"This summer, an article called "Lin Qing and Xu Bai" has received strong attention from the majority of readers, excellent writing and exquisite settings, and even some commentators praised the author's participation in China's 'O. Henry', and the "Qingxu" magazine, which was fortunate to publish this article, quickly increased its sales from less than 6,000 copies to more than 10,000 copies that month, and in this month, at the strong request of many book fans, it also carried out a rare reprint of the old issue, which was sold out again after being listed."

"Because of the cooperation with the participating merchants, the sales of "Qingxu" have increased significantly again this month, and the sales of the September issue have exceeded the 100,000 mark."

"Participating in the business is so popular, our president, Mr. Zhong Changlin, made a decisive decision to take the bold form of '100,000 yuan in advance', signed a long-term cooperation agreement with the company, and has the first collection of short stories in the company, which is the one I want to recommend to you today."

"Countless Passing Years."

At the Qingchuan Hotel near the Central Park, the time came to two o'clock in the afternoon, and in the banquet hall that was enough to accommodate hundreds of people, the order fair for "Countless Passing Years" officially began.

The opening explanation is also a proposal made by Su and Hangzhou in accordance with the various forms of press conferences that have flooded in their memory.

It's still fresh.

Therefore, whether it was the booksellers present or the media reporters who were invited to come, they all showed great interest when they looked at the scene of the order fair with eye-catching new book posters posted around, and Li Qing, the secretary of Zhong Changlin who was in charge of explaining on the stage.

However, Su Hang, who was waiting for the first row of the audience to come to the stage later, felt a different atmosphere.

Since the luncheon of entertaining some booksellers at noon, I don't know what news I heard, Zhong Changlin, who was sitting next to Su Hang, always had a calm expression, which also made Su Hang have some bad premonitions.

Asked.

Zhong Changlin didn't say anything, just let Su Hang concentrate on dealing with the afternoon order meeting.

The lecture on stage continues.

"This book adopts the title of a music album, using the name of a novel in the collection as the title of the book, and at the same time, 'countless passing years' also implies that every story in the book represents a nostalgic youthful passing year. Among them are "Lin Qing and Xu Bai", which has attracted hundreds of readers' letters, "The Flower Season Is Like This", which has made many middle school students think about the direction of liberal arts and sciences, and "The End of the World with a Sword", which has recently been commented as like "Don Quixote". ”

After selection, the book has collected a total of 23 novels, 15 of which have been published, but after careful consideration, the author has re-expanded 7 of them to make the corresponding stories fuller and more complete. There are also 8 articles that are brand new stories that have never been published, but that doesn't mean they aren't good. At one point, most of the articles were submitted, but after we had already decided to publish the book and retracted it, there were magazines that kept contacting the authors and still wanted to publish them, but we had to decline. ”

"Having said all this, everyone must be curious."

"Then, we are invited to participate in the consultation, as well as Mr. Tan Fengzhen, the editor-in-chief of "Qingxu", to come to the stage together and talk about the creative process of "Countless Passing Years".

In the applause, Su Hang and Tan Fengzhen took the stage together.

Li Qing continued to play the role of moderator, assisting the booksellers and reporters in the audience to ask questions.

After being so lively for more than ten minutes, Su Hang and Tan Fengzhen stepped down, and it was Zhong Changlin's turn.

Taking over the microphone, Zhong Changlin couldn't see the depression in the audience before, and after skillfully interacting with everyone, he officially announced an issue that many people in the hall were most concerned about.

"Countless Passing Years", a total of 203,000 words, in order to promote marketing and reduce the purchase pressure of readers, Boyi after repeated deliberations, finally finalized the price of 15 yuan per volume.

The price is 15 yuan, which is actually a normal price that is neither high nor low.

The booksellers present must be able to see through it at a glance, but such a statement is actually mainly aimed at the invited reporters, and Boyi hopes to give people a feeling that the price is actually very low through the subsequent media rendering.

It's only 15 yuan, and if you don't buy it, you'll lose money!

That's about it.

