Chang Detai has had a headache lately.

Seeing that in two or three months, it will be the golden autumn festival, and it is also the harvest season.

The Huaguang Bureau actively responds to the requirements of the state to help farmers.

Let all the cultural and entertainment industries under its jurisdiction launch one or two public welfare activities with the theme of helping farmers in the near future.

In the area of completing the task, the most comfortable is the advertising industry next door.

The Advertising Management Bureau only needs to find a few large advertising companies with heads and faces within its jurisdiction, and randomly publish two public service advertisements to successfully complete the task.

It belongs to the art industry and has a specialization.

Secondly, film and television are not difficult to solve.

A long video or micro-movie, find the recent popular bloggers/UP to participate in the filming of a rural pastoral life, and finally sublimate the theme, put the camera in the fruit grove or vegetable garden all over the mountains, and then the copywriter writes 'Vegetables and fruits are unsalable, please help us'

You don't care if it's dirty or not, it's not old-fashioned, it should have the same effect, and someone will always buy it.

Anyway, in the end, the goal is achieved, and the paper can be handed in.

In addition to advertising and film and television brothers.

There is also a new industry that has sprung up in recent years, but it is also managed by the China Broadcasting Bureau-live broadcast/short video division.

Not to mention this.

Just find a reliable anchor with goods, a little better, a decent attitude, a little sincerity, melons, fruits and vegetables are really sold out in boxes.

After all, even in the era of the explosion of the Internet, the basic life of the people is still inseparable from these fruits and vegetables, and the demand is here.

Finally, it's time for the game industry, which is huddled in a corner and shivering.

As a little brother in the entire large sector of culture and entertainment, the game industry has always been a father who doesn't love his mother, and even a regulation can cost him half a life.

Chang Detai felt that although he was not as exaggerated as half a life at this time, it was almost there.

Other industries can highlight the theme of helping agriculture.

But what's wrong with the gaming industry......

Is it a gacha game to withdraw money and give rice?

Or is it the FPS battle royale genre that has been in full swing recently, and the airdrop inside opens a box full of watermelons?

Is it when the ghost in the horror game jumps out with a few bags of gold in his arms?

Or do you want to change the name of the skill to 'Golden Autumn Fist', 'Helping Farmers to Chop', 'Fruit and Vegetable Jump', and 'Harvest Blow'?

No matter how you look at it, it is embarrassing, and it is difficult to highlight the public welfare theme of helping farmers.

This is also a point that Chang Detai has been anxious about recently.

What is even more difficult is that such public interest themes must be disseminated for free.

I haven't seen anyone who pays for public welfare.

Then the contradiction comes.

Game companies make games to make money, and if they are completely free, they won't be able to make money, and naturally no one will be happy.

A head and two big Chang Detai, after thinking hard to no avail.

I decided to take advantage of the quarterly wrap-up panel to see if we could brainstorm ideas for a group of good game designers in the room.

Due to the personal invitation of the Game Regulatory Authority, there is still face.

There are not many companies that have responded to the call this time.

Even the Big Three have sent their own directors or senior planners to deal with it.

Before the time for the meeting, the large temporarily rented conference room was already full.

The designers of many game companies are old acquaintances, and they greet each other warmly as soon as they meet.

There are also those who meet for the first time, exchange business cards with each other, and then sit down and talk.

Chang Detai also took advantage of the start of the meeting to pull several figures with heads and faces in the game industry to the small office in the back to ventilate first and see if they had a suitable solution.

Avoid waiting for the meeting to raise this question, the audience is silent, the game regulatory authority is official, this will be a little embarrassing.

After Chang Detai told everyone about the situation.

Just listen to a small man on the left with a nameplate of [Chief Director of Grand Ceremony Entertainment] on his chest.

"Standing Bureau, it's not that we don't want to do it, respond to the call of the country, if we can, we will definitely respond positively. It's just the theme...... It's kind of special. ”

Someone chimed in: "Yes, the game industry has been developing for more than 30 years now, and if you count the first generation of computer programming games in the early years, it has even been forty or fifty years, but I haven't heard of any games that can be matched with helping farmers......

"I can't do it, I really can't do this, our family focuses on the Xianxia turn-based system, when I think of this theme, my mind is full of when the immortals from all walks of life are fighting, when the sleeves are flicked, all the skills that pop out are melons, fruits and vegetables." As soon as someone finished speaking, the whole office was filled with cheerful laughter.

The graphics are indeed a bit abstract.

Chang Detai also touched the back of his head in embarrassment, and said.

"Then can we change the angle, if we can't integrate the theme of helping farmers into the game, then let's simply develop a new type around the theme of helping farmers?"

As soon as the words fell, the audience fell silent.

Although they didn't dare to show it directly, the designers' expressions were somewhat speechless.

In the regular game, you treat game development as digging cabbage in the ground......

A mouth is the development of a new genre......

If the new type is so well developed, will the big guys still be desperately rolling on the outrageous track of card drawing?

