2023/11/30 Why do people like Fat Donglai?
In the morning, Xiaoyan talked about her favorite supermarkets at the company meeting, and her favorite is Fat Donglai Supermarket.
As an extended topic, I don't think there's anything magical about Fat Donglai, it's just that he is studying in the supermarket, but no one in China dares to say it.
What is the core of what everyone likes about Fat Donglai? It is this company that treats employees and customers as human beings.
Employees treat customers as people, there is service and human warmth; On the contrary, customers treat their employees as human beings, and they have the best feedback.
Fat Donglai's business model is not complicated at all, the boss has completed the original accumulation, and he is willing to take out the money and distribute it to everyone.
The company is good to employees, employees will be good to customers, and customers will like Fat Donglai, which is such a simple virtuous circle.
If it's so simple, why isn't there a second Fat Donglai? I see a lot of short video marketing accounts that don't know how to pretend to understand, and they all say that it's because they can't be copied, but in fact, in this world, there is nothing that can't be copied, it's just that rich people don't like to copy this virtuous circle.
Because, rich people are profit-seeking, and they will make the money in their pockets more efficient, and they don't need to work as hard as him to make more money than Fat Donglai. Then you say, why do rich people still suffer from this copying?
The success of Fat Donglai does not lie in its business model or management style, but in the values and human care it upholds. It treats its employees and customers as its own family, and treats everyone and every detail with heart. This care and respect is felt by both customers and employees, and is what makes them willing to go the extra mile. Fat Donglai's boss, after completing the original accumulation, is willing to take out the money and distribute it to everyone, which is also a reflection of his respect and care for employees and customers. He believes that business success can only be achieved if employees and customers alike feel respected and cared for.
In contrast, many companies only pursue efficiency and profits, ignoring the feelings and needs of employees and customers, and such companies will not achieve long-term success. The reason why rich people don't copy Fat Donglai is because they feel that such a virtuous cycle is too slow and not profitable enough. They are more willing to make more profits through channel operation or investment. However, the world is fair. Although the rich can obtain more profits through channel operation and other means, they have lost the hearts of the people. Employees and customers are human beings, and they can feel the attitude and care of the company. Only when employees and customers feel respected and cared for can business success be truly achieved, which is also the core of Fat Donglai's success.
In the past, the business model of our Chinese people has always been to be able to eat the cheap demographic dividend, then we have a large enough population, the market is large enough, and the labor is low enough, and people's tolerance for various injustices will be correspondingly improved. Therefore, it is okay for rich people to use cheap labor to meet market demand, and who do they need to respect? Think about it, under the sanctimonious appearance of entrepreneurs, which one doesn't think so? Among Chinese entrepreneurs, only Lao Cao, who makes glass, dares to tell this truth.
So, why does Fat Donglai deserve to be respected? Because they can obviously choose an easier path, for example, they can go to a "Donglai Yanxuan" to do a live broadcast, which will definitely make money faster than the current business model; For example, if they go to the Internet to hold a "Donglai Service Class", isn't it better than what Lao Ji sells them? But Fat Donglai didn't do this, so when Boss Yu said that Fat Donglai was mythical as a kind of sadness, I understood that he was not Versailles, but because there were too few such companies that were precious.
So why are there so few such enterprises? Essentially, it is because we are a developing country, and behind the explosion of Fat Donglai, it is essentially because we are poor. We, the hard-working workers, have never been treated as real human beings, so we think that Fat Donglai is a myth.