Chapter 110: Dig your own pit and jump by yourself!

"How? Expand on that. "The boss of the deep forest game is a little moved.

The boss himself doesn't know much about the game industry, but because he has loved horror/thriller culture since he was a child, and his family is quite wealthy, he has a little spare money in his pocket.

I can't afford to open a game company with a large budget and big production, but a small-scale horror game company can still do it easily.

And after five or six years of expansion and development, Shenlin has indeed achieved a niche boutique in the horror category.

Although the form of intimidation is a bit simple, but because there are not many people willing to do this business, it also allows Shenlin to successfully squeeze into the track, and the monthly turnover of each new work release can basically remain around two or three million.

Don't look at the flow of two or three million, it doesn't seem to be much.

But in the field of horror games, it is already one of the heads in China.

Unfortunately, the audience is too small, and the boss has been trying to expand outward in recent years, but there is no good way.

Now that he heard his director say that there was a chance to rub the heat, he suddenly sat up straight.

"Actually, it's very simple, it's just that you need to spend a little bit of money on the boss......" Lin Xiang saw that there was a play, and he also said his plan in a loud voice.

Actually, it's not a very clever idea.

It is nothing more than the company to buy some water army, and then spend some money to take the initiative to raise the popularity of the game "Black Bullying".

Of course, you can't just lift people.

Let the water army raise the popularity of "Black Bullying", and appropriately mention the fear of travel works under Shenlin.

Lin Xiang thought about the speech format for them.

"The number one player is really fun, but there are also a lot of domestic horror games, if you are interested, you can go and find out, I recommend "XXX", "XXXX"'

Of course, this may not completely convince the boss.

After all, how can a small boss who has to be careful about the promotion of his own games spend his money to promote other games as soon as his brain is hot?

Isn't that!

Therefore, in addition to knowing the feelings, Lin Xiang is also well versed in the way of 'moving with reason'.

"Boss, it's not groundless for me to say this, there has been a precedent before, boss, if you look up the plot game next door, you will find out."

"Their sales have increased exponentially in the past year, and the topic discussion has almost doubled more than ten times faster than last year!"

"The reason for this is precisely because the number one player's "Wind Journey" has taken the plot class to a new level, so that many players no longer 'smell the plot and change color'"

"On the contrary, these players have even begun to actively engage with the same type of works in the past year, intentionally or unintentionally, after all, there is only one "Wind Journey", but players who like story-based games will continue to pop up."

"This has led to a virtuous circle of drama, more small capital bosses have begun to pay attention to this field, and many companies have begun to try to find some excellent online literature websites to cooperate, buy their high-quality copyrights for plot game adaptation, and many old plot manufacturers have taken advantage of this wave to make a lot of money."

"So, why don't we do a remastered one?"

"Hop aboard the Noah's Ark of the number one player! Let the horror class also have a small fire! ”

Although for the big factory, the title of 'Noah's Ark of the number one player' is somewhat ridiculous.

After all, no matter how popular the number one player's game in the past year is, its turnover is difficult to compare with an old S-level game company.

You worked so hard and spent so much energy to make a good game, but in the end, you still didn't sell as much as my family's heavy krypton draw cards, who is rare for you?

But for small companies, as long as the number one player does his own related game genre, it is enough to be considered a whale fall!

Seize the right time to enter the market, just a wave of full meals!

"Shhh...... It seems to be a bit of a trick. After listening to Lin Xiang's plan, the boss couldn't help but light up.

Instead of racking your brains and thinking about those methods of expanding the circle that don't work very well.

It's really better to rub off on this wave of heat and go up to the wind!

"Okay, you can try it once! Additional budget, as long as it can really bring a certain amount of heat, what about praising it "Black Bullying"? ”

Those who have the same idea are far more than the fear game company [Deep Forest Games].

A few days ago, when "Black Bullying" was about to be put on the shelves, several companies that had also gathered together to discuss online and expressed their worries almost tacitly took action at this time.

If you can, it's definitely the best to push your own game.

