the movie at all, and the corner of his eye kept paying attention to Ah Cai's little hand on the armrest.

Judging from Qi Ming's experience, as long as he can hold hands smoothly, there is a high probability that tonight's matter will be done.

At this time, the movie officially started.

After the dragon mark at the beginning of the film, the picture suddenly darkened, and Qi Ming saw that Ah Cai next to him was a little frightened because of the sudden darkness.

"Qi Ming, I'm so scared."

"I'm here, don't be afraid, don't be afraid!"

Qi Ming's eyes lit up, and when the opportunity came, he put his right hand on Ah Cai's hand and held it tightly.

Ah Cai pretended not to notice anything, leaning in the direction of Qi Ming, and the faint lights in the theater occasionally reflected her face flushed.

"What are you two doing? This movie hasn't started yet, can you be afraid of it? ”

At this time, a buddy next to him really couldn't stand the tiredness of the two, and couldn't help muttering a sentence next to him.

Swish!

Qi Ming and Ah Cai's faces turned red with embarrassment, pretending not to hear anything, and set their eyes on the big screen.

At the same time, the opening credits on the big screen have ended, and it has officially entered the plot of the movie.

The first shot of the movie is the scene where the gold trio appears in the dark and deep ancient tomb palace, facing the deadly mechanism of the ancient tomb with ease.

"People light candles, ghosts blow out lamps."

"The rooster cries and the lights go out, and the gold is not touched."

The purpose of this scene is mainly to introduce the name of the movie and the origin of the profession of tomb robbing.

For ordinary audiences in movie theaters, the tomb robbery business of Captain Jin is still very fresh.

Of course, if it is just an introduction, it will definitely seem a little boring, so in the beginning of this paragraph, a lot of special effects are used.

The level of production of special effects, not to mention how brilliant it is, but at least it is above the level, and it will not give the audience a sense of cheapness of Wumao special effects.

"It's kind of interesting, the tomb robbery industry just sounds quite mysterious."

"Yang Sisi deserves to be the queen of the movie, Shirley Yang's heroic posture has been perfectly interpreted by her, she is simply the Shirley Yang in my mind."

"The special effects are not bad, at least they are not fooling, they do cost money."

"It turns out that Captain Touching Jin is talking about tomb robbers, and he has increased his knowledge."

"The country has its own laws, there are rules, and there are so many unwritten rules for tomb robbers."

A famous filmmaker once said that if a good movie fails to capture the psychology of the audience in the first ten minutes, it is undoubtedly a failed movie.

Judging from the performance of the theater audience, at least "Ghost Blows the Lantern" has done it, and no one in the entire screening hall has shown impatience for the time being.

Compared with other audiences in the cinema, Qi Ming watched and was shocked.

As the plot of the movie progressed, the shock in Qi Ming's heart became more and more serious.

No, why do the ancient tombs that appear in this movie feel more familiar the more you look at them?

The more Qi Ming looked at it, the more frightened he felt, and he even forgot his true intention, and forgot all the Ah Cai beside him.

Two hours flew by.

The audience in the cinema was completely immersed in the ups and downs of the tomb robbery plot, the dangerous tomb adventures, wonderful special effects, and various factors made the audience feel an unprecedented visual shock.

It wasn't until the end of the movie that the audience in the theater gradually came back to their senses, and then burst into applause.

"A good film, a wonderful plot, and exquisite special effects."

"It's so good, this is the first time I've seen this kind of movie with the theme of tomb robbery, and to be honest, it's a bit of a surprise."

"I originally saw that there was a weekend in the starring role, and I thought it would be a very dramatic, but I didn't expect that the acting skills on the weekend would be remarkable, at least it shaped Hu Bayi's character."

"The role of Yang Sisi is too sassy, she is really suitable for this kind of heroic role."

"Huaxia finally has a local fantasy adventure movie, and the gold trio is very interesting."

Coming out of the cinema, most of the audience was still a little unsatisfied, and they were very enthusiastic about discussing the scenes in the movie.

At the same time, Qi Ming and Ah Cai also came out of the cinema.

"Oh, it's so late, I don't know if I can go back?"

Ah Cai glanced at Qi Ming, and there were endless hints in his words.

However, Qi Ming looked absent-minded and didn't hear Ah Cai's hint at all.

"No, I need to go back to camp right away, and I must tell the professor about this."

Out of the movie theater, being blown by the cold wind, Qi Ming also came back to his senses immediately, but at this time, his heart was turning over the river and the sea, and that little fragrant thought had long since disappeared.

