Jiangcheng County is a subordinate county of the Hezhou Prefecture, Jiangcheng Tea House is a subordinate store of the Zhou Business Group Tea Company in Jiangcheng County, and it is a third-level sub-branch of the Zhou Business Group, with less than ten apprentices. The second level or above stores have the position of the big shopkeeper, the second shopkeeper, and the third shopkeeper, with at least 20 people, the big shopkeeper is responsible for the overall work, the second shopkeeper is responsible for the sales business, and the third shopkeeper is responsible for finance and logistics. Zhou Rui went to Jiangcheng Tea House, a third-level store, as the shopkeeper, and there were no second or third shopkeepers, so he had to pick it on one shoulder. But Zhou Rui privately appointed Ma Biao as the second shopkeeper and Zheng Jian as the third shopkeeper.

When Zhou Rui and the other three rushed all the way to Jiangcheng County, it was already evening, and the employees were about to get off work and had not yet gone home. Zhou Rui introduced himself and showed his certificate. One of the guys, named Cui Xi, smelled it, looked Zhou Rui and the others up and down, took the voucher, looked at it, and said with a smile: "Shopkeeper Zhou, you can be regarded as looking forward to you, welcome, welcome!" So be it! Everyone didn't go home to eat tonight, so we went to the restaurant to pick up the wind and wash the dust for the shopkeeper Zhou. Good no good? The crowd cheered and applauded.

It turned out that the men and apprentices of the Zhou business group were also divided into levels. The guys are divided into large, medium and small, and the apprentices are divided into high, medium and low, Cui Xi is the big guy of Jiangcheng Tea House, and he is also a veteran level. In the past, after the shopkeeper of the tea house called Zong Kai was dismissed for embezzlement of public funds, Cui Xi saw that the position was vacant and felt that he was the oldest, so he thought that it should be his turn to be the shopkeeper. But after several applications, they were all suppressed by Zhou Jiang and Zhang Xiong.

Others reminded him, saying: "If you do this, it's useless, you have to give gifts, even if you don't give gifts, even if your head is rotten, you can't afford it, how can there be a pie in the sky in the world." Cui Xi was very discouraged, his family was so poor that he couldn't come back, except for just enough to eat, how could he have spare money to give gifts, so he had to give up.

This lasted for more than half a year, before the new shopkeeper took office, Cui Xi had been in charge of the daily operation of the tea house, taking the salary of the buddy, doing the work of the shopkeeper, not to mention the resentment in his heart. Now seeing Zhou Rui come to office, he was relieved and very happy, so he took the lead in proposing to go to the restaurant to pick up Zhou Rui and the other three, of course, the entertainment expenses were still paid from the public funds of the tea house.

The group came to the hotel, asked for a large private room, and ordered dishes and drinks. After a while, the guy brought up all the wine and food. Before the banquet, Zhou Rui introduced Ma Biao and Zheng Jian to everyone, and Ma and Zheng both stood up to greet everyone and said please take care of them. After three rounds of wine and five flavors of food, everyone came to toast Zhou Rui. Cui Xi came first, but he didn't know how to drink, so he said: "Shopkeeper Zhou, I don't know how to drink by nature, I feel itchy and allergic all over my body when I drink, I don't believe that I just drank a little bit, and I had a seizure." After that, lift up the clothes and show them to Zhou Rui.

Zhou Rui waved his hand and said, "It's okay, you can't drink it, don't drink it." I don't have to look, I trust you. Cui Xi said: "Although I can't drink, I can sing." You drink, I sing. All right? Zhou Rui said: "Okay, you sing a song, I'll drink two cups." Unexpectedly, as soon as Cui Xi sang, his voice was beautiful and beautiful, and he could catch up with a professional singer, Zhou Rui still wanted to listen to it, so he asked Cui Xi to sing a few more songs, and he drank a few more glasses. Later, everyone else came to toast in turn, and Zhou Rui did not refuse to come, and unknowingly he was so drunk that he vomited all over the place. That Cui Xi left a deep impression on Zhou Rui. Ma Biao and Zheng Jian were both drunk.