The lively promotion and interaction lasted for nearly half an hour, the first phase of the order meeting ended, Zhong Changlin also had to take a group of Boyi staff to confirm the order, and arrange follow-up media reports, but the matter of Suzhou and Hangzhou has been completed, and he plans to return to his own office in Boyi headquarters first.

Zhong Changlin was very indifferent to Su Hang, and while entertaining, he continued to call the young man who wanted to say goodbye to his side.

Then I heard some insider information that I was curious about before.

"President Zhong, maybe you have also heard the news, during this period of "Qingxu", some people were very dissatisfied with your refusal to deliver goods to his chain bookstore, so they encouraged everyone, saying that you want to turn the sky upside down and have to teach a lesson. I don't care about these things, although I am a newsstand channel, this time I will also gamble, first 3,000 copies. ”

The one who spoke was a man in his thirties, his slightly pale face made him look much younger, but he had a stubble on his face, and he suddenly felt a little more decadent.

This person's temperament is also very conflicting, some rebellious, and some philistine.

"Xiao Qi, don't say much, my brother remembers you," Zhong Changlin held the other party's hand, made a not-so-obvious gesture, and said softly: "Brother, you are righteous, and my brother can't help but be righteous, this time I will give you this price." ”

The two communicated with Su Hang in a daze, and Zhong Changlin did not forget to help introduce: "Su Hang, this is a common use, to get to know each other." ”

If you shave your beard and take care of it, you will definitely be very handsome, Qi Fen stretched out his hand to Su Hang with a smile: "Participating in business, you are amazing, I also wanted to be a writer back then, but no one accepted the submission, so I could only sell books." It's also fate, the newspaper kiosk in your Heyuan area is all taken from me. ”

Su Hang shook hands with the man in front of him, listened to the other party talk very eloquently, and said with a smile: "Hello, Brother Qi." ”

"Eh, yes, it's good to call my brother, I'm really afraid that if you call me uncle, it will be sad." Qi Fenyong said, and suddenly changed his painting style again: "I just heard you talk about this book in the audience...... There's also a signed bookmark, brother, can you give more to my brother alone?"

Qi Fenyong said, and also glanced at Zhong Changlin.

Zhong Changlin turned to Suzhou and Hangzhou.

Su Hang thought about it and said, "I plan to write a total of 3,000 sheets. Since Brother Qi wants 3,000 copies, I'll give you 300 copies, the one-tenth winning rate is already very good, and too many are not uncommon. ”

"That's the reason, it's not okay if it's too much, 300 is good," Qi Fen nodded, and didn't forget to add: "If my brother adds an order in the future, you ...... You've got to add some more, right? ”

"No problem," Su Hang was very cheerful: "When the time comes, I will write to you alone, or according to the proportion of one-tenth." ”

Qi Fen patted the young man on the shoulder happily: "Brother, righteousness." ”

After a few more words, Su Hang left first.

Returning to his office in the Boyi headquarters, filling out the bookmark until the evening, Li Qing came to shout, and Su Hang got up and went to Zhong Changlin's office.

Behind a large desk.

Zhong Changlin was leaning on the leather seat and smoking, surrounded by fog, obviously, after only a while, there were already several.

Su Hang sat down opposite him and spoke first: "Uncle Zhong, how is the situation?" ”

Zhong Changlin took another puff of his cigarette and finally said, "122,000 copies have been ordered." ”

Su Hang was stunned.

Is this good or bad?

Seeing the confused appearance of the young man opposite, Zhong Changlin sat up straight, pressed the cigarette in his hand, and said to the young man: "According to the recent publicity efforts, I am thinking about the consumption potential of the province...... 200,000 should be no problem, if you are lucky, you may be able to reach 300,000, outside the province, let's talk about this. However, this time, 122,000 copies, the reservation outside the province is not bad, 53,000 copies, but in the province, there are only 69,000. ”

Su Hang asked, "Uncle Zhong, is this the amount of January?" ”

"Yes." Zhong Changlin said: "The sales of books are quite difficult to figure out the rules, some of them are silent after a while, and some are tepid when they are published, and after a few years, they may be sold again." As for you, just say that in the province, with the blessing of recent popularity, I think that the first month is a key sales period, if the first month can break 100,000, or even 150,000, and then accumulate to 300,000, it is very likely. The problem now is that the bastards combined to order only 69,000 copies of the first batch, which is only half of what I expected. ”

Su Hang thought about it and asked: "Uncle Zhong, I think that if it sells well, they won't add it, right?" ”

"Xiao Hang, you don't know the doorway, there are too many places that can trap people," Zhong Changlin said: "Just say one, they take your book back and throw it in an inconspicuous corner, readers can't even find it, how can they sell it?" ”

"Can business do that?"

