A picture certainly doesn't say anything.

It was only when the lady received this commemorative gift, many mobile phones with the same logo had already crossed the ocean in just one day and were placed in front of the tables of many big people. It is no exaggeration to say that a small mobile phone has touched the hearts of countless people.

Since iPhone4 gave the definition of a smart phone, after more than ten years of development, the appearance of the mobile phone has not changed dramatically, even if it is a folding screen mobile phone, the operation logic has not changed much. The power of habit is terrifying and often becomes the first choice for users.

Of course, compared to the original machine, the hardware is no longer the same.

In the past ten years or so that Moore's Law has been in effect, the computing power of hardware has already surpassed that of the first generation of smart phones.

Not to mention the addition of 4G and 5G networks in ten years.

There is no doubt that in countries and regions with high network coverage, smartphones have become an integral part of people's daily lives.

Similarly, the competition in this market is far more fierce than the average person can imagine.

……

Cupertino, California, USA, where Apple's headquarters are located.

The Huaxia company wants to go the same way as Apple, or even go further.

No one is talking, everyone is thinking.

Not to mention that as a large-scale intelligent platform with a large language model as the underlying logic, the future applicable scenarios will definitely be more than just a mobile phone smart assistant.

This is definitely not good news for Apple.

The hot sale of a certain series of high-end smartphones alone is naturally impossible for Apple to take to heart, because the logic of competition is different.

And the loss of such a user means that the most profitable Apple store continues to reduce revenue.

Even though Samsung once had the world's largest global market share of mobile phones, its high-end mobile phones also had a group of die-hard users.

Again, this is the reason why Youwei's latest mobile phone will appear at Apple's global headquarters.

The huge Apple park has become a landmark.

It is indeed extremely difficult to come up with a plan in a short period of time.

Finally, everyone in the conference room put down the test report in their hands.

Tim Cook's Mike is Apple's new vice president of global sales, Mike Finger, who sorts out the global sales of Apple products and is directly responsible to Tim Cook.

It can only be said that Youwei Group did a good job of keeping it secret before the release of the M60P.

It's a pity that Jobs couldn't get a glimpse of the headquarters building, which has been praised by countless people.

But what makes Mike Finger most depressed is that he has only been in office for half a year and has encountered such a difficult situation.

What the hell is this!

Although the intelligent voice assistant has long been the standard configuration of smartphones, Apple's Siri, Youwei Xiaoyi, Samsung's bixby, and Rice's Xiaoai ...... However, as an auxiliary operation, it is not used very frequently.

"There's not much to say, except to say that maybe we're underestimating the enemy. Of course, even if this generation of products is serious, we do not have relevant technical reserves for the time being. Large language models are a very professional track, and we are late to the game. Of course, there are also satellite calls and star technology...... It can only be said that our accumulation of communication technology is indeed inferior to that of Youwei Group. What's more, I can't get each of our engineers to work more than 48 hours a week. ”

"Judging from the information I have obtained so far, the stock of promising is not sufficient, but its production capacity has not yet received specific information, and it can only be estimated through incomplete data...... The good news is that the Qunzhi system of the M60P series of mobile phones, except for the inland of China, the adaptability of other regions remains to be seen, especially in the Western Hemisphere, without the support of the cloud platform, the performance of the Qunzhi system is estimated to be only 50% at most, so my suggestion is that the price of old products will be reduced by 20% in advance, and the stock of new products in Huaxia will be reduced by 30%. ”

Giant glass panels glisten in the sunlight.

It is said that in order to withstand the earthquake, the huge building, which covers an area of 260,000 square meters and can accommodate tens of thousands of people at the same time, was built directly on a huge steel isolator. It ensures that the entire building can be moved 1.5 meters in any direction, and the functions inside can be used normally.

Self-designed chips and self-developed systems serve customers who identify with promising brands through near-ultimate interactive functions.

With the foundation laid by the iPhone4, it is the reason why Apple can become the most profitable company in the world by building brand recognition through excellent performance, while allowing users to accept a certain learning cost to get used to the IOS system, and through a complete set of ecological chains, users can not adapt to and increase the replacement cost, as well as accept the brand premium.

