A Coruña finally relented.

At Atletico's insistence, the reluctance of all three players to cooperate with the club's pressure has slowed down Deportivo La Coruna's recruitment progress, while Atletico's three players, especially Bellerón and Capdevilla, are very pleasant.

Among them, Valencia, who is in dire need of a midfielder, is interested in Belleron and Capdevilla, and their left wing-back Carboni is also quite old, and buying Capdevilla is also a good deal.

Under multiple pressures, Super Laco finally agreed to Atletico's asking price.

Three players moved to Deportivo La Coruna for a total of 35 million euros.

When the two clubs officially announced the news, Belleron and Capdevilla both called Yang Hao one after another, thanked him, and congratulated Yang Hao on his better and better coaching results in the future.

Yang Hao is the same, it's good to get together and disperse.

Shortly after the three of Belleron switched to Deportivo La Coruna, Atletico Madrid made another official announcement that Valencia's offer of 15 million euros for Ruben Baraja was rejected by the club.

This is also the change brought by Yang Hao.

In his previous life, Baraja only spent a total of 11 million euros on transfers, but after Yang Hao took over, Baraja performed very well, especially in the defeat of Valencia and the three defeats of Barcelona, which made him famous.

Valencia, in this case, can only shell out more money for him.

But Yang Hao made it clear to the management that he must do everything in his power to keep Baraha.

Atletico Madrid have reaped a large transfer fee by selling their midfielders one after another, and the first thing the club has done is to settle all the arrears of wages owed by all players in the past.

Not only that, Cerezo also held a special press conference to announce the matter.

Cerezo promised that from now on, Atletico will pay the players' salaries and bonuses on time and on time, and will not be in arrears.

Subsequently, Atletico Madrid general manager Junior Hill also announced that the club's management will carry out major personnel changes and management system reforms.

Under the chairman and the board of directors is the general manager, and under the general manager is a number of different departments, such as press and public relations, finance, fan service, sports, marketing, etc.

Hill Jr. also solemnly introduced the new senior management to everyone, such as the head of the press and public relations department named Andrew Barrasco, who worked for the Spanish TV channel 6 before joining the press and public relations department of Atletico Madrid.

According to the idea that Hill and Cerezo had discussed, they actually wanted to invite José Ramón de la Morena, the gold medal host of Radio Serre.

De la Morena is a thorough Atletico fan and a top figure in the Spanish media scene, with a huge influence.

But Yang Hao believes that he is not suitable.

A very important reason is that de la Morena has a lot of qualifications and ability, but his temper is too stinky.

As an entertainment person, his tough personality and sharp style are indeed quite likable, especially when he dared to speak out, when he criticized the Spanish Minister of Sports and forced the other party to publicly apologize and admit his mistakes.

Over the years, de la Morena has had a grudge with many people, even Aragonés and others, who are close to Atletico Madrid, have had trouble with him a few times.

The principle proposed by Yang Hao is neutrality.

For a long time, the mainstream of Spanish sports media has been divided into two factions, Real Madrid or Barcelona.

Atletico are caught in the middle, so there can be no bias and they must remain independent.

This person should also be sociable and harmonious.

In the end, Ma ran for Andrew Barrasco, a well-known reporter for TV Channel 6, 45 years old, but with a very rich work experience, he has worked in many Spanish TV stations and newspapers and magazines, and is very well-connected and well-known in the circle.

The new head of finance is Fernando Vázquez, in his early forties, who has been a senior manager in KPMG's audit department before, specializing in financial systems and process management, and this time was poached by Atletico Madrid with an annual salary of 300,000 euros, and is currently reorganizing the club's finance department and sorting out the financial situation.

The head of the athletics department is Paul Futtre, and the fan service department is temporarily held by board member Clement Balarverde, but a more influential legend will be selected from among the retired players in the future.

But I haven't chosen it yet.

The candidates for the marketing department have also not been selected, and the headhunters have circled a few, but Yang Hao and Xiao Hill need to take the time to interview in person.

A new broom sweeps clean.

After Cerezo and Hill Jr. took power, they carried out a drastic overhaul of Atletico's governing body, which has not yet seen results, but it has brought a new shock.

Especially at the end, Hill Jr. said that the club's most difficult moment has passed, the team's financial crisis has been alleviated, Atletico Madrid has repaid short-term loans and debts in a timely manner, and the rest are some long-term low-interest loans that will not affect the club's operations.

"Here, Cerezo and I, and all my colleagues, we solemnly promise to all Atletico fans, players and employees that our club is undergoing a massive rebuild, and that we will soon see a revived, combative Atletico Madrid!"

Little Hill's words received thunderous applause from the audience.

Subsequently, when the major press releases were sent out, the feedback received was also very positive and positive.

This has greatly diluted the gloom of Atletico's past few seasons, especially last season.

The sun finally shines into the Calderón Stadium!

……

After attending the press conference, Atletico hosted a banquet for all the club executives, players and coaches, as well as media friends and fan representatives.

