Chapter 038: Positioning
The brand-new black Santana 2000 slowly stopped in front of the gate of No. 36 Huxi Road, Hong Aya, who was full of excitement in her expression, honked her horn twice, ignoring Qin Caiying on the co-pilot on the side, and couldn't wait to push the door to get out of the car, but was strangled suddenly, only to find that she was still wearing a seat belt.
Hurriedly press it open.
Entering the courtyard, which has been completely changed in less than two months, I caught the workers who were renovating the floor, asked a question, and ran upstairs on my feet.
After the renovation, the entrance to the attic from the open living room on the east side of the second floor has been closed, Hong Aya walked through the corridor, entered the westernmost room of a teenager, and followed the wooden staircase against the wall to the third attic, and a burst of warmth hit the door.
"It's so warm."
With a sigh of emotion, Hong Aya took off her thick red down jacket in two by two, and greeted the three people in the attic.
The three of them are Su Hang's mother He Fen, Lu Yuansong's wife Chang Jing and Gao Liang introduced Xia Lan to design and decorate the Su family, a young girl in her twenties with big wavy curls.
"Xiao Xia, let's come up and try the air conditioning effect, it's not bad," He Fen looked at a certain woman who rushed to the attic sofa out of nowhere at all, and she was used to it, so she didn't bother to say it, and then continued her topic: "I just think it...... It's too much electricity. ”
The house at his feet, with a total of two and a half floors of space, is equipped with a total of five air conditioners, not to mention before, even now, He Fen still feels a little luxurious.
He Fen said this, and before the other two answered, Hong Aya on the sofa had already spoken: "It's okay to be comfortable, auntie, Xiaohang makes so much money, isn't it just to spend it like this?" ”
"That can't be wasted......" He Fen said again, realizing that Chang Jing and Xia Lan on the left and right didn't want them to think that they were stingy, and then affect their perception of their son, so they stopped in time and said, "Xiao Aya, didn't you go to get a driver's license, how about it?" “
"I've passed the test," mentioning this, Hong Aya was suddenly excited, got up and took out her driver's license from the down jacket she had just taken off, and stepped forward to hand it to He Fen: "Auntie, look, I can also pick up Xiaohang from school in the future." ”
The Su family recently added two cars, both of which were the most fashionable Santana 2000 in this era.
After all, with the current situation at home, parents are always allowed to ride bicycles to and fro, not to mention whether it looks good or not, safety is a big problem.
So I bought two at once.
Su Hang's meaning, one for the father, one for the mother. As a result, Su Quanquan had nothing to do, and he started to learn to drive with great interest, but He Fen said that he couldn't learn it.
So it fell on Hong Aya.
Su Quanquan still has to take care of the winery, so he can only take time to learn slowly, but Hong Aya, it has only been less than half a month, and under Qin Caiying's hand-in-hand teaching, he quickly got his driver's license.
Seeing Hong Aya's driver's license, He Fen was curious, Chang Jing was complimentary, and the girl named Xia Lan on the side was hard to hide her envy.
Somebody other than pretty, other ...... A woman who couldn't even read a word, and who was younger than her, had a car so easily.
It's unfair!
As he was talking, Qin Caiying also followed, greeted softly, and looked at the attic decoration with some cold colors embedded in the pure white around him.
Turning his gaze to the skylight on one side at the request of a teenager, the whole piece of glass, although it is erected style, can still see the clear blue sky in the distance outside the window in the distance.
A few other women commented on Hong Aya's newly acquired driver's license, and went to the inner room.
Qin Caiying didn't follow, but walked to the sofa by the skylight and sat down, quietly looking out the window.
Ten minutes passed unconsciously.
He Fen and a few people laughed and came out, Xia Lan glanced at the upright female driver on the sofa, reflecting the sunset that shone obliquely in the evening, as a designer, I inexplicably feel a special beauty, which is very suitable for capturing.
However, he didn't think much about it, but turned to He Fen: "Auntie, that's basically it, I'm thinking...... The day after tomorrow is the weekend, why don't you let Su Hang come over and take a look in person, if there is anything that needs to be modified, I can deal with it in time? ”
When Xia Lan talked about this, she couldn't help but be disappointed in her heart.
I've been busy with this house for almost two months, and I've taken over the entire design of Building 9 on the side of Nirvana Garden, but Xia Lan hasn't been able to meet a young writer until now.
The other party is always too busy.
The various plans proposed by his side were all forwarded through He Fen, and occasionally the young man came here a few times, and she happened to be absent.
Xia Lan didn't think much about a young writer at first, but she always missed it like this, and coupled with the recent rise in the popularity of the other party, she wanted to see her more and more.
Xia Lan proposed very casually, and He Fen did not refuse, but said: "It depends on whether Xiao Hang has time, in fact, it doesn't matter if you look at it or not, the first few times you came, Xiao Hang was quite satisfied, and praised you...... Well, that, it's very ...... Aesthetic. ”
He Fen said this, and Xia Lan could only nod: "If Su Hang can be satisfied, it will be great, and ...... in the future I can also tell people that I have designed houses for great writers. ”
mentioned a certain teenager, Hong Aya suddenly remembered, raised her wrist and looked at her watch, and said that it was time to pick up someone.