But now that his own game can't be pushed, instead of being angry and complaining about himself, it is better to surround Wei and save Zhao!

So, under the idea that the major dreadful tour manufacturers are vying to be a water army and strive to drink a sip of soup.

In less than a week.

At least in the fear of travel section, "Black Bullying" is already known to everyone, and even some passers-by who don't play games but are interested in horror elements.

I've heard that there seems to be a good horror game recently.

On the other hand, in the traditional game circle, because of the outrageous QR code of "Black Bullying", a whole atmosphere has even formed in the circle.

The popularity of "Black Bullying" has also remained high for a long time.

The two completely different heats have invisibly evolved into two bread sandwiches, launching a surging attack on Kejin!

……

"Clock of the picture that travels through time"

"From the opposite direction, start moving"

"Back to the beginning, the time and space of Ailing"

"Freeze the content, be unfaithful"

Ke Jin sat in the office, listening to the moving melody coming from the stereo, but his expression was numb.

I've listened to the bell in the opposite direction a hundred times, and I can't get back to that time and space on the eve of the game's release.

The running water of "Black Bullying", under the output of a group of crazy firepower, has broken through the 20 million turnover mark since the 12th day.

It has also become Bluestar's best-selling horror game in recent years.

Naturally, the mission also failed.

Ke Jin, who was defeated, didn't have much of a stress reaction to the failure of the mission itself.

Isn't it just losing!

I've lost so many times, and I seem to say that who cares, do you think I care? Hahahahaha

Except, of course, hiding in the office for a while.

Kejin also carried out a wave of failures.

Analyze why this style of play will fail, where it will lose, and how to optimize it next.

After a series of data collection.

Kejin discovered.

In addition to other triggers for chicken and dog fragments.

There are two main reasons for this failure.

First, there are peers who secretly make it bad!

There are some outrageous horror game manufacturers, so we won't name a few of you, I hope you have a bit of B in your heart.

actually took advantage of the fire to rob, took advantage of the weakness, and took advantage of my illness to kill me!

If it weren't for the recently established public relations department of the number one player company, which had a keen insight into this news, Ke Jin wouldn't even know how he lost.

Moreover, you ask the sailors to also ask for high-quality ones, right?

Is it really hard to blow?

The blowing Kejin can't wait to crawl along the network cable and give them a hammer!

I've seen a water army smear a rival company.

But if you ask the navy to praise the opponent's company, Ke Jin is really the first time to see it.

Rub rub, rub everything!

You're spicy!

Why are there such abstract peers?

What?

My top-up interface is also very abstract?

That's fine.

The second reason for the high sales volume.

It is precisely because the recharge QR code of "Black Bullying" is too abstract and even keeps going out of the circle.

In this era of 'you can't live, you can't live without it', it has also attracted many passers-by who don't play games to be curious to click on the relevant videos to learn about it.

Ke Jin, who learned of this, was devastated.

Pinch Mom! Co-author: I dug a pit by myself and buried it myself?

Scald!

I can't wait to remove myself!

"It seems that next time you want to start the knife from the recharge interface, you must not be too abstract."

Something that is too abstract will attract attention in itself, which can be regarded as a lesson learned by Kejin.

Just when Kejin's front foot was just summed up.

"Knock knock." There was a knock on the door.

"Come in." After getting Ke Jin's nod, Gou Chehua strode forward.

According to the usual practice, after reporting a series of things related to the company's development last week, such as the company's game data, financial situation, and daily player activity.

Ke Jin thought he was ready to go.

As a result, he saw Gou Chehua, with a somewhat happy and sad look on his face.

Slowly pulled out a letter from the folder he was carrying with him and pushed it to Ke Jin's desk.

"What is this?" Ke Jin picked up the envelope suspiciously and looked at it.

The exterior of the envelope is simple and elegant, with a bit of artistic touch.

The opening was also sealed with gilt fire paint.

It looks quite formal.

However, there are still people who write letters these days?

If you have something to do with Qiuqiu WeChat or something, or call the front desk, isn't it over?