After all, knowing oneself and knowing one's opponent is invincible.

You must know that before this year, even if Apple is criticized a lot, it is still the NO.1 that all mobile phone manufacturers cannot surpass!

Although Apple has begun to discuss the use of Ajax to create their own large language model to build Apple's Apple GPT in the future, this is still a matter of course.

Those peers in Huaxia seem to be able to do this easily.

The dish-shaped spacecraft building, which was designed and promoted by Steve Jobs and cost more than $5 billion, is absolutely impeccable in appearance.

A preliminary analysis of the new M60P has already been prepared.

In addition, the IOS system has always been extremely strict in terms of software requirements, and the system itself will not be like Android, so that all kinds of programs are permanently in the background, so naturally there is no need for such a high hardware configuration.

This is also the place where the participants can feel the most obvious discomfort...... Technically obvious without controversy and not even find any reason to prevaricate backward.

"Okay, Mike, let's talk about it first."

In less than a month, Apple's annual fall product launch event will be held.

This year, the new generation of Apple mobile phones is also poised to launch.

In terms of collocation, the group has accumulated advanced basic communication technology to create a high-end brand with a high premium and an all-round ecological moat.

Of course, people who don't have their turn have something to do.

"So...... Well, David. It seems that Apple needs a new tech officer to lead the way. Do you have a good candidate to recommend? ”

Regardless of whether the negotiation with Ren Microsoft can go smoothly, it is not easy to develop relevant ports and develop your own chatbot with other people's large language models.

Tim Cook had already glanced around the faces of the executives in attendance.

But this M60P is really likely to bring their products down to the altar with the crowd intelligence system.

As he said, he couldn't force all the engineers in the design department to focus on their work.

Giving his advice succinctly, Mike Finger kept his mouth shut.

Even if Samsung launches a high-end smart phone that is very eye-catching and robs an Apple user, as long as their users are still using iPads, Apple laptops, and Apple watches, then sooner or later this user will return to Apple's arms.

At this point, it's definitely too late to change the product.

No, it should be said that Samsung has never been a competitor in Cook's eyes.

……

David Rodelman spread his hands.

"Mr. Cook, I have to admit that we are already lagging behind in this generation, and as for how much we can catch up with them, I can't even give a rough estimate now, there are too many new tracks. This left me feeling frustrated and even feeling that I was no longer good enough for the position. ”

Samsung doesn't have that ability, or it won't touch that red line - ecology.

But it's a different story if your phone's smart assistant can understand most of the natural language and respond like a human.

"David, tell me about it too."

What the hell is this luck?

This also means that the three mobile phones flown from Huaxia have been rotated in the hands of everyone.

Apple can not care about the latter, but it really cares about the former.

Phones, watches, headphones, iPads, laptops to Apple computers.

Obviously, the number of mobile phones that Apple got in the first place was not large, at least it failed to make it possible for everyone to have one.

So Samsung is not terrible for Apple, it is terrible to be promising.

Different positions naturally have different concerns.

No way, this time it's really not comparable.

In fact, the Apple CEO instinctively used the word "sniper", but he felt that this word was probably too prestigious, so he temporarily replaced it with a challenge.

But if the same user changes to a promising high-end mobile phone, feels very satisfied, and starts to try other promising devices, it may really never come back.

Unfortunately, Tim Cook clearly didn't intend to let go of the CTO, and still asked seriously: "Tell me, how many people and money are needed to make our next generation have the core selling point of this phone." ”

Tim Cook at work can even be described as brutal and does not like to listen to nonsense.

Morale was already low and could not be stimulated any longer.

Especially when everyone knows and is accustomed to this direct voice control mode, when the message comes to ask for the content of the mobile phone information; When listening to a song, I suddenly heard a song I didn't like very much, and directly explained the next one; Even when walking alone, I directly wear a Bluetooth headset to chat with my mobile phone......

Yes, what scares Apple has never been a single mobile phone brand, but an ecological chain constructed with mobile phones as the core.

No matter how good it is, the vast majority of users are still accustomed to using their fingers in most scenes of daily life. For example, no one would wear a Bluetooth headset to talk to Siri in public, and that would look silly.

