Say a month is a month!

Not long after the beginning of spring, the snow and ice have not yet melted.

Under the overtime system of more than 1,000 employees of the network news game.

Naraka: Bladepoint has reached the end of production and internal testing.

Jia Kuiqian found that the reason why Mr. Ke dared to use as many people as possible.

The main reason for this is his well-developed proposal.

Usually, when you have a plan for your own game development, each department has to go down to a meeting on its own after getting the outline or draft, and work on it while you think about it.

After making a sample, it will be sent to the game director, and the general direction is correct before it can continue.

There will be a lot of collisions of opinions, and the more people there are, the more collisions there will be.

But the general plan is the ruler, whether the number is 200 or 2000.

All you need to do is follow the rules in the proposal.

The departments that used to be noisy in the development of the game were quietly dropped during the development of Naraka.

I could only hear the sound of each of them crackling and tapping on the keyboard.

When a month later, Jia Kuiqian excitedly took the soon-to-be-perfected "Eternal Calamity" to Ke Jin to report the results.

I thought I could be boasted about it.

As a result, who knew that Ke Jin had not finished it when he heard it, and his brows suddenly furrowed.

"So slow?"

"Huh?" Jia Kuiqian was stunned: "This ...... Isn't this slow......"

A month is almost complete, and this is already the fastest legend of game development in our network news game!

I've never had a great start before!

Of course, if Jia Kuiqian knew the number one player's employees, not only would he not exceed the deadline after receiving the order, but he would also have a few days left to complete it ahead of schedule. He was afraid that he would be able to understand why Ke Jin would be slow.

Finally, after another week of leeway.

All aspects of Naraka are almost finished, and there are still some minor bugs, but they don't affect the overall playability of the game.

According to Kejin's original design concept of liking a tight fit, no matter how small the bug is, it has to be optimized first.

Strive to give players the best gaming experience.

But this time is different.

I have a buff for the last battle.,Once you really play it.。

You can also stuff some funds from all directions, remedy it, and lower the flow of background settlement in the system.

Therefore, the BUG has been officially praised as a game feature for Kejin, who used to be blind to sand.

As the saying goes, one BUG is a BUG, and multiple BUGs can work!

If you can run up the BUG, don't touch the spicy!

……

Everything seems to be uneventful.

But there was still a little hiccup.

Just when "Eternal Calamity" was about to be released on the shelves of South Korea Network News.

Netcom Game is preparing to invest a full 300 million yuan in publicity funds, and it was heard by Kejin.

Frightened, he hurriedly made a phone call and directly shouted to stop the large-scale publicity!

Kick the brakes and step on the red line!

Damn, I'm good for my wit.

At that time, it was stipulated that the announcement must be approved by the number one player.

Otherwise, this backstab will pierce me in the heart!

There are always people who want to harm me!

What a preach! Anything you declare will only hurt our friendship!

For Jia Kuiqian, who was full of question marks, the explanation given by Ke Jin was also quite reasonable.

"The Korean market is just our testing ground, there is no need to spend so much money, wait for a month or two, after the game's phase test comes out, and then go back to China to publicize it with great fanfare."

Jia Kuiqian's words deeply moved.

In the past, Netcom has also cooperated with all kinds of companies, but almost all factories use Netcom as wool.

Although with the blessing of the powerful legal department of Netcom, others can't get anything.

But it's the first time I've seen someone like the number one player who takes the initiative to save money for Netcom.

The original cost of 300 million yuan for publicity and distribution was under the strong request of Mr. Ke.

It was reduced to about 10 million.

Publicity of this scale, if it is a physical product, 10 million bloggers or anchors with goods can launch a certain effect.

If the product is not too bad, the return on investment is basically no problem.

However, the cost of 10 million publicity in the video game industry is much more complicated.

First of all, because there is no actual goods, there is no dealer, and the agent takes the goods, so there is no guarantee.

Second, the secondary purchase rate is almost zero.

Generally, players who abandon the pit, even if they have returned to the pit, will only consider returning to the pit when they learn about the new changes in your game, what new optimizations have been made, and what better benefits have been made in the follow-up announcement.

It's like the kind of player who slapped his head one day and thought to himself, 'The XXX game that was abandoned before hasn't been online for a long time, let's go up and take a look' The probability is very low, so low that it can even be ignored.

This also leads to the fact that every time a game company announces it, what is needed is an immediate effect.

It can't be like those big-name luxury goods, some ads are not even made to make money, just to let people know that there is such a thing. This situation is completely inapplicable in the gaming industry.

This will also block some of the game's avenues for advertising.

There are some of the best publicity channels on the market at the moment.

One is the advertising of major media platforms.

The second is a note from a game anchor, or a live trial.

The third is the articles or videos of some well-known game media reviewers.

However, the latter two have limitations because they have their own fan attributes.

