Liujia Town, which is connected to Guli to the west of Heyuan City.

At about eight o'clock in the morning, Zheng Chun personally led the team, almost with some trepidation, coordinating the crowd of swarming and shouting to enter the Liujiazhen Cinema in the center of the town.

This morning's performance is "Five Blessings", which is also a modern drama, which is much less famous than "Chaoyanggou", but it still makes the surrounding people flock to it.

The standard capacity of the cinema built in the 70s was 1,500 people, but in fact, it must have been squeezed into more than 2,000 people.

At this point, there were still many people who were blocked from the gate, shouting and refusing to leave.

It wasn't until the sound of music came out of the theater and after a report from his subordinates that he was safe and sound, Zheng Chun, who was standing in the small square outside the cinema, breathed a sigh of relief, feeling that his legs were a little weak, and he wanted to squat down and smoke a cigarette, but because there were reporters today, he could only maintain his image.

Looking at the gate, three people were guarding the door, and they were obviously being pushed, and there was also a probe on the east wall, which was quickly stopped by the staff in the compound.

It's messy.

However, it is also invigorating.

Before Zheng Chun had time to think about it, a small door next to the shops on the south side and the street opened, and a fat man in a gray suit with a very protruding belly led four or five old people in, Zheng Chun hurriedly greeted him: "Lao Liu, you're late." ”

The fat man's name is Liu Hongmin, and he is a small agent in Liujia Town, responsible for the sales of Sanhe wine here.

Listening to Zheng Chun's greeting, Liu Hongmin said with a smile: "I'm afraid that the old people will be crowded, and it will be a little later." ”

"Lao Liu, you are also thoughtful," Zheng Chun said, and hurriedly instructed a staff member on the side: "Take the old man in quickly, rest assured, keep a seat." ”

"Heh, how can I not be at ease with you."

Seeing a few old people enter the cinema under the guidance of the staff, Liu Hongmin looked around, looked at the flags, banners and even the big red balloon floating to a height of twenty or thirty meters like a large-scale event, and couldn't help but raise his head and scolded with a smile: "Lao Zheng, you letter ball, how much does it cost to make such a big battle?" ”

Seeing that Liu Hongmin began to show his true nature after the old man left, Zheng Chun hurriedly stopped him and motioned to a young man with a camera on his chest next to him: "Old Liu, let's be civilized, there is a comrade reporter." ”

"Ah...... Oh, my mouth," no matter what kind of reporter in this era, it makes ordinary people awe-inspired, Liu Hongmin gently twitched his fat face, and stepped forward: "Comrade reporter, hello, don't mind just now." ”

The young man concealed his inner contempt, shook Liu Hongmin, who reached over, and said with a smile: "It's okay. ”

Zheng Chun helped to introduce again: "This is our "Heyuan Daily". ”

The young man is not without emotional intelligence, and took the initiative to add: "My name is Li Kai." ”

Liu Hongmin nodded and invited: "Xiao Li, if you don't dislike it, how about Brother Liu do Dong later, how about having a meal together?" ”

Li Kai looked at Zheng Chun, and Zheng Chun smiled: "Since you are here, I will definitely pit you." ”

"the pit," Liu Hongmin smiled all over his face: "Anyway, I will definitely not drink your family's cheap wine." ”

"Eh, that's hurting feelings."

"Haha."

After laughing a few words, watching Li Kai go to the side to take pictures, Zheng Chuncai asked Liu Hongmin: "How are you selling recently?" ”

Hearing this, Liu Hongmin's originally tight fat face smiled a few folds, but he sold it: "What's the matter, let's not talk about this big drama, you can't wait for people to secretly brush the slogan on the wall of people's toilets, those small restaurants and small sugar and wine in the town are also advertising stickers of your house, and there are so many posters for gifts, even a few of them have been posted in my house, and now everywhere you go is the advertising slogan of Sanhe wine, tsk, Lao Zheng, this is definitely not what you came up with, right?" ”

These days, in addition to sending the drama to the countryside, through the various details discussed with Suzhou and Hangzhou before, Zheng Chun also sent the staff of Sanghe Liquor to paint advertising slogans everywhere on the tour, and sent out a large number of stickers and posters, which can be called a complete set of high-intensity all-round brainwashing.

Of course, the core is still to send the show.

This is one of Bo's good feelings, professionally speaking, it is brand building.

After listening to the play you sent, even if they didn't see it, seeing you do it, and then looking at the slogans that can be seen everywhere, it is difficult to have disgust in their hearts, and they will only feel that this company is not bad.

With a good feeling, the brand can gradually take root in the hearts of the people.

Of course, Zheng Chun didn't tell Liu Hongmin in detail what he heard from a certain teenager, but just raised two fingers: "That advertising slogan, I bought it for 20,000 yuan." ”

Liu Hongmin obviously had some insight, and immediately said: "It's not expensive, it's not expensive at all, heh, I'll just say, you can't think of such an idea if you are killed." ”

Zheng Chun couldn't help but show off: "Then you definitely can't imagine where this advertising slogan came from." ”

"Where did it come from?"

"We have recently had a teenager writer."