The card drawing model is already a stable pyramid structure recognized in the industry, and everyone is only doing an extension and expansion on this structure.

After so many years, there is a freak like the number one player next door, and the new type has to be thrown out as if it is not fateful.

What random classes, psychological classes, tower defense classes, battle royale classes.

But people are now a little bit of a taste of talent.

The last hit game "Hollow Knight", its essence is still an extension of the action genre, it is nothing more than a relatively novel theme selection, with the perspective of the worldview of the bug, plus the creation of 'moves do subtraction but increase the difficulty of the game' micro-action era.

Coupled with Huayang Daily's endorsement for him, he can become an instant hit.

But at the end of the day, Hollow is still an action game.

This also illustrates a very simple truth.

The engraving designer really has nothing new to dig out.

There are new things thrown out to shock the world, who will stick to the rules and make old things.

Seeing that everyone was silent, Chang Detai said again.

"All of you are young people, your thoughts are lively, I have an idea here, let's see if you can expand it?"

"For example, if you make a game in the style of a rural pastoral, the protagonist is the farmer's uncle, and the main line of the game is to ride a big ox to plant the land, sow seeds, and turn over the soil......"

Talking and talking, Chang Detai couldn't go on anymore.

Damn, who's going to play this game......

It's boring just to think about that image......

And at my own age, if you count up for another one or two decades, everyone is a farmer in the loess, and it stands to reason that I should have a more sense of substitution, and I feel bored.

What's more, the younger generation of players, in their teens and twenties, grew up in the city since childhood, and I'm afraid they won't be able to substitute it at all.

The designers also smiled wryly at this time.

"Chang Bureau, this can't be called a type at all, isn't it true that reality has been reflected in the game."

"We can't nail out the player base...... There is no audience for such a game......"

"Even if the free games made in response to the call are not to make money, they can't even earn word of mouth...... Is this ......"

"Yes, don't embarrass us when you are old, now the industry is very involuted, and it is not easy for everyone to eat."

Everyone, you say a word, I say a word, and I shirk it one after another.

It's not that I don't want to do it.

Mainly, it really can't be done.

The game focuses on an emotional mobilization.

Whether it's crying, laughing, refreshing or exciting.

Players get emotional feedback from the game from the beginning to the end.

You're a ...... Where's the emotional feedback......

Farmers don't want to farm if they have the chance.

An industry that even professionals themselves don't want to work in.

Put it in the game for players to play.

Isn't this a clear way to kill yourself......

"Well, forget it." Chang Detai waved his hand in disappointment.

Looking left and right in the crowd, he was suddenly surprised.

"Huh? What about the engraver designer? Didn't he come today? ”

The number one player company has been paying attention to Chang Detai since "Skyline".

Subsequently, two popular IPs of "PlayerUnknown's Battlegrounds" and "Hollow Knight" were produced.

In addition, "Wind Journey" and "Ark of Tomorrow" are also unconventional, and they are applauded and popular among the player group, which Chang Detai is all looking at.

If such a talented designer were present, would he have a different opinion?

Soon, the secretary replied in a whisper.

"It was raining lightly in West Lake today, and the designer's flight was delayed for a while, and as soon as he landed, he said it would arrive immediately."

"Okay, then we're almost ready for a meeting."

After the words fell, the directors and planners of the ten or eight major game companies that were summoned, as well as a group of designers, also walked out of the office.

If you have a good personal relationship, you will be in groups of three or two, still muttering quietly.

In front of Chang Detai, they are not easy to show.

I was a little dissatisfied when I went out.

Chang Ju inevitably thought too highly of the engraver designer, and everyone couldn't come up with a result after discussion, so he actually asked the engraving designer in front of everyone if he came...... It's as if the engraver can come and have an idea. ”

"yes, there's always a feeling of being slighted. Anyway, I also participated in the Yinhui high-level conference back then, and discussed with you the designers who came up with the novel idea of 'size guarantee', and didn't they make a greater contribution to the industry than the engraved designers? ”

"Forget it, don't talk about that guy, it's really unnecessary to make it look like someone of my status still needs to speak ill of him behind his back. The identity of the director of a large factory is not something that he can compare with an A-level company for the time being. ”

Wait until the group walks out of the office.

A new round of quarterly summary meetings was also officially held in the conference room.

There is nothing to talk about in the first half, basically representatives of major manufacturers take turns to speak.

The reporters and media in the audience symbolically threw out a few issues that players were concerned about.

Finally, make a summary, and then make a future outlook.

After about an hour or two, it came to an end.

Ke Jin also walked in through the back door during this period.

The front was already full, so he found a random row of seats in the back and sat down.

I have to say that the speeches of these old men are really stinky and long, and the representatives of each manufacturer come to the stage to speak in a rhetorical manner.

Excellent sleep aid.

When Ke Jin fell asleep, he opened his eyes and was the last representative of Tengjing on the stage to step down.

Then, Chang Detai walked up to the podium and sat down.