"Ah Cai, I remember that you don't have an aunt in the city, I'll send you to your aunt's house for one night now, and I have to rush back immediately."

After Qi Ming finished speaking, ignoring the stunned Ah Cai next to him, he reached out and stopped a taxi.

???

Ah Cai was stupid on the spot, did he know what he was talking about?

I gave him such a chance, and he was going to send himself to his aunt's house?

It wasn't until the taxi stopped in front of him that Ah Cai believed that what Qi Ming said was true, and his heart was devastated.

After Qi Ming sent Ah Cai to her aunt's house, she immediately urged the taxi driver to return to the archaeological camp.

"Young man, I didn't see that you are still a decent gentleman!"

The taxi driver glanced at Qi Ming and gave him a thumbs up.

But at this time, Qi Ming was in the mood to talk to the taxi driver, and he couldn't wait to fly back to the archaeological camp immediately and announce his amazing discovery loudly in front of Professor Wen.

At ten o'clock in the evening, the taxi finally stopped at the archaeological camp.

"No need to look for it!"

Qi Ming took out a hundred-yuan bill from his wallet and rushed into the archaeological camp in a hurry.

"Professor! Professor! I've made a big discovery! ”

"I've found a way to enter the tomb!"

Qi Ming shouted loudly as he ran, which soon alarmed Professor Wen in the archaeological camp.

……

Yanjing.

Yang Sisi Studio.

At this time, the entire creative team of "Ghost Blowing the Lantern" appeared here with a nervous face.

The box office statistics of the first day are about to be revealed.

Yang Sisi was restless, Guo Fan kept walking back and forth in place, and he only sat calmly on the sofa on weekends.

Knock knock.

At this time, Yang Sisi's assistant knocked on the office, and after pushing the door in, he saw the tense atmosphere in the office, and his face became extremely serious.

"Mr. Yang, the box office statistics are out."

Crash.

As soon as the assistant's voice fell, Yang Sisi immediately got up from the chair, and Guo Fan also stopped in place.

"How much is the box office in total?"

Yang Sisi asked nervously.

"The total box office is 8.67 million."

The assistant looked at the data in his hand and reported a number.

Eight million six hundred and seventy thousand.

This number made Yang Sisi breathe a sigh of relief, but he didn't have many happy expressions.

The box office of nearly 10 million on the first day shows that this movie finally has a chance to exceed 100 million at the box office, at least it will not lose money.

For the first play invested in the studio after its establishment, it is already Yang Sisi's bottom limit to be able to not lose money.

It's just that Yang Sisi's expectations for this movie were too high before, so when she heard this number, she was still a little disappointed.

At this time, the weekend suddenly asked: "How many films are scheduled?" ”

Hearing the words of the weekend, Yang Sisi suddenly rekindled hope in his heart.

"yes, how many films are scheduled?"

Yang Sisi then remembered this key point, if it is because of the lack of film scheduling, which leads to the box office, it means that there is still a chance to turn around.

Compared with the Spring Festival movies of other film companies, the overwhelming publicity before the release, "Ghost Blowing the Lantern" almost does not occupy much offline publicity resources, and there is only one way to promote online, and the intensity of publicity is greatly reduced.

After all, most passers-by and audiences usually don't pay much attention to the information about the release of the movie, and the way they choose the movie is ultimately based on the posters and ticket lists of the theater.

The offline publicity resources of "Ghost Blowing the Lantern" are really few and pitiful.

"Scheduling? I don't think I forgot to ask about the data of the film schedule. ”

"Ask right away!"

Yang Sisi glared at the assistant with some dissatisfaction, and immediately frightened her and hurriedly ran out of the office to inquire about the data of the film schedule.

A few minutes later, the assistant hurried back again.

"Mr. Yang, I asked."

"The number of films scheduled is 4.8 percent, less than five percent."

The assistant was smart this time, and without Yang Sisi taking the initiative to speak, he reported the data of the number of films.

Five percent of the film schedule.

8.7 million at the box office.

This ratio made Yang Sisi's face burst into ecstasy, and his eyes burst with strong hope.

The number of films is low, and the box office is high.

This shows that the attendance rate is high and the reputation is good.

With these two key factors, the basic conditions for a counterattack are already in place.

As long as the follow-up publicity can keep up, it is not an unattainable dream for the box office to counterattack step by step.