Zhong Changlin looked over and shook his head slightly: "Xiao Hang, Uncle taught you a truth, if you enter the business field in the future, you will never feel that the people around you, or your partners, will work hard with you in the most profitable direction wholeheartedly." Sometimes, in order to stop you, they would rather make less or even no money, and they have to mess things up. ”

Zhong Changlin said this, Su Hang remembered some experiences in his previous life, and nodded: "Uncle Zhong, then, what is the specific situation now?" ”

"It's just offended a villain," Zhong Changlin said: "A bookseller in Nanjun, Boyi has accumulated 4 million accounts receivable in recent years, and that bastard alone accounts for 320,000, and I don't give it at all after asking for so many times, I really can't stand it, the recent hot September issue of "Qingxu" didn't ship it to him, and now it seems like I did something wrong." ”

Su Hang was puzzled: "If it's just a bookseller, can he encourage a group of people?" ”

"This is another reason," Zhong Changlin said: "On the one hand, that guy does have some strength in the circle, on the other hand, the booksellers are also in a gang, they rely on credit from our publishing house to take advantage, if they owe more, the publishing house will not give the goods, how can they play?" This time, when someone plucked me, they pushed the boat down the river and taught me a lesson. Oh, in this way, in fact, it can be regarded as setting a rule for all of us publishers, and the subtext is, no matter how good our book is, they don't want it, it's for nothing. ”

Su Hang was silent for a while.

Zhong Changlin was also a little depressed, and continued: "Speaking of which, it's just that it's nothing to order less at the beginning, I'm afraid that they will really play and throw our books in the corner." ”

Su Hang was still speechless.

Zhong Changlin lit a cigarette again, took a puff, and sighed: "It's still not good to be a good student, there are no good books, Xiaohang, don't have any pressure, you can order 120,000 copies today, which is already the best result of Boyi over the years, no matter how bad it is, it can sell four or five hundred thousand across the country." ”

Su Hang didn't have much pressure, because Zhong Changlin and Tan Fengzhen were too good to themselves, so they couldn't help but worry: "Uncle Zhong, I know, you actually want to hit millions of sales, right?" If there are really only four or five hundred thousand copies, which looks good, it is actually a failure. ”

"Yes," Zhong Changlin did not hide it, and said: "This is not just a matter of money, if there is a bestseller with millions of sales, and the signboard of Boyi will be re-played, and then it will be able to enter a state of benign development." ”

Su Hang thought for a moment and said: "I think the key is the market outside the province. ”

Zhong Changlin nodded: "That's it in the province, all the resources I can use have been used, outside the province...... It's not easy to be unfamiliar with life, not to mention so many provinces. ”

Su Hang's thoughts were flying, but there was no way.

If you want to rush to millions of sales, it is only a province in the Central Plains, even if Suzhou and Hangzhou are hot again, the market capacity is there, and the possibility is too small.

Therefore, it is still necessary to look outside the province.

And then the problem arises again.

There are so many provinces and cities in China, this is another era of relatively closed news, even if Boyi has been working hard to promote outside the province recently, compared to the excitement in the province, the influence of the whole thing outside the Central Plains Province is limited after all.

Su Hang thought that he was a human being in two lives, and his experience was rich enough, and he was a little ambitious at first, but he didn't expect that when he entered a once unfamiliar field, when things came to an end, it was really a problem one after another.

It can't be solved yet.

Su Hang thought of the Internet.

If there is an Internet, national publicity, and a news breaking point, it is enough.

But not now!

After chatting for a while, Su Hang couldn't think of any way for a while. You can only take one step at a time.