Can't open your mouth?

Zhao Xiaobei wanted to laugh a little, but if he thought about it carefully, it seemed that this was really the case.

Often the mother's family supports their daughter, not to mention that this mother's family is extremely rich, even in the capital, it can be regarded as a top-notch existence.

But now I have to talk to my uncle, I'm really embarrassed!

"Brother Wagtail, what's so hard to talk about?"

Thinking of this, Zhao Xiaobei poured wine for the white gytail and said, "Just say, what type of advertising do you want?" ”

"As long as I can make a request or suggestion, I can start creating it right away."

It's not that Zhao Xiaobei is rushing to tie up the Bai family, but that the future brother-in-law has opened his mouth, can Zhao Xiaobei not push it?

This has nothing to do with salted fish or not, this is human nature!

Replaced by ordinary people, the closest brothers and sisters on both sides have something to ask for to come to the door, and they just happen to have this spare power, they will definitely help.

"This ...... You are a professional, do you have any suggestions? The white eagle grabbed his hair and asked.

"Brother Duck, the main thing is that I don't know what the business scope of your construction company is?"

Zhao Xiaobei spread his hands, "Why don't you introduce the company to me first?" ”

"Blame me, blame me!"

The white gytail came back to his senses, patted his head, and said:

"This company is called Anju Real Estate, which is mainly engaged in real estate development, property management, urban renewal and renovation, as well as real estate trading and leasing business."

"Property management and urban renewal and transformation, after two years of hard work, has successfully turned losses into profits, which is the company's main profitable department."

"The focus is still on real estate development, as well as real estate sales and leasing, the former is a little better, the latter is really not improving, and my biggest headache is these two departments."

"So what you want is to break the game from these two businesses?"

Zhao Xiaobei touched his chin, "It sounds like it's a little difficult." ”

"How?"

The white duck's expression moved slightly, "Can't you create it too?" ”

"No, no."

Zhao Xiaobei waved his hand again and again, "Brother Yu, I mean that if these two businesses want to be profitable, they should not be able to do it just by publicity, right?" ”

"If you rely on propaganda alone, you will definitely not work."

Bai Yu nodded, "A few years ago, the company won Shanghu Chong. A piece of land in the Ming District is already building a high-end constant temperature community, and the warm-up has also begun. ”

"As long as the publicity is in place, coupled with some preferential conditions, I believe that the property in this community should not worry about sales, as long as the sale of this community can be completed, it will definitely be profitable this year!"

Zhao Xiaobei doesn't understand business matters, but in fact, he also understands that it is definitely not as simple as Bai Yu said.

But since the white wagtail already has a plan, he doesn't want to worry too much.

"Then I see."

Zhao Xiaobei nodded, "There are two main aspects, either to promote real estate, or to promote real estate sales and leasing, which point do you prefer?" ”

"Buying and Selling Real Estate!"

The white eagle quickly replied: "After the community is built, it will always be sold and leased, and I personally think it is more important to have it later." ”

Building a house and designing a community and greening it are all internal affairs of the company.

But for property sales and rentals, it needs to be well advertised.

Otherwise, a community is built and it is an empty city!

"Okay."

Zhao Xiaobei closed his eyes and thought for a while, "Brother Yu, although the publicity effect of the advertisement is also good, it is not as influential as film and television dramas!" ”

"Huh?"

Bai Yu was stunned for a moment, "No, if you want to shoot a film and television drama, how long will it take?" Even if it's fast, it will take five or six months, right? ”

"After such a long time, what else is it promoting, the daylilies have to be cold, right?"

"If it's a regular shooting, I won't be able to catch up with it."

Zhao Xiaobei said slowly: "What we are filming is not a conventional film and television drama. ”

"You mean online dramas, online movies?"

The white eagle has some understanding of this, "In this way, it is too late in time, but the publicity effect is not achieved, right?" ”

Advertising, as long as you are willing to spend money, on TV stations, video sites, and social networking sites, is it not an easy thing?

But online dramas and big online movies can only be played on video websites, right?

In this case, the audience is relatively limited!

"Since I brought it up, it will definitely be achieved."

Zhao Xiaobei said confidently: "But I want to correct it, the unconventional film and television dramas I want to say are not online dramas or online movies." ”

"I don't know, Brother Plover, have you ever heard of a skit?"

Sketch?

I haven't heard of the white wagtail yet!

What is this?

"I know!"

At this time, his savior came, and the egret came over:

"Short plays include the creation of short column scripts and small drama scripts used on television and drama stages, which belong to a form of dramatic literature."

"In our country, in fact, TV sitcoms are the most common, generally no more than 25 minutes long, just like those neon cartoons."

"Are you hungry again?"

Zhao Xiaobei turned his head and glanced at the egret, "Eat more?" ”

"Hehe, I'm just thinking that the food should be cold, I'll go and warm it up for you."

While speaking, Egret stretched out his hand to pick up the two dishes: "Aunt Lu, help me serve the dishes!" ”

As Egret spoke, a middle-aged woman who looked to be about 50 years old walked over and also served two dishes.

She is the aunt of the Bai family, and she is usually responsible for the hygiene of the villa, as well as cooking.

It's just that Bai's mother is used to cooking by herself, and this Aunt Lu rarely cooks.

"Hey, Lulu, Aunt Lu, don't be hot."

The white eagle wanted to stop the egret, "The two of us will talk for a while, and we will just clean up the table in a while." ”

"It's okay, you two keep talking, and we'll help you with the hot dishes." The egret shook his head and walked in the direction of the kitchen with his food.

"Brother Yu, let's continue the topic just now."

Zhao Xiaobei glanced at the egret and continued: "The short drama that the egret explained just now is right and not right. ”

"How?" The white wagtail came to the spirit.

"The short drama that Lu Lu said is a regular short drama, that is, the 10 minutes of drama filmed by major video websites."

Zhao Xiaobei explained: "The short drama I am talking about is a micro-short drama, that is, a short drama of one episode, which is only about two or three minutes long. ”

"It only takes a takeout order or a few subway stops to read a full story......

Speaking of this, Zhao Xiaobei thought carefully and used a new word: "If you really want to say it, it should be in line with the characteristics of 'fragmentation' communication." ”

Fragmentation?

It's a new word again.

"It's a whole thing, broken into a lot of pieces."

Zhao Xiaobei explained, "You can imagine it as a complete story that is divided into several episodes, and then the story is concise, easy to understand, and easy to accept. ”

"Oh, then I see." The white wagtail nodded.

"Nowadays, when people take the subway, wait in line, or go to the toilet, their mobile phones do not leave their bodies, they are either watching short videos or reading novels."

Seeing an expression of approval on the white wagtail's face, Zhao Xiaobei continued:

"I believe that the form of short dramas is much more popular than lengthy TV series, movies, and novels."

"Perhaps, in the future, micro-short dramas will become mainstream in a certain period of time!"

Zhao Xiaobei is not exaggerating this passage, but in his previous life, this situation did occur.

After a period of difficulty, there was a big explosion of micro-short dramas, and even surpassed online novels for a time!

Of course, not a replacement!

"I don't know anything about the profession."

The white gyant thought for a while, "But listening to what you said, I also understand that the short drama is short, and if the expression is rich and the content is concise, it should be very popular with the public." ”

Although micro-short drama is a new form of film and television broadcasting, there are still many highlights for Baiyu.