Chapter 069: Lively Early Morning
Because he was going to have a picnic, Su Hang went to the open-air market on Machinery Road with his father early in the morning to buy vegetables, and bought a few copies of today's newspaper by the way.
Then I saw the 'apology statement' of "Qingxu".
It is still a conspicuous page of "Zhongyuan Daily", and the statement sincerely said that the editorial department of "Qingxu" did not expect this issue of the magazine to be so popular, and also underestimated the love of the majority of readers for "participating in business", and was not prepared enough, resulting in the magazine being sold out on the day of its launch this month.
In this regard, "Qingxu" has been urgently reprinted, and the magazine will be re-shelved tomorrow, welcome to buy.
For this statement mentioning his son again, Su Quanquan was just happy, and Su Hang could certainly see more of it.
I just feel ......
Lao Zhong, what kind of publishing house are you still going to sell, you can sell mobile phones!
Back home.
As soon as the father and son entered the door, He Fen came out of the kitchen, took the things in his son's hand, signaled upstairs, and then turned to the hall: "Xiao Hang, I just had your phone, from Shangdu, that Zhong Changlin called." ”
I really want whoever I want.
Su Hang ignored the upstairs, it was easier to think, and as soon as he walked into the hall, the bell rang again.
The phone was on the coffee table between the two single sofas on the east side of the hall, Su Hang walked over and sat down, answered, and just said hello to Zhong Changlin opposite, the sound of da-da-da
Su Hang said to Zhong Changlin to wait a minute, and held the microphone to look at the girl who was squeezing a single sofa with him: "Isn't it cold if you wear so little?" ”
Hong Aya shrank into the young man's arms, his eyes widened, and he nodded: "Cold~~~"
Su Hang: "......"
I can only say: "Go, go back to your house and put on your clothes first." ”
"I like to wear skirts." Hong Aya was coquettish, and reached out to hug the young man's neck: "Xiao Hang, it's not cold if you hug me." ”
Su Hang was not angry: "How about I beat you?" ”
"Okay, okay."
Suddenly found that the reason didn't make sense, maybe it couldn't be done, Su Hang stiffened his face and accentuated his tone: "I'm talking to someone on the phone, it's serious." ”
The boy's momentum changed, and when he saw the phone in his hand again, Hong Aya suddenly reined in and didn't do it properly, but her little expression became more and more pitiful, she glanced at someone resentfully, got up, and ran out again, but she didn't go back to her house, and turned upstairs again.
Su Hang didn't have time to pay attention for a while, and put the microphone to his ear again.
Zhong Changlin obviously heard something, but he just ridiculed, so he couldn't wait to turn to the topic and asked Su Hang if he had read today's "Central Plains Daily".
Su Hang wanted to say that he didn't see it, but if he said this, he would definitely be very patient to explain it to himself, and it would be a waste of time, so he could only nod: "I saw it." ”
Zhong Changlin's voice came out of the phone: "Xiao Hang, how do you feel, I just want you to give me your opinion when I call so early." ”
"Uncle Zhong, I just think it's a pity to miss the weekend."
"I've thought of this too, but what you said about 'hunger marketing', if you don't go hungry for two days, how can it be effective?"
Su Hang shook the pot: "Uncle Zhong, I'm a little kid, you can't listen to me too much." ”
"How can I not listen, didn't I tell you yesterday, the follow-up of these two days...... Tsk, it's broken 50,000," Zhong Changlin said on the other side of the phone, still unable to hide his excitement: "In such a good situation, I am so trembling, and I am afraid that it will not be good, so I want to call your kid." ”
Su Hang was not surprised at all when he heard some numbers.
The starting point of "Qingxu" is too low, because "Lin Qing and Xu Bai" has been brewing for a month, coupled with the recent excitement in the media, it is strange that the sales of the new issue of the magazine have not exploded.
Think about it: "Uncle Zhong, it's just the beginning, just think about "Reader" and "Story Club", how much their monthly sales are. ”
Zhong Changlin inhaled obviously without thinking about it: "How can this be compared?" ”
"Reader" and "Story Club", the current monthly sales average are about 4 million, and they are absolute industry giants.
Comparative......
Well.
Indeed, "Qingxu" is not comparable for the time being.
Su Hang continued: "Uncle Zhong, although "Qingxu" is not popular enough, as long as it is developed according to the idea of 'youth literature' that I originally provided, it is not a problem for monthly sales to reach 1 million. ”
The development route conceived by Su Hang for "Qingxu" refers to the former "Sprout" to a certain extent.
In the mid-90s, Sprout also declined for a while, with only about 10,000 copies sold a month, and the turning point for the magazine was the 'New Concept Essay Contest', which was launched in 1998.
