2024/2/29 Love in the advertisement
Actually, I had never understood the advertisement for "Centennial Mountain" before.
It turned out to be a reference to an incident that happened on the streets of Stockholm in 1650. 52-year-old Descartes met Christine, an 18-year-old Swedish princess.
Descartes was destitute and destitute, but he was unwilling to ask for handouts, and spent his days studying math problems with a broken pen and paper.
One day, Christine's carriage passed by the street and found that Descartes was studying mathematics, so the princess got out of the car and asked, and finally Descartes found that the princess was very talented in mathematics.
A few days after saying goodbye, Descartes received a notice that the king had asked him to be Princess Christine's math teacher. In the years that followed, Descartes and Christine, who were 34 years apart, fell in love, and the king discovered and executed Descartes. It appears in the final love letter written by Descartes to Christine
=a(1-si
θ), which is solved into a heart-shaped pattern, which is the famous "heart-shaped line".
The love letter was eventually included in the Cartesian Museum of Europe, and the concept of the ad was to compare the water of the hundred-year-old mountain to this alternative love letter, which means "classic, romantic, unforgettable, and eye-catching".
The advertisement for Baisui Mountain is based on this touching love story, showing the ingenious combination of mathematics and love. In the advertisement, the 100-year-old mountain mineral water has become a witness to this romantic story, and it also means pure water, like sincere love, precious and rare. Through the reproduction of this historical story, Baisui Mountain conveys the historical heritage and cultural connotation of its brand to consumers, highlighting the high-end image of the brand.
This ad is thought-provoking because it cleverly combines mathematical principles with a love story, revealing the romantic side of mathematics in real life. Descartes' coordinate equations
=a(1-si
θ) was originally an abstract expression, but in the Baisui Mountain advertisement, it is endowed with a rich emotional connotation. This equation is solved in a heart-shaped pattern, which symbolizes the romance and beauty in love. Baisuishan took this opportunity to combine this mathematical concept with advertising creativity to show the unique charm of the brand.
In addition, the 100-year-old mountain mineral water in the advertisement runs through the entire love story, which not only witnesses the love between Descartes and Christine, but also becomes the carrier of this love story. With its pure, sweet quality, Baisui Mountain symbolizes sincere love and highlights the high-end image of the brand. And this idea also makes it easier for consumers to remember the brand characteristics of Baisui Mountain, and improves the brand's popularity and reputation.
With a unique historical story as the background, the Baisui Mountain advertisement skillfully combines mathematics and love, showing the romantic temperament and noble quality of the brand. Through the dissemination of this advertisement, Baisuishan has achieved a good reputation and sales performance in the market, further consolidating its leading position in the mineral water industry. In the future development, Baisuishan will continue to uphold this advertising creativity, and is committed to providing consumers with pure and delicious water, which has become an indispensable part of people's lives.
The advertisement of Baisui Mountain, with its unique historical background and romantic love story, successfully attracted the attention of consumers. The ad showcases the ingenious combination of math and love, revealing the romantic side of math in real life that makes people moved. In the advertisement, Baisui Mountain mineral water, as a witness and carrier of this romantic story, further highlights the brand's high-end image and unique charm.
This advertisement is not only a romantic love story, but also a cultural heritage. It allows people to enjoy beautiful love while also being able to feel the magic of mathematics. Baisuishan took this opportunity to combine this mathematical concept with advertising creativity to make advertising more cultural connotation and artistic value.
In today's fierce market competition, Baisuishan has successfully established a brand image and improved brand awareness through this advertisement. With the quality of pure and sweet mineral water, it symbolizes sincere love, making it easier for consumers to remember the brand characteristics of Baisui Mountain, thereby improving the loyalty and reputation of the brand.
The advertisement of Baisui Mountain, with its unique creativity and profound connotation, has won the love of consumers. It allows us to see the company's focus on cultural inheritance and emotional transmission, and also allows us to see the wonderful combination of mathematics and love. Such advertisements not only make people feel the charm of the brand, but also let us see the company's keen grasp of consumer needs.
In the future development, Baisui Mountain will continue to uphold this advertising creativity, deepen the brand image, and deliver pure and delicious water. It will continue to be committed to satisfying consumers' pursuit of high-quality life and becoming an indispensable part of people's lives. At the same time, Baisuishan will continue to explore the infinite possibilities of mathematics and love, and bring more creative and emotional advertising works to consumers.
In short, Baisui Mountain's advertising has successfully stood out in the market with its unique creativity and profound cultural heritage. It allows us to see the beautiful combination of mathematics and love, and also makes us feel the romantic temperament and noble quality of the brand. In the future development, Baisuishan will continue to uphold this advertising creativity, bring more high-quality products and services to consumers, and become an indispensable part of people's lives.