The next day, Zhou Rui, Ma Biao, Zheng Jian and others were all drunk and did not wake up, and they were still sleeping, and they slept until the bamboo pole was on the sun. In the haze, someone suddenly came to report and said, "Shopkeeper Zhou, get up quickly, it's not good, there's a fire." Zhou Rui's sleepy eyes were hazy, and he hurriedly turned over and got up, and asked in surprise: "What's the matter?" The man said, "The next-door neighbor, due to improper use of fire, broke out in a fire, and it was about to burn to our tea house." When Zhou Rui immediately rushed to the tea house, he saw that the fire was raging, coming along the wind, and it was impossible to extinguish it. Seeing that the fire was approaching the tea house, everyone was very anxious. At this critical moment, Cui Xi stepped forward and rushed into the tea house in the risk of being burned or even burned to death by the fire. Seeing this, everyone followed Cui Xi's example and transferred most of the tea leaves in the tea house. The fire burned Jiangcheng Tea House to ashes and gradually extinguished, but fortunately, Cui Xi and everyone were fine.

After the fire broke out, Zhou Rui went to the house next door where the fire broke out to compensate for the loss, but when he saw that the house burned even worse, there was nowhere to live, and he went out to ask for food, and he couldn't find anyone at all. Zhou Rui saw that he was pitiful, so he gave up. Ma Biao said: "That can only report the fire situation to the headquarters." Cui Xi is a firefighting hero, the first to rush into the sea of fire, and should be rewarded. Otherwise, no one would dare to risk their lives to do such a thing in the future. Zhou Ruiran said, and quickly reported it to the Zhou business group. When Zhou Shao heard this, he gave Cui Xi a special approval of a merit share, and felt the merit of the guys for snatching the tea out, and rewarded each guy in the tea house with ten taels of silver, and also pulled out three hundred taels of silver to rebuild the tea house.

In front of everyone, Zhou Rui read out these decisions. In particular, the credit share given to Cui Xi immediately caused a strong resonance and repercussions among everyone. Zhou Rui said: "This merit stock, don't look simple, it will accompany Cui Xi for life, and he will retire in the future, and he can receive living expenses regularly; In the event of death, there is also a pension for the next generation. "The Zhou business group has such a generous welfare package, so that the employees in the tea house are unwilling to leave the tea house and have been willing to work for it. In terms of motivating the partners to work hard, Zhou Shao still made useful explorations and practices. At that time, many businessmen, including Miao Jun, learned from and emulated Zhou Shao's practice, and won the hearts of the guys who worked hard.

After the Jiangcheng Tea House was burned down, it was rebuilt under the care of Zhou Shao. Zhou Rui personally designed and planned, gave full play to the wisdom of everyone, brainstormed, and added a high-end tea tasting room on the original basis, because it was a wild grass on the top, which looked a little primitive, so it was also called a grass shed. The foundation of the roof on the ground is built with rubble, and although it looks disorganized, it is all raw, so I immediately feel comfortable. The surrounding walls are made of tea motifs. Large and small tea sets, some are still exaggerated; There is a dazzling array of tea leaves, some of which are still fresh, hanging all over the walls. In the center of the hut room, an antique stove with a teapot is placed on it, which is specially used to make tea. Tea leaves are decorated on the tea table, teapots and cups are placed, and chairs are also made of tea. As soon as customers walk in, they can see tea everywhere, and they feel the fragrance of tea overflowing, as if they are in a world of tea culture.

After the straw shed is built, Zhou Rui has to hold regular meetings in the morning and evening, and he has to gather in the straw shed, so that the guys can also enjoy the atmosphere of the tea room. Zhou Rui said: "As soon as I took office, I caught up with the fire, do you think it's a coincidence? When they heard this, they all laughed. Zhou Rui said again: "It seems that God wants me to rebuild the future of the tea house." Reconstruction is a new beginning. We also need to have a new atmosphere and strive for more profits. Zheng Jian asked, "Brother, what are your plans?" Zhou Rui said: "First of all, we have to play the tea awareness, so that the people of Jiangcheng know that there is a Jiangcheng tea house." Lack of awareness, others don't know that you have tea here, even if your tea quality is excellent, how can you buy it? ”

A guy asked: "Shopkeeper Zhou, can you tell me more about what to do?" "Zhou Rui had a meeting, the atmosphere was lively, he asked questions enthusiastically, and he could give full play to democracy. Unlike some shopkeepers, they scold people with their faces as soon as they have a meeting. But Zhou Rui will not do this, as long as it is conducive to the tea business, he can speak freely, whether it is right or not. Now, when someone asked a question, explaining that he had used his brains, he said, "I don't know how to do it, so it depends on everyone's opinions." We are holding this meeting to gather everyone's wisdom and ask everyone to speak casually to find solutions. If a golden idea is told and it is adopted, I will reward it according to the situation. ”

As soon as Zhou Rui said this, the whole venue was like being fried, and everyone let go of their mouths, gossiping, and discussing. Zhou Rui asked Ma Biao to make detailed records one by one. After the meeting, Zhou Rui summoned Ma Biao, Zheng Jian, and Cui Xi to sort out.

