Stores that can explode as soon as they open will definitely go out of business, and many stores have actually suffered this kind of loss, which is the most common mistake for novices.

People are afraid of young people's ambitions, and stores are afraid of opening high and going low, and our company has suffered this kind of loss when it first started to be a store in a shopping mall.

At that time, when the sales were expanding the market, they discovered the potential shopping mall of Zhenhua Commercial Building. So, we spent more than 2 million yuan to settle in Zhenhua Commercial Building, which happened to be in Laizhou for trial operation, and the official account was also followed by publicity, and then the store was quickly detonated, and the business was very good.

How busy was it? Pan Dong, who was so busy that he was the boss, had to go to Zhenhua Commercial Building to do service. I remember very clearly, a whitening product made about 10 million a day from the morning to the end of the night, and everyone in the store was very sore, but at that time everyone was very happy, because good business means we make a lot of money.

In the first two months of the statement, there was an income of tens of millions of dollars every month, and Pan Dong was already looking at the new car in the 4S store, what did it prove later? Prove that he is happy too early, from the third month, it is a cliff-like fall, and then it began to lose money, I looked at the reviews and all the bad reviews on the official account, what waiter has a poor attitude, no feeling after use, and the whitening effect is unstable, and then I understood through the meeting of Pan Dong that a new store has just settled in a large shopping mall to do activities, and the store will be detonated in a short period of time.

Any business, any team needs to run in, but the guest is not a businessman, he is a consumer group, he will not give you this novice period, he will not tolerate you, you are rushing to open your business, but in fact, you have to hand the product to the guest is very slow, your service is not good, your product whitening effect is unstable, then after the guest comes, the experience will be very poor. After the guest comes once, he will definitely not come a second time, this is an era of oversupply, no one will give you a second chance, a chance missed, even if the performance behind is very good, but once the preconceived reputation is there, it will be difficult for you to recover. You think it will be good next time, sorry there is no next time, new stores are opening everywhere, and no customer is sure to choose your home, so you can only do a good job if you understand human nature.

In fact, all the sales experience is a loss, then we will open a new store, even if the team has become a lot stronger, we are doing it in the early days of opening, for example, send a circle of friends, invite business partners, friends to test it, then during this period, there are guests into the store, we have to entertain normally, but also to tell the guests, "we are in trial operation, the hospitality is not good, will be discounted, please forgive me for the slow speed of taking the product" and so on.

Because, we will never open easily, easy to pull traffic, because we have to use the performance of the trial operation period to judge the natural flow of the store, through the trial operation and customer feedback, to adjust the actual operation of the store. And then when it really opens, it's also a little publicity, looking for a talent to explore the store is to find it separately, find a few this week, find a few next week, and never be too hot again, and the merchants who will do it will be able to ensure that the traffic brought by the talent will be digested by themselves. Whether it is converted into a member, or a private domain to be a circle of friends, there will definitely be a bar spirit who says, "A certain brand was popular as soon as it opened, and now it is also a hit", the problem is that when the new store opens, all the people in the old store can come to support, and they make high-standard products.

Don't follow others to learn to do business, this knowledge must not be done quickly. Be sure not to let this store be detonated quickly when you have a good run-in and your carrying capacity is limited, it will cause permanent and irreversible damage to your store.