Jia Kuiqian divided the 10 million publicity funds into three parts.

The first channel accounts for 60% of the funding, and the latter two divide 20% each.

6 million were placed on the overseas version of TikTok in South Korea.

According to the exchange rate of 2 yuan RMB once click-through rate.

At least two to three million users can click on the ad interface in a week.

Removed some users who clicked repeatedly and accidentally clicked.

More than 200 must have.

In the end, even if only one percent of the downloads will be made, this can be regarded as 20,000 weekly lives.

Counting the recommendations of the game anchor and evaluator next door, I have 30,000 weekly lives scattered together.

Judging from the fact that Naraka: Bladepoint has canceled the buyout and adopted the payment system of in-app purchases, it is definitely unrealistic to pay back quickly.

But as a testing ground, it is more than enough to test the player's feedback and stickiness.

After Jia Kuiqian's arrangement and docking.

The branch of the Korean Network News game has also begun intensive preparations for publicity and distribution.

The advertising words are also very domineering.

"Interpret the explosive and refreshing masterpiece of the soul of Chinese martial arts! Bring your weapons and dominate your martial arts! Let Naraka: Bladepoint melt the ice and snow in your heart this early spring! ”

It's just that as soon as the first round of publicity was played, it encountered an unexpected Waterloo.

"Naraka: Bladepoint", under the banner of orthodox Chinese martial arts, did not arouse much repercussions in the Korean game market.

In terms of the return on advertising of media placement.

It was not even one percent of what Jia Kuiqian had expected.

On the first day of the game's release, about one million yuan of advertisements were placed, and it was thought that it would bring at least 5,000 people to the market.

But as of the first day, the data sent back to the headquarters is looking at it.

There are only a thousand people who live every day.

On average, players spend less than half an hour online......

In contrast, "Revive Martial Arts" next door has a daily activity of up to 50,000 people, and the average daily online time is more than three hours.

All aspects of the data are completely out of "Naraka: Bladepoint"

"That's not right......" Jia Kuiqian's brows furrowed slightly after seeing the data.

I was also secretly glad in my heart.

Fortunately, I didn't smash all the big publicity of 300 million in one go.

With this rate of return, if you smash the publicity according to the scale of 300 million.

I have to thank God for being able to return 30 million......

Moreover, the expectations of the top level of Netcom for "Naraka: Bladepoint" are not just to return to the cost.

At least to suppress the end of "Revive Martial Arts", so that the black history that was named by the central media a few years ago can be washed away quickly.

The wave of central media roll call + network-wide attacks a year ago has caused Netcom's stock market to suffer a wave of fierce turmoil.

But at the moment, I won't be able to come up with other new works for a while, and I'm counting on this "Naraka: Bladepoint" to somewhat reverse some word of mouth.

As a result, the eternal catastrophe that everyone had high hopes for overturned as soon as it was put on the shelves.

"What went wrong...... Jia Kuiqian was puzzled.

This game, according to the employees of their own department.

No matter in terms of game quality, gameplay, playability, all aspects are impeccable, and it is a masterpiece in martial arts......

What Jia Kuiqian couldn't understand, he could see clearly in Ke Jin's eyes.

On the first day of listing, Kejin also got the sales data in the background.

At a glance, my heart is as clear as a mirror.

The game itself is fine.

The biggest problem is mainly in the advertising slogans that are publicized.

Netcom wants to make a name for himself too much, and he wants to reverse his deteriorating reputation in China.

They are in a hurry now.

Therefore, in the process of publicity, they emphasized vigorously - 'This is Huaguo martial arts!' ''The best martial arts game in the world!' If you don't play, you'll definitely regret it, it's definitely a hundred times more fun than "Revive Martial Arts"! ' and so on.

The core is touting "Eternal Calamity", as well as highlighting the characteristics of "martial arts".

Originally, the goal was to arouse the player's curiosity and desire for comparison.

Let them see the ad and think to themselves, "Really? More fun than "Revive the Martial Arts"? I'll see what's going on! ”

The purpose of the advertisement has been achieved.

The starting point is not wrong, and it is normal to magnify your own selling point.

But the problem is that this set is only good for domestic netizens.

Because the Chinese people themselves are full of affection for a series of legendary chivalrous elements such as martial arts, knives, guns and sticks, and flying eaves and walls.

But the nation of the Bangguo people next door has only been established for 70 years, and there is no such cultural heritage.

At the beginning of the mention of 'Huaguo Martial Arts', they will be curious and want to see what it is like.

And now there is a popular martial arts game on the market.

Whether the interpretation is figurative or not, at least it fills their barren fantasy space.

That's enough.

As for whether the latecomers are orthodox or not, whether they are martial arts or not.

It doesn't matter anymore.

Just like the Chinese people whose food culture has always been based on rice and noodles, occasionally have a Western meal with corn kernels and mashed potatoes as the main food, which is very fresh.