Yang Sisi hurriedly turned on the computer and searched for the name of "Ghost Blowing the Lantern" on the largest movie review website in China, and then looked at the comments of netizens on "Ghost Blowing the Lantern".

"The story is very novel, the narrative is smooth, and overall, it is a commercial film above the standard."

"The atmospheric scenes and props, and the special effects of hell at the end are also very shocking, and the whole process is thrilling, and I am ready to recommend it to my friends."

"I was pleasantly surprised by his acting skills on the weekend, but I didn't expect him not to become a burden in the protagonist group, but he was also remarkable, and Hu Bayi's image was quite good."

"The acting skills of the protagonist group are okay, and the special effects scenes are also very exciting, which is worth watching."

"I watched Huayi's "Luzhen Fengyun" in the morning, and I was disappointed with the Spring Festival file, but I didn't expect to give me a surprise in the evening, "Ghost Blowing the Lantern" is stronger than "Luzhen Fengyun" I don't know how many times."

"If "Deer Town" is a piece of, then "Ghost Blowing the Lamp" can be called a piece of cake."

Seeing the comments on the Internet, Yang Sisi's face suddenly appeared happy, and the fire of hope in his heart was burning.

Among the many movies in the Spring Festival file, "Ghost Blowing the Lantern" turned out to be the best one.

To be honest, "Ghost Blows the Lantern" is not as good as netizens say, and from a movie point of view, it still has a lot to be desired.

However, it's all up to your peers.

Especially "Luzhen Fengyun", which has the most publicity, seems to have a large number of bad reviews on the Internet, and as a special effects blockbuster of the same type in the Spring Festival file, "Ghost Blows the Lamp" is naturally wirelessly elevated in the hearts of netizens.

As the old saying goes, strike while it's hot.

That night, the main creative team of the three of them worked overtime to contact theaters across the country, trying to get each other to increase the number of films scheduled for "Ghost Blowing the Lantern".

At the same time, we are also trying our best to fight for offline publicity channels.

Buses, subway stations, television stations, radio stations, and other strategic places that can be won are all tried to strive for.

With the unremitting efforts of the three and the cooperation of the team of Yang Sisi's studio, the publicity of "Ghost Blowing the Lantern" began to slowly improve.

As soon as the publicity came up, the box office of "Ghost Blowing the Lantern" also went up to a new level visibly.

8.76 million on the first day.

The next day, 14.6 million.

On the third day, two thousand seven hundred seventy thousand.

At the end of Sunday, the total box office of "Ghost Blowing the Lantern" in the first week was 51 million, ranking seventh.

And the box office crown of the week was Huayi's "Luzhen Fengyun", with a total box office of 140 million.

Although the total box office between the two is 100 million.

However, if you compare it with the data of film scheduling, you will be surprised to find that the gap between the two is not so big.

Huayi's "Deer Town" almost averaged more than 20% of the films in the first week, but the box office only lasted for two days before it showed a downward trend.

The box office of "Deer Town" was 57 million on the first day, 55 million on the second day, and only 39 million on the third day, which can be said to have fallen off a cliff.

And "Ghost Blowing the Lantern" has not increased the number of films scheduled, but the box office is rising steadily.

After the weekly ticket rankings were released, major film platforms and film critics also summarized the movies of the week.

The dark horse posture of "Ghost Blowing the Lantern" has become the most talked about topic among major film critics.

Word of mouth, slowly fermenting.

At the same time, the archaeological team of Western Xinjiang, which has attracted national attention, has also suddenly made great progress.

The Tomb of the Absolute Queen was successfully opened by Professor Wen's archaeological team.

When Professor Wen was interviewed, he actually mentioned the words "Ghost Blowing the Lamp" in the interview.

"This time we were able to successfully open the tomb of the Exquisite Queen, and our team would like to thank one person, and that is the author of "Ghost Blowing the Lantern"."

"It's outrageous to say, but our team finally found a way to open the tomb, and it was indeed in 'Ghost Blowing the Lantern' that inspired us."

"This adaptation of the movie of the same name is now in theaters."

Professor Wen's interview made the Internet explode instantly.

"Damn, is it true?"

"When did the archaeological team excavate ancient tombs rely on tomb robbing?"

"I seriously doubt that Professor Wen is the trustee of the weekend, but the ancient tomb is indeed real, and even the artifacts in the ancient tomb have been unearthed, which makes me a little convinced that there is indeed such a thing."

"Okay, okay, I'll go watch "Ghost Blowing the Lantern" tonight."

(End of chapter)