This is also the first time that Yang Hao has officially appeared in front of the public as the head coach of Atletico Madrid, so that many media reporters have surrounded Yang Hao at the banquet is "complaining", hoping that he can cooperate more with the work of media reporters in the new season.

What surprised Yang Hao was that he still had a lot of influence in Spain, which was really unexpected.

"At the age of 25, under impossible circumstances, he led the team to relegation, defeated the new Champions League champion Real Madrid, and won the Copa del Rey, what do you say?" Radio Serre's de la Morena was a little laughing and crying.

He even suspected that Yang Hao was reluctant to attend the press conference because he was afraid of being scolded.

Whether it is Andrew Barrasco, the new head of press and public relations, or de la Morena, or others, they all feel that Yang Hao should ease relations with the media as soon as possible.

As a result, Yang Hao also pushed the boat along the river and promised to fulfill the "duty" of Atletico Madrid's head coach in the new season.

After sending off the media reporters, Xiao Hill hurriedly grabbed Yang Hao and asked him to go to the interview later.

"I've already bought a ticket to Brazil, so I can't find the time." Yang Hao found an excuse to shirk.

But where did little Hill eat his set?

"Don't forget, you're also a shareholder of the club."

Yes, I can't get rid of it.

According to Hill Jr., this is already the third and final round of interviews.

Previously, headhunters carefully selected a number of elites from the four major banks for Atletico Madrid, Cerezo and Little Hill had asked Yang Hao's opinion, and after layers of screening, a 38-year-old Madridian named Carlos Leao was finally selected.

Carlos Leo is a native of Madrid, but graduated from the University of Pennsylvania in the United States, where he worked directly in the audit department of PwC's US subsidiary and as a senior manager in the Technology, ICT and Entertainment business group.

He had tried to return to Madrid, Spain to work several times before, but had never found one, and this time when the headhunter recommended Atletico to him, he was thrilled.

Because their whole family is a fan of Atletico Madrid, and after he got the reconstruction plan of Atletico Madrid from the headhunter, he felt that there was a lot to do, so he flew over from the United States for an interview.

Yesterday, Cerezo and Little Hill had already met and chatted with him, and they were both very satisfied.

Today's meeting was more of a friend's appointment, for afternoon tea, and to talk about some of his views on Atletico.

Yang Hao himself doesn't know much about marketing, but listening to Carlos Leao introduce the marketing and marketing of American sports clubs, he is very straightforward.

And it's not the kind of rhetoric, but there is something to say, and it is obvious that in-depth research has been done in this area.

It's no wonder that Cerezo and Hill Jr. are very optimistic about him.

For the current Atletico Madrid, Carlos Leao believes that the difficulties are great, the challenges are difficult, but the opportunities are rare.

He has studied and worked in the United States for many years, and he agrees with what Yang Hao said before, the future world belongs to the Internet, and he also firmly believes that sports marketing and marketing must go global, and the potential is very amazing.

That's why he chose to leave PwC.

However, with the current brand and influence of Atletico Madrid, it is difficult to open the global market, especially the North American market, in a short period of time.

It's hard even in Europe.

Behind this is the need for the football team to perform better on the pitch.

In competitive sports, the strong is king.

Humans have always been Muqiang's animals.

When Yang Hao heard this, he basically concluded that this guy was indeed a talent, and immediately glanced at Cerezo and Little Hill, saying that he was very satisfied.

Then the interview is considered to be passed.

But Cerezo still gave the opponent a problem, and that was the shirt advertisement on his chest.

Not only Atletico Madrid, in fact, in the past few years, the entire Spain, and even most of the teams in European football, the advertising of jerseys on their chests is very difficult to sell, but this piece of income is very lucrative and attractive.

Cerezo's conundrum apparently stumped the other side as well.

How could Carlos Leao have a solution to a problem that cannot be solved by the huge European football world without taking office?

In particular, Atletico Madrid, in the United States, which he is most familiar with, does not have a good reputation and influence.

The topic is also in a difficult situation.

But Yang Hao put forward another idea at this time.

"To the Middle East!"

Middle East?

Hill Jr., Cerezo and Carlos Leo were all shocked.

Carlos Leo reacted the fastest, but his brow furrowed, "You mean, the oil companies in the Middle East?" ”

"No, airline." Yang Hao said again.

Carlos Leodon slapped his thigh so hard that he almost jumped up with excitement, "Yes, that's right, there are several airlines in the Middle East, they are actively expanding globally, and there must be a need for this, but no one paid attention to them before." ”

What's more, it goes without saying that businesses in the Middle East know that they have deep pockets and are not bad for money.

Thinking about this layer, Carlos Leo's eyes were full of admiration when he looked at Yang Hao.

What a great sense of sight and smell!

Little Hill and Cerezo were also stunned.

Could it be that this is the legendary spirit of the king who can make people from all walks of life can't help but bow their heads at first sight?