Subsequently, in 2004, in just five or six years, the sales of "Sprout" rushed from about 10,000 copies to 500,000.
As a latecomer, Su Hang felt that although the 'New Concept' event was lively and brought about an increase in the sales of "Sprout", what really made the magazine take off was the rise of a group of youth literary writers such as Han Han and Xiaosi.
To put it more bluntly, because in one word:
'Money'!
The benefits such as extra points and guaranteed delivery brought by the 'New Concept Essay Contest' are certainly eye-catching, but there is definitely no such temptation for a teenager to easily earn 1 million with a single novel.
This is also why Su Hang proposed Boyi to hype his '100,000 prepayment' in the first place.
Although 100,000 yuan is not as good as 1 million, now in 1995, a sum of money enough to buy a house in the Central Plains provincial capital has been very eye-catching.
What's more, the payout is only a 16-year-old boy.
In short, the hype of '100,000 advance payment' can be regarded as throwing away the corners and going straight to the point.
Su Hang said the sales figure of 1 million, and Zhong Changlin on the other side inhaled again: "1 million, I don't dare to think about it." ”
Su Hang smiled: "Then do things first, and see if you succeed." ”
The 500,000 sales of "Sprout" are definitely not the limit in Su Hang's view.
Because "Sprout" is simply a typical 'flowers blooming in the wall and fragrant outside the wall, making wedding clothes for others', a large number of young literary writers have been cultivated through the 'New Concept Essay Contest', and the results are ...... Basically ran away.
It has also become a competitor.
For example, Xiaosi hosted "The Smallest Story", and the sales of the same youth literature also reached the 500,000 level.
and Han Han.
"Choir", which is like a ticket, sold an exaggerated 100,000 copies on the first day of sale. Even as a result of the hype, this number is staggering enough.
Why "Sprout" failed to seize the opportunity to go further, Su Hang can't delve into it, but he believes that as long as "Qingxu" goes in the right direction, it will not be difficult to achieve the million sales target that "Sprout" failed to achieve.
As for the reason, the key is that the general environment is very good.
The former "Sprout" only began to rise after the new century, because of the impact of various new media, the print media had begun to decline at that time.
Now in 1995, the policy is relaxed, the market is open, and the public's entertainment methods are far less colorful than more than ten years later, so it is a good era for print media to still show their strength.
Zhong Changlin obviously agrees with Su Hang's concept of 'doing things first', and said: "It's just to do things, Xiao Hang, that's why I called to ask, this 'hunger marketing' has come to this point, do you have any other ideas, don't hide it from you, uncle, I'm also afraid that it will be self-defeating if I accidentally make it self-defeating." ”
Su Hang thought for a while, and said with reference to his previous memory: "Regarding the follow-up, since you have been 'hungry', you can't feed too much at once, and you will hold on." I think it may also be a way to control the pace and release a batch of magazines every two days to keep the market hungry for longer. ”
"What you said makes sense," Zhong Changlin immediately agreed, thought for a while, and said, "Then I'll release a ...... tomorrow No, 10,000 is too little, so I will release 20,000 copies, and give another 20,000 every two days. ”
Su Hang thought about how the magazine was no better than a mobile phone, and added: "Uncle Zhong, it's best not to do this for too long, it's too much." It is appropriately limited to two or three times, and by the 10th, I think it will be available in sufficient quantities. ”
"That's right, in fact, I have similar thoughts, we met together," Zhong Changlin said, and asked again: "Xiaohang, are there anything else?" ”
"It's gone."
"It's not this 'hunger marketing' else," Zhong Changlin said, "it's other methods similar to 'hunger marketing'." ”
Su Hang thought for a moment and said, "If you're not afraid of overturning, there is another one." ”
"What?"
"Controversy marketing," Su Hang said with a smile: "Uncle Zhong, find someone to scold me." For example, it is said that the novels of the merchants are actually not so good, 'for the sake of the new words', or that the novels of the merchants are ghostwritten, how can a person write so many. And so on, when it is fried, we will clarify, and then continue to fry, all kinds of scolding, in short, the more lively the better. ”
After hearing this, Zhong Changlin immediately vetoed: "This is too dangerous, if you don't pay attention to it, it may really be like what you said...... Overturned. ”
"Yes, a double-edged sword," Su Hang said: "In the end, either the crown is full of Jinghua, or the people are alone and haggard." ”
Zhong Changlin said: "You don't seem to be talking about yourself." ”
"I don't have to hate this body for a long time."