Although it was still early, Qin Caiying still had to drive her own car, and then transfer to No. 2 Middle School, and it was time for school.
In addition, he had to send He Fen back to Fugui Garden first.
Su Hang said before that letting Hong Aya learn to drive is not mainly to pick up and drop off herself, but to her mother.
So that's how it is today.
Just got a driver's license, full of freshness, Hong Aya sent He Fen, Chang Jing and Xia Lan to their destination one by one, and drove Qin Caiying to pick up the other party's car, and then rushed to No. 2 Middle School together.
And then......
Su Hang didn't receive it, but took Gan Xin over.
I also learned from a certain girl that Su Hang left the school early after lunch, saying that it was for the pharmaceutical factory.
I don't know where it is now.
Unable to give his driver's license for the first time, Hong Aya was very depressed, and drove back to Fugui Garden, only to learn from He Fen, who had sent it back before, that Su Hang and some people were talking about things in the study room.
Long back.
Then, Hong Aya, Gan Xin, and Tao Nuanci and Cao Wanwan, who came with them, hurried downstairs again.
As soon as he got out of Building 6, he saw a small van stop in front of the door, Zheng Chun got out of the co-pilot, saw a group of girls coming out, and immediately asked, "Where is Su Hang?" ”
"Over there in the study room," replied Cao Wanwan, pointing to the west, and asked, "Uncle Zheng, what's in the car?" ”
"Stone ......" Zheng Chun said with a smile: "I just pulled it back from Shangdu Railway Station." ”
Several girls were immediately interested, and Tao Nuanci asked, "Uncle Zheng, is it used for engraving seals?" ”
As he spoke, the driver had already run to the back and opened the car.
Let's go over together.
Zheng Chun looked at the crates of different sizes in the carriage, and smiled and signaled: "Guess, how many are there?" ”
Cao Wanwan was curious: "How much?" ”
Zheng Chun stretched out a few fingers and shook them: "The four famous stones, each of which is a ton." ”
"Wow!"
Cao Wanwan sighed very cooperatively, but Hong Aya couldn't hold back: "I heard Xiaohang say it, the four famous stones...... It should be expensive, right? ”
"It's good or bad," Zheng Chun said: "This car adds up to less than 30,000 yuan." ”
Because a certain teenager was interested, Cao Wanwan recently learned a little about it, and when she heard this, she immediately shook her head: "There must be no good one." ”
"Yes, a good stone is more than 30,000," Zheng Chun said, and said: "But if you buy thousands of tons back, it's actually not bad, let's play first." ”
Zheng Chun said this, and remembered a certain teenager's explanation.
Actually, if you want something better, of course, it's easy, just buy it directly from some collectors. However, a certain teenager did not want others to do it. Inside the current carriage are freshly cut rough stones bought from the mines.
Tell the driver to find someone to move the stones to the study room, there is an empty room in the two-story building, Zheng Chun and a few girls go to the northwest corner first.
It had just been after school, and there was no one in the study hall yet.
Everyone came to the second floor and walked to the north of the office that was almost exclusively for Suzhou and Hangzhou, Zheng Chun knocked on the door, got a response, and pushed the door in.
Hong Aya and the girls saw that they were talking about business inside the house, and there were strangers, so they just greeted them and obediently stayed outside and waited.
Inside the office.
Zheng Chun closed the door and greeted several people in the room.
In addition to Suzhou and Hangzhou, there are three other people, one is Lu Yuansong, and the other two are the two heads of Hongkang Pharmaceutical who came from Huaiqing City in the north, named Zhao Zhengyan and Zhang Zhengyi.
Speaking of the two, Zheng Chun also had to admire a certain teenager again.
After taking the pharmaceutical factory, it has become a problem for a while to let someone manage it, after all, if the person is not selected well, there is a high probability that nothing will be done.
Regarding this matter, Su Hang asked Lu Yuansong at the beginning.
When Lu Yuansong was in the medicinal materials business, he mainly bought and sold the 'four major medicines' that were well-known at home and abroad in Huaiqing, so he intersected with the northern circle.
Unfortunately, the intersection does not include the pharmaceutical factory that has just been taken.
Lu Yuansong bought medicinal materials, but sold them more to some related companies on the south bank of the Yellow River, such as the Heyuan Pharmaceutical Factory in Xiaocheng, which let Suzhou and Hangzhou return with a feather.
Lu Yuansong couldn't give an opinion, and after thinking about it, Su Hang thought of another trick.
Directly let the employees of the pharmaceutical factory choose the personnel.
Moreover, there was no time for any possible collusion in private, and the day after the acquisition agreement was signed, there was no ventilation, and all the employees were directly summoned to give them a suitable candidate to manage the pharmaceutical factory.
