After years of exploration, I came to the conclusion that you can go to any industry, but don't go to catering.

In the years when the stall economy was developing, I really went to the street to sell baked cold noodles, and after selling them for a few months, I felt that this job was too unsuitable for people like me.

Later, at a dinner, I met a senior who told me a meaningful story. Brother Qu, you are such a genius in literature, why did you go to work in a stall? At that time, I was okay selling baked cold noodles, and I could earn hundreds of dollars a night. He said that you are really selling this price, so I asked him, uncle, why do you say that? He said that when he baked cold noodles, he had been working in the Northeast for ten years, and other industries were always from zero to 100, only the catering area was from zero to one this year, and one to zero next year, and the cycle repeated. At that time, this senior already had several stores in our Laizhou area, and I was thinking, what about you and me Versailles, uncle? But on the face, I must be very polite, I said, uncle, didn't you do a good job?

He sighed and said to me, "Brother Qu, you don't understand, there is nothing more difficult in this world than doing catering." A small shop has to do all the supply, production, publicity, sales, service, and after-sales, how can there be such a difficult industry? At that time, it was the world of commercial complexes, and we all felt that being able to enter the mall to do catering was equivalent to holding a golden bait. I thought I would be able to be free right away, but that wasn't the case anymore. ”

At that time, I was only concerned with eating, and I didn't listen much to what he said. In the blink of an eye, 2023 is coming, and some words are like a burden in my heart, and they will suddenly come to me and tell me, don't forget the road that my predecessors have walked and what they have experienced, and I will be very flustered.

To do catering, you must choose a project, you must understand the business positioning, what kind of city and what project are the most popular, what category to open in what location, you must know how to avoid pitfalls, join or create your own? Which one is the most reliable among the franchisees? How do you talk about the franchise policy? If you create your own, how do you create your own? Stealing recipes or sending undercover agents? is a big business, which is comparable to a spy war drama. And then you have to have aesthetics, a million designers will definitely be a lot better than a hundred thousand or so, but do you really have this million? Therefore, the logo designed for 500 yuan is a test of the boss himself, you have to know how to choose a location, the development manager of those chain brands, the annual salary is easily hundreds of thousands.

What is the most important thing in catering? Location! Then you have to understand the decoration, the general decoration company profit is 30%, but most of the company is delayed, the details are not in place. If you don't know how to decorate, you pay more than just this little decoration fee. You have to be a good manpower, waiters and chefs are low-educated people, it is not easy to understand and explain the plain, it is difficult to interview on time, can you form a junior team? Even then, you'd have to make more than a hundred phone calls, let alone go deeper. Talking about management and corporate culture is a matter of the future, but if you don't do a good job in the front, you still have to lose.

You have to have the ability to plan as a whole, decide when to open, how many can be renovated, how many to try the food, how many people are all in place, how to push the supply, how to push everything, push and push you will feel that doing this industry is really "annoying".

Because, if you delay one point, everything else will be affected. If you're in the mood to push this, it's really better to go home and push the cart.

To understand the supply chain, you must be able to buy things, tableware, kitchen miscellaneous, meat and eggs, vegetables, seasonings, what to choose which store, who goes to buy in the morning, who sends the goods, how to inspect the goods, how often to change one, how to make orders, how to settle the bill. As soon as you enter the kitchenware city, you will want to go home.

If you don't have a lot of assets, then you can't afford to play catering at all, just like most buddies who do catering. If I had listened to persuasion back then, I would have been better off than I am now. If you listen to the advice now, if you are not dead in ten years, you will definitely thank yourself for giving up catering today.

When you have figured out all these things such as tableware, kitchen miscellaneous, meat and eggs, vegetables, and seasonings, and finally opened, do you think everything is fine and want to take a break? Hehe, this is just the beginning, it's easy to open a store and it's hard to keep the store, you have to understand marketing, how to drain the store? Do you rely on those Douyin store explorers? No, no, no, they just rely on traffic to make money for themselves, the store is not his, what he can introduce is the menu set or the signature dish in your store. Next, you still have to know how to undertake, what if there are fewer comes? What should I do if there are too many people? How do you do it? How do I transfer to a private domain? How to maintain old customers? You also have to understand the sophistication of people, how to get along with experts in the catering industry, and how to get along with landlords? How to get along with business management? How to get along with shareholders and partners? You also have to understand after-sales, what should you do if the guest eats a bad stomach? What should someone do if they are looking for something? What to do with a bad review? What should I do if the customer fights? It's very verbose, right, I find it troublesome to write, but there are many things I haven't introduced to you yet!

If any of these steps go wrong, you'll be finished, don't ask the author why he knows so much, because I've really worked as a stall, sold baked cold noodles, and lost a little bit of venue fees.

So if you're really already in the restaurant industry, you know what to expect. Who doesn't eat dumplings during the New Year? If you're going to start a business, think about everything you're going to face in the future, and if you don't, why would you want a piece of the restaurant business? If you know all of this, then why do you want to do catering? You have such a co-ordination ability, where can't you make money?

If your family has no money, then you really can't afford to eat; If your family is rich, then do you have a dry meal in your head?

That's right, I made a little money selling baked cold noodles, but I have already stepped into the age of being urged to marry by my family, and if I think about it carefully, if my youth comes again, I use the time and energy to do something else, I think I will be able to surpass those writers who have long been famous.

I sincerely hope that young book lovers will not take too many detours.