"You kid, don't drag the text," Zhong Changlin thought for a moment, and still insisted: "You can't be like this, Xiaohang, you are the treasure of Boyi, you can't have a stain, let alone take the initiative to create a stain." ”
Su Hang felt Zhong Changlin's subconscious concern more than ordinary collaborators, nodded, and his tone was more serious: "Uncle Zhong, then, um...... If you have the opportunity, go with the flow. I'm so beautiful now, there will definitely be people who are blushing. When some people can't help it and start scolding, we will scold back, which is not self-directed and self-acting, and the risk will be very low. ”
"That's for sure, if someone scolds you, I can't sit still." Zhong Changlin replied, and reacted again: "Okay, this ...... It's really better than our self-directed and self-acting, low risk, and follow the trend. ”
The two continued to talk about some details, and before they knew it, the conversation had been almost ten minutes, but Zhong Changlin still didn't mean to hang up, and wanted to continue to take things from Suzhou and Hangzhou.
Su Hang brought up the essay contest discussed with the school yesterday.
This issue of "Qingxu" is popular, and if you want to maintain the heat, next, a good article is indeed a key.
Su Hang himself is not enough.
Su Hang's essay collection idea can not only supplement the urgent need of "Qingxu", but also make the magazine famous in Heyuan, and even warm up for the larger-scale literary events mentioned by the teenager that Zhong Changlin has not forgotten.
So not only did he agree again, but he also made a decision and asked Tan Fengzhen to come in person tomorrow.
At the same time, I didn't forget to put a burden on Su Hang, consider someone's situation, and let the teenager serve as the 'creative guide' of the essay contest.
Just the right title, not a judge, but better than a judge.
After all, it is a question whether articles that have not been "guided" by participating in the consultation can go to "Qingxu".
Su Hang didn't want to toss so much, how tired he was, so he talked about money: "Uncle Zhong, what kind of 'creative director' is this, I can't be in vain, right?" ”
Zhong Changlin was very simple: "How much, you say?" ”
"I ......"
Forget it, it's still more important to be emotional.
After saying a few words at the end, I finally hung up.
Breakfast was ready, and He Fen, who was standing in the yard and watching the house, saw that his son had hung up the phone and was about to speak, but the phone rang again.
Su Hang answered.
Coincidentally, it turned out to be the vice principal of their own family...... One of them, Jiang Wenping called.
The inquiry is also about the essay collection.
Su Hang listened to the gentle voice on the phone, thinking that he had seen Jiang Wenping reprimanding students, and felt quite conflicted, but he also told the vice principal the news he had just gotten.
As for how the other party wants to take care of things, Su Hang doesn't plan to care.
Fight for it yourself.
Su Hang didn't want to care, Jiang Wenping's tone was closer, hoping that he could help talk.
How do you say that?
Su Hang didn't want to offend another vice principal because of this.
So, I hung up the line again, and after a little consideration, I simply dialed it to the principal Yu Zhonghuai's house.
The number I just got yesterday.
Leaving things to the principal, I was about to take it easy, and this morning was probably destined to be lively, so I put down the microphone, and the family brought the meal to the back room, and the phone rang again.
This time it is the mathematics teacher in Suzhou and Hangzhou, Wang Du, who is also the homeroom teacher of the first class of high school last year to the first class of the second year of high school this year.
Speaking of which, in addition to the arts and sciences, the re-assignment of the second year of high school is mainly based on the rankings.
Su Hang was the first in the grade last year, and theoretically, this time he should enter the first class of the second year of high school, but he didn't want to be cut off by Meng Wenkang. Wang Du also deliberately talked about this matter on the phone, and only after pulling the relationship did he turn to the topic.
It turned out to be for the 'essay contest'.
said that he had a nephew, who was a freshman in high school this year, had good grades, and was also interested in literature, so he tested whether Su Hang could find time to help with tutoring.
is already a 'creative director', Su Hang felt no need to refuse, so he agreed.
As for how much guidance to give......
Again.
I hung up the phone again, and according to my mother's instructions, I went upstairs to pull down a woman who was still in bed and said that she didn't want to go to the rehearsal today.
This time it's for the San River Distillery.
A colleague of my mother, who wanted to find a job for her husband, brought two large boxes of gifts.
A few days ago, the family was lively for a while, but the matter has passed, and Zheng Chun is even recruiting a little more.
However, looking at the two husband and wife who came to the door together and were full of poverty, Su Hang couldn't refuse, but he could only ask Xie Changzhuang next door to take people there.
That's all you can do.
Whether you want it or not, it is up to Zheng Chun to decide, after all, Sanhe Liquor is really just a small distillery at the moment, and recruiting too many employees will only drag itself down.
So until the end of breakfast, as Gan Xin arrived first, there began to be classmates who had appointments coming to the door one after another.