Each person has a name, writes it on a piece of paper, and submits it on the spot.
Moreover, it is emphasized that the candidates selected by the workers are not only related to the future of the pharmaceutical factory, but also related to the jobs of everyone, so if everyone cannot pick out the strongest ability, the pharmaceutical factory will collapse in the future, and everyone will be unlucky.
Eventually, two were singled out.
It's the two of you in the office.
Zhao Zhengyan, who is thin in his early forties, was the deputy director of the sales department of the pharmaceutical factory before, and according to some employees, he was the one who really did the work. If it weren't for Zhao Zhengyan's conscientious business running around in recent years, the factory would have collapsed a long time ago.
The other one, Zhang Xiaoxiao, who is nearly fifty years old, has a kind and round face, and, just listening to the name, it is not difficult to guess some other identities of the other party.
Zhang Zhengli is from a family of traditional Chinese medicine, and also studied in college, he is a Chinese medicine practitioner with superb medical skills, and previously served as the deputy factory director, mainly responsible for production work.
In the end, Zhao Zhengyan was appointed as the general manager of Hongkang Pharmaceutical, overseeing the overall situation. Zhang Zhengli has changed from the previous deputy director to the deputy general manager, and will still focus on production, and will also be responsible for follow-up drug research and development.
Present.
When Zheng Chun sat down, Su Hang also continued: "Regarding the market positioning of 'Stomach Digesting Tablets', a drug for the treatment of 'dyspepsia', benchmarking morpholine, I won't say much about this, and the next step is specific marketing." ”
Su Hang said, Lu Yuansong saw that Zheng Chun was puzzled, and took the initiative to hand over a piece of information.
Zheng Chun quickly browsed.
The page turned was about morpholine
The initial market positioning of this Western medicine was an antiemetic drug, but because it was too unpopular, it only had annual sales of about 100,000 yuan at the beginning. Later, after moving to the positioning of 'indigestion', coupled with excellent marketing, sales began to rise exponentially, and now the annual sales have reached the level of 300 million, and they continue to rise.
Zheng Chun saw it, and only felt that it was simply magical.
The same kind of thing, in other words, and then, there is a sales gap of thousands of times.
I can't help but think of my own Sanhe wine.
After the beginning of the year, Sanghe Liquor has also entered a new stage of marketing, focusing on provincial and Taiwan advertisements, and continuing to cooperate with 'sending dramas to the countryside', and the propaganda slogan is still the original sentence of a teenager.
After nearly a month, Zheng Chun only felt that this year's target of 5,000 tons seemed to be ...... It's still a little conservative.
At present, the competition in the liquor market can be described as fierce.
In the past year, compared with 6.5 million tons in 1994, the national liquor output increased by nearly 20% in one fell swoop, with a total output of more than 7.7 million tons.
It is expected that this year, if nothing else, it will definitely break through a new high of 8 million tons.
In such a competitive environment, Sanhe Distillery was able to maintain rapid growth, and Zheng Chun realized that it was also ...... It's also because of their own 'positioning'.
Zheng Chun was slightly distracted, and Su Hang continued: "There are still 3 weeks before the Lunar New Year, but I only give you two weeks, and in the next half month, I want you to redesign the packaging of Hongkang Pharmaceutical's products, the previous packaging is too old." At the same time, you also have to create an advertisement for 'Stomach Digesting Tablets', and I have already drafted a copy of this, so you don't have to put too much thought into it. Two weeks later, that is, a week before the Spring Festival, I hope that Hongkang Pharmaceutical's 'Stomach Digesting Tablets' advertisement can be on the provincial stage, and finally be able to get a good start during the Spring Festival. ”
Zhao Zhengyan and Zhang Zhengyan glanced at each other, and Zhang Zhengli opened his mouth first: "Su Hang, this ...... I mentioned before that I hope to adjust the formula of 'Stomach Digesting Tablets' and replace the slightly dry Codonopsis ginseng with Radix radix, this ...... The latter might raise some costs? ”
"I've read the information you submitted, Uncle Zhang, this is no problem, and besides, follow-up...... Regarding this replacement, it can also be used as a propaganda point for us," Su Hang nodded: "However, my problem has not changed, two weeks, do you have a problem?" ”
Seeing that the young man agreed, Zhang Xiaoxiao nodded: "It's a little anxious, but it's no problem." That is, after changing the recipe, there was still some backlog ......"
When Zhang Zhengxiao said this, he looked at Zhao Zhengyan.
Zhao Zhengyan said: "About 60,000 yuan of goods, ...... before This 'stomach digesting tablet' is not selling very well. ”
"Then destroy it," Su Hang did not hesitate, made a decisive decision, and continued: "Regarding this matter, I also want to emphasize, although I care about marketing, but the two of you should also remember that marketing is only a basis for opening up product reputation, and we must launch better products to ensure that the reputation we have established through marketing can be sustainable in the long run, so I hope you will remember that no matter how important marketing is, after all, it is only an auxiliary, and the product will always come first." ”
(End of chapter)