However, the taste is almost enough, do you really expect me to eat like this?

Therefore, the publicity advertisement was sent out from the very beginning, in fact, Kejin had already guessed the ending.

I guessed, but I don't say, eh, I'm just playing!

didn't let Netcom stupidly invest a large amount of publicity into it, which is already the greatest goodwill of Kejin.

You can't have both fish and bear's paws, and if you want the ultimate package, you must endure these hardships in the early stage.

When the buddies turn around and take off, our number one player advances money to help Netcom announce it again, that's all trivial.

As for the current stage.

"I can only suffer a little harder, and when I am successful, I will record your military merits!" Ke Jin looked at the turnover that didn't even break 10,000 on the first day of the system's background.

I was already smiling in my heart.

The quota given in this task can be easily passed if the turnover is less than 50 million in the first month of listing.

That's it?

It's not that difficult at all!

This wave is in a foreign land, who has a master who can break my golden body?

————

"Friends, welcome to the latest Chinese game brought to you by Park Jun-so Oba today!" At eight o'clock that night, Park Jun-so started his live broadcast on kakao TV as usual.

As soon as the broadcast started, a part of the audience poured into the live broadcast room.

However, unlike other regular audiences.

The sailors in Park Junxiu's live broadcast room all came to vent their anger, focusing on a group of demons dancing.

"Oba? Siba! What a shame on our Korean nation for your existence! ”

"Why aren't you dead yet? Hurry up and die! ”

"You like Huaguo so much, why don't you immigrate to Huaguo? I feel sick when I see you, Ah Xibei! ”

The reason why Park Jun-so is resented by so many Korean netizens is mainly because this person is an out-and-out Huabui.

That is, Chinese netizens jokingly called 'Raff'.

Generally speaking, the Raff profession is somewhat similar to the rare variants of the early years.

And this thing is rare, and it is not well received all over the world.

In particular, some Raff, once they blow too hard, or expose themselves to being actually just fake blowing, the local people secretly scold the country.

That's even more to step on a big thunderbolt.

usually ends up with a situation that netizens in both countries are very hateful.

But Park Jun-so is different.

He really likes Huaguo.

Really like money too.

So, he made a decision that went against his ancestors.

Blowing Hwakoku in South Korea!

This time made the netizens of the stick country, who were already small-minded, even more furious.

What's the difference between your behavior and NTR?

Although we are not long, you can't do this, right?

Park Jun-so turned a blind eye to all kinds of negative public opinion, not only did not rein in, but blew it even harder.

His sense of proportion is also very good.

Usually he'll just say, 'What is so great in our country!' But it won't be too much of a bat on the country's own stuff.

As a result, the local media and officials can't do anything about him.

Netizens scolded and scolded, and found that this guy was cheeky, and gradually got used to it.

Now they are gradually treating Park Jun-so's live broadcast room as a decompression repertoire.

I was in a bad mood, so I went to the live broadcast room of Pulaf to scold a few words.

No matter how ugly it sounds, no housing management will block them anyway.

Even if he could, the house manager would like to block the anchor.

It can be said that the existence of Park Jun-so perfectly interprets what is called black and red is also red.

Today's broadcast is also as usual.

A large number of spectators poured in instantly.

The barrage began to bombard indiscriminately.

The firepower was so fierce that Park Junxiu lost all his relatives on the family tree in just ten minutes.

Cyber Zhu Nine Clans belong to Yes.

But there's an old saying that says it well.

Virtual network, virtual mother, virtual ancestral grave to dig casually.

Park Junxiu didn't care, but still smiled and said.

"Friends, the game I recommend to you today, that's amazing! The pinnacle of our martial arts in China! ”

"It's called Naraka: Bladepoint! Just hearing the name, I already feel like it's probably the most fun martial arts game in the world! ”

"I'm sure everyone is like me, you've been looking forward to it for a long time, right? Then let's get started! ”

As Park Junsu spoke, he opened the game that had already been downloaded.

The barrage also floated by.

"I'm not looking forward to it, but I'm more expecting you to die soon."

"Pullaf, when is your mother like?"

"If I scolded you in Mandarin, wouldn't you be happier? cao, ni, mom! Sharks, Dongxi! ”

"I feel sorry for Huaguo netizens, people are so raw, I met such a disgusting thing as you."

"Yi Xiba, I seem to have brushed this game yesterday, but I heard that the sales are particularly poor, and it is no different from violent death. If you want to blow it, take a better game out and blow it, isn't this a shame for your Huaguo grandpa? ”

"I heard that the target of this game is still our "Revive Martial Arts", relying on its running water that didn't even break 10,000 on the first day? also spent money to hire an anchor with such a bad reputation, and died of laughter. ”

"Pu Xiba, you can broadcast it casually, if we have any idea of downloading, we will lose!"

(End of chapter)