"Oh, this, I know, my daughter asked me for money to buy a book a few days ago, and she showed me a newspaper, that, what's it called...... Participating in business, is it participating in business, right? ”

Zheng Chun nodded: "That kid, call me uncle." ”

"It's amazing," Liu Hongmin was obviously surprised: "Your nephew?" ”

Zheng Chun coughed lightly before saying, "It's not a kiss, but it's also a familiar junior." ”

Liu Hongmin didn't grasp this, and said very face-savingly: "Then I have to take the time to touch it, I haven't seen a living writer yet, so I don't dare to think about what it looks like." ”

Zheng Chun gestured around: "What does it look like...... Just look around, not only the advertising slogan, this mess, but he helped me plan it. ”

Liu Hongmin followed and looked around, thinking about the Sanghe wine, whose sales have increased rapidly recently, and sighed: "Heroes are teenagers." ”

As the two were talking, Li Kai, who didn't pay attention to the finished filming, approached at some point, listened for a while, and finally couldn't help but be curious: "Mr. Zheng, what you just said...... Here, these ...... All of them were planned with the help of the 'participating merchants'? ”

Zheng Chun didn't expect to be heard by Li Kai, but he didn't deny it, just nodded: "Yes, but, Xiao Li, don't mention this matter in the article." ”

"Why?" Li Kai was puzzled: "I think this is a news point worth excavating." ”

"Because no one will believe it." Zheng Chun shook his head with a smile: "Just like the kid himself told me, he will be regarded as grandstanding." ”

Liu Hongmin said: "Lao Zheng, I don't agree with this, where does a good thing need to be hidden, you see, if you say it, I will believe it." ”

Zheng Chun said: "That kid is only 16 years old. ”

Liu Hongmin: "......"

Zheng Chun is such an image, Liu Hongmin immediately thought of his eldest son, who is 19 years old, can't go to school, and doesn't do anything serious, he only knows how to ask him for money.

Then, he was 16 years old, a young writer, and planned such a big mess around.

No.

I don't believe it either!

A certain fat man was in a complicated mood, and reporter Li Kai asked a few more questions, but he was originally appointed, and there was affection in it, since the other party didn't want to expose this, he didn't force it.

But I took it to heart.

After staying in Liujia Town all morning and having lunch, Li Kai took Zheng Chun's car back to Heyuan, came to his newspaper, and finished writing a report on Sanghe Liquor.

Curious, Li Kai came to the reading room of the newspaper office to check the news related to the other party.

Today is September 22nd.

Friday.

In order to facilitate timely follow-up and collection, the newspaper's reading room is very rich in newspapers, and the previous newspapers will also be reserved, Li Kai quickly found one, which was a news item from the previous Wednesday, from a newspaper in the capital: "Young Writers Participate in Business New Books Hot Signing".

Taking a quick look at the content, Li Kai was also attracted to one of them.

At the same time, he is also a top student's 'participating businessman', and even tutored a first-year high school girl in physics homework at the signing site, which aroused onlookers.

After reading the report, Li Kai remembered all kinds of reports about participating in business some time ago, of course he also saw it, but he just sighed that everyone had toured the country to sign and sell, and he was still in a small Heyuan that was only a county-level city, and his family had been operating to help him transfer, but it was far away.

Oh.

And also......

The participating businessman can even carry out advertising planning.

After all, he is a journalism professional, and Li Kai pondered the advertising slogan of Sanghe Liquor a little, and he also understood the gold content of it.

And so on until the end of work.

Because it was Friday, Li Xiao, a cousin who works in the Shangdu "Youth Daily", returned to Heyuan, and the two families had dinner, because many people in the Li family worked in the media industry, they couldn't help but talk about the recent news, and soon turned to 'participating in business'.

Li Kai talked about what he saw and heard in the morning.

The rest of the family only regarded it as an interesting matter, but Li Xiao grabbed it: "Xiao Kai, you are making it up, a reporter from our newspaper has interviewed the businessmen and has given two reports, why don't you say this...... What about advertising planning? ”

Li Kai smiled: "Sister, don't say anything else, 'drink inexpensive Sanghe wine and make ordinary true friends', just this sentence, you say, can I make it up?" ”

Li Xiao subconsciously shook his head, but said again: "That doesn't have to be a businessman." ”

Li Kai said indifferently: "Then it's not." ”

"You are a reporter, with this attitude, you still want to be transferred to the provincial capital," Li Xiao was immediately dissatisfied: "Tell me carefully, you don't want this news, I want to catch it." ”

The cousin chased after him, and Li Kai also talked about today's events in more detail.

The more Li Xiao listened, the more interested he became, and quickly said: "In this way, tomorrow, tomorrow...... Can you take me to meet the owner of the distillery? ”

"Saturday?"

Li Xiao narrowed his eyes: "You just say it's okay?" ”

"Okay."

So, the next day, another reporter from "Youth Daily", Li Xiao, found Zheng Chun.

Then, in a new week, on September 25, when Suzhou and Hangzhou were transferred from the capital Yanjing to Changshan, the capital of northern Hebei Province, Shangdu, the third article about him appeared in the "Youth Daily": "Young Writers Are Still Advertising Plans".