Ma Biao said: "Some people proposed to give employees uniform clothes, wearing the same, preferably red, with the words 'Jiangcheng Tea House' printed on it, using white, which is very bright and eye-catching in comparison." Zhou Rui said: "This is a good way, and I have been thinking about this for the past few days." Zheng Jian said: "I also think this is a good idea." Every day, wearing such clothes, he shuttles through the streets and alleys, beating gongs and drums while shouting slogans. Cui Xi asked, "What's the slogan?" Zhou Rui said: "Then it's called 'Jiangcheng Tea House, fragrant all seasons', how about it?" And they said yes.

After the implementation of this plan, the awareness of tea estates has increased slightly. Zhou Rui rewarded the guy who made this suggestion with three taels of silver.

Zhou Rui said: "At the meeting, some people proposed that Jiangcheng people don't like to drink tea, which is an important reason why the market cannot be opened. I think this person is speaking well, what should I do? Ma Biao stood up and said a marketing strategy. Everyone here said it was wonderful.

So, Ma Biao took the guys in the store to engage in sales. They walked to a crowded place, reached out and took out a small box containing tea from the bag they were carrying, and threw it into the pile. Some people think they are petty traders and peddlers. Ma Biao said, "These don't need money, they are given to you for free." ”

Sometimes, I take out the tea leaves in the small box, use the boiling kettle with me, soak them, and put them in the small tea cups, so that passers-by can taste them. When people were surprised and refused to accept it, Ma Biao drank it himself and drank tea to show passers-by. Gradually, most people in Jiangcheng learned to drink tea and accepted the habit of drinking tea. Zhou Rui rewarded Ma Biao with six taels of silver.

Zheng Jian saw that Ma Biao had taken the lead, and he also came up with a marketing method, saying: "Brother, recycle tea packaging paper bags, and you can also promote it." Zhou Rui became interested and asked, "How to promote?" Zheng Jian said: "If the customer returns ten pieces of wrapping paper from the store, he will send a small bag of tea for free." You think, customers will definitely drink more tea in order to get more wrapping paper. ”

Zhou Rui began to implement it from his words, and the sales volume slowly increased, rewarding Zheng Jian with four taels of silver.

When it was time for the regular meeting again, Cui Xi sat in the corner, because he had been rewarded for his meritorious work in fighting the fire, and he was very motivated, and he had been thinking about how to sell tea? He pondered for a while and said to Zhou Rui: "I also thought of a suggestion, I don't know if I should talk about it?" ”

Zhou Rui said: "Cui Xi, don't be afraid, if there is anything that should not be said, you can talk about it casually." If we make a mistake, we don't buckle our hats and we don't break the law. As long as it is good for the operation of our tea estate, as long as it is a specific plan that can be implemented and can improve business performance, what can not be said? If you're right, we've adopted it, and it's really beneficial, and we can reward you. ”

Cui Xi said: "I have been a buddy in the tea house for more than 20 years, from a junior apprentice to a big buddy, I saw my predecessors stir-fry tea leaves, and accumulated some experience while learning. I heard from the older generation that these teas in Hezhou are slightly different from those in other places, and the tea properties are more peculiar. Stir-frying tea leaves, generally can not use copper or iron utensils, but we are now using copper and iron, can it be replaced with gold pots, silver shovels? ”

Zhou Rui asked in surprise: "It's the first time I've heard someone say this, why is this?" ”

Cui Xi said: "Because the tea leaves fried in a golden pot and a silver shovel are very different from those fried with copper or iron utensils, and the fragrance is more unique and delicious." This is probably due to the fact that the composition of gold and silver is different from that of copper and iron. Once the gold and silver components are fused with theophylline, the theophylline hidden in the tea is fully released, and the tolerance of the finished tea product is improved, which is more popular with consumers. ”

Zhou Rui asked: "Then why don't other tea merchants use it?" ”

Cui Xi said: "Think about it, how high the cost of the golden pot and silver shovel is, and other tea merchants can't afford to use it if they want to." But the Zhou business group has this strength, why can't it be used? I don't think any of the surrounding tea houses can do it, but if we do, it's original. Just now, the shopkeeper Zhou said that opening the popularity of the tea house is only one aspect. On the other hand, if the quality of tea itself is not good, although the popularity is opened, it is only a temporary increase in sales, but it cannot last. If there is both fame and quality, why worry about the lack of sales for tea? ”

Zhou Rui sighed, as if in contemplation.

