Xu Yi thought very clearly.

If he intervenes in the entertainment industry because he agrees to Zhao Guoming's request to save people, this kind of thing is almost unreliable. The power of capital in the entertainment industry involves too many people and things, too many and too wide, if this kind of thing is done well, there is naturally nothing to say, but if it is not done well, Xu Yi's desire to make some money may be completely frustrated.

But if it's just a strong binding, not a strong intervention, then the situation is very different.

After hanging up the phone.

Fat Tangerine came up, squinted his eyes and said:

"Xiao Yi, what did you just say about the anti-fraud propaganda ambassador, what is that?"

"It's nothing, I took a private job." This kind of ambassador business is generally public welfare and unpaid. Xu Yi didn't plan to hide it, "In a few days, someone may come to the company to find an artist to serve as the country's anti-fraud propaganda ambassador, and it is estimated that no one else will be able to accept this job except me." ”

Fat Orange was skeptical: "It shouldn't be......"

This kind of publicity ambassador has hard requirements for selecting celebrities: high visibility, high national popularity, no negative news, and always has a positive image or positive impression in the minds of the audience. As for his own artist, there is indeed no negative news, that's because he has no news at all!

How could the state possibly take a fancy to him?

While Fat Orange was meditating, the two pushed their suitcases and came to the exit of the airport. The brand has long arranged people to make makeup, holding a sign to greet them.

"Teacher Xu, Teacher Xu, this way!"

A woman wearing myopic glasses and a plaid suit immediately beckoned as soon as she saw Xu Yi. "I finally met you, Mr. Xu, but I didn't expect you to be even more handsome than on TV!"

"My name is Lu Wei, and I am the account director of Rumengling Makeup. The advertising shooting of new products will be coordinated and led by me. ”

Xu Yi nodded politely.

Fat Tangerine stood beside Xu Yi and hurriedly said, "Hello, I am Xu Yi's agent." Let's go, shall we? ”

"Of course, of course."

Lu Wei owed, "The car is outside, please come here." ”

The car sent by Rumengling to pick up people is a Buick GL8, a standard business car. Xu Yi sat in the back row, and Lu Wei also followed in the back row, she wanted to introduce Xu Yi to the characteristics of the product and advertising words in the car.

In recent years, domestic products have risen greatly.

From 3C products to automobiles, from clothing to toiletries, more and more domestic brands have emerged and occupy a place in the market.

"Mr. Xu, the product we endorse this time is a makeup series, including foundation, powder, concealer, mascara, lipstick, eyeliner, eyebrow pencil and blush. This is also a cost-effective product that our company has newly launched to embrace young people. ”

"I just have a set here, do you want to try it?"

After the car started, Lu Wei introduced Xu Yi non-stop. Hiring Xu Yi as the spokesperson this time is also a risky move for Rumengling. After all, at present, in the entire industry, whether it is an international brand or a domestic brand, there is almost no precedent for inviting male celebrities to endorse women's makeup products.

What Dream Ling likes is Xu Yi's magic disguise technique!

With the broadcast of the "Full-time Performance" online comprehensive, this skill has been enthusiastically sought after by many female fans. Even many people commented under Xu Yi's Weibo account, can they accept apprentices?

Xu Yi frowned, try?

What to try?

Makeup?!

He instinctively refused: "That, Mr. Lu." You see I don't usually need to get used to these, why don't I let Sister Tangerine try it? ”

"I tried."

Fat Tang sat in the seat behind the two of them, and spoke out in time: "When Mr. Lu sent an endorsement invitation, he sent a set of samples. I tried it myself and thought it was good, so I asked you to take this endorsement. ”

Xu Yi smiled and said, "I believe in Sister Orange." ”

Hearing this, Lu Wei seemed to react, she pushed the glasses on the bridge of her nose, and then said, "Hey, since Mr. Tangerine has tried, it will be the same." ”

Saying this, Lu Wei took out a script from her bag and handed it to Xu Yi: "Teacher Xu, take a look at this." For this afternoon's shooting, you have a line that you need to memorize. ”

Xu Yi took the advertising script and took a cursory look.

Those storyboards, scenes, and special effects descriptions, Xu Yi directly took them at a glance, and at the end of the advertisement, there was an advertising slogan:

Dream up makeup, the makeup experts by your side.

This slogan is really ...... I don't understand young people!

"Teacher Xu, is there any problem?" Lu Wei is worthy of doing customer work, and Xu Yi's subtle expression changes have not escaped her eyes.

Xu Yi thought about it, took people's money, and thought about others.

So he said:

"Oh, no big deal. That's the advertising slogan...... I feel that something is wrong. ”

"Isn't it appropriate?" Lu Wei was a little surprised, "This is provided by the advertising company, there have been several drafts, and the boss has set this draft." ”

Well, it looks like your boss doesn't understand young people either.

Just listen to Xu Yidao:

"Your series is priced at affordable prices. According to my understanding, most of the target customers are college students or recent graduates, they have no savings in their hands, and they have makeup needs, so you seized this market to launch this series of products, right? ”

"Mr. Xu still understands marketing?" Lu Wei was taken aback.

In her opinion, Xu Yi is just a little fresh meat, and his education and knowledge must be incomparable with that of a college student.

But at this moment, listening to Xu Yi's eloquent talk, he turned out to be reasonable, well-organized, and logical, and couldn't help but be quite surprised.

Xu Yi smiled and said, "I don't know anything about marketing, I just know some social common sense." ”

"So what do you mean, how should this advertising phrase be changed appropriately?" Lu Wei humbly asked.

Regardless of whether he adopts it or not, Xu Yi is also a spokesperson no matter what he says, and listening to his ideas is also due respect.

Xu Yi thought for more than ten seconds, and then blurted out:

"If I were to say this advertising slogan, I would prefer to say that this is 'the first makeup for young people', so that it is easier to get closer to young people."

Young people's first makeup?

This sentence was like a light, which instantly illuminated the fog that lingered on Lu Wei's head, she couldn't help but read it along, and immediately said excitedly:

"Good! That's good! ”

"I'll report to the leader, and change the advertising words while the advertisement hasn't started filming yet!"

After speaking, Lu Wei directly called the leader above in front of Xu Yi in the car to ask for instructions on the advertising words, and strongly promoted Xu Yi's words.

In less than a minute, there was a voice of approval.

After Lu Wei hung up the phone, she looked excited, and her joy was beyond words, if it wasn't for the car being moving, she would have wanted to go up and hug Xu Yi:

"Teacher Xu, you are amazing!"

"Just change your sentence, just change your sentence. Our boss loved the slogan! ”

"Originally, I thought it was a very risky thing to ask you to endorse makeup products, but now it seems that this is what we have earned as a dream!"

Xu Yi remained silent.

To say that you have to earn ...... You have indeed earned it like a dream. But it's not just because of this advertising slogan, after the buddies take over the national image ambassador, you can be regarded as picking up a big bargain.

A million a year of endorsement is considered a fracture price.

Just listen to Xu Yidao:

"In that case... Mr. Lu, can we talk about this endorsement fee again? ”

(End of chapter)