According to the usual practice, I made a summary, and then there were some polite official words, wishing all companies a successful start and good results in the second half of the year.

After the reporters left early.

Chang Detai threw out the theme of helping farmers.

"In response to the call of the Huaguang Bureau for the 'Golden Autumn Harvest Season', the Game Regulatory Bureau needs to seek cooperation with a game company to develop a free public welfare game to help farmers, and the theme of the game should preferably revolve around the rural pastoral style, do you have any ideas?"

The voice fell.

The representatives of game manufacturers, large and small, in the audience were all silent.

The scene was not silent.

But apart from whispering at the scene, no manufacturer dared to take over the conversation loudly.

The dozen or so leading factories had a discussion in the office just now, and the results of the discussion were also very clear.

Some small and medium-sized manufacturers, including some small workshops, who want to establish a good relationship with the EAA, are quite interested in this cooperation.

But the only thing that is interesting is that I can cooperate with the EAA.

If it is co-branded, even if it is a small game with a lower cost, the official blog of the supervision bureau's millions of fans will definitely help to publicize it.

Your own exposure will be pulled up in an instant.

In addition, with the official endorsement, it can be recognized by some players, and it will also have a little impression of its own small workshop, which is conducive to launching new works in the future.

It's a good deal.

But if you want to talk about the theme of helping farmers, you also want to revolve around the countryside?

Then we can only say sorry.

Can't do a little.

Can't even think of anything to play with this theme.

Just when the scene was embarrassing, Chang Detai also sighed slightly in his heart with a slight disappointment.

Suddenly, I heard a relaxed and calm male voice in the back row.

"I can do it."

Swish!!!

Suddenly, hundreds of pairs of eyes in the entire huge conference hall turned their heads to look at the last row.

Even Chang Detai's eyes were attracted.

The world is focused on this!

When I found out that the person who spoke was a designer who had recently been in the limelight in the game circle.

There was a small number of people with a little relief in their eyes.

But more designers have surprise, curiosity, scrutiny, thoughtfulness and other emotions in their eyes.

To sum it up, it's just three words.

Don't believe it.

Everyone here is the best elite in the industry, and everyone can't think of how to start.

You can do what you say?

Watt doesn't believe it!

Ke Jin was also stunned by everyone's forced movement.

He didn't speak for the first time just now, he just wanted to secretly observe and see if there were any peers competing with him.

If there is a bid, he still has to think about how to eat this wave of opportunities sent by God steadily.

As a result, everyone didn't speak, so he didn't ink.

Who knew that these bastards had a hand when they saw the excitement, staring at themselves with wide eyes one by one.

It's a little shy to give people a whole thing.

At this time, Chang Detai on the stage saw that it was Ke Jin, and his eyes suddenly brightened a little, and he even stood up a little excitedly.

However, in order to avoid this kid as a young man, he will inevitably be impulsive, just to save face and raise his face in front of his peers, and he will say too hard without thinking about it.

Chang Detai still plans to remind him first, it can be regarded as helping him to carry out the old bottom, if he really can't do it, he can still get out of the whole body, don't wait for the real work to continue, and then say that he can't do it, but he will become the laughing stock of the whole industry.

For this young designer whom he admires, Chang Detai still doesn't want to see this kind of thing happen.

"The countryside is idyllic, and the theme of helping farmers must be clear. We don't want to beat the other major industries of Huaguang Bureau in terms of popularity, but at least in our own small circle, we can have a certain degree of player acceptance. ”

"With so many requirements, Engraving Designer, are you sure you can still do it?"

Ke Jin didn't answer, but threw out another question that made everyone present strange.

"Changju, are you sure that this game is really completely free, and there is no way for players to recharge?"

Chang Detai was stunned.

I don't know why Ke Jin asked like this.

Does he think that he can't accept the point of free games because he can't make money?

Although the price of this kid's previous games has been bizarre.

But judging from the end result, he made a lot of money.

It can be seen that this kid doesn't want to make money, it's just a business strategy that he has a very smart mind.

But then again, public welfare itself cannot be measured in terms of value.

Although I would love to keep this kid by saying 'allow you to set up the recharge screen' in my heart.

But Chang Detai nodded helplessly, and said fairly: "Well, it's completely free, and the project with the theme of public welfare is not allowed to have any recharge content, otherwise it will put the cart before the horse." ”

Originally, Chang Detai was a little worried, for fear that this kid would directly pick on him as soon as he heard this.

As a result, who knows, after the latter heard this, his eyes showed a little excitement.

Vibrating and powerful.

"Okay, I'll take this cooperation."

"Within 7 days, the finished game will be sent to the bureau!"

As soon as these words came out, all the designers in the audience were shocked!

Snatch...... Win the sky?

7 days?

Make a game?

Or is it the theme of helping farmers that everyone here shakes their heads and says they can't do?

And can there be a certain level of player acceptance?

Are you sure???

Almost all the designers present had only one idea in mind at this time.

Lose your marbles!

This young man has gone crazy in order to fill the cup!

(End of chapter)