"Mr. Ke, this is an invitation letter from the nine major art and cultural associations, inviting our company to participate in this year's annual cultural celebration."

"Nine major art and cultural associations?" Ke Jin was stunned.

What kind of inaccessible association is this?

I've been born and raised here for over 20 years, and I've never heard of it.

I've heard of some cultural celebrations within the industry.

For example, what is the annual celebration of music, the annual celebration of live broadcasting, the film festival, the dance festival is messy.

However, after hearing about Gou Chehua's introduction.

Ke Jin now understood.

It's not that he thinks of anything that doesn't go into the civil association.

On the Blue Star, the so-called nine major art and cultural associations are quite famous and belong to the jurisdiction of the Cultural Affairs Bureau.

Like the Game Regulatory Authority, it is an official agency of its own faction of Blue Star, which did not have these things in the previous life.

It is only because of the surge in the pressure of Lanxing's life and the increasing spiritual demand for culture and art that it slowly came into being.

The purpose of the Nine Arts and Culture Festivals is similar to that of other art festivals.

The selection of the best works of the year in various art industries within a year, in addition to giving a small official bonus encouragement, can also get a wave of out-of-the-circle traffic exposure.

It was also jokingly called the "Huascar Art Awards Ceremony" by a group of netizens

Although it is a joke, it can also be seen that this celebration has gold content in the eyes of the Chinese people.

And every year, when the best works are finally announced, the popularity of the live broadcast platform on the whole network can even directly exceed 100 million!

It is by no means a stream of small activities in the eyes of the aliens.

was reminded by Gou Chehua.

Ke Jin also remembered.

At the end of last year, he was busy attending the game Ice and Snow Festival feast, but occasionally he could see on major media platforms 'How is XX art's XX works' and 'This year's artwork is a fairy fight!' ' and other hot search entries.

He didn't pay attention to it at first, thinking that it was just a spontaneous civil discussion and selection by netizens at the end of the year.

The annual summary is also a common thing on the earth.

As a result, last year's meeting was discussed by netizens about this art and culture celebration.

10 hot searches can occupy 5, it is difficult for melon-eating netizens not to pay attention to it, and the gold content is indeed not low.

"Looks like our company is quite good? Such a large official awarding organization also sent us an invitation letter in person. Ke Jin casually flipped through the envelope in his hand and said happily.

Whether or not to participate is another matter, the main reason is that this feeling of being respected is quite good.

Think about it, if it is really as Gou Chehua said, the nine major art industries have gathered together to select the best works of the year.

Needless to say, the attention aroused can be gained by millions of netizens if you go to it and go around it.

Many people want to participate, but it is difficult to find a ticket.

But the official took the initiative to send all the invitations to himself.

Indeed, the cards are on the board!

"I'd like to see what games should be put on the judging list." Ke Jin pondered.

The so-called best works of the year are naturally counted as works that came out this year.

Now we are also entering the end of August, and the end of the year will be in three or four months.

To make a big and fun new game, obviously a little tight.

It's better to choose from the games you've made this year.

"Black Bullying" is still a little bit less meaningful, and it passes directly.

The remaining three games that have been made this year.

"PUBG", "Hollow Knight", "Stardew Valley"

Choose one of the three, you can do it.

"Jedi" is the most popular.

The artistry of the Zerg worldview behind "Hollow" is also acceptable.

"Stardew Valley" ushered in a whole new era of farming.

Although the popularity of these three games has slowly faded a lot over time.

And if you have to say that the artistry is particularly high, it is also a bit too prestigious.

But it's okay to get a nominee for the game industry of the year.

Just when Ke Jin was still thinking about which one to choose to throw into the competition.

I saw Gou Chehua said with a little worry.

"Engraved ...... Although the official invitation letter has been sent, Yu Gong and I have to tell you, but Yu private...... Actually, I don't really recommend that we participate in the annual selection of the nine major art festivals......"

Seeing Gou Chehua's face full of embarrassment, Ke Jin was curious.

"Got a story?"

"Tell me about it."

(End of chapter)