Cui Xi said again: "Those who drink tea have a very good taste and shop around. See my tea is unique, but will definitely buy mine. There will definitely be people who are curious and want to come to the store to watch. In this way, it has increased popularity, and sales have increased accordingly. Zhou Ruiran said that he bought a gold pot and a silver shovel. After operation, the sales volume really doubled compared with the original, and Cui Xi was rewarded with seven taels of silver.

Zhou Rui intended to develop large customers, conducted research on the rich people in Jiangcheng, and found that Zhang Yuanwai liked to drink tea, and suddenly came up with a golden idea. One day, Zhang Yuanwai sat in a sedan chair, hugging back and forth, passing through the street. When approaching the door of Jiangcheng Tea House, Zhang Yuanwai smelled a smell of tea. Zhang Yuanwai likes to drink tea, so he immediately stopped and approached the tea shop to take a look.

It turned out that Zhou Rui was boiling tea, and a gust of wind blew out the aroma of the tea leaves. Zhang Yuanwai saw the signboard of this tea shop clearly, so he called the housekeeper and ordered that the ordered tea be returned, and from today on, all the tea leaves of Jiangcheng Tea House will be used. There is a saying that "the sun rises in the east and rains in the west, which seems to be ruthless but affectionate". This intentional or unintentional brewing of tea is quite a loss of the advertising effect of harvesting mulberry elm in the east fence. Zhang Yuanwai is highly respected in Jiangcheng, and when people see that he likes to drink this tea, people also buy it.

Not far from Jiangcheng Tea House, on the same street, there is a tea house called Deng's Tea House, and the shopkeeper is called Deng Pan. I heard that Jiangcheng Tea House has a new shopkeeper, very good at doing business, sales have increased recently, and there are many fewer customers to Deng's Tea House, and I feel that I have robbed them of their jobs, and I have come up with a lot of marketing ideas.

Deng Pan asked his men to put some wooden signs on the street at random, saying that if anyone picks up this sign, they can go to Deng's Tea House to exchange for small gifts. At first, people didn't believe it, but later many people picked it up, so they went to Deng's Tea House to redeem it, and sure enough, they exchanged it for some daily necessities. One to ten, ten to hundred, all came to Deng's Tea House, which increased its popularity and income.

Best of all, monthly rebates. There is a ledger in the store that keeps track of the customer's head. Any customer, as long as they come to the store to spend once, and are willing to say their permanent address, Deng's Tea House will give him an account. Later, the customer came to the store to buy tea, and all the expenses were recorded in the account. Then settle the bill every month, according to the amount of their consumption, take out a little profit, and return it to the customer as a rebate.

Deng Pan reported to his boss, saying: "Rebates attract customers, small profits but quick turnover, and profitable." The net profit in a month is more than 200 taels of silver, excluding rebates, the net profit is more than 100 taels of silver per month, which is nearly double the profit in the past. ”

Seeing this, Zhou Rui was not cowardly, and gathered to discuss. Although Zheng Jian was rude, he was rough and fine, and gave Zhou Rui an idea, saying: "Since the Deng clan wants to compete with us, we must also seize its weakness and fight back." Zhou Rui asked what the best plan was. Zheng Jian said: "Find the disadvantages of Deng's Tea House, magnify its weaknesses, highlight our advantages, and win the trust of consumers." Zhou Rui nodded in agreement.

One day, a customer, named Fang Feng, bought a bag of tea leaves at Deng's Tea House, and went to Deng's Tea House to return it because of the wrong quality. Deng Pan not only did not return the exchange, but also refused to admit it. Fang Feng and Deng Pan quarreled in the store, attracting customers to watch. Worried that his reputation would be affected, Deng Pan called Fang Feng outside to talk in private. But in the end, Fang Feng was not satisfied.

When Zhou Rui heard this, he said: "The disadvantages of Deng's Tea House have come out, they have a bad attitude towards consumers, and they don't change goods. It looks like this is a good opportunity and the time has come to show our strengths. After that, send Zheng Jian to find Fang Feng immediately. Zheng Jian said to Fang Feng: "Although the bag of tea you bought is not from our tea house, your pain is also a shame for our peers. We are willing to help you change. ”

This "deviant move", fighting the inferior with the superior, caught Deng Pan off guard. It not only shocked its peers, but also made customers impressed by Jiangcheng Tea House, won reputation, and of course, won silver.