But when their competitors directly port an underlying platform based on a large language intelligence model directly to their phones, the situation is different.

Naturally, there is pressure, great pressure.

That's really digging the roots!

David Rodelman said with a blank face.

Especially for those who have been fighting tailwinds, it is natural to feel extremely uncomfortable when they suddenly encounter headwinds.

In the world, there has never been a product from a friend that has put so much pressure on Apple, but it happened to be a good time for him.

The trinity of mobile phones, tablets, and computers is file sharing, extreme screen projection, one-touch transmission, and then matched with various wearable devices, smart watches, smart glasses, smart screens, integrated smart home solutions, smart offices, and even smart cities.

People can talk directly to their phones and get the feedback they need directly from the headset.

"Hua Xia Qiao, I suggest you invite him here. However, he is said to be only a student. By the way, I still recommend that you read his paper, there is no doubt that he developed the crowd intelligence system. It's a pity that he is a native of China, and he has chosen to cooperate with Youwei Company. Also, if you wish, I will submit my resignation letter after the meeting. ”

For example, when a user directly asks the mobile phone what the weather is like today, the mobile phone's response is not to open a certain software, but to tell you in a tone that the user can accept that there may be rain today, and the temperature has dropped suddenly, and also remind you to add extra clothes and remember to bring an umbrella, then in any scenario, this kind of conversation will not make people feel silly.

Apple dares to upgrade at the hardware level by squeezing toothpaste when its competitors are piling up hardware, which depends on the development of mobile phone hardware over the development of software. To put it simply, for 99% of users, the hardware performance of the mobile phone is actually overflowing.

Tim Cook nodded, then looked at the company's current CTO, David Rodelman.

So you can only take turns to experience.

In addition to Qunzhi, this phone also integrates satellite calls and custom star flash technology.

"I'll report to the board for approval as soon as possible. So, Ms. Anna, tell me what you think. ”

"Let's talk about it, how should we deal with the ...... from Huaxia Youwei Company Challenge? ”

Even if only 20% of the original Apple users have developed this habit of daily full voice interaction, if Apple can't follow up and support this technology, this part of the user will most likely say goodbye to Apple and turn to the arms of promising.

Because it is highly likely to change the user's smartphone usage habits.

Not to mention that the new generation of mobile phones had to be designed half a year in advance, and the most important thing is that in such a short time, they couldn't integrate ChatGPT with Siri. After all, ChatGPT doesn't belong to Apple either.

However, the relatively focused focus is probably on the upgraded group intelligence intelligent voice system.

directly caught everyone off guard.

In particular, ChatGPT currently does not support the Chinese environment well.

However, knowing the products of competitors can at least make timely and targeted marketing strategies, evaluate possible changes in the global market, and re-plan the stock quantities in different countries and regions. So as to reduce costs and increase efficiency.

Even so, it is very troublesome to upgrade Apple's hardware and software around ChatGPT.

If you want to add a satellite call function, you can cooperate with Musk's Starlink, but this is not something that can be solved by one or two generations of products.

If you know in advance......

At this time, a serious meeting was going on in the modern conference room on the fourth floor in the northwest corner of this beautiful building. On the oval-shaped conference table, there are several M60P series smartphones that are hard to find in Huaxia.

If you want to keep up with the promising pace in a short period of time, unless you negotiate with Microsoft to buy ChatGPT.

This is the most troublesome for Apple.

The reason is simple.

The CPU/GPU computing speed has increased by 20%, and most people do not experience it at all in daily use, except for evaluation software.

Well, even knowing in advance doesn't seem to be much use.

This once made the atmosphere in the conference room extremely depressing.

This is almost equivalent to porting a large language model like ChatGPT directly to a mobile phone, which is as incredible as the report directly porting a computer multi-threaded operation for a new generation of CPUs.

Some people pay attention to the smoothness of the HM system, some people are more concerned about the promising signal and download rate, and some people look at the battery life level and frown.

There is no doubt that Youwei Group has replaced Samsung as Apple's biggest competitor in terms of business logic a few years ago.