Book friends, has anyone ever eaten a roast bird? Let me ask you a question, are raw materials cheap? Chicken is the cheapest ingredient in meat.

Because, the rapid development of the fast food industry has led to the largest production scale of chickens in this rapid development process. Japanese culture.

Is Japanese culture an expensive culture in our minds? We think that Japanese food is a very expensive thing, so every string of chicken you eat at the Northeast barbecue stall is put in the roast bird restaurant, and a string is 60 yuan. In the Northeast Yakiniku restaurant, a string is about five to ten yuan.

At present, there are more and more roast bird shops, and the catering industry has found that this is more profitable than Japanese food, no need to keep it fresh, and the roast bird in Shenzhen is very delicious, much stronger than the roast bird in Beijing.

Why care about this?

It's because we have a big brother in the catering industry who is ready to develop the roast bird culture across the country, and he found that roast bird is an absolute high gross profit, and what is the core of it? It's an industry that anyone can replicate. Restaurant owners can dress barbecue chefs from Tohoku in Japanese chef's clothes in their own restaurants, and they can make big deals without opening their mouths.

Why do I think he can do this? He considered the resources and got the practitioners done, and the Northeast master did this directly, no problem. It is much easier to roast birds than Northeast skewers, and the Northeast master can give you more than 10,000 skewers in one night, which is interesting, this is the culture.

Culture actually makes each of us flock to it, and our company came to a young lady two years ago and bought a bag. When you enter the door, you show off, "Guess how much my bag is worth?" "When I saw that it was two or three thousand yuan, I estimated it at about 20,000 yuan. She immediately retorted, "Mr. Qu, don't you know this sign?" Haven't you seen an ad for it on TV every day? I smiled and said, "You are asking how much the bag is worth, and the bag is worth 20,000 yuan, and the price of the sign can be determined by yourself."

Behind the brand is culture, culture promotes the development of the brand, it is a two-way, that is, whether you can attract the culture of this group of people, and at the same time let this group of people have the value of the brand, then you will find that your brand will promote the growth of culture.

Therefore, dear book friends and bosses, when we choose a brand, we must not only look at its products, technologies and channels, but also look at the culture it represents, because culture is always the biggest driving force behind the market. Only by deeply understanding and using the culture can we truly promote the development of the brand and win the recognition of the market.

The relationship between brand and culture is mutually reinforcing. The culture that a brand represents not only appeals to target consumers, but also creates emotional resonance among consumers, thereby increasing brand loyalty. At the same time, the development of the brand can also promote the spread of culture and expand the influence of culture.

Therefore, in today's competitive market environment, brands need to use the power of culture to enhance their competitiveness. The spread and development of culture also needs to use the power of the brand to expand its own influence. Only by closely integrating the brand and culture can a win-win situation be achieved.

For enterprises, how to combine brand and culture?

First of all, companies need to have a deep understanding of the culture that their brand represents, including the brand's core values, brand story, brand image, and so on. Only by deeply understanding your own brand culture can you better spread it.

Secondly, enterprises need to pass on brand culture to consumers through multiple channels. These channels include advertising, PR, social media, and many more. In the process of delivering brand culture, enterprises need to pay attention to interaction and communication with consumers, so that consumers can better understand and accept brand culture.

Enterprises need to constantly innovate and develop their brand culture to adapt to the changes in the market and the needs of consumers. The relationship between brand and culture is inextricably linked. Only by deeply understanding and using the brand culture can we truly promote the development of the enterprise and win the recognition of the market.